Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Broadcast Media

    Загружено:

    Mohit Rana
    23 просмотров14 страниц
    Strengths More impact Demonstrating products Wide market coverage: 32% (2001) specific audience Builds image weaknesses High absolute cost Ad clutter Less attention zapping zipping buying television network vs. Spot buy Cable buy Methods of buying time Sposorship participation Selecting times and programmes television household Programme rating household using television Share of audience Cinema Traditional Product placement Radio Strengths: low cost audience selectivity Support to other media Morning drive time Midday Evening drive time Nighttime Late night 6 to 10 10 to 3 3

    Исходное описание:

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    PPTX, PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    Strengths More impact Demonstrating products Wide market coverage: 32% (2001) specific audience Builds image weaknesses High absolute cost Ad clutter Less attention zapping zipping buying television network vs. Spot buy Cable buy Methods of buying time Sposorship participation Selecting times and programmes television household Programme rating household using television Share of audience Cinema Traditional Product placement Radio Strengths: low cost audience selectivity Support to other media Morning drive time Midday Evening drive time Nighttime Late night 6 to 10 10 to 3 3

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    23 просмотров14 страниц

    Broadcast Media

    Загружено:

    Mohit Rana
    Strengths More impact Demonstrating products Wide market coverage: 32% (2001) specific audience Builds image weaknesses High absolute cost Ad clutter Less attention zapping zipping buying television network vs. Spot buy Cable buy Methods of buying time Sposorship participation Selecting times and programmes television household Programme rating household using television Share of audience Cinema Traditional Product placement Radio Strengths: low cost audience selectivity Support to other media Morning drive time Midday Evening drive time Nighttime Late night 6 to 10 10 to 3 3

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 14

    Broadcast Media

    Broadcast network refers to network that broadcast an

    over the air television signals that can be received using a television antenna.

    Television
    Players in television industry Public television

    Strengths
    More impact
    Demonstrating products Wide market coverage: 32% (2001)

    Specific audience
    Builds image

    weaknesses
    High absolute cost
    Ad clutter Less attention

    zapping
    zipping

    Buying television
    Network vs. spot buy
    Cable buy

    Methods of buying time


    Sposorship
    participation

    Selecting times and programmes


    Morning Daytime Early fringe 7-9 9-4:30 4:30-7:30

    Primetime access
    Prime time Late news Late fringe

    7:30-8:00
    8:00-11:00 11:00-11:30 11:30-1:00

    Measuring TV audience
    Television household
    Programme rating Household using television

    Share of audience

    Cinema
    Traditional
    Product placement

    Radio
    Strengths: low cost
    Audience selectivity Support to other media

    Morning drive time Midday Evening drive time Nighttime Late night

    6 to 10 10 to 3 3 to 7 7 to midnight Midnight to 6

    Studies shows that retired/house wifes are major

    listeners followed by students.

    Weakness
    Background medium
    Creative limitation Recall problem

    Not suitable for certain products

    Measuring radio audience


    Indian listenership track( governed by media research

    user council an NGO) Radio audience measurement Indian readership survey Development and research services study: actual listenership of different programmes as against brand recall of different stations.

    Вам также может понравиться