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Innkeepers of Americas position in the economy segment of the lodging industry. ________2. Locating properties next to a restaurant rather than having food and beverage in-house. ________3. Price rooms lowered further to meet competition. ________4. New advertising campaign with discount coupons for weekend stays. ________5. Three new customer service positions. ________6. Shares of company stock issued for employee bonuses. ________7. Providing continental breakfast in the lobby. ________8. Room service (for continental breakfast only) ________9. Computerized reservation system. ________10. Training program for front-desk employees. ________11. Web site where reservations can be booked online. ________12. New hotel properties built with additional features to appeal to an upscale market. ________13. Merger with Economy Lodge, Inc. ________14. Rewrite mission statement. ________15. Contracting cleaning and landscaping services.