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Review

TNS Media Intelligence


1H 2011


(, , ,
, )
1H 2011


( + 30
)
( +
)
( +
)
(
50 )
( , 200
-)


-,
, ,

,
.
.
()
.



(
).

:
1H 2011 vs. 1H 2010, %
*

25


,
122 .., 28%
,
.

1
2010 .
,
57%.

57

25

11

14

18

29
0

20

40

60

*Indoor-, .

1H 2011 vs. 1H 2010, %


100%
90%

11%

80%

14%

70%

4%
8%
4%
4%

60%
50%

*
14%

14%
5%
8%
3%
4%

40%
30%

54%

51%

20%

10%

0%

1H 2010

1H 2011
: . Net , .

1H 2011 vs. 1H 2010, %

10

15

20

25

30

35

40

37.2

29.3

29.0

18.5

Feb

Mar

22.8

19.2

Jan

Apr

May

June

2011 37,1% -
, 29,2%, 22,6%
1 2010.
- 29,0%,
2011 19,2% 18,5% .

: TNS Media Intelligence,


-, ,
,
. .
()


1H 2011 vs. 1H 2010
, 1H 2010 vs. 1H 2011
16000
14000
12000
10000
8000
6000
4000
2000
0

TV

Radio

Press

Outdoor

Internet

, 1 2011 47934 ,
6,5% , 45023
.
(-3,5%).
, (-0,4%) , (-0,2%)
,
21,6%; 15,1%,
2010 .

1 H 2010
0

10

15

20

25

1H 2010/1H 2011,%

20.75

TV

-3.5%

15

20

25

20.02

TV

Radio

2.63

-0.4%

Radio

2.62

Press

9.87

-0.2%

Press

9.85

21.6%

Outdoor

15.1%

Internet

17.60

Outdoor

Internet

10

1H 2011
0

3.63

21.39
4.18

: TNS Media Intelligence,


-, ,
,
. .
()

-50
1H 2011

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50

PROCTER & GAMBLE


L'OREAL
NESTLE
HENKEL GROUP
MARS-RUSSIA
WIMM-BILL-DANN
UNILEVER
RECKITT BENCKISER
DANONE
KRAFT FOODS

NOVARTIS
PEPSI CO
COCA-COLA


FERRERO
()

COLGATE-PALMOLIVE

VOLKSWAGEN
.

( )
JOHNSON & JOHNSON
BERLIN-CHEMIE MENARINI GROUP
SUN INBEV
ORIMI TRADE
BEIERSDORF AG (BDF)
SAMSUNG ELECTRONICS
MCDONALD'S
LOUIS VUITTON MOET HENNESSY SA
GENERAL MOTORS CORP
SANOFI AVENTIS
CENTRAL PARTNERSHIP
MITSUBISHI MOTORS
GLAXOSMITHKLINE
NISSAN
X5 RETAIL GROUP
HEINEKEN
BAYER AG

S.C.JOHNSON
WALT DISNEY STUDIOS SONY PICTURES RELEASING

PEUGEOT CITROEN RUS
CHANEL

METRO GROUP

%
5.13%
3.06%
2.90%
2.65%
2.51%
2.13%
1.93%
1.78%
1.65%
1.49%
1.49%
1.45%
1.24%
1.16%
1.12%
1.10%
1.07%
1.02%
0.91%
0.82%
0.81%
0.79%
0.67%
0.66%
0.61%
0.57%
0.57%
0.56%
0.55%
0.54%
0.53%
0.50%
0.47%
0.46%
0.45%
0.44%
0.43%
0.41%
0.41%
0.40%
0.39%
0.38%
0.37%
0.37%
0.36%
0.36%
0.35%
0.35%
0.35%
0.35%

-50 1
2011 51%
.
, -
Procter & Gamble,

25%.

Loreal, 1
2011. 5%.
-
Nestle, 32%,
1 2010 .
-50 1 2011
Sanofi Aventis, Mitsubishi
Motors, Nissan, X5 Retail Group, Walt Disney
Studios Sony Pictures Releasing,

,
Chanel,

, -50 1
2010 .

-50
51%

49%

: TNS Media Intelligence,


-, ,
,
. .
()

-10 1H 2011

14.1

3.6

4.0

15.5


14.1

4.3

5.2

6.4


12.1

/
8.8

10.1

1 2011 :
, 1 2010
25%;
, 34%
2010 .
, 1 2011
20% 2010 .
-10 84% .
, (3,3%),
(2,2%), (2,3%), (1,5%)
.

: TNS Media Intelligence,


-, ,
,
. .
()


1H 2011
-10 (

) ,
1 .


(w),
-,
.
,
FM. , -10
3

, 3

-,

-10
0%

5%

10%

15%

20%

25%

-3

-10
0%

1%

2%

3%

4%

5%

-10
6%

0%

(w)

FM

Cosmopolitan

Elle

Business FM

FM

&

Energy

5%

10%

15%

: TNS Media Intelligence,


-, ,
,
. .
()


, 1H 2011
, 1H 2011
2500
2000

1433

2014

2076

1978

2076

1652

1500
1000
500
0

4181
, :
2011 1434 ;
1656 ;
584 2018 .
2011 2076 ;
1978;
2076 .
1 2011 2072
.
-10 -
(.) ,
1H 2011

10

Mail.ru

992

Rbc

912

.ru

501

461

Sanoma independent media

458

Sup media

428

360

Rambler

291

289

280


1 2011 -
:
992
Mail.ru;
912
RBC;
501 - .ru

TNS Media Intelligence


30
, .

C 2011

12 .

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