Accor--Five forces analysis 1.

The threat of entry 1) Strong distribution network required: the expense of building a strong distribution network affects it. 2) High capital requirement 3) Strong brand names are important 4) Advanced technologies are required 5) Industry requires economies of scale 6) Geographic factors limit competition 2. The power of buyer 1) Buyers require special customization 2) Product is important to customer 3) Large number of customers 3. The power of suppliers 1) Diverse distribution channel 2) High competition among suppliers 4. The threat of substitutes 3) Substantial product differentiation 5. Competitive rivalry 1) Fast industry growth rate 2) Large industry size