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com

Marketing

By: Eng Leaphea,

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By: Eng Leaphea,

www.mysonita.com

By: Eng Leaphea,

www.mysonita.com

By: Eng Leaphea,

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Peter Drucker

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By: Eng Leaphea,

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By: Eng Leaphea,



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1.
2.

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3.

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()

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()

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The Four Ps ( )

Marketing
Mix
Place

Product

Price

Customer Cost
By: Eng Leaphea,

Convenience

Customer
Solution

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The Four Cs

Promotion

Communication

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Product
(Good, Service, Idea)

Price

Customer

Place

(Value)

(Target Market)

(Distribution)

Promotion
(Integrated Marketing
Communications)
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1.

2.
1.

2.
3.
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2.

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5.

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$.5

$
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.
.

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Leaphea,

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om

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?
Marketing

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Marketing

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Aecmarketings.blogspot.c
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1.
2.
1.
2.
3.
4.
5.
1.
2.
3.
4.

By: Eng Leaphea,

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1.
2.
3.
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5.
6.
7.
8.

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.
.

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By: Eng Leaphea,

Aecmarketings.blogspot.c
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40,000
36,000
32,000
28,000
24,000
20,000
16,000
12,000
8,000
4,000

68%

73%

+ 14%

+ 14%

+
23%

+
15%
2009

2010

2011

115% vs LY

123% vs LY

Up 1% vs LY

Up 5% vs LY

rkSarCMhrlMdab;

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elx . 1

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(SWOT
ANALYSIS)

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(SWOT ANALYSIS)

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$
$

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.
.

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1.

2.
1.

2.
3.
1.

2.

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4.
5.

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$.5

$
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.
x 5000 /
- .

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1.What is the dominant religion?
2.What are attitudes to foreign products and
services?
3.Does language impact upon the diffusion of
products onto markets?
4.How much time do consumers have for leisure?
5.What are the roles of men and women within
society?
6.How long are the population living? Are the
older generations wealthy?
7.Do the population have a strong/weak opinion
on green issues?
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?

?

?

?

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= 4100 riels
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http://www.gocambodia.com/laws/

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?
?

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.
Family, friends, neighbors
Most effective source of
information
Advertising, salespeople
Receives most information
from these sources
Mass Media
Consumer groups
Handling the product
Examining the product
Using the product
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.
Consumer
ConsumerMay
MayUse
Use Careful
Careful
Calculations
Calculations&
&Logical
Logical Thinking
Thinking
Consumers
Consumers May
MayBuy
Buyon
on Impulse
Impulse and
and
Rely
Relyon
onIntuition
Intuition
Consumers
Consumers May
MayMake
Make Buying
BuyingDecisions
Decisions
on
onTheir
Their Own.
Own.
Consumers
Consumers May
MayMake
MakeBuying
BuyingDecisions
Decisions
Only
OnlyAfter
AfterConsulting
Consulting Others.
Others.

Marketers Must Study Buyers to Find Out How

They Evaluate Brand Alternatives
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Desire
Desire to
to buy
buy the
the most
most preferred
preferred brand
brand
Attitudes of
Others

Unexpected
Situational
Factors
1.Money
2.Friends

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Satisfied Customer!

CognitiveDissonance
Dissonance
Cognitive

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Dissatisfied Customer

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