PRESENTATION INCLUDE

History Introduction Nokia in India Mission and vision Change in strategy Market STP 4 ps SWOT analyses Conclusion

History
Nokia is a Finland based company, incorporated in 1967. Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices. Its the leading manufacturer of mobile devices. Nokia offers a wide range of mobile devices with the experience in music, video, imaging, gaming and a lot more. It also provides the services for network operators. Company recorded revenues of 41,121 Million in 2007 about 20.3 % increase from 2006.

Nokia in India
First ever GSM call in India was made on Nokia 2110. Nokia developed models suited for the Indian Conditions-1100,1108,etc. Nokia's first Made for India model, the 1100, was the largest selling model in the Indian GSM handset market. The Growing of India led to setting up a Factory at Sriperumbudur, in Tamil Nadu, the tenth Nokia facility Globally, and Nokias second largest production site in Asia ,after the China Plant.

Introduction
The roots of Nokia go back to the year 1865 with the establishment of a forestry industry enterprise location in Finland. In 1967 firms known as finish rubber works ltd, finish cable works ltd, and Nokia were merged to form Nokia corporation. The company has four important function: Mobile phones. Multimedia Enterprise solutions. Networks.

Mission statement
Everyone has a need to communicate and share. Nokia helps people to fulfill this need and we help people feel close to what matters to them. We focus on providing consumers with very human technology technology that is intuitive, a joy to use, and beautiful. We are living in an era where connectivity is becoming truly ubiquitous. The communications industry continues to change and the internet is at the center of this transformation. Today, the internet is Nokia's quest.

Vision statement
Nokia wants to create a new world; to transform a big planet to a small village. Their vision is to create, build, and encourage people from all countries to communicate with each other in order to create a world where everybody is connected. Humans learn from people around them, but men also seem to forget that beliefs and thoughts differ from person to person. The way of thinking, experiences, believes are simultaneously related in a logic approach. Similarly, Nokia wants to create a world of creativity and experience, shared experiences.

Change in strategy

Low cost Low price Voice calls only

. advance phone . Differentiations .premium price

.Technology .wireless chips

.computer software .wireless internet

Market segmentation
Entry level:(Rs 2,500-6,000) Nokia targeted low income people and first time mobile buyers in this series . Sets include are 1200,1208,1100,1110,1112 etc. Classic Series:(Rs 7,000-17,000) Nokia targeted decent people in this series . Sets include in this series are 6300,6233,6120,3120 etc. N gage Sries:(Rs 8,000-16,000) Nokia targeted game lovers in this series . These sets include game like play station ,PSP and Xbox.

Segmentation
Xpress music:(Rs 13,000-35,000) In this series music lover are targeted. Sets are 5220,5310,5800,5610,5320 etc. N-series:(Rs 18,000-50,000) This series is also called multimedia computer. Named as on step ahead multimedia. Sets are N70,N73,N95,N96,N80,N81,N91 etc. E-series:(Rs 18,000-60,000) This series is for business people. Sets include are E51,E66,E71,E61i,E90 etc. Premium series:(Rs 80,000-1,500,000) In this series Nokia targeted people which show visual status. Sets include in this series are Sephora arte,8800Gold,8800arts etc.

Market targeting
In India a developing country Nokia has mainly targeted Entry level Classic Xpress music series

Market Positioning
Nokia has created a distinct position in customer mind by Nokia logo..> Slogan> Standard ring tone Standard message tone The specific message that is conveyed to the customers in every advertisement is;

Nokia enable you to get more out of life

4ps Product

Variety: In every series of Nokia there are large number of sets thus large variety. .e.g. entry level include 1200,1208,1100,1110,1110i,1112 etc. Quality: Nokia gain brand personality and market shares because of its quality. Design: Nokia sets are of various design such as Flip sets , Flat sets, Slide sets , Sets with rotating camera etc. Features: Each set of Nokia has its own features . The models of Nokia are based on features. e.g. Nokia 1100 set has Brand name: Brand name is written on each set. Packaging: On packaging of Nokia set detail information about the set is given and packing is made attractive by picture. Each set has its own booklet with information about its.

Price
Nokia has a reasonable price for every series. Price is listed on every packing Nokia also offer cash allowances: By buying 1200 and 1208 get 50Rs 75Rs on buying 1650 100 Rs on buying 2630 and 3110 200 and 250 Rs on buying 6300 and 5310

Promotions
Advertising: Though TV , Sign boards , Bill boards , Radio and Newspaper, Broachers , Posters ,Dummies and display stands. Personal selling: By product training to Distributer(what is product) Sale promotion: Gift like Yamaha bike , Philips TV , Mitsubishi split AC , watches and digital diary With N73 mobile offer 2500Rs original Blue tooth free. With 6220 offer leather Wallet. With 6300 offer caps and shirts.

Place
Channels: Nokia > Distributer > Whole seller > Retailer > Customer Coverage: Nokia is widely available all over Pakistan Distributer: Nokia main distributer are I2,United mobiles, Mobile zone and Advance telecom. Nokia mobiles are mostly available through every mobile outlet

Strength and Weakness

STRENGTH: 1 Largest network of distribution and selling 2 One of the best innovator WEAKNESS: 1 The price of the product 2 large organisation

Opportunity and Threats

OPPORTUNITY: 1 Target right customer at right time 2 Internet THREATS: 1 Emerging of other mobile company 2 Changing technology

Conclusion
It is most probably due to Nokia's innovation and continual progress that the company was able to attain such a high stand in the market. Another major factor that allowed Nokia to be so successful was the demands of the customers. Evidently, the customers were continually searching for faster, better, smaller operators, and it is because of these demands that Nokia was able to reach its level. Finally, it would be very interesting to also deeply investigate another major company, such as SonyEricsson, and determine the factors that differed and advantaged Nokia over the other company.