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Survey on Marketing Strategies of Voltage Stabilizers

(Consumers) Name of the respondent Age Gender Male Occupation Which are the stabilizers that you have heard of? Why do you use a stabilizer How many stabilizers are you using at home? For what equipments are you using the stabilizers? Which brand of stabilizer are you using Are you satisfied with the stabilizer you are using now. While buying a stabilizer how do you decide on the brand

Female

Fridge TV

AC Computer others

10. 11.

12. 13. 14.

20.

21. 22. 23. 19

Have you ever faced any problem with your stabiliser? Are you satisfied with the after sales service of your stabiliser How did you come to know of the following stabilizers: V Guard Videon Vulcon Vigil Others How often have you seen the ads of the following stabilizers and source (Ffrequently,R-rarely,N-never) V Guard Videon Vulcon Vigil Others In which language was the advertisement of V Guard How do you rate the advertisements of V Guard Stabilisers What did you find interesting about the advertisement. Durability of the stabilizer you are using

Quality Brand name Price Yes Yes News Paper TV Radio

Retailer s opinion Looks No No Public Opinion Others

News Paper

TV

Radio

Public Opinion

Others

Very Good Content

Good

Satisfactory Visualisation

Fair

according to your judgment(in years)

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