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Reliance Industries Limited (RIL) is an Indian conglomerate company headquartered in Mumbai, India. The company operates through three business segments: Petrochemicals, Refining, and Oil and Gas, other segments include Textile, Retail business, special economic zone development and telecom/broadband business. RIL is the largest publicly traded company in India by market capitalization and second-largest public corporation in India when ranked by revenue. The company is listed on Fortune Global 500 and Forbes Global 2000
Vision
"Growth has no limit at Reliance. I keep revising my vision. Only when you can dream it, you can do it.
Dhirubhai H. Ambani
RELIANCE RETAIL
What Is Retail?
Retailing involves selling products and services to consumers for their individual or family use. As the final link between consumers and manufacturers, retailers are a vital part of the business world. Retailers add value to products by making it easier for manufactures to sell and consumers to buy. Retail is usually classified by type of products as follows
Food Retailers
Example
Future Groups-Formats: Big Bazaar, Food Bazaar
Strategic RRL
Based on its core growth strategy of backward integration, RRL has made rapid progress towards building an entire value chain starting from the farmers to the end consumers. Open Retails in SEZ Gurgaon, Jhajjar in Haryana Maturing Metros Online retailing Rural Retailing Innovative Formats like Wedding Malls Strategic licence Agreements
Strategy Partnership
Trail partnership with struggling govt. owned cooperative store- SAHAKARI BHANDAR in Mumbai. Secondly, Ambani plans to build hyper mart titled RELIANCE MART spread over 180000 sq ft selling all things target 784 towns & eventually expending into big city.
Rapid expansion
Moving Rapid toward it target of opening and operating 100 million sq ft of retail of 6000 outlet in 784 city & towns by 2010 & 2011. Going ahead from retails giants such as Carrefour and Tesco.
New Venture
RR using e-commerce as a platform to link its front-end retail with the back-end logistics. The two E- commerce strategic is B2B & B2C. RR is aims at having co- brand credit cards & consumer finance schemes. Reliance fresh start customer loyalty program (from dec. 2006 to march 2007. 50000 member join in Jaipur alone) RR plan to enter in non-food FMCG category.
Dynamic leadership
RR work under Mukesh Ambani owner of flagship petrochemical refinery the 3rd largest in world. M. Ambani is top India's richest list with net worth of US 18 billion dollar. He joined Reliance Industries in 1981.
Board Memberships
Chairman, Managing Director, Chairman of Finance Committee and Member of Employees Stock Compensation Committee, Reliance Industries Limited Former Chairman, Indian Petrochemicals Corporation Limited Former Vice Chairman, Reliance Petroleum Chairman of the Board, Reliance Petroleum Chairman and Chairman of Audit Committee, Reliance Retail Limited. Chairman, Reliance Exploration and Production DMCC Director, Member of Credit Committee and Member of Compensation & Benefits Committee, Bank of America Corporation.
SWOT ANALYSIS
STRENGTH Private Label sale -own Products (Reliance Select) Contract Farming Network-1600 Channels in villages Brand Equity Good Financial Position Backward Integration : Reliance retails is among the few organizations which entered Indian Retail sector with backward integration. Demographic favour
WEAKNESS:
staff-Lack of Knowledge about products Parking lack of basic infrastructure like power, transport and communication Absence of developed supply chain and integrated IT management. Lack of trained work force & Low skill level for retailing management. Lack of Retailing Courses and study options
OPPORTUNITIES
farm to fork, No middlemen, farmers-customer Rising Consumerism of the Indian High population of India Growth retail market - Global retail Development Index high demand Sectors with high growth potential Falling real estate cost E-retailing Retail franchising and Rural retail Potential for investment
THREATS
International retail and domestic retails e.g. WalMart Indian governments FDI policy in retail Restrictions on real estate purchases, especially as imposed by local governments and against "big-box" chain retailers Unfavourable taxation structures High competitiveness among existing market participants and resulting low profit margins
Analysis
Big Bazzar, Aditya Birla Group , Vishal Retails, Bharti and Wal-Mart, etc
Threat of entrants Financial capital max paid up. distribution .Government policy Economies of scale Bargaining power of supplier The bargaining power of suppliers varies depending upon the target segment. Distribution of Raw material.
Consumers are price sensitive.. Availability of more choice. Switch up of consumer Internet shopping portals
Threat of substitutes
FUTURE STRATEGY
Plans to invest Rs 25000 Crores in next 4 year in their retail division New Format of food and cafe - Reliance food Pharmacy retails store 6000 outlets -784 cities Launch soaps, Detergents, cosmetics and non FMCG products-Private label
SUGGESTIONS
Expand -Service Give training to staff Improve Inventory Control Increase supply chain Reach to the Rural India. Come up with food FMCG. Work on Markting Mix