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The retail enterprise Aarong is the handicraft marketing arm of BRAC (Bangladesh Rural Advancement Committee). Established in 1978, Aarong is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewelers, jute workers, basket weavers, wood carvers, leather workers and more, Aarong embraces and nurtures a diverse representation of 65,000 artisans, 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nations handicraft industry on a world platform of appreciation and acknowledgement The Ayesha Abed Foundation (AAF) is an organization that aims to provide avenues for employment and income generation for underprivileged rural women. It is an enclave for women, formed to uplift them economically, through their work as producers, and also socially, through their development into entrepreneurs. The Foundation provides an appropriate working environment, financial and technical assistance, and training to develop the womens skills in various crafts. This report tries modestly to uphold Aarong & AAFs recent changes in that it has undergone in its HR practice. As the reader flips through the pages of this report they will come across changes that have been brought into the staffing, performance appraisal, HRIS, and a respective compilation of general HR activities. In addition to that the report also gives a sneak peek into Aarong & AAFs history, vision; mission its products and marketing strategies it follows. There are some very important issues like employees compensation management, HR budgeting etc. which could not be included in the report for confidential issue. But I have tried my level best to work with the most important Human Resource activities, which I have illustrated through the report
Introduction
To provide a stable and gainful source of employment for the under privileged rural artisans, lift up the traditional identity and the commitment of quality service On the basis of these principal Aarong started its journey in Bangladesh. Aarong is an organization that is dedicated to change the lives of disadvantages, promoting traditional products from Bangladesh and opening the doors so their products can be exported. Throughout Bangladesh and in international destinations, the name of Aarong is the synonym of quality originality and uniqueness. The designer and the creators of the product range offered by Aarong, have not only established the organization as leaders in deshi handicraft, but have also reignited interest and popularity for styles and traditional crafts that are native to the country. It is the gracious blend of contemporary and customary that ensures that each product is original and saleable in modern society. Aarong therefore has thousands of artisans producing pottery work, jewelry, woven baskets, silk, leather items, brass pieces and magnificent wood cravings. Today, few urban consumers will argue that Aarong is the local Mecca for deshi handicraft. Aarongs product designs has brought consumer attention back to the products and styles that are indigenous to Bangladesh, its designers blending the traditional with the contemporary in a manner that has won instant consumer appeal, starting a revolution in trends that has now been taken up by countless other boutiques and stores. Aarongs product designs focus on the diverse types and textures of crafts and patterns that have been passed along from generation to generation among weavers and artisans in craft hubs around the country. The name of the organization Aarong is a Bangla word. It means a village fair or market. The village fair provides craftsmen of all trades a marketplace to display and sell their traditional handicrafts. The naming of Aarong as such upholds the organizations commitment to promote the indigenous goods of our country, which are a part of our rich cultural and artistic heritage. It is the handicraft marketing arm of BRAC (Bangladesh Rural Advancement committee), the largest NGO in Bangladesh. Aarong has created a village fair for the craftsmen of all trades come together to exhibit and sale their traditional handicrafts.it helps vitalize the traditional craftsmanship and find a wider market for their products nationally and internationally.
Established in 1978, Aarong is a fair trade organization dedicated to bring about positive changes in the lives of disadvantaged artisans and underprivileged rural women by reviving and promoting their skills and craft. Reaching out to weavers, potters, brass workers, jewelers, jute workers, basket weavers, wood carvers, leather workers and more, Aarong embraces and nurtures a diverse representation of 65,000 artisans, 85% of whom are women. Today, Aarong has become the foundation upon which independent cooperative groups and family-based artisans market their craft, in an effort to position the nations handicraft industry on a world platform of appreciation and acknowledgement. Over the years, Aarong has earned a name as one of the finest rural craft producers and marketer in home and abroad.
Reach out to producers in remote areas to ensure fair value for their efforts Marketing communication and information for artisans Advances against purchase orders where necessary Training & Education in skills development to raise product quality and marketability Product Design and Support in Product Development Quality Control to increase producer awareness of the importance of quality
These values reflect fair trade principles which have been developed by registered Fair Trade Organizations. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers in Bangladesh.
environment, financial and technical assistance, and training to develop the womens skills in various crafts. The Foundation was established to commemorate the memory and work of late Mrs. Ayesha Abed, a co-worker and wife of the Founder and Chairperson of BRAC. The work that is done in the Foundation is a testament to her commitment to the issues of education, training and employment opportunities for disadvantaged women. It was she who in 1976 initiated all the present major activities of AAF in Manikgonj. The AAF aims to work with the most underprivileged women in the society. These women are often the most neglected and are in need of much assistance and support. The AAF plays the role of a facilitator. To support these women Aarong has created 13 production centers in Baniachong, Gorpara, Jamalpur, Jessore, Kushtia, Manikganj, Rajbari, Sherpur, and Pabna, Pollobi, Kurigram, Nilphamary, Jhenaidah and 653 sub Centre spread across in 2000 villages of Bangladesh. Today More than 40000 women work directly for Aarong in its production centers. The women are placed in an enabling environment, with other women of similar socio-economic backgrounds. They are trained and then given the opportunity to generate income. One of the major challenges that these women have to face is that they are marginalized and they, on their own, have no way of becoming part of the economic system. This is where the AAF steps in, helping such marginalized women out of their peripheral existence in society, and giving them the opportunity to become involved in sustainable enterprise.
The AAF is closely interrelated with other programs, especially BRAC Development Program (BDP) and Aarong. The women workers of the AAF come from the BDP organized Village Organizations. Working at the AAF thus gives the women access to other BRAC programs. All of the AAFs finished products are sold through Aarong, which additionally provides designs, raw materials and financial support to the AAF. Since AAF supplies exclusively to Aarong, it is treated as Aarong Production Centres.
Goals:
Empowering destitute rural women by providing opportunities for employment and income generation. Ensuring commercial success of the enterprise of women producers. Reviving traditional skills of rural artisans.
Services:
Free Medical check-up including free eye treatment, eye-glasses and treatment costs for severe illnesses Advance wage payments for employees in need Day care services Workers retirement fund Twenty five thousand independent cooperative groups and traditional family-based artisans also market their crafts through Aarong. Potters, Brass Workers, Jewelers, Jute workers, Basket Weavers, Handloom Weavers, Silk Weavers, Wood Carvers, Leather workers and various artisans with specialized skills from all over the country come to Aarong for marketing and support services.
For exporting the products Aarong has a separate department in head office and very selectives artisans work here to produce fine quality products and these are sent to the production centres as sample of the exporting products. Here is the list of products Aarong produces:
MEN'S PRODUCTS
1. Traditional 2. Executive Shirts 3. Maanja 4. Fotua 5. Short Kurta 6. Tshirts 7. Stoles/Shawls 8. Sandals
Along with the clothes, accessories and home ware Aarong also produces food products like milk, flavored milk (mango & chocolate) juices (mango & tamarind), yogurt drinks (orange, strawberry), curd (sweet & sour), butter and honey. And herbal skincare products like soaps, shampoo, oil and face pack etc. Home Wares & Furniture:
HOME ACCESSORIES 1. Curtain 2. Bed cover & cushions 3. Rugs 4. Table Lamps 5. Photo Frames 6. Coasters 7. Napkin Rings 8. Mats 9. Trays 10. Cutlery 11. Bowls and Platters 12. Photo Frames 13. Bookends 14. Boxes 15. Hammocks 16. Plant Accessories 17. Candles
d) To relate the theoretical knowledge with the practices. e) To have an analysis on the HR & Training department of Aarong & AAF. f) Identify existing issues of HR practices and process or lack of process that will facilitate or hinder the proper practices of HRM.
HR Practices of Aarong:
Aarong is the one of the biggest fashion house in Bangladesh with ten outlets around the country. Behind the fashion house/lifestyle store Aarong has a corporate office and branches of Ayesha Abed foundation in several districts. Aarong & AAF has been employing a huge number of employees from all over the country and in some cases overseas employees. Here is the organogram of Aarong & AAF to have a look on the positions of the employees who are involved in different Human Resource activities:
HR
Training
Training Officer1
Training Officer2
Senior HR Officer1
Senior HR Officer2
HR Officer1
HR Officer2
HR Assistant
Office Assistan t
The HR Practices of Aarong & Ayesha Abed Foundation (AAF) are as follows: 1. Recruitment and selection Process 2. Confirmation 3. Promotion 4. Transfer 5. Dismissal 6. Termination 7. Leave Management 8. Salary Management 9. Increment 10. Performance appraisal 11. Resignation 12. Retirement
During our project it was not possible to go through all the HR practices of Aarong in depth. There are several fields that we had opportunity to work in depth. Practices like recruitment, leave management, salary management and performance appraisal etc.
Chapter1-Introduction to Human Resources Management Summary Human Resource Management is a part of every managers responsibilities. Also it is the process of acquiring, tanning, appraising, and compensating employees, and of attending to their labor relation, health and safety and fairness concerns. These responsibilities include placing the right person in the right job and then orienting, training, and compensating to improve his or her job performance. A changing environment today is influencing what human resources managers do it. Trends such as globalization, technological advances and deregulation mean that companies must be more competitive today. Other important trends include growing workforce diversity and change in the nature of work such as the movement toward a service society and a growing emphasis on human capital. Traditionally, personal HR managers focused on transactional and running the pay roll department. Today, with employers competing new environment, employers expect and demand more from their HR managers. The authority exerted by an HR manager by directing the actives of the people in his or her own department and in service areas. The right authority to make decisions, direct others work, and give orders. Human Resources Manager basically done by work as follows: Planning Organizing Staffing Leading Controlling
discrimination. Vocational Rehabilitation Act of 1973 requires affirmative action to employ and promote qualified handicapped persons. Pregnancy Discrimination Act of 1978 prohibits discrimination against pregnant women. The EEOC, Civil Service Commission, Department of Labor Department of Justice together issued uniform guidelines that set forth highly recommended procedures regarding HR activities like employee selection, record keeping, and pre-employment inquiries. Griggs v, Duke Power Company was one of the most important cases during this early period. Chief Justice Burger held that job requirements based on job success. Civil Rights Act of 1991 reverses earlier cases and puts burden of proof on employer. Americans with Disabilities Act prohibits employers need to make reasonable accommodations for disabled individuals. Every manager should have a working knowledge of EEO claim and enforcement process. The steps in this process include filling the charge, charge acceptance by the EEO serving notice on finding of cause / no cause conciliation efforts and a notice to sue.
Question and Answer: 1. Are you following the EEO (Equal Employment Opportunity) while recruiting or
hiring any employee? Ans: Yes, we follow EEO (Equal Employment Opportunity) for employee because whenever we recruit employee we can not discriminate based on race, color, religion, sex or national oregin it state that it shall be an unlawfull employement practice far an employee.
2. Explain how to avoid and deal with accusations of sexual harassment at work?
Ans: If sexual harassment happen with any emloyee(women) then the judgement specifies that employee should be allowed to raise issue of sexual harassment at workers meeting is it prove that third party is involved the employer has to take necessary stpes to support the victim and assist in punishing the offender.
Summary
Job analysis is the procedure of determining the duties and skill requirements of a job and the kind of person who should hire for it. The job analysis itself involves collecting information on matters such work actives, required human behaviors and machine, tools and performance.
Managers use job analysis information in recruitment and selection, companion, training and performance management. The basic steps in job analysis include deciding the use of the job analysis information, review relevant. The job description should portray the work of the position so well that the duties are clear without reference to other job descriptions. Job specification is a list of job human requirements that is the requisite education, skill, personality, and so on-other product of a job analysis. Writing job specification important to distinguish between specifications for trained verses untrained personal. As workers increasingly work in teams and with less supervision, understanding how to deal with job analysis in a worker-empowered world has become more important.
Question and Answer: 1. What are the basics of job analysis terms?
Ans: Part of recruiting, job responsibility or description and job specification is the basics job analysis terms of Aarong. 2. When need quantitative job analysis techniques? Ans: When the aim of the policy and procedures is to support the recruitment and selection of people with necessary ability, skills, qualification and competencies to contribute effectively to delivery of Aarong & AAF. 3 .What are the jobs responsibilities and duties of HR? Ans: Whole HR jobs responsibilities and duties are recruitment, grievance handling to solve the objection of salary and benefits, training and development. Chapter 5-Personal Planning and Recruiting
Summary
The recruitment and selection process starts with employment or personal planning. This is the process of deciding what positions them firm will have to fill, and how to fill them, personal planning embraces all future position. The recruitment and selection process entails five main
steps decide what positions to fill, build a pool of candidates for these jobs, have candidates complete applications forms, use selections tools, and decide to whom to make an offer. All managers need to understand why effective recruiting is important. Without enough candidates employers cannot effectively screen the candidates or hire the best. Filling up the positions with internal sources of candidates has several advantages. Employers use variety of outside sources of candidates when recruiting applicants. It is very important to remember that it is unlawful to discriminate against any individual with respect to employment because of race, color, religion, sex, national origin or age. Employment understanding how to recruit a more diverse workforce is important. Whether the target is the single parent, older workers, or minorities the basic rule is to understand their special needs and create a set of policies and practices that create.
4. What kind of Sources you follow for Recruitment? Ans: There are two kinds of sources Aarong & AAF uses for recruitment. They are Internal source External source Internal source: Aarong & AAF think that current employees are a major source of recruits for all but entry level positions. Whether for promotions or for lateral job transfer, internal candidates already know the informal organization and have detailed information about its formal policies and procedures. Promotions and transfer are typically decided by responsible department with involvement by HR department. External source: Aarong & AAF believe in innovative inspiration so HR department use to look outside of the organization for applicants. The external source starts with the job advertisement on different media.
present and future requirements. Review the person specification to ensure it meets the requirements of the job description .Design the selection process. Draft the advertisement and select the advertising media. Short list using the person specification only. Written tests for entry level employee. Interview and test short-listed candidates .Validate references, qualifications and security clearance. Make appointment the employee. Other selection tool include the polygraph, honesty test, and graphology, While graphology appears to have little predictive value, paper and pencil honesty tests have been used with success although they must be used with an eye toward the legal and ethical issues involved. Chief Operating Officer holds the responsibility for ensuring this framework is followed. HR is available for advice and will assist in general administration of the recruitment process.
Question and Answer: 1. How do you test your employee at work? Ans: Aarong conduct three types of testing those are Written Verbal Practical. (Practical test take for specific reason thats mean when they need. For example they need a truck driver in that case they take practical test for those driver thus they can understand that the driver is experienced ) 2. What is the Selection Strategy or process of Aarong? Ans: As Aarong has huge number of employees all around the country, they select different types of employees based on the nature of the jobs. Aarong selects five types of employees, these are: Regular Part time Temporary Contractual Project based
3. What do you think about individual rights and test security for your organization? Ans: The test takers have rights to privacy and information under the American Psychological Associations (APA) standard for educational and psychological tests. Test takers have rights to: The confidentiality of test results. Right to informed consent regarding use of these results. The right to expect that only people qualified to interpret the scores will have access to them.
Effective interview include making sure you know how to job , structuring the interview getting organized , asking questions, taking brief, unoberstructive notes during the interview panel and review the interview.
Summery
1. The process of teaching new employee the basic skills they need to perform their jobs. Training is more inclusive than it used to be. A successful orientation should accomplish some points for new employee like. Male them feel welcome and at ease. Understanding the organization. Make clear to them what is expected in termed of work and behavior. 2. Training is essentially a learning process and studies show there are several things can do to improve learning Make learning meaningful Make skills Transfer easy
Motivate the learner. 3. Basic training methods includes On the job training Management training 4. Managerial on the job training methods includes job training coaching action learning. Special purpose training techniques Customer service training Team work training 5. Management development prepares employees for future jobs by imparing knowledge changes attitudes or inerasing skills. Training is a hallmark of good management and task managers. A high potential employees doesnt gurantee they will succesed without traiing and experiences. so good training can be developed a employee.
Summery
Performance appraisal means evaluating an employees current or past performance relative to his or her performance standards .Every manager needs some way to appraise employees performance. If employees performance is good you will want to reinforce it, and if it is bad you will want to take corrective action. . Before appraising performance manager should understand certain concepts in performance management and appraisal. There are several basic techniques
managers use for apprising performance, In terms of specific techniques, the graphic rating scale lists a number of traits and a range of performance for each. Many supervisors find appraisals difficult to administrative and its important to understand how to deal with performance appraisal problems. The supervisors need to keep several points in mind during the appraisal interview. Preparation is essential talks in terms of objective works dont get personal, encourage the person to talk and get agreement on how thing will be improved. Performance management is the continuous process of identifying, measuring and developing the performance with the organizations goals rewards and recognition.
Corporate carrer development programs used to focus on the employees future with that particular firm. Employers play an important role in the carrer management process.Among other things, the employer may provide on-site or online carrer center, implement formal monitoring programs, and procide carrer coaches or mrntors. The Employers carrer planning and development process can and should play a central role in helping employees.
Summery
Employee compensation refers to all forms of pay going to employees and arising froms their employment. There are two bases on which to pay employeecompensation- increments of time and volume of production. The former includes hourly or daily wages salaries. Establishing pay rate involves five steps; conduct salary surveys, evaluating jobs, develop pay grades, use wages curves, and fine-tune pay rates. Pricing managerial and professional jobs involves some special issues. Managerial pay typically consists of base pay. With many stockholders concerned with excessive executive remuneration.
Job evaluaton determines the relative worth of job. It compares job to one another based on their content, which is usually defined in terms of compensable factors like skill, effort, reponsibility and working condition. Here listed three reasons for considering a competency-based pay plan. First , traditional pay paln may, Second, paying for skill, knowledge. Thrid, measurable skill, knowlwdge and competencies are the heart of any company.
Although the percentage of pay in the form of sales commissions may very zero to 100%, a survey found that sales people a high performance. Employers take many things into consideration when formulating incentives for managers and executives. With more employee organization their efforts around teams, team and organization their incentive plans are more important. With incentive plan, the main question is whether to reward members based on individual or team performance, both have pros and cons.
Summery
Financial incentives are usually paid to specific employees whose work is above standard. Employee benefits on the other hand are available to all employees based on their membership in the organization. There are four basic types of benefit plan: pay supplements, insurance, retirement benefit and services. Supplemental benefit include: unemployment insurance, vacation and holiday pay, severance pay and supplemental unemployment benefit. Employers provide numerous pay for time not worked benefit. The law like Employee Provident Fund Act, ESI Act and payment of Gratuity Act are limited by an upper ceiling of wages.
Most employers also provide a number of required or voluntary insurance benefits are included: workers compensation, group hospitalization, accident and disability insurance and group life insurance. Most employer health plans provide at least basic hospitalization and surgical and medical insurance for eligible employees. Most employers also provide various personal services and family friendly benefits. These include credit unions, employee assistant programs and subsidized child care and elder care. Retirement benefits include: social security and pension plans. Social security is survivors and disability benefit. Pension plans include: defined contribution plans, deferred profit sharing, saving plans. Employees prefer choice in there benefit plans, so flexible benefits programs are important. Employers are implementing various types of flexible work schedules, including flextime, compressed work-weeks and other flexible work arrangements such as job sharing.
Manager can use personnel methods to promote ethics and fair treatment. For example: A fair and open selection process can emphasize the companys stress on integrity and ethics, the company can have special ethics training programs, employees adherence to high ethical standards can be measured during performance appraisals and ethical work-related behavior can be rewarded or punished. A fair and just discipline process is based on three prerequisites rules and regulation, a system of progressive penalties and appeals process. The basic aim of discipline without punishment is to gain an employees acceptance of the discipline itself. Dismissals are usually are Traumatic for both the manager and the dismissed employee and manager need to take special care in managing dismissals. Dismissing an employee is always difficult and termination interview should be handled properly. Plan the interview carefully, get to the point, describe the situation and then listen until the person has expressed his or her feelings. The Industrial Disputes Act of 1947 specifies conditions for lockouts, layoffs, retrenchments and closures of establishments.
Summary
The labor movement is important. Almost 18 million U.S workers belong to unions about 12.4% of the total. Unions aim for union security and then for improved wages, hours and working conditions and benefits for their members. Union security option include: the closed shop, agency shop, preferential shop and maintenance of membership arrangement. The Norris-LaGuardia Act and the Wagner Act market a shift in labor law from repression to strong encouragement of union activity. They did this by banning certain types of unfair labor practices by providing for secret-ballot election and creating the National Labor Relations Board. The Taft-Hartley Act reflected the period of modified encouragement coupled with regulation. It enumerated the rights of employers and allowed the U.S president to temporarily bar national emergency strike. Among other things it also enumerated certain unfair union labor practice.
And employers were explicitly given the right to express their views concerning union organization. When unions begin organizing all managers and supervisors usually get involved, so it is essential to understand the mechanics of the union drive and election. The main steps include initial contact, obtaining authorization cards, holding a hearing the campaign itself and the election. The union need only win a majority of the votes cast, not a majority of the workers in the bargaining unit eligible to vote. The employer and union hammer out an agreement via the collective bargaining process. The heart of collective bargaining in good faith bargaining which means both parties must make reasonable efforts to arrive at agreement and proposals are matched with counterproposals. Most agreements contain a carefully worded grievance procedure ranging from two to six or more steps. The steps usually involve meeting between higher and higher-echelon managers until the grievance goes to arbitration. Grievance handling involves the continuing interpretation of the collective bargaining agreement but usually not its renegotiation.
Summary
Safety and prevention concerns managers for several resons, one of which is the stagging number of accident of work-related accidents. There are also legal and economic reasons for safety pregrams. The purpose of OSHA is to ensure every working person a safe and healthful work palce.OSHA standards are very complete and detailed and are enforced through a system of workplace inspections. There are three basic causes of accident: chances occourances, unsafe condotions and unsafe acts an the part of employees. In addition three other work related factors( the job itself, the work schedule, and the psychological climate) also contribute to accidents.
There are several approches to preventing accidents. One is to reduce unsafe condition. The other approach is to reduce unsafe acts. Alcoholism, drug addiction, stress and emotional illness are four important and growing health problem among employees. Disciplining, discharge, in house counceling and referrlas to an outside agency are technigues used to deal with these problems. In some jobs, failure to use PPE properly can be grounds for disciplinary action or even dismissal. However, you can refuse to wear PPE if it puts your safety at risk (eg PPE of the wrong size could put you at risk because of its poor fit). Ask your employer or the firm's safety representative for the right size (which must be provided free of charge). Health and safety inspectors have powers to enforce the law. If you take this course of action, your employer must not discipline you or put you at a disadvantage in your job - for example, not paying you for the time you refused to work because of unsafe conditions, passing you over for promotion, etc.
Summary
International business is important to almost every business today and so firms must increasingly be managed globally. The Internationalization of business influences employer HR process. The big Issue is coping with the culture, political, legal, and economic differences among countries. This managers with many new chalanges, including coodinating production, sales and financial operations on a world wide basis. Intercountry differences affect a companys HR management process. Cultural factors suggest differences in values, attitudes, and therefore behaviors and reactions of people from country to country. Countries differ cultures, legal/political systems, and economics and so HR practics tend to differ to country to country
A large percentage of expatriate assignments fail but the average can be improved through selection.These are various sources HR can use to staff domestic and foregin subsidiaries. Training for overseas managers typically focuses on cultural differences on how attitude influence behavior and on factual knowledge about the target country. The complexity and value of strategic global human resource management (SGHRM) will continue to compound in significance as globalization becomes the predominate form of business. Both practitioners and researchers maintain the grapple with understanding the global phenomena and the resulting impact on the entire human resource management system. Both human resource practitioners and researchers alike are concerned with the shift towards globalization of business and the resulting impact on strategic global human resource management (SGHRM) (Martin and Beaumont, 1998; Lepak and Snell, 1999; Dowling et al., 1999; Harvey and Novicevic, 2002). Global competition is becoming the norm and, at current growth rates, trade between nations will exceed total commerce within nations by 2015 (Daft, 1997). Repatriation problems are common but you can minimize them. They include the often wellfounded fear that the expatriate is out of sight, out of mind. And difficulties in reassimilating the expatriates family back into the home-country culture.
Negative
Weakness (W) Price is higher Limited outlets Confined with limited customer Poor access to collection Vulnerable to producer No direct market experience Limited budget for research and development Limited financial support Sales persons need more training
Internal Factors
Threats (T) Rise of the competition Price wars with competitors Competitors have some superior products Changing technology Political instability Economy Sudden surprise
External Factors
Recommendation
After completing this project, we have come up with some recommendation which Aarong can use for their advancement. These are Besides taking interviews Aarong should take written test on the computer to understand the applicants computer literacy and other job related knowledge. The Training for the sales associates should be more related to their job responsibilities rather than just product orientation. The amount of work in HR department is huge but the manpower is comparatively lower. As the Organization is ever growing Aarong should recruit more HR personnel to get the jobs done in a more effective manner. Aarongs website should be updated more frequently with the current issues and vacancies. It will ease the work of HR as more people would be informed. Aarong should introduce online application for their vacancies, it will help them reducing cyber hunting times in bdjobs and other sites The compensation package in Aarong is not Attractive they should restructure their salary and other compensation. As there is competency gap in employees Aarong should start employee training and other development programs to develop the employees.
Conclusion
Aarong is not only a fashion house it is more than that. With times Aarong has evolved itself as one of the most successful lifestyle store in our country maintaining the tradition and the trends. Besides becoming the leading lifestyle chain store in Bangladesh they have cherished the traditional crafts of Bangladesh through Ayesha Abed Foundation and have been able to create employment of thousands of people. As a result Aarong is a fair trade organization reaching global market by representing folklore tradition of Bangladesh. Aarong & AAF plays the role of protector and promoter of traditional Bangladeshi products and designs. the designers and the innovators of the products offered by Aarong have not only established the organization of as leaders in handicrafts but have also reignited interest and popularity for styles and traditional crafts that are native to the country. It is this gracious blend of contemporary and customary, that ensures that each product is original and saleable in a modern society.
With Aarong growing on this scale, it is Aarongs HR departments tribute that Aarong can work with almost more than one hundred thousand people. In the end of my study I would like to conclude by sharing my feeling that, it was a great journey of my internship in Aarong & AAF. I have achieved contemporary HR issues which are now practicing in most modern organization. Thus we hope Aarong will keep up their journey and would become one of prestigious brand by representing Bangladesh.
References:
http://www.brac-aarong.com www.google.com/wiki/aarong mdshossain.wordpress.com www. bracnet.net www.scribd.com