Effectiveness and Utilization of Social Media as a Promotional tool for Apparel Brands in the Indian Scenario

Submitted To: Dr. Sanjeev Kumar

Submitted By: Aashna Sharma Aishwarya Purandare Ankit Goyal Chiranth Bhoopalam Mudra Reejh Birring

Master of Fashion Management National Institute of Fashion Technology

CONTENTS

S.No.
1. Introduction: Social media statistics Social media business Unique features of social media Basic forms of social media Background Study Infographics Review of Literature Statement of Problem Research Objectives Scope and Limitations Research Methodology Research Design Data Analysis Tools Bibliography Annexure: Questionnaire

Topic

2. 3. 4. 5. 6. 8. 7. 8. 9. 10. 11.