Академический Документы
Профессиональный Документы
Культура Документы
from Bplans.com
A sample plan is a great way to get started, but you cant just print
this plan out and turn it into the bank. Youre still going to have to put
in all your own information and do all of your own financial forecasts.
With LivePlan, you can easily use this sample as inspiration and create
your own plan, complete with financial tables and graphs. Youll also
be able to:
Save time with linked financial tables (the formulas are built in,
so you dont have to do the calculations!)
Benefit from tons of help, advice, and resources.
Present your plan with confidence, with automatic charts and
graphs corresponding to your financial data.
Work on your plan anywhere, on any computer.
Cover Page
This sample business plan has been made available to users of Business Plan Pro, business
planning software published by Palo Alto Software, Inc. Names, locations and numbers may have
been changed, and substantial portions of the original plan text may have been omitted to preserve
confidentiality and proprietary information.
You are welcome to use this plan as a starting point to create your own, but you do not have
permission to resell, reproduce, publish, distribute or even copy this plan as it exists here.
Requests for reprints, academic use, and other dissemination of this sample plan should be emailed
to the marketing department of Palo Alto Software at marketing@paloalto.com. For product
information visit our website: www.paloalto.com or call: 1-800-229-7526.
Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved.
Legal Page
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by
_________________________ in this business plan is confidential; therefore, reader agrees not to
disclose it without the express written permission of _________________________.
It is acknowledged by reader that information to be furnished in this business plan is in all respects
confidential in nature, other than information which is in the public domain through other means
and that any disclosure or use of same by reader, may cause serious harm or damage to
_________________________.
Upon request, this document is to be immediately returned to _________________________.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
Table of Contents
Table of Contents
Page 2
Beanisimo Coffee
Page 1
Beanisimo Coffee
Chart: Highlights
1.1 Mission
It is Beanisimo Coffee's mission to offer the finest selection of coffees. By using the customs
from a 54-year-old Italian master roaster, Beanisimo Coffee's products will surpass all of its
competition. A strong customer service ethic will support the fantastic product.
1.2 Objectives
Beanisimo Coffee's objectives are to build brand awareness and customer service excellence,
while increasing sales. Beanisimo Coffee intends to utilize the following strategies to achieve
these objectives:
Page 2
Beanisimo Coffee
Table: Start-up
Start-up
Requirements
Start-up Expenses
Legal
Stationery etc.
Brochures
Consultants
Research and Development
Total Start-up Expenses
$5,000
$500
$1,000
$1,500
$3,000
$11,000
Start-up Assets
Cash Required
Start-up Inventory
Other Current Assets
Long-term Assets
Total Assets
$116,000
$0
$0
$78,000
$194,000
Total Requirements
$205,000
Page 3
Beanisimo Coffee
$11,000
$194,000
$205,000
Assets
Non-cash Assets from Start-up
Cash Requirements from Start-up
Additional Cash Raised
Cash Balance on Starting Date
Total Assets
$78,000
$116,000
$0
$116,000
$194,000
$0
$0
$0
$0
$0
Capital
Planned Investment
Investor 1
Investor 2
Other
Additional Investment Requirement
Total Planned Investment
$80,000
$65,000
$60,000
$0
$205,000
($11,000)
$194,000
$194,000
Total Funding
$205,000
Page 4
Beanisimo Coffee
Chart: Start-up
3.0 Products
Beanisimo Coffee offers a wide range of specially blended and roasted coffees. Beanisimo
Coffee will be using customs passed down from a 54 year old Italian master coffee roaster.
Beanisimo Coffee first will select and cup the coffee, then blend different beans before roasting.
The key to a wonderful bag of roasted beans is the blending of different coffee beans. Coffee
beans are a global commodity. There are many different types of beans, distinctive in the genre
of plant that the bean comes from as well as the region that the bean is grown. Beyond these
distinctions, beans are still a commodity.
Blending different types of beans makes huge differences. Beanisimo Coffee is privy to decades
old blending recipes from old world Italy.The roasting technique also plays a role in the taste of
the coffee.
Beanisimo Coffee will offer a wide range of coffees including:
Italian Roast
French Roast
Columbian Dark
African Roast
Sumatra
Bistro Blend
Kona
Kenya
Decaf- available in the following blends: Bistro, Sumatra, French and Italian Roasts
Espresso and Decaf Espresso
Page 5
Beanisimo Coffee
Each coffee is available in one pound and five pound packages, in both whole bean and ground
versions. Every product that Beanisimo Coffee produces attempts to be the best in its
respective product category based on quality and taste.
4.0 Market Analysis Summary
Beanisimo Coffee has decided to concentrate on three distinct customer segments. The first is
coffee houses/drive thru/espresso carts, restaurants, and the last is grocery stores. Each of the
customers is distinct. The first segment prepares beverages for their clients, as does the second
group along with meals, and the third segment sells the whole bean and ground coffee
unprepared to their customers.
While the coffee industry as a whole has been stagnate for a while, the high-end gourmet
coffee market is still growing. This can be attributed to a number of factors including the
maturing and increased sophistication of the American palette. Beanisimo Coffee faces
competition from several competitors who focus on convenience or price as opposed to product
quality which is the strength of Beanisimo Coffee.
4.1 Market Segmentation
Beanisimo Coffee has segmented their market into three distinct customer segments:
1. Coffee houses/drive thrus/carts: These customers are purchasing coffee beans for the
preparation and sale of coffee and espresso based drinks. Their establishments serve a wide
variety of coffee and espresso beverages to customers that visit the coffee houses, drive
thrus, or cart based servers.
2. Restaurants: These establishments are purchasing coffee and espresso to serve to their
retail food customers.
3. Grocery Stores: These customers are purchasing the beans for either prepackaged, or bulk,
resale to their customers. The grocers do not prepare the drinks for the customers like the
other customer segments, they only sell the Beanisimo product as is purchased from
Beanisimo Coffee.
Below is some demographic information of the end consumers of the above customer
segments.
Page 6
Beanisimo Coffee
2003
108.7 million
52 million
Men and women consume the same number of cups per day.
Women are more excited about varieties and source of relaxation (social).
Men like that coffee helps them "get things done."
Women are more price conscious than men.
Age:
18-25: prefer high caffeine, hot or iced drinks, all high octane, richer blends.
30-60: prefer premium and espresso with half the caffeine. Lite blends and half-caffeinated
grew approximately 7% in 2001.
Other:
64% of all coffee is consumed at breakfast; 28% between meals; 8% at all other meals.
Sweetened or plain: 35% drink coffee black; 65% add sweetener and/or creamer.
The average daily coffee drinker consumes 3.1 cups per day.
In 2002, there were 29 million people who drank gourmet coffee every day. Gourmet is
defined as specialty coffee (premium), espresso-based beverages (cappuccino, latte, caf
mocha, espresso), or frozen and iced coffee beverages.
Market Analysis
Potential Customers
Growth
7%
8%
7%
13.88%
Year 1
Year 2
Year 3
Year 4
Year 5
120
107
97
324
128
207
104
439
137
224
111
472
147
242
119
508
157
261
127
545
CAGR
6.95%
24.97%
6.97%
13.88%
Page 7
Beanisimo Coffee
Page 8
Beanisimo Coffee
55.6%
14.0%
7.7%
7.5%
6.2%
3.8%
3.4%
3.4%
2.2%
Top coffee-consuming regions (by pounds consumed per capita per year):
Northern Europe*
Central Europe
South America
Southern Europe
North America
Australia
Japan
* Does not include the UK, which only
23
16
7
10
10
5
5
consumes 5 pounds per capita per year.
U.S. Coffee Market: The total U.S. coffee market is projected to exceed $25 billion in
2002:
Revenues
1993
$13 B
1999
$18.5 B
2001
$20.7 B
The overall U.S. consumption of coffee has stagnated in recent years. However, consumers'
purchase of gourmet coffee (specialty and premium) is increasing, according to the National
Coffee Association.
Page 9
Beanisimo Coffee
Consumers are choosing to drink higher-grade coffees, moving away from price-based
purchasing to trends that focus on increased quality in a wide variety of products. In the U.S.,
the coffee market has been segmented into two major categories: mass-market and specialty
coffees.
1. Mass-Market: Mainly lower-priced product sold through grocery retail outlets and
convenience stores. Mass-market coffee consumption is declining approximately 5% per
year as people of all ages embrace out-of-home specialty coffees. Grocery retail outlets are
providing the consumer with more premium coffee choices and are partnering with specialty
coffee roasters capturing an increasing share of the mass-market sales channels.
2. Specialty Coffee: Characterized by a quality grade product with branding, historically sold
only through coffee shops. Five years ago, there was a clear line between mass-market and
specialty coffees in quality, price and distribution channels. Today, there are two subcategories that make the positioning more blurred: Premium and Specialty coffees.
Specialty coffee retailers sell higher quality coffee at premium prices. Now, premium coffees
have been introduced into other distribution channels to sell below specialty coffee retailer
prices, undercutting the exclusive advantage coffee retailers once had. Specialty coffee
sales grew 38% from $7.76 billion in 2000 to $10.71 billion in 2001, comprising 30% of the
total U.S. coffee market. The specialty coffee market is characterized by being high
fragmented with one large player, several mid-tier companies, and thousands of small
regional companies.
Before the success of the specialty coffee retailers in the 90's, coffee was a breakfast drink and
choices were caffeinated or decaffeinated. The incredible success of the specialty coffee retailer
can be attributed to introducing coffee as a social drink and providing the consumer with new
unimagined choices of coffee drinks while introducing and conditioning the consumer to the
taste of specialty coffees.
Trends within the Industry:
In the U.S., Specialty coffee sales grew 38% from $7.76 billion in 2000 to $10.71 billion in
2001, comprising 30% of the market. Thanks in large part to the marketing efforts of
Starbucks, specialty coffee has become mainstream. It is the primary growth driver in the
otherwise flat or declining coffee industry. Specialty coffee, which was once limited to coffee
shops, is now available in a wide variety of mass-market channels.
Specialty coffee is moving into mass-market channels. Coffee is no longer being viewed as
just a breakfast beverage; it is now a social beverage, and people like to drink premium
branded coffee throughout the day.
This has spurred partnerships with convenience stores and service companies that provide
coffee to offices and throughout the hospitality industry. There is also a change in the type
and quality of vending machines. Coffee vending companies are converting their vending
machines to branded coffee.
Page 10
Beanisimo Coffee
Allan Brothers: This Oregon based company operates as both a roaster as well as running
coffee houses in Salem, Eugene, and Corvalis. The price point for their coffee is midway.
The quality is decent, particularly at its price point.
Caffetto: This company widely distributes their roasted coffee throughout the Willamette
River Valley. The quality and price point is pretty low. This company's coffees are attractive
if the customer is very price sensitive and need an inexpensive product.
Assorted varieties distributed by food service vendors (e.g., Food Service of America and
Sysco): These varieties are offered at a mid-price point with a low product quality. What
you do get with these offerings is individual serving sizes. For a lot of restaurants this is
advantageous, but the costs is carried over to the customer for this feature.
The buying patterns for customers is based on convenience, cost, and quality. Some customers
are willing to pay more for the convenience of individual sized servings and the benefit of
buying coffee from their existing food product vendor. For others coffee is just one more thing
on the menu and quality is not that important. Lastly, there are many companies that recognize
high quality coffee and espresso and will not settle for anything less.
5.0 Strategy and Implementation Summary
Beanisimo Coffee will leverage its competitive edge of the highest quality product to quickly
gain market penetration. This competitive edge is sustainable because it is based on the
traditional roasting techniques of an old Italian master roaster. Beanisimo Coffee's marketing
effort will be based on the communications that assert that Beanisimo Coffee has by far the
best products. Beanisimo Coffee will be vocal in their assertion of the message that while its
coffee costs a bit more, the variance is not material and the difference in quality is
immeasurable. The sales strategy will work on converting perspective customers into long-term
customers by emphasizing high-quality products and high levels of customer service. This
strategy recognizes the fact that even though the company may have the best product, without
excellent customer service the organization will not succeed.
5.1 Competitive Edge
Beanisimo Coffee's competitive edge is its market leading product quality. By leveraging
personal relationships, Beanisimo Coffee has gained the recipes and knowledge of an old Italian
master roaster. Part of Beanisimo Coffee's secret is the old world roasting techniques, part of
the winning formula is the art of blending different green beans to come up with special recipes.
Green coffee beans are a commodity, therefore any variations in one company's coffee to
another is based on roasting techniques if they are using the same types of beans. Beanisimo
Coffee is able to stand out among its competitors by using time tested blends of different green
beans to come up with compelling final products. This competitive edge is sustainable in the
sense that this information that Beanisimo Coffee possesses is a trade secret and not available
to other roasters. This will ensure Beanisimo Coffee will always have the finest products.
Page 11
Beanisimo Coffee
Page 12
Beanisimo Coffee
Sales Forecast
Year 1
Year 2
Year 3
Coffee houses
Restaurants
Grocery stores
Total Sales
$35,824
$22,211
$24,360
$82,395
$136,004
$84,322
$92,483
$312,809
$154,545
$95,818
$105,091
$355,454
Year 1
$11,822
$7,330
$8,039
$27,190
Year 2
$44,881
$27,826
$30,519
$103,227
Year 3
$51,000
$31,620
$34,680
$117,300
Sales
Page 13
Beanisimo Coffee
Page 14
Beanisimo Coffee
5.4 Milestones
Beanisimo Coffee has developed several milestones that will serve as a goal to which the entire
organization will strive to achieve. All of the milestones are measurable allowing the
responsible department to track progress and assess their ability to reach the milestone.
Table: Milestones
Milestones
Milestone
Business plan completion
First major account
Profitability
Revenue >$500,000
Totals
Start Date
1/1/2004
1/1/2004
1/1/2004
1/1/2004
End Date
2/15/2004
6/15/2004
10/30/2005
6/15/2006
Budget
$0
$0
$0
$0
Manager
Frank
Sales Manager
Frank
Sales Manager
Department
Operations
Sales
Accounting
Sales
$0
Chart: Milestones
Page 15
Beanisimo Coffee
Page 16
Beanisimo Coffee
Sales manager: This person is responsible for the sales effort and will be the account
manager for all of the accounts initially and will develop new sales accounts as well.
Sales: As the business grows a sales person will be hired for account management
responsibilities as well as some new sales development.
Shipping: One person will be hired for the position of shipping and delivery. For delivery
within the Willamette River Valley, deliveries will be made by the company vehicle. Other
shipments that are of greater distance from Beanisimo Coffee will be sent via UPS. This
position will coordinate all aspects of order fulfillment.
Support staff: This position will employ initially one person in a capacity of supporting
operations in a multitude of ways based on need. At times they will help support production
and shipping.
Administrative support: This position will help with some of the accounting activities as well
as other administrative support functions.
Table: Personnel
Personnel Plan
Year 1
Year 2
Year 3
Frank
Sales manager
Sales
Support
Shipping
Administration
Total People
$24,000
$20,000
$10,500
$11,520
$7,680
$10,240
6
$24,000
$24,000
$18,000
$15,360
$15,360
$15,360
6
$30,000
$30,000
$18,000
$15,360
$15,360
$15,360
6
Total Payroll
$83,940
$112,080
$124,080
Page 17
Beanisimo Coffee
General Assumptions
Plan Month
Current Interest Rate
Long-term Interest Rate
Tax Rate
Other
Year 1
Year 2
Year 3
1
10.00%
10.00%
30.00%
0
2
10.00%
10.00%
30.00%
0
3
10.00%
10.00%
30.00%
0
Page 18
Beanisimo Coffee
Break-even Analysis
$19,170
Assumptions:
Average Percent Variable Cost
Estimated Monthly Fixed Cost
33%
$12,844
Page 19
Beanisimo Coffee
Year 2
Year 3
Sales
Direct Cost of Sales
Other Costs of Goods
Total Cost of Sales
$82,395
$27,190
$0
$27,190
$312,809
$103,227
$0
$103,227
$355,454
$117,300
$0
$117,300
Gross Margin
Gross Margin %
$55,205
67.00%
$209,582
67.00%
$238,154
67.00%
$83,940
$8,394
$15,600
$14,400
$7,800
$9,000
$12,591
$2,400
$112,080
$11,208
$15,600
$14,400
$7,800
$9,000
$16,812
$2,400
$124,080
$12,408
$15,600
$14,400
$7,800
$9,000
$18,612
$2,400
$154,125
$189,300
$204,300
($98,920)
($83,320)
$0
$0
$20,282
$35,882
$0
$6,085
$33,854
$49,454
$0
$10,156
Net Profit
Net Profit/Sales
($98,920)
-120.06%
$14,198
4.54%
$23,698
6.67%
Expenses
Payroll
Sales and Marketing and Other Expenses
Depreciation
Rent
Utilities
Insurance
Payroll Taxes
Other
Page 20
Beanisimo Coffee
Page 21
Beanisimo Coffee
Page 22
Beanisimo Coffee
Year 2
Year 3
$20,599
$43,327
$63,926
$78,202
$182,958
$261,161
$88,863
$257,031
$345,895
$0
$0
$0
$0
$0
$0
$0
$63,926
$0
$0
$0
$0
$0
$0
$20,000
$281,161
$0
$0
$0
$0
$0
$0
$0
$345,895
Year 1
Year 2
Year 3
$83,940
$77,036
$160,976
$112,080
$178,464
$290,544
$124,080
$193,667
$317,747
$0
$0
$0
$0
$0
$0
$0
$160,976
$0
$0
$0
$0
$0
$0
$0
$290,544
$0
$0
$0
$0
$0
$0
$0
$317,747
($97,050)
$18,950
($9,383)
$9,567
$28,148
$37,715
Cash Received
Page 23
Beanisimo Coffee
Chart: Cash
Page 24
Beanisimo Coffee
Year 2
Year 3
$18,950
$18,469
$4,722
$0
$42,141
$9,567
$70,118
$17,927
$0
$97,612
$37,715
$79,677
$20,372
$0
$137,763
$78,000
$15,600
$62,400
$104,541
$78,000
$31,200
$46,800
$144,412
$78,000
$46,800
$31,200
$168,963
Year 1
Year 2
Year 3
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$9,461
$0
$0
$9,461
$15,135
$0
$0
$15,135
$15,988
$0
$0
$15,988
Long-term Liabilities
Total Liabilities
$0
$9,461
$0
$15,135
$0
$15,988
$205,000
($11,000)
($98,920)
$95,080
$104,541
$225,000
($109,920)
$14,198
$129,277
$144,412
$225,000
($95,723)
$23,698
$152,975
$168,963
$95,080
$129,277
$152,975
Assets
Current Assets
Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
Net Worth
Page 25
Beanisimo Coffee
Table: Ratios
Ratio Analysis
Year 1
n.a.
Year 2
279.64%
Year 3
13.63%
Industry Profile
-2.25%
17.67%
4.52%
0.00%
40.31%
59.69%
100.00%
48.55%
12.41%
0.00%
67.59%
32.41%
100.00%
47.16%
12.06%
0.00%
81.53%
18.47%
100.00%
20.65%
16.07%
21.35%
58.07%
41.93%
100.00%
9.05%
0.00%
9.05%
90.95%
10.48%
0.00%
10.48%
89.52%
9.46%
0.00%
9.46%
90.54%
21.87%
19.28%
41.15%
58.85%
Percent of Sales
Sales
Gross Margin
Selling, General & Administrative Expenses
Advertising Expenses
Profit Before Interest and Taxes
100.00%
67.00%
187.06%
0.00%
-120.06%
100.00%
67.00%
62.46%
0.00%
6.48%
100.00%
67.00%
60.33%
0.00%
9.52%
100.00%
32.41%
21.65%
1.81%
1.84%
Main Ratios
Current
Quick
Total Debt to Total Assets
Pre-tax Return on Net Worth
Pre-tax Return on Assets
4.45
3.95
9.05%
-104.04%
-94.62%
6.45
5.27
10.48%
15.69%
14.04%
8.62
7.34
9.46%
22.13%
20.04%
2.24
1.31
3.37%
45.32%
6.17%
Additional Ratios
Net Profit Margin
Return on Equity
Year 1
-120.06%
-104.04%
Year 2
4.54%
10.98%
Year 3
6.67%
15.49%
n.a
n.a
3.35
55
10.91
9.14
27
0.79
3.35
69
9.12
12.17
24
2.17
3.35
103
6.13
12.17
29
2.10
n.a
n.a
n.a
n.a
n.a
n.a
0.10
1.00
0.12
1.00
0.10
1.00
n.a
n.a
$32,680
0.00
$82,477
0.00
$121,775
0.00
n.a
n.a
1.27
9%
2.00
0.87
0.00
0.46
10%
0.63
2.42
0.00
0.48
9%
2.36
2.32
0.00
n.a
n.a
n.a
n.a
n.a
Sales Growth
Percent of Total Assets
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Total Assets
Current Liabilities
Long-term Liabilities
Total Liabilities
Net Worth
Activity Ratios
Accounts Receivable Turnover
Collection Days
Inventory Turnover
Accounts Payable Turnover
Payment Days
Total Asset Turnover
Debt Ratios
Debt to Net Worth
Current Liab. to Liab.
Liquidity Ratios
Net Working Capital
Interest Coverage
Additional Ratios
Assets to Sales
Current Debt/Total Assets
Acid Test
Sales/Net Worth
Dividend Payout
Page 26
Appendix
Table: Sales Forecast
Sales Forecast
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,500
$1,550
$1,700
$2,656
$1,647
$1,806
$2,899
$1,797
$1,971
$3,365
$2,086
$2,288
$3,989
$2,473
$2,713
$4,545
$2,818
$3,091
$4,989
$3,093
$3,393
$5,225
$3,240
$3,553
$5,656
$3,507
$3,846
$0
$0
$0
$5,750
$6,109
$6,668
$7,740
$9,175
$10,454
$11,475
$12,018
$13,009
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Coffee houses
$0
$0
$0
$825
$876
$957
$1,110
$1,316
$1,500
$1,646
$1,724
$1,866
Restaurants
$0
$0
$0
$512
$543
$593
$688
$816
$930
$1,021
$1,069
$1,157
Grocery stores
$0
$0
$0
$561
$596
$651
$755
$895
$1,020
$1,120
$1,172
$1,269
$0
$0
$0
$1,898
$2,016
$2,200
$2,554
$3,028
$3,450
$3,787
$3,966
$4,293
Sales
Coffee houses
Restaurants
Grocery stores
Total Sales
0%
0%
0%
Page 1
Appendix
Table: Personnel
Personnel Plan
Frank
Sales manager
Sales
Support
Shipping
Administration
Total People
Total Payroll
0%
0%
0%
0%
0%
0%
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$2,000
$0
$0
$0
$0
$0
$2,000
$0
$0
$0
$0
$0
$2,000
$2,000
$0
$0
$0
$0
$2,000
$2,000
$0
$1,280
$0
$0
$2,000
$2,000
$0
$1,280
$0
$1,280
$2,000
$2,000
$1,500
$1,280
$0
$1,280
$2,000
$2,000
$1,500
$1,280
$1,280
$1,280
$2,000
$2,000
$1,500
$1,280
$1,280
$1,280
$2,000
$2,000
$1,500
$1,280
$1,280
$1,280
$2,000
$2,000
$1,500
$1,280
$1,280
$1,280
$2,000
$2,000
$1,500
$1,280
$1,280
$1,280
$2,000
$2,000
$1,500
$1,280
$1,280
$1,280
$2,000
$2,000
$4,000
$5,280
$6,560
$8,060
$9,340
$9,340
$9,340
$9,340
$9,340
$9,340
Page 2
Appendix
Table: General Assumptions
General Assumptions
Month 1
Plan Month
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
10
11
12
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
10.00%
Tax Rate
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
30.00%
Other
Page 3
Appendix
Table: Profit and Loss
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Sales
$0
$0
$0
$5,750
$6,109
$6,668
$7,740
$9,175
$10,454
$11,475
$12,018
$13,009
$0
$0
$0
$1,898
$2,016
$2,200
$2,554
$3,028
$3,450
$3,787
$3,966
$4,293
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,898
$2,016
$2,200
$2,554
$3,028
$3,450
$3,787
$3,966
$4,293
Gross Margin
$0
$0
$0
$3,853
$4,093
$4,467
$5,185
$6,147
$7,004
$7,688
$8,052
$8,716
0.00%
0.00%
0.00%
67.00%
67.00%
67.00%
67.00%
67.00%
67.00%
67.00%
67.00%
67.00%
$2,000
$2,000
$4,000
$5,280
$6,560
$8,060
$9,340
$9,340
$9,340
$9,340
$9,340
$9,340
$200
$200
$400
$528
$656
$806
$934
$934
$934
$934
$934
$934
Depreciation
$1,300
$1,300
$1,300
$1,300
$1,300
$1,300
$1,300
$1,300
$1,300
$1,300
$1,300
$1,300
Rent
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$1,200
$650
$650
$650
$650
$650
$650
$650
$650
$650
$650
$650
$650
$750
$750
$750
$750
$750
$750
$750
$750
$750
$750
$750
$750
$300
$300
$600
$792
$984
$1,209
$1,401
$1,401
$1,401
$1,401
$1,401
$1,401
$200
$200
$200
$200
$200
$200
$200
$200
$200
$200
$200
$200
$6,600
$6,600
$9,100
$10,700
$12,300
$14,175
$15,775
$15,775
$15,775
$15,775
$15,775
$15,775
($6,600)
($6,600)
($9,100)
($6,848)
($8,207)
($9,708)
($10,590)
($9,628)
($8,771)
($8,087)
($7,723)
($7,059)
EBITDA
Gross Margin %
Expenses
Payroll
Sales and Marketing and Other
Expenses
Utilities
Insurance
Payroll Taxes
Other
15%
($5,300)
($5,300)
($7,800)
($5,548)
($6,907)
($8,408)
($9,290)
($8,328)
($7,471)
($6,787)
($6,423)
($5,759)
Interest Expense
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Taxes Incurred
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
($6,600)
($6,600)
($9,100)
($6,848)
($8,207)
($9,708)
($10,590)
($9,628)
($8,771)
($8,087)
($7,723)
($7,059)
0.00%
0.00%
0.00%
-119.09%
-134.35%
-145.59%
-136.82%
-104.94%
-83.91%
-70.48%
-64.27%
-54.26%
Net Profit
Net Profit/Sales
Page 4
Appendix
Table: Cash Flow
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Cash Sales
$0
$0
$0
$1,438
$1,527
$1,667
$1,935
$2,294
$2,613
$2,869
$3,004
$3,252
$0
$0
$0
$0
$144
$4,321
$4,596
$5,028
$5,841
$6,913
$7,866
$8,620
$0
$0
$0
$1,438
$1,671
$5,988
$6,530
$7,321
$8,454
$9,782
$10,870
$11,872
Cash Received
Cash from Operations
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$1,438
$1,671
$5,988
$6,530
$7,321
$8,454
$9,782
$10,870
$11,872
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$2,000
$2,000
$4,000
$5,280
$6,560
$8,060
$9,340
$9,340
$9,340
$9,340
$9,340
$9,340
$110
$3,300
$3,317
$3,943
$8,054
$6,607
$7,247
$8,098
$8,696
$9,057
$9,293
$9,314
$2,110
$5,300
$7,317
$9,223
$14,614
$14,667
$16,587
$17,438
$18,036
$18,397
$18,633
$18,654
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
Dividends
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$0
$2,110
$5,300
$7,317
$9,223
$14,614
$14,667
$16,587
$17,438
$18,036
$18,397
$18,633
$18,654
Expenditures
0.00%
($2,110)
($5,300)
($7,317)
($7,786)
($12,943)
($8,679)
($10,056)
($10,117)
($9,582)
($8,615)
($7,762)
($6,782)
Cash Balance
$113,890
$108,590
$101,273
$93,487
$80,544
$71,865
$61,809
$51,692
$42,110
$33,495
$25,732
$18,950
Page 5
Appendix
Table: Balance Sheet
Assets
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
$116,000
$0
$0
$0
$116,000
$113,890
$0
$0
$0
$113,890
$108,590
$0
$0
$0
$108,590
$101,273
$0
$0
$0
$101,273
$93,487
$4,313
$2,087
$0
$99,887
$80,544
$8,750
$2,217
$0
$91,512
$71,865
$9,430
$2,420
$0
$83,715
$61,809
$10,639
$2,809
$0
$75,257
$51,692
$12,492
$3,330
$0
$67,514
$42,110
$14,492
$3,795
$0
$60,396
$33,495
$16,185
$4,165
$0
$53,845
$25,732
$17,332
$4,362
$0
$47,427
$18,950
$18,469
$4,722
$0
$42,141
$78,000
$0
$78,000
$194,000
$78,000
$1,300
$76,700
$190,590
$78,000
$2,600
$75,400
$183,990
$78,000
$3,900
$74,100
$175,373
$78,000
$5,200
$72,800
$172,687
$78,000
$6,500
$71,500
$163,012
$78,000
$7,800
$70,200
$153,915
$78,000
$9,100
$68,900
$144,157
$78,000
$10,400
$67,600
$135,114
$78,000
$11,700
$66,300
$126,696
$78,000
$13,000
$65,000
$118,845
$78,000
$14,300
$63,700
$111,127
$78,000
$15,600
$62,400
$104,541
Month 1
Month 2
Month 3
Month 4
Month 5
Month 6
Month 7
Month 8
Month 9
Month 10
Month 11
Month 12
Starting Balances
Current Assets
Cash
Accounts Receivable
Inventory
Other Current Assets
Total Current Assets
Long-term Assets
Long-term Assets
Accumulated Depreciation
Total Long-term Assets
Total Assets
Liabilities and Capital
Current Liabilities
Accounts Payable
Current Borrowing
Other Current Liabilities
Subtotal Current Liabilities
$0
$0
$0
$0
$3,190
$0
$0
$3,190
$3,190
$0
$0
$3,190
$3,673
$0
$0
$3,673
$7,835
$0
$0
$7,835
$6,367
$0
$0
$6,367
$6,978
$0
$0
$6,978
$7,809
$0
$0
$7,809
$8,394
$0
$0
$8,394
$8,747
$0
$0
$8,747
$8,983
$0
$0
$8,983
$8,988
$0
$0
$8,988
$9,461
$0
$0
$9,461
Long-term Liabilities
Total Liabilities
$0
$0
$0
$3,190
$0
$3,190
$0
$3,673
$0
$7,835
$0
$6,367
$0
$6,978
$0
$7,809
$0
$8,394
$0
$8,747
$0
$8,983
$0
$8,988
$0
$9,461
Paid-in Capital
Retained Earnings
Earnings
Total Capital
Total Liabilities and Capital
$205,000
($11,000)
$0
$194,000
$194,000
$205,000
($11,000)
($6,600)
$187,400
$190,590
$205,000
($11,000)
($13,200)
$180,800
$183,990
$205,000
($11,000)
($22,300)
$171,700
$175,373
$205,000
($11,000)
($29,148)
$164,853
$172,687
$205,000
($11,000)
($37,355)
$156,645
$163,012
$205,000
($11,000)
($47,062)
$146,938
$153,915
$205,000
($11,000)
($57,652)
$136,348
$144,157
$205,000
($11,000)
($67,280)
$126,720
$135,114
$205,000
($11,000)
($76,051)
$117,949
$126,696
$205,000
($11,000)
($84,138)
$109,862
$118,845
$205,000
($11,000)
($91,861)
$102,139
$111,127
$205,000
($11,000)
($98,920)
$95,080
$104,541
Net Worth
$194,000
$187,400
$180,800
$171,700
$164,853
$156,645
$146,938
$136,348
$126,720
$117,949
$109,862
$102,139
$95,080
Page 6