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2012 .

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,



.
,
,
.
,

.


- ,

,
.

.

Copyright

FMCG

food


e-commerce

,

( ,
, , )

Non-food

,
,
.
,
.
: B2B (-), B2C
(-), C2C ()

-
online retail
- B2C ()

-
offline retail


() *
26%

20%
17%

15%

16%

13%

10%

9%

8%

4%
3%

2009
-2%

2010

2011 .


2,7%,
4,1%

3%

2011

3%

2012

2013

-
2

-4%

**

- ***

- ***

: http://data.worldbank.org/indicator,
Enter

*
**
***
Enter


2011

$15,2

- , ,
,

500 .
72%
$3,4
e-commerce $259,5



22%

18%

14%

12%

8%

7%

6%
3%

2%

Tesco
Metro Group Carrefour
Aldi

2%

0%

2007

2008

2009

2010

2011

-2%

-3%

-4%
-8%

The Schwarz Group (Lidl)


E-commerce

: http://data.worldbank.org/indicator, Eurostat,
Enter


2011

$16,4

,
8,5%
, ,

310 .
78%

28%

$4,2

e-commerce $194,3


Wal-Mart
Costco Kroger
Walgreens
The Home Depot

16%

15%

8%

7%
2%

4%

3%

1%

3%

2%

0%

2007

2008
-2%

2009

2010

2011

-4%
-8%


E-commerce

: http://data.worldbank.org/indicator, U.S. Census


Bureau, Enter

2 871 .
24%
$4,9

43%
6%

22%
5%

50%
9%

16%

5%

10%

22%

Bailian Group

: http://data.
worldbank.org/indicator, http://
www.gks.ru, Deloitte Report Emerging retail markets beyond China,
Enter

23%

4%

7%

26%

35%

30%

25%

14%

4%

4%

6%

7%

-8% -5%
72%

61%
40%

5%

9%

5%

9%

1%

47%

18%
8%

9%

135%
56%

8%

-2%

30%

150%

X5 Retail Group

21%

17%

e-commerce $111,5


Grupo Pao De Acucar

49%

30%

-1%

$12,4

2011 *

14% 17%

10% 13%

2007

2008

46%

22%

20%
9%

16%

2009

10% 18%

9%

2010

17%

2011
E-commerce




, -,

(
40% ), , -,

.

.



.
:

,

Enter

,
,

.
5
,


, .
,
,
.
.

GRDI, 2011 .

-
TOP-250
, 2010 .


CAGR, 2005-2010 .

78

1,1%

7,7%

10%

105

1,7%

4,6%

9%

13,3%

1,3%

18%

11%

1,4%

53%

16,3%

3,3%

22%

14

9,6%*

~1,8%**

~20%

e-commerce
, 2011 .

e-commerce
CAGR, 2010-2015 .

* ** B2B
: Enter http://data.worldbank.org/indicator, Eurostat, U.S. Census Bureau
http://www.census.gov/, http://www.gks.ru, Global Retail Development Index (A.T.Kearney), www.internetretailer.com, www.retailresearch.org, DATA Insight

TV

Cash and Carry


-

WAL-MART () Wal-Mart Express


Wal-Mart To Go
:

Enter

AMAZON () - 2012 .
TESCO (EC)
GRUPO PAO DE ACUCAR () ,

-250

:
FMCG,
,
50%
.

50%,

-3:

macys ()
tjx ()
kohls ()
-3:

the home depot ()

best buy ()
lowes ()

$ 0,3

2010 .

8%
7%

$ 0,6

6%
5%

FMCG

-3:

4%

$ 0,4

3%

:


,
-250

2%
1%
1%

2%

3%

4%

metro ()
target ()
sears ()

5%

$ 2,6

6%

(2005-2010 .)
: Deloitte Report Global Powers of Retailing 2012

-3:
Wal-Mart ()
Carrefour ()
Tesco ()

7%




Suning Appliance
()
Apple stores
()
Amazon
(C)
GameStop
()

20
(2010 .), $

: FMCG,
,
50% .

50%,

15

BM Birleik
()
CRE
()
Lojas americanas
()

10

5
5%

10%

15%

20%

25%

FMCG

30%

(2005-2010 .)
: Deloitte Report Global Powers of Retailing 2012

Wesfarmers
()


()
Jumbo
()

35%

40%

45%


()
Apple

546

Wal-Mart

:
.

210

Amazon

84

The Home Depot

76

Tesco

40

Amazon

//

41

Costco

40

Target

39

Lowes

38

EV/EBITDA

TJX

25

Carrefour
Macys

20

Kroger
Suning
Appliance

15
Carrefour

10

Costco
Kroger

Tesco

Metro
Best
Buy

0,2

0,4

Wal-Mart

0,6

The Home
Depot

Lowes
Target

TJX

Lojas
Americanas

Apple

Macys Kohls

0,8

1
EV/Sales

: ( 2012 .)

1,2

1,4

1,6

//

3,5

29
17
17

Kohls

14
13

Metro

13

Suning Appliance

12

Best Buy
Lojas Americanas

9
7


()
:
.

20,0

11,6

5 Retail
Group

EV/EBITDA

15,0

6,4
2,4

OKEY

5 Retail
.
Group

10,0

5,0
0,2

0,4

0,6
EV/Sales

: ( 2012 .)

0,8

1,6

OKEY

1,0

1,2

1,6
0,3

-10

-10 2005-2010 ., %

-10 , 2010 ., $
419

Wal-Mart Stores, Inc.


82

The Kroger Co.

68

Walgreen Co.

67

Walgreen Co.

Target Corp.

66

Target Corp.

Best Buy Co., Inc.


Lowe's Companies, Inc.
Sears Holdings Corp.

6,3%

Costco Wholesale Corporation

The Home Depot, Inc.

CVS Caremark Corp.

6,0%

The Kroger Co.

76

Costco Wholesale Corporation

Wal-Mart Stores, Inc.

8,0%

The Home Depot, Inc. -2,5%


9,8%
5,1%

CVS Caremark Corp.

57
50

Best Buy Co., Inc.

49

Lowe's Companies, Inc.

11,0%
10,3%
2,5%

Sears Holdings Corp. -2,4%

43

Carrefour S.A.

120

Tesco PLC

92

Metro AG

89

Schwarz Unternehmens Treuhand KG

79

Aldi Einkauf GmbH & Co. oHG

67

Rewe Group

61

Carrefour S.A.
Tesco PLC

5,9%

Rewe Group
Groupe Auchan SA

54

Edeka Zentrale AG & Co. KG

41

9,8%

Aldi Einkauf GmbH & Co. oHG

Edeka Zentrale AG & Co. KG

39

3,8%

Schwarz Unternehmens Treuhand KG

55

Koninklijke Ahold N.V

9,3%

Metro AG

Groupe Auchan SA

Centres Distributeurs E. Leclerc

3,9%

5,4%
4,7%
5,5%

Centres Distributeurs E. Leclerc


Koninklijke Ahold N.V

3,2%
-0,1%

-2,00%

: Deloitte Report Global Powers of Retailing 2012

0,00%

2,00%

4,00%

6,00%

8,00%

10,00% 12,00%

-10

-10 2005-2010 ., %

-10 , 2010 ., $

Grupo Pao de Acucar ()

18

Bailian (Brilliance) Group ()

13

Gome Home Appliance Group ()

12

Grupo Pao de Acucar ()


Bailian (Brilliance) Group ()

19,1%
7,5%

Gome Home Appliance Group ()

21,8%

X5 Retail Group ()

11

X5 Retail Group ()

37,1%

Suning Appliance Co ()

11

Suning Appliance Co ()

36,5%

"" ()

Dalian Dashang Group ()

Lojas Americanas S.A. ()


Nonggongshang Supermarket ()

5
4

: Deloitte Report Global Powers of Retailing 2012

"" ()
Dalian Dashang Group ()

38,0%
13,2%

Lojas Americanas S.A. ()


Nonggongshang Supermarket ()

27,7%
12,5%

-3

$419
2010 .*

$210
2012 .

- 16
- 8 361
- 2,1 .

1
6 -
Wal-Mart Wal-Mart Express 1 300 . ,
18 600 . . Wal-Mart
Wal-Mart To Go
Wal-Mart 2011 . Massmart

10%

8%
, %

6%

6,1%

8%
7%
5,9%

4%

7%
4%

: www.walmart.com,
Enter

0%

3%

5,7%
1%

2%
* 12 , 31 2011 .

,
** Net sales
*** Operating income

6%

5,9%
5%

2007

2008

2009

2010 *

6,2%
6,1%
6,0%
5,9%
5,8%
5,7%
5,6%
5,5%
5,4%

, % **
, % ***
, %

, %

Wal-Mart

-3

Kroger
$82
2010 .*

$14
2012 .

5

40 10 .
3 (361 )
5 (1 900 )

150%

100%
2,7%

100%
, %

3,5%

3,2%

50%
0%

2,5%
8%

2%

7%

1%

2008

1,4%
2009

2010 *

-50%
* 52 , 29 2011.

,
** Sales
*** Operating profit

-56%

-100%

2,0%
1,5%
1,0%
0,5%
0,0%

, % **
, % ***
, %

: www.kroger.com,
Enter

3,0%

, %

- 1
- 3 619
- 338 c. .

-3

Costco
$89
2011 .*

$40
2012 .

7
,
$3
Cotsco , 2011 .
$55

30%

20%

, %

2,7%17%
9%

10%
0%
-10%

* 52 , 28 2011 .

,
** Total revenue
*** Operating income

13%

22%
2,7%

2,8%

17%

2,7%
2,6%

2,5%
2008

2009
-1%

2010

2011 *

-10%

2,5%
2,4%
2,3%

-20%
, % **

, % ***
, %

: www.costco.com,
Enter

14%

2,7%

, %

- 9
- 3 619
- 164 . .

$34
2010 .*

$84
2012 .

- 8
- 0
- 56 . .

1 . Amazon
- Wal-Mart, Target Buy.com
2011 . Amazon Wal-Mart 1991 .
Amazon fulfillment centers
2 4 . 2011 ., Apple
Amazon 4- 10
Amazon 1- -

80%
, %

* 12 , 31 2010 .

,
** Net sales
*** Income from operations
: www.amazon.com,
Enter

4,8%

68%

4,6%

4,6%

60%
40%

39%

4,4%

4,4%
29% 29%

28%

34%

20%
0%

2007

2008

2009

4,4%

40%
25%

4,2%

4,1%

4,0%

2010*

3,8%

, % **
, % ***
, %

, %

Amazon

-3

$120
2010 .*

$17
2012 .

- 32
- 9 500
- 471 . .

2
2010 .
Carrefour Planet: 100 000 . 2011 .
100
Carrefour 97 ,
Credit Mutue

20%
10%

, %

0%
-10%
-20%
-30%

7% 4,1%
2%
2007

6%

6%

3,2%
2008
-17%

2009
-2%
1,9%

11%

4,0%

2010 *
2,0%

: www.carrefour.com,
Enter

3,0%
2,0%
1,0%

-40%
* 12 , 31 2010 .

,
** Net sales
*** Operating income 2009-2010 ., EBIT 2006-2008 .

5,0%

-40%

-50%

0,0%

, % **
, % ***
, %

, %

Carrefour

-3

$94
2010 .*

$41
2012 .

- 13
- 5 380
- 493 . .

3 ( Wal-Mart Carrefour) 2

Tesco
900 000 9 2011 .
Tesco , -
8,8%

11%
, %

6,3%

14% 14%

15%

10%

6,1%9%

10%
5,9%
5%
5%

5,9%

6%

7%

6,3%
6,2%
6,1%
6,0%
5,9%
5,8%
5,7%

* 52 , 26 2011.

,
** Revenue (sales excl.VAT)
*** Operating profit
: www.tesco.com,
Enter

0%

2007

2008

2009

2010 *

5,6%

, % **
, % ***
, %

, %

Tesco

-3

$93
2011 .*

$13
2012 .

- 32
- 2 200
- 285 . .

Metro Group 4
, -10 ,

Metro Cash & Carry Real 2011.

2012 . 40-100 .

* 12 , 31
2011.
,
** Sales
*** EBIT before special items
:
www.metrogroup.ru,
Enter

, %

25%
20%
15%
10%
5%
0%
-5%
-10%
-15%

3,8%
3,6%

3,6%
19%

6% 7%
3,3%
2008

3,4%

3%
3,1%
2009
-4%

3,6%

3,2%
2010

2011*
-1% -2%

-9%

3,0%
2,8%

, % **
, % ***
, %

, %

Metro Group

Grupo Pao
de Acucar
$18
2010 .*


e-commerce 7%
,
, - ( )

$12

- 1
- 1 577
- 158 . .

, %

30%

:
www.grupopaodeacucar.com.br,
Enter

6,7%

20%
10%
0%

* 12 , 31
2010.
,
** Net sales

7,3%

40%

38% 37%
33%

21%

29%

7,0%

6,5%

6,4%

12%
7%

2008

2009

2010 *

, % **
EBITDA, %
EBITDA, %

6,5%
6,0%

14%

2007

7,5%

5,5%

, %

2012 .

Bailian Group
$13 *
2010 .

- 1
- 6 000
- 6 900 .

Lianhua
33
66

:
,

*
: www.bailiangroup.cn,
Enter


2011

54,5 .

141,8 .*
44,3%

52% non-food
1 -

- 40% 60%
e-commerce


, 2011 ~ 19 .
e-commerce ~ 320 . **
* 1 2011
** B2B

%
50%


X5 Retail Group
.
Auchan Metro Group
:
Enter http://www.gks.ru, .
. , 40
(305), www.gazeta.ru/business/2011/11/14/3833646.shtml,
DATA Insight, InSales

30%
16%
9%

35%

14%
4% 6%

5%
2007

2008
*

2009
-8% -5%
**

30%

25%

2010
E-commerce

*
**

4% 7%
2011



19 . 2011 .


2009-2011 .*


2011 .

11%
52%
non-food
food

2%

FOOD

40%

non-food (

, )

3%

, DIY, ,

NON-FOOD

*
** , .
2009 .

33%**
: http://www.gks.ru

.
,
, DIY,
,
,

144,0
143,5
143,0
142,5
142,0
141,5
141,0
140,5
140,0
139,5

144,0
143,5 143,5
143,5
12,5 12,6
12,4 12,6
12,1 12,5
12,1 12,4
11,3
11,3
143,0 10,4
10,2 10,4
10,2
142,5
142,2 142,2
141,9 141,9
142,0
141,8 141,8
141,5
141,1
141,0
140,5
140,0
139,5
2005 2007
2006 2008
2007 2009
2008 2010
2009 2011
2010 2012
2011 2013
2012
2005 2006


,
,
,
2010 2010
16
14
12
10
8
141,1
6
4
2
0
2013

1000
,


1000
,

( 1 ),

( 1 ),
. .

: http://www.gks.ru

:
http://www.gks.ru
:

http://www.gks.ru

30



30
30

27%)
(

27%)

(
27%)

16
14
12
10
8
6
4
2 0%
0

0-29 0-29
14,7%
38,3%

14,7%
29,2% 29,2%
17,7% 17,7%

30-40
30-40
40-59
40-59
60

60

0%
20%

20%
40%

40%
60%

60%
80%

80%
100% 100%


2008-2009 .

,
%
100%
90%

60%

22
19

431

451

422

409

2009

2010

355
20

16

304

17
16

14
13

2006

24

20

18

30

540

20

18

20%

0%

23

20

17

30%

10%

19

17

50%
40%

15

13

80%
70%

10

,
. 1000

22
2007

11

15
9

16

12

10

2008

2009

2010

5000,0

5000,1-7000,0

7000,1-10000,0

10000,1-15000,0

15000,1-25000,0

25000,1

: http://www.gks.ru

2005

2006

2007

2008

2011


-
2011 . - 2012 .
ozon

Ozon.ru $100 . u-Net, Index Ventures, Alpha Associates


- Rakuten.

, 2011 ., - .,
390 . 3,9 .

. - (.)

Enter
, , ,

e5

enter

5 Retail Group non-food (, ,


, , 250 . )

- Sapato.ru.
$215

: Forbes, 8.09.2011; Retailer.ru, 20.06.2011, 9.12.2011; 36 (769); 47 (780)

sapato

40%


2010 ., .

70%

2010 ., %

30%

, %
, 2011.

60%


2010 ., %

40%

30%

20%

2010 ., %

100%

10%


2006-2010 ., % *

100%

*
: http://www.gks.ru, 2010
http://www.ria.ru/research/



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: http://www.gks.ru,
2010 http://www.ria.ru/research/

0,746



1 .
2 . -
3
4
5

10

6
7
8
9
10


--


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0,4 0,5

0,2 0,3

0,3 0,4

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: http://www.gks.ru,
2010 http://www.ria.ru/research/

* Enter
(. )


2-3

lazurit

- non-food 2012 .
241
: Enter

86

62

93


1 100

100

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91

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. 1

17
non-food

, . .

non-food
2009-2011 . **

***

***

11

250 425

73 674

60 025

57 283

45 167

2,6%

3,7%

4,3%

5,4%

10,8%

90%

45%

27%

42%

18%

40%

15%

9%

15%

5%

*
**
*** .

: http://www.gks.ru, Enter



. 2

7
14

non-food
, . .

12

51 302

64 947

49 752

51 976


non-food 2009-2011 .*

2,3%

0,3%

2,1%

3,2%

**

43%

40%

28%

15%

-
**

15%

14%

8%

3%

*
** .

: http://www.gks.ru, Enter

20

17

**

20

13

13

11

7
5

7
3

11
5

11

12

16

12

13

14
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40%

9
60%

80%

* , (. )
: Enter
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2 . -
3
4
5

.
--

:
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60%

20-30%

40-60%

10-20%

30-40%

10%

100 .

100-250 .

250-500 .

500 .-1

4%

13%

25%

36%

59%

7%

17%

1%

1%

%
1
(. )

5%

7%

1%
14%
10%

30%

49%

21%

8%
28%

63%

34%

28%

3%

0,2%

66%

43%

31%

10%

62%
50%

37%

21%

4%

64%

32%

22%

11%

1%

21%

15%

3%

1%

43%

34%
43%

55%
47%

62%
63%

59%

40%0%
0%
20%
0%
20% 0% 40% 20%
0%
50%
20%
40%
60%
NON-FOOD ( 500 . .)

40%

:
,

* , 2

: Enter

60%



% . , 100%

42,5%

100 .

44,4%

100-250 .

48,2%
250-500 .

57,9%
500 .-1

70,3%
1

1 . 70-80% ,
50-60%, 30-40%
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1 . -
2
3
4
5

:
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2
3 . -
4
5

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100 .

100-250 .

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3%

1%

7%

1%

7%

0%

0%

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9%

24%

4%

0%
40%
0%

5%

10%

15%

0%

0%

0%

0%

0%

0%

0%

5%

19%

8%

2%

2%

0%

42%

2%

1%

3%

10%

15%

0%

10%
8%
6%
20%

-
,

* , 2

23%

13%

11%

1%

36%

16%

7%

0%

31%

19%

13%

13%

44%

18%

9%

10%

0%

-10%

500 .-1

5%

1%

250-500 .

: Enter

0%

20%

40%

60%


non-food

.
.

, , ,
.

.

,
Enter

-,

(,
) . ,


, ,
, ,
.

-
1,8%


. (2011 .)

25 000 -
-50 -
16% -

1 100
DIY

723*

400

340

90***

320

**

- 30%
- 2011 .
. ()

utkonos.ru

6,4

ozon.ru

4,6

komus.ru

3,7

quelle.ru

2,5

svyaznoy.ru

2,4

* , , , , , , .
** ,
***
: Enter

: InSales


non-food

,

-,
, 2012 .
.

,

-,
,


.
, ,

,

Enter

, ,
, ,

..,

.


,

(
) ,

.


non-food

2012, %

1 100

17%

(10%)

DIY

723**

12%

(0,5%)

400

15%

+ (4%)

340***

29%

+ (4%)

90****

18%

( 3,5%)

320

15%

(0,5%)

*
** , , , , , , .
*** ,
****
: Enter


, 2011 . 879 .
2012 . 17%
-: 2011 . 11%

879
*
.

~ 17%

2012 .

(11%)

svyaznoy.ru

mvideo.ru eldorado.ru pleer.ru

*
: Enter

- **

254

75%

2%

2 790

95%

22%

4 335

99%

48%

667***

89%

5%

* , ** , -
3 *** ,
: Enter

()
, 2011 . 221 .
2012 . 17%
-: 2011 . 7%

221
*
.

~ 17%

2012 .

mvideo.rU

*
: Enter

MediaMarkt

holodilnik.ru

eldorado.ru

+ (7%)

- **

254

75%

2%

667***

89%

5%

36

17%

8%

mediamarkt

* , ** , -
3 *** ,
: Enter

.

10-15% ,


.


,

,
Enter

.
-,

.

-.
,

.

, 2011 . 723 .
2012 . 12%
- 0,5-1%,


DIY

~ 12%

723
*,**
.

2012 .

DIY

(0,5%)

leroy merlin

castorama

Auchan METRO &C


X5 Retail Group

vseinstrumenti.ru 220-volt.ru
toool.ru

eurodom.ru
domosti.ru

obi

* ** , , , , , , .
: Enter



DIY

3-5
DIY
, .. ,

.
X5 Retail
Group Auchan, .

,
DIY Enter

DIY
-

- **

leroy merlin

20

13%

0%

obi

19

11%

0%

castorama

18

16%

0%

* , ** , -
3
: Enter

- **

auchan

45

14%

0%

metro &C

58

43%

0%

378 ***

59%

12%

x5 retail group

* , ** , -
3 ***-
: Enter


, 2011 . 400 .
2012 . 15%
( 4%)

~ 15%

400
*
.

2012 .

IKEA

divano.ru stolplit.ru shatura.com

*
: Enter

+ (4%)

,
2012 .

.
,
15-17%
.


.

.

,

Enter



- .

10%
. ,
2012-2015 .
.
, ,
.

- **

IKEA

14

14%

0%

148

28%

9%

1 421

96%

31%

* , ** , -
3
: Enter


, 2011 . 340 .
2012 . 29%
- 4-5%.

340
*,**
.

~ 29%

2012 .

baby-country.ru kupi-kolyasku.ru olant-shop.ru

* ** ,
: Enter

+ (4%)

&





5
2017 . $22-25.


.


,
.
,

.



.

,

Enter

150

65%

17%

139

12%

7%

&

62

35%

2%

- **

* , ** , -
3
: Enter

, 2011 . 90 .
2012 . 18%
- 3,5-4%.

~ 18%

90
*,**
.

2012 .

( 3,5%)

Decathlon

sport.wikimart.ru velhod.ru activsport.ru

* **
: Enter


25-30%
.

,

,

15-20% .

,
Enter

233

69%

5%

86

66%

0%

decathlon

10

7%

0%

- **

* , ** , -
3
: Enter



, 2011 . 320 .
2012 . 15%
- 0,5%

~ 15%

320
*
.

2012 .

(0,5%)

585
love-sl.ru

*
: Enter

miuz.ru

alltime.ru

bestwatch.ru

585

203

42%

0%

282

29%

0%

179

54%

0%

- **

* , ** , -
3
: Enter



E-COMMERCE
,
,

(e-commerce
,
, ..)

(
)

Wal-Mart - (1 )
- (6 ), Amazon (1
-)
m-commerce, ,
. , QR-

: Enter

* , . 2, 2012 .
** http://www.livemint.com/2012/01/30230651/Fund-infusion-values-Flipkart.html


,
,
, 88% (
72%, 51%)*


(40-50% )

,
. ,

VCCEdge, 2011 .
67
$500
, 2010 .
18
$112
**

: Enter




:
2-3 . non-food 2


(
30 ) 2 ,

: Enter





( 0,3%
, )

1.0

2.0

2011

2015

: Enter

non-food
2
:


;
(
, ,
.).

2011 .

2012-2015 .

.
non-food


-
,
-
( 20%
non-food ).

non-food
(,
, ).

(
100-500 .
);
-
.

: ,

:
: Enter

, ,

-

( ,
, , ).

2011 .

2012-2015 .


-,
,
, -
, (X5 Retail Group, Auchan,
.)

-.
- ,
.

: Enter


:
,
,
(, Facebook .).

(
)

(,
,
, ),

.

NON-food

non-food : ( 20% ), ( 10%),


(12%), FMCG (10%), (11%), DIY (7%).
non-food , ( 30% 2009-2011 .).
.

2012-2015 .
: Enter


DIY


DIY

2012-2015 .

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