BS Entrepreneurship Syllabi1

PLT COLLEGE, INC.
Bayombong, Nueva Vizcaya Syllabus in Bachelor of Science in Entrepreneurship

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Marketing I
Principles of Marketing 3 units : 54 hours
This course is designed to familiarize the students, with the principles and practices in marketing of goods and service. It is divided into five parts namely: marketing and the Filipino consumers, products, price and the factors affecting price, place, and promotion of goods and services. VI. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance 40% 30% 20% 10%
VII. Course Outline: Lecture COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I An Overview of Marketing 1. Definition of marketing. At the end of Chapter 1 the student is 2. Marketing Concept. able to: 3. Discovering and satisfying consumer 1. define marketing and explain the needs. concept and nature of marketing 4. Building Customer relationship through 2. distinguish between marketing mix marketing program elements and environmental factors. 3. differentiate consumer needs and wants 4. determine how to build customer relationship Chapter III. Understanding Consumer behavior 1. 2. 3. 4. 5. Customers and Consumers At the end of Chapter 3 the student is Types of Consumers able to: Characteristics of Consumers. 1. differentiate customers and Variety and Classes of Goods Marketed consumers. Consumer purchase decision process. 2. identify the different types of SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. Lecture Discussion To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. Oral Recitation Brainstorming Random graded recitation. METHODOLOGY/ ACTIVITIES EVALUATION
Outlining Technique Lateral thinking Brainstorming Discussion
Quiz Assignment Recitation
Review of the past topic Lecture Discussion Group activity Brainstorming Lateral thinking Case Analysis
Quiz Recitation Graded group activity Assignment
6. Buying Motives 7. Patronage Motives of Ultimate Consumers
consumers. 3. identify the different classifications of goods marketed 4. appreciate the importance of determining consumer behavior in marketing 5. explain how psychological influences affect consumer behavior, particularly purchase decision process. 6. identify the buying and patronage motives of consumers. Review of the past topic Lecture Discussion Brainstorming Case analysis Interview/Observation Review of the past topic Lecture Discussion Brainstorming Lateral Thinking Case Analysis
Chapter IV. Identifying Market Segments and Targets 1. Definition and nature of market segmentation 2. Segmenting and targeting markets 3. Positioning the product Chapter V. Developing new products and services 1. Product Planning and Development 2. Steps in Product Development 3. Product Life Cycle 4. Solutions to Avoid Product Failure 5. Brands, Packaging, Labeling and Grading At the end of Chapter 5 the student is able to: 1. identify the different strategies in product planning and development 2. enumerate the steps in product development 3. illustrate and explain the product life cycle and its importance to product development At the end of Chapter 4 the student is able to: 1. explain the importance and role of market segmentation in marketing. 2. enumerate and familiarize with the different segmentation strategies
Quiz Assignment Recitation Seatwork Reaction Paper Making a product with complete packaging
4. determine the reasons that affects and success and failure of a new product. 5. apply the concept pf branding, packaging, labeling and grading in actual product Chapter VI. Pricing Product and Services 1. 2. 3. 4. Nature and importance of price. General pricing approach. Pricing objectives and constraints. Setting a final price. At the end of Chapter 7 the student is able to: 1. determine the importance of pricing of product or services. 2. identify the different pricing approach. 3. apply the concept learned in actual situation. At the end of Chapter 8 the student is able to: 1. enumerate and explain the importance of channel of distribution in marketing 2. determine the different channel of distribution. 3. identify the best channel of distribution for a particular type of product Review of the past topic Lecture Discussion Demonstration Exercises Trips Quiz Assignment Recitation Seatwork Reaction paper
Chapter VII. Managing Marketing Channels 1. Nature and importance of channels 2. Channel structure and organization 3. Channel choice and management Review of the past topic Outlining technique Lateral thinking Case analysis
Chapter VIII. Advertising, Sales Promotion and Public Relations 1. Types of advertisement 2. Developing the advertising program At the end of Chapter 9 the student is able to:
Review of the past topic Outlining technique Discussion Film Viewing Trips
Quiz Recitation Assignment Clippings Critic Paper
3. Executing and evaluating the advertisement program 4. Importance of sales promotion and sales management
1. identify the different types of advertisement. 2. make or construct an advertisement ad. 3. identify and assess an ideal advertisement. 4. determine the importance of promotion in marketing
Group Activity
Graded group activity
Chapter IX. Personal Selling and Sales Management 1. Scope and significance of personal selling and sales management 2. Forms of personal selling 3. Personal selling process. At the end of Chapter 10 the student is able to: 1. determine the different strategies used in selling 2. enumerate and explain the different forms of selling 3. explain the selling process Review of the past topic Lecture Discussion Brainstorming Group Activity Role playing Quiz Assignment Recitation Graded group activity
VIII. REFERENCES: A. BOOKS Textbooks: Miranda, Gregorio, Basic Marketing, Manila: L & G Business House, 1987 Mendoza, Shirley I., Modules for Marketing. Rex Bookstore, Inc. Quezon City, 2003 Reference Books: Perreult, William P. Basic Marketing, North Carolina: Irwin Publishing Inc., 1987 Stanton, et. al. Fundamentals of Marketing, National Bookstore, Manila, 1991 City, Garrovillas, Eduardo P. Marketing Principles that Works and Make Sense, Books Atpb. Publishing Corporation, Mandaluyong 2007 Kerin, Roger A. Marketing the Core, McGraw-Hill, 2005 B. ELECTRONIC SOURCES http://www.business.gov http://www.doingbusiness.org Encarta 2004
PREPARED BY:
APPROVED BY:
MR. SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator
DR. MERCELITA V. ORDEN, Ed. D. Vice-President for Academic Affairs
PLT COLLEGE, INC.

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Basic Microeconomics
Economics I 3 units : 54 hours
This course covers the basic principles of Microeconomics for Entrepreneurship Students. The course introduces the students to the firms and how resource is allocated by individual decision making unit. In particular, the course expounds on the basic microeconomics theories governing concepts of demand and supply, production theory, cost and pricing and output determination. VI. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance 40% 30% 20% 10% 100%
VII. Course Outline: Lecture COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I Microeconomics an Introduction 1. Definition of Microeconomic based from the point of view of different authors. 2. The concept of scarcity and unlimited needs and wants of people. 3. The fundamental economic problems. 4. Types of economic system. 5. Economic goals of every society. At the end of the Chapter, the students should be able to: 1. state the definition of Microeconomic s as a science. 2. relate the relationship between scarcity and unlimited wants. 3. identify the fundamental economic problems. 4. enumerate and classify the types of economic system 5. relate the economic goals of every society with the present situation of the Philippine economy. At the end of the chapter, the students should be able to: 1. identify and explain the contributions Lecture Recitation Brainstorming Quiz Assignment Critic Paper SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. Lecture Discussion To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. Oral Recitation Brainstorming Random graded recitation. METHODOLOGY/ ACTIVITIES EVALUATION
Chapter II Basic Microeconomic Concepts 1. Relation of Economics to Social
Brainstorming Lecture Group Discussion
Quiz Graded recitation Reaction paper
Sciences 2. Relation of economics with Natural Sciences 3. Types of goods 4. The concept of utility 5. The concept of production 6. Kinds of utilities in production Chapter III The Factors of Production 1. 2. 3. 4. Land Labor Capital Enterpriser
of social and natural sciences to economics. 2. differentiate and identify the different types of goods 3. explain the concept of utilities. 4. explain the concept of production and its process 5. enumerate and explain the kinds of utilities in production. Group research Group discussion Group reporting Brainstorming
At the end of the chapter, the students should be able to: 1. explain the importance of the 4 factors of production . 2. state the uses of each factors of production 3. determine the components and characteristics of each factors of production
Graded group and individual report Quiz Reaction paper
Chapter IV. The Law of Demand and Supply 1. Nature and definition of market demand. 2. Factors that affect the market demand. 3. Nature and definition of market supply. 4. Factors that affect market supply. 5. Law of Demand and Supply. At the end of the chapter, the students should be able to: 1. identify and differentiate market demand and supply. 2. state the law of supply and demand. 3. determine the relevance of law of demand and supply in our economic activity. 4. identify the market equilibrium Lecture Brainstorming Exercises Oral recitation Quiz Board Exercises
6. The market equilibrium. Chapter V. Business Cycles and Inflation 1. The nature of business cycle 2. Phases of business cycle 3. Effects and control of business cycles
through the use of graph.
At the end of the chapter, the students should be able to: 1. understand the nature of business cycles. 2. enumerate the different phases of business cycles. 3. identify the situation and characteristics of each cycles. 4. identify the control mechanism on the effects of business cycles.
Lecture Brainstorming Group activity
Graded group presentation Quiz
Chapter VI. International Trade 1. 2. 3. 4. Bases of International Trade Trade barriers Balance of Payments Foreign Exchange At the end of the chapter, the students should be able to: 1. explain the importance of international trade to a particular country. 2. discuss and differentiate the basis of international trade 3. enumerate the international trade barriers 4. relate how these barriers affect international trade 5.define balance of international payments and foreign exchange
Brainstorming Case analysis Group discussion Group Research
Oral recitation Quiz
Chapter VI. Taxation in the Philippines 1. Definition of taxation 2. Types of taxes 3. Objectives of Taxation 4. Classifications of tax payers and their deductions. 5. Tax computation At the end of the chapter, the students should be able to: 1.define taxation 2. state the elements of the tax system 3.give the reason for the need for taxation 4. state the requisites, objectives and classes of taxes 5. give the requisites for an ideal tax system 6. compute tax due of individual taxpayers and business entities At the end of the chapter, the students should be able to: 1. define land reform 2. discuss the history of land reform 3. share and critic issue on land reform program of the Philippines Lecture Demonstration Method Drill Method Discussion case Analysis Drill Quiz Seatwork Assignments
Chapter VII The Philippine Agrarian Reform A. Definition of Land Reform B. History of Land Reform C. Issues on Land Reform Program of the Government Problem method Lecture Integrative approach Research work reporting Essay Writing Group reporting Quiz
VIII. REFERENCES: a. Textbook Castillo, Andres V. Principles of Economics Manila World Current Events Inc.1986 b. Reference books Medina, Robert G.. Principles of Economics, 2005 Miranda, Gregorio S. Introductory Economics, 1996 Guzman, Juliet S. Principles of Economics, Mandaluyong City, Academic Corporation Publishing, 2000 Acosta, Caroline M.Introduction to Economics, Land Reform and Taxation,1999 c. Online Sources www.schools.nsw.edu.au/learninmg/yr11-12/hsle en.wikipedia.org.wiki/Economics dir.yahoo.com.social-science/Economics http://en .wikipedia.org/wiki/category:Economics
Prepared by: MR. SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator
Approved By: MERCELITA V. ORDEN, Ed.D. Vice President Academic Affairs
PLT COLLEGE, INC.

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Production and Operations Management
Entrepreneurship 4 3 units : 54 hours
This will introduce the various elements and relevant concepts in Production and Operations Management. It will also present tools that can be applied to wide variety of situations. This course will provide and integral framework for understanding the field as a whole. VI. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance 40% 30% 20% 10% 100%
VII.
Course Outline: COURSE CONTENT SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. Lecture Discussion To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. Oral Recitation Brainstorming Random graded recitation. METHODOLOGY/ ACTIVITIES
Lecture EVALUATION The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I The Production and Operations Functions 1. Production and Organization 2. An Overview of Operation Management 3. Operation Management personnel 4. Services VS Goods Chapter II Methods of Forecasting Demand 1. 2. 3. 4. Scope and Presentations Preliminary Observations Collective Opinion Method Use of Economic Method At the end of the chapter, the student is expected to: 1. differentiate the different methods in forecasting At the end of the chapter, the student is expected to: 1. define production and determine its importance to our economy 2. differentiate the relationship between production and organization 3. identify and explain the task of the operation management personnel
Review of Management Principles learned in their past management subjects Lecture Discussion Brainstorming
Assignment Quiz Recitation
Review of the Past Lesson Lecture Discussion Case Analysis Exercises
Quiz Assignment Seatwork
5. Time Series Analysis 6. Data Processing 7. Risk of Error Chapter III. Financial Analysis Operation 1. Profit vs. Cost Comparison 2. Elements of a Total Cost 3. Compound Interest Calculations 4. The Uniform Annual Cost Method 5. Present Worth Method Chapter V. Determination of Economic Order 1. 2. 3. 4. 5. Classification System Certainty, Risk and Uncertainly Safety Stocks Quantity Discounts Rule of Thumb Selection
2. apply the different forecast method in production 3. identify and apply the most appropriate forecasting method to be use in a particular production activities At the end of the chapter, the student is expected to: 1. explain and apply the proper allocation of funds in production 2. withdraw decisions based on quantitative measurement in production
Review of the Past Lesson Lecture Demonstration Exercises
Seatwork Assignment Recitation Quiz
At the end of the chapter, the student is expected to: 1. Explain and apply the most economical inventory system in production process.
Review of the Past Lesson Lecture Discussion Brainstorming Exercises Review of the Past Lesson Lecture Discussion Report on selected topics Group Activity Trips/Observation
Assignment Recitation Quiz
Chapter VI. Layout, Handling and Location Decision Departmentalization of Activities 1. Department Space Requirements 2. The Location of Department 3. Design of Handling System 4. Plant Location
Recitation Quiz Assignment
At the end of the chapter, the student is expected to: 1. explain the importance of grouping of works in the organization 2.identify the most economical lay
outing of facilities and equipment Chapter VII Resource Procurement and Operations Control 1. The Purchasing Function 2. Introduction to Production Control 3. Authorization to Produce 4. Processing Instructions 5. Factor of Production Availability 6. Work Scheduling 7. Dispatching 8. Preparation of Progress Report Chapter VIII Project Scheduling and Resource Allocation 1. The Critical Path 2. Program Evaluation and Review Technique 3. Critical Path Scheduling Benefits a Problem 4. Allocation of Scarce Resources Chapter IX. Development of Efficient Work Methods 1. The Need for Method Analysis 2. The Material Flow Process Chart 3. The Main Flow Process Chart At the end of the chapter, the student is expected to: Review of the Past Lesson 1. Explain the different types of production control and purchase system 2. apply the concept of production control and purchase system Lecture Discussion Brainstorming Trips Quiz Recitation Assignment Critic Paper
At the end of the chapter, the student is expected to: 1. differentiate the different methods use in work processing 2. apply the different techniques in work scheduling to be able to come up with a product at the right time and quality.
Review of the Past Lesson Lecture Discussion Demonstration Exercises Group Activity Quiz Recitation Seatwork
At the end of the chapter, the student is expected to: 1. explain the flow processes in production
Review of the Past Lesson Lecture Discussion Small Group Activities Debate Trips
Quiz Recitation Group activities
4. Work Station Flow Process Chart 5. The Man & Machine Chart 6. The Operator Process Chart 7. Maintenance of Production Facilities Chapter X Work Measurement Techniques 1. Stop Watch Time Study 2. Timing the Elements with a Task 3. Rating the Operations Performance 4. The Standard Data Method 5. Determining Operation Efficiency Chapter XII 1. 2. 3. 4. 5. Quality Assurance
2. apply the efficient and effective work methods in the production plant
At the end of the chapter, the student is expected to: 1.identify and explain the different method in measuring work activities to ensure fast and quality work performance in the production plant 2. apply work measurement techniques in production. At the end of the chapter, the student is expected to: 1. identify and discuss the different quality control assurance to maintain quality of the product produced 2. apply the concept of quality control in production
Review of the Past Lesson Lecture Exposure Discussion Brainstorming Trips Quiz Recitation Seatwork Assignment
Review of the Past Lesson Lecture Discussion Brainstorming Small group activity Deb ate Recitation Quiz Group Activities
Statement of Specification Resource Requirement Inspection of Past Output Continue of Future Quality Control Chart for Defects and for Variables
VIII.
REFERENCES: A. BOOKS
Textbook: Andres, Tomas Quintin D, Production Management in the Philippine Setting, Rex Bookstore, Inc. Quezon City, 2001 Reference Books: Dilworth, James B., Production and Operations Management 3rd Ed. America: Random House, Inc. 1986 Mayer, Raymond R., Production and Operations Management Martinez, Esdras T., Management Theory and Practice 4thed. America: McGraw-Hill Inc. 1982
2nd ed. Manila: GIC Enterprise and Co. Inc. 1983
B. ELETRONIC SOURCES http://www.managementhelp.org http://www.khake.com http://www.wikipedia.com Encarta 2004
PREPARED BY: SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator
APPROVED BY: MERCELITA V. ORDEN, Ed. D. Vice-President for Academic Affairs
PLT COLLEGE, INC.

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Entrepreneurship Core
Entrepreneurship Behavior 3 units : 54 hours
This course aims to enable students to acquire adequate knowledge on the fundamentals of entrepreneurship that will guide them on how to venture or start a business enterprise and to apply the skills needed to become a successful entrepreneur. Topics involves the role of entrepreneurship to economic development, developing entrepreneurial competencies, market planning, technical and production planning, organization and management planning and analyzing financial plan. VI. COURSE OBJECTIVES: At the end of the course, the student should be able to: 1. create awareness of entrepreneurship as a tool for economic development;
2. discover their potentials towards entrepreneurship; 3. develop the proper values toward becoming successful entrepreneurs; 4. identify opportunities that can assist them to establish their own enterprise VII. Grading System: Major Examinations (Prelims, Midterms, Finals) 40% Quizzes 30% Assignments and Recitation 20% Attendance 10% 100% VIII. Course Outline: Lecture METHODOLOGY/ COURSE CONTENT SPECIFIC OBJECTIVES ACTIVITIES The Vision and Mission of PLT College, To recite the vision-mission of PLT Inc. College, Inc. Lecture Discussion The Objectives of the College of To cite concrete examples on how the Business Administration vision-mission can be realized. Oral Recitation The Objective of Entrepreneurship Education Chapter I The Role of Entrepreneurship in Economic Development 1. Entrepreneurship defined 2. Economic development and growth 3. The importance of Entrepreneurship 4. Contribution of Entrepreneurs 5. Filipino Entrepreneurial Economy At the end of the topic, the student is expected to: 1. define entrepreneurship and other related concepts 3. appreciate and recognize the importance and contributions of entrepreneurship in our To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. Brainstorming Lecture Discussion Brainstorming
EVALUATION
Random graded recitation.
Quiz Recitation Assignment
economic development 3. discuss the development of Filipino entrepreneurship. Chapter II Characteristics of Entrepreneurs 1. 2. 3. 4. 5. Entrepreneur defined Characteristics of Entrepreneurs Choosing the best solution Implementing Decisions Concept of the Filipino Entrepreneur 6. Determinants of a successful Entrepreneurs Chapter III Small Business is Beautiful 1. Small business defined 2. Features of small business 3. Difference between small and big business 4. Advantages of small business 5. Disadvantages of a small business 6. Why small business fails 7. Economic contribution of small business 8. The Government and Entrepreneurship 8.1. The role of the government 8.2. Support for entrepreneurs 8.3. Government assistance program At the end of the topic, the student is expected to: 1. define entrepreneur 2. identify business opportunities in the locality 3. identify and discuss the characteristics of successful Entrepreneurs. At the end of the topic the student is expected to: 1. differentiate small and large scale industries 2. explain the advantage as well as the disadvantage of small business. 3. discuss the factors that affects the success of a small industries 4. explain the role and importance of small business in our economy 5. identify government support to entrepreneurs Review of the Past Lesson Lecture Discussion Lateral Thinking Quiz Recitation Assignment
Review of the Past Lesson Lecture Discussion Lateral Thinking Brainstorming Case Analysis
Quiz Graded Recitation Assignment
8.4. Government programs for entrepreneurs Chapter IV The Search for Business Opportunities A. Ideation 1. Ideation, the beginning of business endeavor 2. Where to get ideas 3. Developing the idea 4. Evaluating an Idea 5. Confidentiality agreement 6. Patents/Trademarks/Copyrights B. Entrepreneurial activities C. Business opportunities in Rural Communities 1. Resources in the Community 2. SWOT Analysis 3. Linkages of Resources 4. Product life cycle 5. The needs of the Community 6. Market Research 7. Location of the business Chapter V Entrepreneurship & E-Commerce 1. 2. 3. 4. The internet technology The nature of telecommunications The nature of e-commerce On-line marketing At the end of the topic the student is expected to: 1. discuss the different steps to be followed in determining business opportunities 2. explain the legal matters regarding business activities 3. identify the needs of the market as a guidelines to enter into business opportunities
Review of the Past Lesson Brainstorming (Sharing of ideas) Outlining Technique Discussion Trip Project Technique
Quiz Assignment Graded Recitation Group Activity
At the end of the topic the student is expected to: 1. appreciate the contribution of new technology in a successful business
Review of the Past Lesson Lecture Discussion Brainstorming Case Study
Quiz Recitation Group Requirements
5. 6. 7. 8.
The cyber entrepreneur Cyber marketing Tips on Marketing via e-mail The digital cash IX. REFERENCES:
activity. 2. apply the concept of E-Commerce in entrepreneurial activity.
A. BOOKS Textbook: Orcullo, Norberto A. Jr., Contemporary Entrepreneurship. Academic Publishing Corp. Mandaluyong City. 2000 Reference Books: Fajardo, Feliciano R., Entrepreneurship. 24K Printing Co., Inc. Valenzuela Metro Manila. 1994 Go, Josiah, Contemporary Marketing, 1996 Hellriegel, Don. Management. South-Western College Publishing, Cincinnati Ohio, 1999 Medina, Roberto G., Entrepreneurship and Small Business Management. Rex Bookstore, Inc. Quezon City, 1996 Medina, Roberto G. Business Organization and Management. Rex Bookstore, Inc. Quezon City. 2006 Miranda, Gregorio. Basic Marketing. L & G Business House Publisher. 1997 B. JOURNALS/MAGAZINES Starting a Small Enterprise published by Bureau of Small and Medium Enterprise Development (BSMED) International Executive Digest Business Week
Entrepreneur Philippines Magazines
C. ELECTRONIC SOURCES http://www.businessbals.com http://www.bused.org http://doingbusiness.org Encarta 2004
PLT COLLEGE, INC.

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Business Opportunities II
Business Opportunities 3 units : 54 hours
This course will include topics on macro and micro screening and steps in project selection. The students will also taught how to relate entrepreneurial competencies with project selection while considering the current business environment VI. Course Objectives: At the end of the semester, the students are ab le to apply project identification selection techniques and actual identify and select the business opportunity the student would like to pursue. VII. Grading System:
Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance VIII. Course Outline: Lecture COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I Business Opportunities and Idea Formulation 1. The first investment to starts a business. 2. Sources of ideas worth a business. 3. Coming up with ideas 4. Developing an idea 5. Evaluating an idea SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc.
40% 30% 20% 10% 100%
METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming
EVALUATION
To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education.
At the end of the Chapter the student is able to: 1. identify the first investment in business. 2. identify the sources of ideas worth a business. 3. formulate and develop their own business ideas. 4. determine the process on how to evaluate a good ideas.
Lecture-Discussion Brainstorming Group work activities
Recitation Graded group activities Quiz
Chapter II Product Planning and Development
Lecture-Discussion
Recitation Quiz
1. 2. 3. 4. 5.
Product defined Classifications of new products. Steps in product development. The concept of Product Life cycle. Reasons why new product fail.
At the end of the Chapter the student is able to: At the end of the Chapter the student is able to: 1. define a product. 2. identify the different classifications of new products. 3. enumerate and explain the different steps in product development. 4. relate the concept of product life cycle in product failure and product development.
Brainstorming
Chapter III Protecting Your New Product Idea Lecture-Discussion 1. 2. 3. 4. Confidentiality agreement Patents Trademarks Copyrights At the end of the Chapter the student is able to: At the end of the Chapter the student is able to: 1. identify the characteristics and nature of each tools on how to protect product from imitations. 2. apply the concept learned in actual situation. Graded Recitation Brainstorming Graded group activity Group activity Quiz Recitation
Chapter IV Business Registration 1. Major agencies involved in business registration. 2. Policies on business name of the department of Trade and Industry. At the end of the Chapter the student is able to: 1. identify the major agencies involved in business registration.
Lecture-Discussion Trips Demonstration Recitation
Graded Recitation Quiz Graded individual activity
3. 3. 4. 5.
Municipal permit requirements. SEC registration. BIR registration requirements. Preparation of business forms Chapter V Preliminary Considerations in Business Operation
2. familiarize with the policies, requirements and documents needed in registering business.
Lecture-Discussion At the end of the Chapter the student is able to: 1. identify the different classifications of business industries and types of business organization. 2. enumerate the advantages and disadvantages of each type of business organization. 3. identify the procedures on how to choose the best location of business. 4. discuss the best financing program. Brainstorming Lateral Thinking Visit/Trip Graded group activity Quiz Recitation Reaction Paper
1. Types of business industries. 2. Type of business organization. 3. Advantages and disadvantages of different types of business organization. 4. Factors to consider in business location. 5. Choosing the best financing program.
Chapter VI Legal Considerations in Business Operation 1. Unfair and deceptive trade practices in business. 2. Labor relations and policies. 3. Tax policies and procedures. 4. Law on obligation and contracts. Chapter VII Key Skills Needed in Business 1. Economics concept used in business At the end of the Chapter the student is able to: 1. identify and explain the basic legal matters pertains to business operations.
Lecture-Discussion Brainstorming Lateral Thinking Lecture-Discussion Brainstorming At the end of the Chapter the student is
Recitation Quiz Critic Paper
Quiz Recitation
operations. 2. Accounting principles used in business operations. 3. Common Inventory procedures used in business operation. 4. Production Management concept. 5. Marketing principles commonly used in business activity. 6. Administration and leadership styles commonly used in business operation. IX. REFERENCES:
able to: 1. discuss the importance of the key skills of an entrepreneur needed in business operation. 2. apply the skills learned in actual situation.
Lateral thinking
A. BOOKS Reference Books: Damaso, Jimeno M. How To Start Your Own Business, Sinag-Tala Publishers, Manila, 1992 Dagoon, Teaching Strategies in Livelihood, Rex Bookstore, Inc., Quezon City, 2003 Go, Josiah, Contemporary Marketing Strategy, 1996 Koontz, Harold et al, Management: A Global Perspective, McGraw-Hill, 2005 De Leon, Hector S. Law on Obligation and Contracts, rex Books Store, Manila, 2005 Nolledo, Jose N. Basic Commercial Laws, National Book Store, Inc. Manila, 1995 Torres, Justo P. Jr. Obligations and Contracts, Rex Book Store, Manila, 2003 B. MAGAZINES Entrepreneurship Philippines Magazines
PLT COLLEGE, INC.

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Business Opportunities I
Business Opportunities 3 units : 54 hours
This course will include steps/stages in project planning evaluation of external factors affecting entrepreneurial activities, internal factors important in identifying business opportunities and environmental scanning. VI. Course Objectives: At the end of the semester, the students are able to identify the different external and internal factors affecting entrepreneurial activities and to be able to apply the concept and strategies learned in actual project planning evaluation. VII. Grading System:
Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance VIII. Course Outline: Lecture COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I Corporate Level Strategies 1. Porters competition model 2. Nature of Corporate level strategies 3. The 4Es to addressing Corporate Strategy. 4. Strategic business unit 5. Understanding strategy and the business organization. 6. Operating strategies Chapter II Strategic Management Models SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc.
40% 30% 20% 10% 100%
EVALUATION
To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education.
1. Strategic Management Models 2. The Wright, Kroll and Parnell Model 3. The Hybrid Model 4. Strategic Plan-The output of the Strategic Management Models 5. Short, medium and long-term plan Chapter III Environmental Scanning 1. The nature of environmental scanning. 2. The macro environment. 3. The economic factors. 4. SWOT analysis. 5. Relevance of SWOT in project planning and evaluation. 6. The micro environment. 7. Assessment of strength and weaknesses. 8. Organizational competencies. 9. Company competitive index. Chapter IV Vision and Mission Statement 1. The need for a vision-mission statement. 2. Vision vs. mission statement. 3. The elements of Mission statement. 4. Strategic Vision statement. 5. Characteristics and elements of strategic vision.
6. Communicating the vision-mission statement. Chapter V Setting Strategic Objectives 1. The need for strategic objectives. 2. The nature of setting strategic objectives. 3. Characteristics of strategic objectives. 4. Examples of strategic objectives. Chapter VI Monitoring, Evaluating and Taking Corrective Actions 1. The need to monitor. 2. Use of charts and milestone indicators 3. Considerations in reporting monitoring activities. 4. Strategy audit. 5. Balanced Scorecard as evaluation tools. 6. Evaluating top management. 7. Taking corrective actions. Chapter VII Industry Situation Analysis 1. The need for industry situation analysis. 2. The context of industry situation analysis.
3. Competitor analysis. 4. Types of Industry situations Stagnant or declining industry. 5. Strategic options in stagnant or declining industry. 6. Categories of market players in the industry. 7. Industry analysis matrix. IX. REFERENCES: A. BOOKS Reference Books: Orcullo, N.A. Jr. Fundamentals of Strategic Management, Rex Bookstore, Inc. Quezon City,2007 Dagoon, Teaching Strategies in Livelihood, Rex Bookstore, Inc., Quezon City, 2003 Go, Josiah, Contemporary Marketing Strategy, 1996 Koontz, Harold et al, Management: A Global Perspective, McGraw-Hill, 2005 Miranda, Gregorio. Basic Marketing. L & G Business House Publisher. 1997 B. MAGAZINES Entrepreneurship Philippines Magazines PREPARED BY: SERAPIO O. CASTRICIONES, MBA APPROVED BY: MERCELITA V. ORDEN, Ed. D.
Business Administration Program Coordinator
Vice-President for Academic Affairs
PLT COLLEGE, INC.

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Business Plan I
Business Plan 3 units : 54 hours
This course will cover the features of a feasibility study and a business plan including marketing, operations, personnel and financial plans. Requirements in manufacturing and service sectors will be differentiated. A comprehensive marketing plan of a particular project shall be expected as a major output required by the course. VI. Course Objectives:
At the end of the semester, the students shall be able to prepare a business plan focused on marketing plan. VII. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance
40% 30% 20% 10% 100%
VIII. Course Outline: Lecture COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I. Preliminary Considerations 1. Overview of Feasibility Study 2. Importance and uses of Feasibility Study 3. The Feasibility Block Diagram 4. Parts of a feasibility/project study 5. The Project Summary At the end of Chapter I. the student is expected to: 1. appreciate the importance of Feasibility Study as a tool in business planning 2. enumerate and identify the different parts of feasibility study SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming Outlining Discussion Group Activity Brainstorming Assignment Recitation Quizzes Graded group activity Random graded recitation. EVALUATION
3. see the whole picture of feasibility study in project summary Chapter II. The Market Study 1. Introduction to marketing study and its importance to the project study as a whole. 2. Product description and demand analysis 3. Supply analysis 4. Methods of projections 5. Data gathering and analysis. At the end of Chapter I. the student is expected to: 1. have an overview on how to conduct market survey. 2. apply the theories learned in data gathering. 3. identify customer needs and wants through market survey. 4. apply the concept learned on marketing aspect of feasibility study.
Overview of the past topic Lecture Discussion Consultation Case Analysis
Quiz Seatwork Assignment
Chapter III. Organization and Management Aspect 1. Basic consideration in forming the organization. 2. Forms of project ownership 3. The organizational chart 4. The officers and key personnel 5. The project schedule At the end of Chapter I. the student is expected to: 1. identify the right or appropriate type of business organization to use. 2. identify the relevance of organization as a tools of management in achieving its goals 3. have an output on organization and management aspect of the feasibility study. Overview of the past topic Lecture Discussion Group Activity Lateral Thinking Exercises Consultation Quiz Assignment Graded group activity
Chapter IV. The Technical /Operations Study
Overview of the past topic Lecture Discussion
A. Manufacturing Industry 1. The product and the manufacturing process 2. Plant size, production schedule and plant location 3. Plant lay-out, utilities, building facilities and waste disposal 4. Considerations of the production cost. 5. Labor requirements B. Service Industry 1. Service process 2. Building size and location, employee working schedule 3. Building lay-out, utilities, building facilities and waste disposal 4. Consideration in operating cost and budget 5. Labor requirements Chapter V The Financial Aspect 1. Major financial assumptions and total project cost 2. Initial working capital and alternative source s of financing 3. Financing the project 4. Beginning the Pro-forma Financial statement 5. Financial analysis At the end of Chapter I. the student is expected to: 1. determine the control aspect of business in relation to production aspect of business. 2. identify the labor requirements in relation to product strategy in business. 3. have an output on the technical aspect of feasibility study.
Group Activity Open Forum Exercises Consultation
Evaluation reports
At the end of Chapter I. the student is expected to: 1. determine the strategy on how to finance a project 2. explain the use and relevance of Financial tools to determine the profitability of the project 3. determine the financial tools in business planning
Overview of the past topic Lecture Discussion Group Activity Brainstorming Demonstration Exercises Consultation
Quiz Assignment Recitation Seatwork Graded group activity
4. have an output on financial aspect of the feasibility study. Chapter VI Guided Actual Preparation of Marketing Plan 1. Conduct Survey through questionnaire on the location and market. 2. Writing the marketing plan
The students are expected to come up with a quality Marketing Feasibility.
Presentation of output with the panel of judges
Actual presentation of the Marketing Feasibility
IX.
REFERENCES: A. BOOKS Textbook: Cuyugan, Jorge H. A Project Feasibility Study Guidebook for Filipino Students and Entrepreneurs. Bright Concept Reference Books: Development Academy of the Philippines. 1998. How to develop Project Feasibility Studies. Manila. Sinag-Tala Publishers Franco, Ernesto A. 1985. Project Management for Educational Systems. Manila. National Bookstore, Inc. Medina, Roberto G. Business Organization and Management. Rex Bookstore, Inc. Quezon City, 2006 B. ELECTRONIC SOURCES http://en.wikipedia.org http://www.bplans.com http://www.chanel4.com http://www.anz.com http://www.doingbusiness.org Encarta 2004
PREPARED BY:
APPROVED BY:
MERCELITA V. ORDEN, Ed. D. Vice-President for Academic Affairs
PLT COLLEGE, INC.

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Business Plan II
Business Plan 3 units : 54 hours
This course are divided into two parts the preliminary procedures in business which covers: financial sourcing, franchising and business venture considerations to prepare the students in their actual business plan or feasibility research writing in part two of the course. VI. Course Objectives: At the end of the semester, the students should be able to assess important factors to consider in choosing a particular project. They are therefore expected to come up with a complete viable business plan/feasibility study for presentation and further evaluation. VII. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance
40% 30% 20% 10% 100% METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming Lecture-Discussion Oral recitiation Graded recitation Graded group activity Quiz Random graded recitation.
VIII. Course Outline: Lecture COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education PART I Preliminary Procedures in Business Chapter I. Financial Sourcing in Business At the end of the Chapter the student is SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. EVALUATION
Brainstorming
Project 1. Start small. 2. Capital requirements. 3. Sources of capital. a. Formal and informal sources b. Owners equity c. Long-term borrowings d. Short-term creditors e. Venture capital companies f. Stock market and the IPO g. Dealing with investment bankers 4. Borrowing from banks 5. the Cs of credit Chapter II Franchising 1. Background on Franchising. 2. Concept of Franchising. 3. Modalities in Franchising. 4. Merits of Franchising 5. Franchising options 6. Local franchising opportunities. 7. Costs involved in franchising scheme 8. Selecting a franchise 9. Legal aspect in franchising 10. The flip side of franchising
expected to: 1. identify the capital requirements needed in a particular type of business. 2. identify and explain the different sources of capital. 3. determine the best capital sourcing to adopt. 4. understand the process in bank borrowings. 5. enumerate and explain the Cs of credit.
Group activity
Chapter III Venturing in Business Activity 1. Identifying business opportunities. 2. Selection of business enterprise to engage with.
At the end of the Chapter the student is expected to: 1. identify the importance and concept of franchising. 2. enumerate and explain the differences among the types of franchising. 3. determine the expenses incurred in franchising business. 4. understand the legal aspects of franchising. 5. identify the flipside of franchising a business. At the end of the Chapter the student is expected to: 1. identify the different business opportunities.
Lecture-Discussion Brainstorming Lateral Thinking Visit/Trip
Graded group activity Recitation Quiz Critic Paper
Lecture-Discussion Brainstorming Oral Recitation
Graded recitation Graded group activity Quiz
3. Selection and evaluation of type of business organization to adopt. 4. Evaluation of available resources in the community. 4. Self assessment and evaluation before venturing in business activity.
2. determine the type of business enterprise and organization to adopt for business operation. 3. identify and evaluate the resources in the community as a factor in choosing a particular industry. 4. assess their interest and capabilities important in venturing in business activity.
Self Assessment/sharing
Reaction Paper
PART II Preparation of Business Plan Chapter I The Market Study 1. Introduction to marketing study and its importance to the project study as a whole. 2. Product description and demand analysis 3. Supply analysis 4. Methods of project Chapter IV Organization and Management Aspect 1. Basic consideration in forming the organization. 2. Forms of project ownership 3. The organizational chart 4. The officers and key personnel 5. The project schedule Chapter II The Technical Study Preparation of Market Feasibility Study based from chosen project
Guided Classroom workshop On the preparation of Marketing Feasibility Checking of output by the Instructor
Graded Presentation of Output
Preparation of Organization and Management Feasibility Study
Guided Classroom workshop On the preparation of Organization and Management Aspect Checking of output by the Instructor Guided Classroom workshop On the preparation of
1. The product and the manufacturing process 2. Plant size, production schedule and plant location 3. Plant lay-out, utilities, building facilities and waste disposal 4. Considerations of the production cost. 5. Labor requirements Chapter III The Financial Aspect 1. Major financial assumptions and total project cost 2. Initial working capital and alternative source s of financing 3. Financing the project 4. Beginning the Pro-forma Financial statement 5. Financial analysis Chapter V Socio-Economic Aspect 1. The social benefits of the project 2. The economic benefits of the project 3. Cost-benefit analysis VIII. REFERENCES:
Costing of furniture and equipment through canvassing method from possible outlet. Technical Feasibility Study Consultation of building design to an Engineer Preparation of Technical Feasibility Study Checking of output by the Instructor
Consultation with an accountant on financial aspect of the study Preparation of Financial Feasibility Study
Guided Classroom workshop On the preparation of Financial Aspect Checking of output by the Instructor
Preparation of Socio Economic Feasibility Study
Guided Classroom workshop On the preparation of SocioEconomic Aspect Checking of output by the Instructor
Final Evaluation of the viability of the finished feasibility study through panel of judges
A. BOOKS Textbook: Cuyugan, Jorge H. A Project Feasibility Study Guidebook for Filipino Students and Entrepreneurs. Bright Concept
Reference Books: Development Academy of the Philippines. 1998. How to develop Project Feasibility Studies. Manila. Sinag-Tala Publishers Franco, Ernesto A. 1985. Project Management for Educational Systems. Manila. National Bookstore, Inc. Medina, Roberto G. Business Organization and Management. Rex Bookstore, Inc. Quezon City, 2006 B. ELECTRONIC SOURCES http://en.wikipedia.org http://www.bplans.com http://www.chanel4.com http://www.anz.com http://www.doingbusiness.org Encarta 2004 PREPARED BY: MR. SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator APPROVED BY: MERCELITA V. ORDEN, Ed. D. Vice-President for Academic Affairs

I. II. III. Course Title Course Code Course Credit : : : Business Plan Implementation 1 and 2
PLT COLLEGE, INC.
Business Plan Implementation 5 units
IV. V.
Number of Hours Course Description :
2 semesters (First and Second Semester)
These two courses which are five (5) units each are designed to encourage and allow the students to actually implement the business plan they have produced in their third year. The students are expected to set up the project as a business activity where actual revenue generation can be realized. VI. Course Objectives: At the end of the first semester the students are already set up and implemented their business plan and at the end of the second semester the students were able to realize and assess their actual expenses and income incurred for the period as a basis for their grades for the term. VII. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance VIII. Course Outline: Lecture and Assessment COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education.
40% 30% 20% 10%
EVALUATION
PART I (First Semester) Setting up of Business Based from the Business Plan Formulated 1. Students will implement their respective projects or business plan. At the end of the semester the students are expected to set-up already their respective projects ready to operate for the second semester.
Students will manage and monitor their business plan implementation. Guidance of Subject Instructor and business experts as their consultants
Submission of accomplishment reports regularly by the students Graded Evaluation of the teacher based from their actual output Submission of narrative report of the business operation and actual learning experiences from their business venture. Actual evaluation of their actual business operation through the aid of business experts
PART II (Second Semester) Actual Running of the Business Operation 1. Opening and actual operation of the business project.
At the beginning of the second semester the project are expected to starts its operation and at the end of the second semester the students were able to realize their profit from the operation.
Students will manage and monitor the actual operation of the business Consultants will guide and monitor the operations of the students
VIII. REFERENCES: A. BOOKS Textbook: Cuyugan, Jorge H. A Project Feasibility Study Guidebook for Filipino Students and Entrepreneurs. Bright Concept Reference Books: Development Academy of the Philippines. 1998. How to develop Project Feasibility Studies. Manila. Sinag-Tala Publishers Franco, Ernesto A. 1985. Project Management for Educational Systems. Manila. National Bookstore, Inc. Medina, Roberto G. Business Organization and Management. Rex Bookstore, Inc. Quezon City, 2006 B. ELECTRONIC SOURCES
http://en.wikipedia.org http://www.bplans.com http://www.chanel4.com http://www.anz.com http://www.doingbusiness.org Encarta 2004
PREPARED BY:
APPROVED BY:
PLT COLLEGE, INC.

I. II. III. Course Title Course Code Course Credit : : : Entrepreneurship Integration
Entrepreneurship Integration 6 units
IV. V.
Number of Hours Course Description :
90 hours
This final semester course summarize and integrate entrepreneurial courses of students into actual company exposure. They will work with successful entrepreneurs in the locality to observed and to learn based from their experience for them to adopt their traits, behavior, leadership and administrative styles that makes them successful. VI. Course Objectives: At the end of the first semester the students are already equipped with additional knowledge and insights based from their actual experience in a particular business establishment s they visited and work with for 1 semester. VII. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance
40% 30% 20% 10%
VIII. Course Outline: Lecture and Assessment COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming EVALUATION Random graded recitation.
that of Entrepreneurship education. PART I Basic Office Procedures and Practices 1. 2. 3. 4. 5. Ethics in telephone conversation Office procedures Communication skills Leadership Styles Human Relations PART II Actual Exposure to Business Establishments 1. Students actual intervention with the entrepreneurs and business operations. At the end of the lectures and seminar conducted the students are expected to be ready for their actual exposures in a business establishments and entrepreneurs.
Lecture Seminars Simulation
Graded group activity Recitation Quiz
At the end of the semester the students are expected to relate their experience through narrative report and identify the traits, characteristics, leadership and administrative styles that makes the entrepreneur successful.
Actual Office exposure Actual observation of the teacher in the site
Graded evaluation Submission of narrative report
PREPARED BY: MR. SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator
PLT COLLEGE, INC.

I. II. Course Title Course Code : : Management 2
Human Behavior in Organization
III. IV. V.
Course Credit Number of Hours Course Description
3 units : 54 hours
This course introduces the students to the factors affecting the behavior of individuals and groups in organization focusing on the specific factors that tend to explain behavior of individuals, groups, and organizations. Various theories as to models of organizational behavior, work group behavior, motivation in life and work, and human relations among others are discussed and related to organizational practice and phenomena VI. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance 40% 30% 20% 10%
VII. Course Outline: Lecture COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming EVALUATION Random graded recitation.
Education
of Business Administration, particularly that of Entrepreneurship education.
Chapter I Human Interaction in the organization 1. Human behavior defined 2. Understanding organizational behavior 3. Historical development of human behavior. 4. Fundamental concept of human behavior. Chapter II Models of Organizational Behavior 1. Organizational behavior system 2. Models of organizational behavior
Define and explain human behavior Understand organizational behavior concept Relate the historical development of human behavior Explain the fundamental concept of human behavior Explain and organizational behavior system Enumerate and explain the models of organizational behavior Identify the appropriate model to be use in a particular situation.
Lecture-Discussion Brainstorming
Recitation Quiz
Lecture-Discussion Group Activity Brainstorming
Graded group activity Quiz Reaction Paper
Chapter III Managing Communication 1. Communication fundamentals a. Importance of communication b. Two way communication process c. Potential problems in communication d. communication behavior e. Communication barriers f. Communication symbols 2. Downward communication Enumerate the importance of communication Differentiate the two way communication process Identify the communication behavior and communication barrier Identify the different communication symbols Differentiate the downward and upward
Lecture-Discussion Oral Recitation Lateral Thinking Group Activity
Graded recitation Graded group activity Quiz
3. Upward communication 4. Other forms of communication Chapter IV Human Relations and Morale 1. 2. 3. 4. Human relations defined Significance of human relations Approaches to human relations Morale
communication Identify the other forms of communication
Define and explain the human relation Relay the significance of human Lecture-Discussion relations in to individuals, groups and Oral Recitation organization Brainstorming Identify the approaches to human relations Define morale and assess its importance to the employees and the organization.
Graded Recitation Quiz
Chapter V Motivation in Life and Work 1. Motivation systems and models 2. Motivation implications for the manager 3. Characteristics of motivation 4. Workers motivation strategy Chapter VI Employee Attitudes in the Work Place 1. Nature of employee attitude 2. Effects of employee attitudes 3. Employee job satisfaction Understand the nature of employee motivation Identify the effects of employee attitudes in the work place Identify employee job satisfaction as a motivation. Lecture-Discussion Brainstorming Recitation Quiz Illustrate and explain the motivation models Understand the motivation implications for the manager Enumerate and understand the characteristics of motivation Identify the best motivational strategy Lecture-Discussion Group activity Brainstorming Recitation Graded group activity Quiz
Chapter VII Leadership and Supervision 1. Nature of leadership 2. Models of leadership 3. Types of leadership styles 4. Contingency approaches to leadership styles.
Explain and understand the nature of leadership Enumerate and explain the different leadership model Identify the best type of leadership style to implement Understand the contingency approaches to leadership styles
Lecture-Discussion Lateral Thinking Oral Recitation
Graded Recitation Quiz Critic Paper
Chapter VIII Employee Participation in the Organization 1. Nature of employee participation 2. The importance of employee participation. 3. Programs for participation 4. Important considerations in participation Explain the nature of employee participation Identify the importance of employee participation Familiarize the programs for participation Identify the important considerations in participation. Lecture-Discussion Brainstorming Group Activity
Graded Group Activity Quiz
Chapter IX Managing Change in the Workplace 1. Nature and Importance of work change Explain the nature and importance of Lecture-Discussion 2. Managing resistance to change work change Brainstorming 3. Implementing change successfully Identify how to manage and handle resistance to change Demonstrate how to implement changes successfully Recitation Quiz Reaction Paper
Chapter X Stress Management and Counseling 1. 2. 3. 4. 5. 6. Nature of stress management Coping up with stress in the workplace Employee counseling Types of counseling Importance of counseling Uses of counseling Explain the nature or stress management Identify how to cope up with stress in the work place Explain employee counseling Enumerate and explain the types and importance of counseling Identify the uses of counseling in the work place. Lecture-Discussion Lateral Thinking Brainstorming Group Activity
Recitation Quiz Graded group actiivty
VIII. REFERENCES: A. BOOKS Corpuz, Crispina, Rafol, Human Resource Management, Rex Book Store, Manila. 2006 Hughes, Richard L. et.al., Leadership: Enhancing the Lessons and Experience, 5th Ed. Mc Graw Hill, International Edition 2006
Mison, Ione B. et.al. Human Behavior in Business Organization: An Interdisciplinary Approach, Textbooks Evaluation & Publishing Office. Mowen, John C. et.al., Consumer Behavior, 5th Ed.Prentice Hall, Inc. 2000 Newstrom, John W. et.al. Human Behavior at Work, Mc Graw Hill International Book Co., 8th Ed. B. ELECTRONIC SOURCES http://www.trimitra,com http://www.science.uva Encarta 2004
PREPARED BY:
APPROVED BY:
PLT COLLEGE, INC.

Bayombong, Nueva Vizcaya
Syllabus in Bachelor of Science in Entrepreneurship

I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Business Law
Business Law 3 units : 54 hours
This course covers basic principles of law in relation to contracts and obligations. It involves discussion of the nature, source, kinds and extinguishments of obligations. It will also cover provisions on negotiable instruments. VI. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance 40% 30% 20% 10% 100%
VII. Course Outline: Lecture COURSE CONTENT SPECIFIC OBJECTIVES METHODOLOGY/ ACTIVITIES EVALUATION
The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I Introduction to Law 1. Nature of law 2. Kinds of law 3. Business law Chapter II Obligations 1. General provisions 2. Nature and effect of obligations 3. Different kinds of obligations Chapter III Extinguishments of Obligations 1. Payment of performance 2. Loss of a thing due 3. Condonation or Remission of the Debt 4. Confusion or Merger of Rights 5. Compensation Chapter IV Contracts 1. General provisions 2. Essential requisite of contracts 3. Form of contracts 4. Reformation of instruments 5. Interpretation of contracts
To recite the vision-mission of PLT College, Inc. Lecture Discussion To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. Oral Recitation Brainstorming Random graded recitation.
6. Defective contracts 7. Voidable contracts 8. Unenforceable contract 9. Void contracts Chapter V Extra-Contractual Obligations 1. Quasi contracts 2. Quasi Delicts Chapter VI 1. General Provisions 2. Actual or compensatory damages 3. Other kinds of damages a. Moral damages b. Nominal Damages c. Temperate or Moderate damages d. Liquidated damages e. Exemplary or Corrective damages Chapter VII Law on Merchants 1. Law merchant defined 2. Law governing business transactions 3. Presumption of engaging in commerce 4. Legal qualifications of merchants 5. Persons not qualified to engage in commerce 6. Registration of merchants
VIII. REFERENCES: A. BOOKS
De Leon, Hector S. Law on Obligation and Contracts, rex Books Store, Manila, 2005 Nolledo, Jose N. Basic Commercial Laws, National Book Store, Inc. Manila, 1995 Torres, Justo P. Jr. Obligations and Contracts, Rex Book Store, Manila, 2003 Torres, Justo P. Jr. The Law On Business Organizations, Rex Book Store, Manila, 2000
PREPARED BY:
APPROVED BY:
PLT COLLEGE, INC.

I. II. III. IV. V. VI. Course Title Course Code Prerequisite Course Credit No. of Hours : Cost Accounting : Cost Accounting : Accounting 1 : 3 units : 54 hours : This course introduces the students to managerial and cost accounting with special emphasis on applications managerial decision making for managerial purposes. VII. Course Objectives : This course also provides the student with the basic conceptual and technical skills needed to manage financial and strategic control problems facing entrepreneurs. Areas covered include cost behavior, understanding strategy in the text of managing financial decisions, and the nature of strategic planning and managerial control. Grading System : Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance VIII. Course Outline: COURSE CONTENT SPECIFIC OBJECTIVES METHODOLOGY/ ACTIVITIES EVALUATION 40% 30% 20% 10% 100%
Course Description to
VII.
The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objectives of Entrepreneurial Education
To recite the vision mission of PLT College, Inc. To cite concrete examples on how the missionvision can be realized. To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education
Lecture Discussion Oral Recitation Brainstorming Random Graded Recitation
I. CONCEPT OF MANAGEMENT AND To explain the concept of management through the FUNCTION OF performance of the two basic management THE CONTROLLER functions planning and controlling 1. The Concept Management Organizing 2. The Organization Chart To draw and explain the organization chart based 3. Accounting The Framework for on line-staff and functional Planning and teamwork concept Controlling Management Activities 4. The Controllers Participation in To discuss the Accounting framework for planning Planning & Control and controlling management activities 5. The Nature of Cost Accounting 6. Scope of Cost Accounting To enumerate the functions of the Controller & to 7. The Cost Department: Relationship discuss the role and place of the controller in the of the Cost organization Department to other Departments 8. Sources of Cost Accounting Data To explain the nature and scope of Cost Accounting 9. Information System To relate the relationship of the cost department to other departments To discuss the sources of cost accounting data II. FINANCIAL STATEMENTS: THE
Lecture Quiz
Discussion
Graded Recitation
Demonstration Problems
Seatwork
Lecture
BASES FOR PLANNING AND CONTROL 1. The Reporting Function 2. Financial Statements in the Annual Report 3. Evaluating Annual Results to Orient the Outsider 4. Evaluating Results to Orient the Insider 5. The Flow of Costs 6. Planning & Control Models 7. Cost & Profit Analysis 8. Operations Research 9. Government & Private Organizations Influencing General and Cost Accounting Principles and Practices III. COST: CONCEPTS, USES, & CLASSIFICATIONS 1. The Concept Cost 2. Uses of Cost Data 3. Cost Data: Importance of Past, Present, Future 4. Classifications of Costs 5. Factors Influencing Responsible Cost Control
To explain the reporting function through the use of Financial Statements in the annual report To evaluate the annual results to orient the outside and inside users of financial Statements To discuss the flow of costs To correlate the use of Planning & Control Models, Cost Profit Analysis and Operations Research to Cost Accounting To relate the influences of government and private organizations influencing general & cost accounting principles and practices Demonstration Problems Board Illustration Quiz Discussion Recitation Group Activity Seatwork Assignment
To explain the concept of cost To discuss the uses of cost data To explain the importance of past, present and future cost data To describe the purpose and content of a job cost sheet To enumerate the different classifications of costs To identify the factors influencing responsible cost control Recitation Lecture Seatwork Discussion Assignment Guided Problem Solving Quiz
IV. JOB ORDER COST SYSTEMS & OVERHEAD ALLOCATIONS 1. Cost Accounting System Job Order Cost System & the Creation of Goods Overhead Application Rates What Drives Overhead Costs? 2. Job Order Costing The Job Cost Sheet Flow of Goods in Job costing Accounting for : Direct Materials :Direct Labor Costs: Overhead Costs: Completed Jobs Job Order Costing in Service Industries 3. Activity Based Costing 4. The Trend Towards More Informative Cost Accounting Systems
To explain the purposes of cost accounting systems To identify the processes for creating goods and services that are suited to job order costing To explain the purpose and computation of overhead application rates for job order costing To describe the purpose and content of a job cost sheet To account for the flow of costs when using job order costing
Lecture Assignment Discussion Oral Recitation Seatwork
Paper & Pencil Test
Exercises To define overhead-related activity cost pools and provide several examples To demonstrate how activity bases are used to assign activity cost pools to units produced
V. PROCESS COSTING 1. Production of Goods & Services & Costing systems 2. Process Costing Tracking the Physical Flow & Related Production Costs
To distinguish production procedure that match with process costing from those that correspond with job order costing To account for the physical flows and related cost flows when using process costing To demonstrate how to calculate equivalent units
Assignment Lecture Discussion Seatwork Demonstration
Problems Process Costing & Equivalent Unit Cost per Equivalent Unit Tracking Costs Using a Process Costing Production Report Evaluating Departmental Efficiency To use the costs of resources consumed to calculate the cost per equivalent unit of production. To use the cost per equivalent init to assign costs to the work completes during the period To create a process costing production report and use the report for decision making To define the value chain and describe its basic components To distinguish between non-value-added and value added activities To explain how activity-based management is related to activity-based costing describe the target costing process and list its components To identify the relationship between target costing and the value chain explain the nature and goals of a just-in-time manufacturing system To identify the components of the cost of quality To describe the characteristics of quality measure Lecture Discussion Oral Recitation Seatwork Demonstration Problems Exercises Assignment Exercises Paper & Pencil Test
VI. COSTING & THE VALUE CHAIN 1. The Value Chain Value & non-value Activities 2. Activity Based Management Activity Based Management across the Value Chain 3. The Target Costing Process Components of the Target Costing Process Characteristics of the Target Costing Process 4. Just in- Time Inventory Procedures JIT, Supplier Relationships & Product Quality Measures of Efficiency in a JIT 5. Total Quality Management and the value Chain 6. Components of the Cost of Quality 7. Measuring the Cost of Quality
Paper & Pencil Test
8. Productivity and Quality
VII. INCREMENTAL ANALYSIS 1. The Challenge of a Changing Market 2. The Concept of Relevant Cost Information Opportunity Costs Sunk Costs VS. Out-of-Pocket Costs 3. Incremental Analysis in Common Business Decision Special Order Decisions Production Constraints Decisions Make or Buy Decisions Sell, Scrap, or Rebuild Decisions Joint Product Decisions
To explain what makes information relevant to a particular business decision To discuss the relevance of opportunity costs, sunk costs, and out-of-pocket costs To use incremental analysis in common business decisions To discuss how contribution margin can be maximized when one factor limits productive capacity To identify non financial considerations and creatively search for better courses of action To distinguish among cost centers, and investment centers To explain the need for responsibility center information and describe a responsibility accounting system To prepare an income statement showing contribution margin and responsibility Margin
Lecture Oral Recitation
Assignment
Seatwork Demonstration Problems Paper & Pencil Test Exercises
VIII. RESPONSIBILITY ACCOUNTING & TRANSFER PRICING 1. Responsibility Centers The Need for Information About Responsibility Center Performance Cost Centers, Profit Centers & Investment Centers 2. Responsibility Accounting Systems Assigning Revenue and Costs to Responsibility Centers
Variable Costs Contribution Margin Fixed Costs/Traceable Costs/Common Fixed Costs Responsibility Margins Evaluating responsibility Center Managers Arguments Against Allocating Common Fixed Costs to Business Centers 3. Responsibility Center Reporting in Financial Statements IX. STANDARD COST SYSTEM 1. Standard Cost Systems Establishing & Revising Standard Costs Direct Materials Standards Direct Labor Standards Manufacturing Overhead Standards Standard Costs and Variance Analysis Materials Price & Quantity Variance Labor Rate & Efficiency Variances Manufacturing Overhead Variances Valuation of Finished Goods
To distinguish between traceable and common fixed costs To explain the usefulness of contribution margin and responsibility margin in making short term and long term decisions To describe three transfer pricing methods and explain when each is useful
Paper & Pencil Test
Exercises
To define standard costs and explain how they assist managers in controlling costs To explain the difference between setting ideal standards and setting reasonably achievable standards To compute direct materials and direct labor variances and explain the meaning of each To compute overhead variances and explain the meaning of each. To discuss the causes of specific cost variances
Lecture Oral Recitation
Assignment
Seatwork Demonstration Problems Paper & Pencil Test Exercises
IX. REFERENCES: a. Textbooks: Williams. Haka. Bettner. Carcello, Financial & Managerial Accounting The Basis for Business Decision, 14th Edition, International Edition 2007, Mc Graw Hill Matz. Usry. Macuja, Cost Accounting, Planning and Control, 2nd Philippine Edition,1984 , Mutual Books, Inc. . b. Reference books : Brewer. Garrison. Noreen, Introduction to Managerial Accounting, 2nd Edtition, International Edition 2006, Mc Graw Hill D.S. Pasion, Cost Accounting, Vol. 2 , Revised Edition 1993, Conanan Educational Supply R.M. Filamor, Process Cost Accounting. Revised Edition,1992, GIC Enterprises & Co., Inc. c. Online sources: en.Wikipedia.org/wiki/International_trad www.wto.org/english_e/statis_e/statis_e.htm www.myownbusiness.org./s13/index.html/
Prepared by:
Recommending Approval:
Approved by:
MRS. EDITH G.MARTIN ORDEN, Ed. D.
SERAPIO O. CASTRICIONES, MBA
MERCELITA V.
Instructor for Academic Affairs
Program Coordinator
Vice-President

I. II. III. IV. V. VI. VII. VII. Course Title Course Code Prerequisite Course Credit No. of Hours : Direct Marketing : Direct Marketing : : 3 units : 54 hours : This course will discuss the issues and concerns related to direct marketing
PLT COLLEGE, INC.
Course Description Course Objective : Grading System :
Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance
40% 30% 25% 5% ______ 100%
VIII. Course Outline COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objectives of Entrepreneurial Education To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education I. INTRODUCTION TO DIRECT MARKETING 1. Guidelines and Requirements for the course 2. Direct Marketing 3. Role of Direct Marketing To review guidelines and requirements for the course To define Direct Marketing To understand the role of DM in context of integrated marketing communications, marketing operations, media, branding and business Lecture Discussion Brainstorming Quiz Recitation Brainstorming SPECIFIC OBJECTIVES To recite the vision mission of PLT College, Inc. To cite concrete examples on how the missionvision can be realized. METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming Random Graded Recitation EVALUATION
Quiz
II . STRATEGY AND CAMPAIGN MANAGEMENT 1. Strategy Development & Marketing Communications Planning 2. Individual Components of Direct Marketing Plans 3. Direct Marketing Planning Elements and Processes 4. Processes, Roles & Responsibilities in the Development of Direct Marketing Programs
To learn strategy development and marketing communications planning and best practices To examine the individual components of Direct Marketing plans and understand where they fit in with other Marketing elements To compare and contrast DM planning elements and processes from traditional Brand plans To review processes, roles and responsibilities and timelines in developing and executing DM programs To learn the process and best practices of understanding the target audience To define core segmentation variables for consumer and business targets To compare targeting complexity and effectiveness between acquisition and retention practices To define database and understand the role of the database in targeting and segmentation To understand business and campaign metrics related to targeting and segmentation Lecture Recitation Discussion Assignment
III.
TARGETING AND SEGMENTATION 1. Understanding the Target Audience 2. Core segmentation variables for consumer and business targets 3. Targeting complexity and effectiveness between acquisition and retention practices 4. The role of the database in targeting and segmentation 5. Business and campaign metrics
Lecture Assignment Discussion Brainstorming Quiz Seatwork
IV. INTRODUCTION TO MEDIA 1. Steps in media planning 2. Importance of understanding consumer
To understand the steps in media planning To recognize the importance of understanding consumer purchasing perspective and life cycle
Lecture
Assignment
3.
4.
5. 6.
purchasing perspective and life cycle Direct Response 1-to-1 (direct mail, telemarketing, e-mail) and Mass media with respect to acquisition and retention marketing Applications, properties, options, audiences, measurement, costs, challenges and opportunities for Direct Response 1-to-1 media Components of the Direct Response Media Brief The Business and Campaign Metrics
To distinguish between Direct Response 1-to-1 (direct mail, telemarketing, e-mail) and Mass media with respect to acquisition and retention marketing To survey applications, properties, options, audiences, measurement, costs, challenges and opportunities for Direct Response 1-to-1 media To review components of the Direct Response Media Brief To understand the business and campaign metrics related to media choices To understand the role of the offer and call to action in Direct Marketing To learn about offer and call to action strategy, and design and review different types of offers To understand the business and campaign metrics related to offer and call to action To review testing approaches for direct marketing To distinguish DM testing from marketing research
Discussion Oral Recitation
Seatwork Paper & Pencil Test
V. OFFER, CALL TO ACTION AND TESTING 1. Role of the offer and call to action in Direct Marketing 2. Offer and call to action strategy, and design and review different types of offers 3. Business and campaign metrics related to offer and call to action 4. Testing approaches for direct marketing 5. DM testing from marketing research
Assignment Lecture Discussion Critical Thinking Seatwork Paper & Pencil Test
Lecture VI. CREATIVE PRINCIPLES AND PROCESS 1. Objectives of creative and the challenges 2. Elements of the creative strategy 3. Roles & ,responsibilities and approaches Understand the objectives of creative and the challenges facing creative Examine elements of the creative strategy and brief Discussion Oral Recitation
Assignment Seatwork Paper & Pencil Test
to getting the best creative
Discover roles,& responsibilities and approaches to getting the best creative
Group Activity Presentation of Output
VII. CREATIVE APPLICATION IN MEDIA 1. Creative and measure success 2. Examples of direct response creative across multiple media VIII. ACQUISITION MARKETING 1. DM strategies and tactics related to acquisition 2. Integrated acquisition media planning and challenges 3. Lists and geo-demographic segmentation systems 4. Acquisition math and measurement cost of acquisition, impressions, response, costs per, breakeven analysis and roll-out calculation
Discuss how to evaluate creative and measure success Review examples of direct response creative across multiple media with focus on best practices and principles for each Discover DM strategies and tactics related to acquisition Gain an understanding of integrated acquisition media planning and challenges Review lists and geo-demographic segmentation systems Learn about acquisition math and measurement cost of acquisition, impressions, response, costs per, breakeven analysis and roll-out calculation
Lecture Discussion Oral Recitation
Assignment Seatwork Paper & Pencil Test Assignment Seatwork Paper & Pencil Test
IX. RETENTION MARKETING 1. DM strategies and tactics related to retention 2. Direct Mail and e-mail as retention and customer value maximization tactics 3. Importance of database structure and content, quality of information and data hygiene 4. Retention math and measurement cost of retention, upsell/cross sell, lifetime value calculations X. INTERNET AND EMERGING MEDIA 1. Online tactics to drive acquisition objectives 2. emerging tactics such as social media and RSS
3. Tie back to role in acquisition and retention, campaign management, and optimization
Lecture Discover DM strategies and tactics related to retention Learn how to use Direct Mail and e-mail as retention and customer value maximization tactics Recognize the importance of database structure and content, quality of information and data hygiene Learn about retention math and measurement cost of retention, upsell/cross sell, lifetime value calculations Gain an understanding of online tactics to drive acquisition objectives Discover emerging tactics such as social media and RSS Examine the tie back to role in acquisition and retention, campaign management, and optimization Discussion Oral Recitation Internet online
Assignment Seatwork Paper & Pencil Test Presentation of Internet Output
Lecture-Discussion Individual Assignment Brainstorming
Recitation Graded assignment Quiz
IX. REFERENCES: a. Textbooks: Johny K. Johansson , Global Marketing (Foreign Entry, Local Marketing & Global Management), Mc Graw Hill th 4 International Edition, 2006 b. Reference books : Kerin, Hartley, Rudelius, Marketing The Core, International Edition 2005, Mc Graw Hill c. Online sources: en.Wikipedia.org/wiki/International_trad
www.wto.org/english_e/statis_e/statis_e.htm www.myownbusiness.org./s13/index.html/
Prepared by:
Approved by:
MRS. EDITH G.MARTIN V. ORDEN, Ed. D. Instructor for Academic Affairs
MR. SERAPIO O. CASTRICIONES, MBA Program Coordinator
MERCELITA Vice-President
PLT COLLEGE, INC.

I. II.
Course Title Course Code
: Franchising : Franchising
III. IV. V. VI.
Prerequisite Course Credit No. of Hours
: : 3 units : 54 hours
Course Description : This course gives an insight into franchising as a way of doing business. It is designed to give students a better understanding of the franchising system from the point of view of both the franchisers and the potential franchisee. Guest Speakers will be invite to talk about their actual experiences with franchising Course Objective : Grading System : Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance 40% 30% 25% 5% ______ 100%
VII. VII.
VIII. Course Outline COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration SPECIFIC OBJECTIVES To recite the vision mission of PLT College, Inc. To cite concrete examples on how the missionvision METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Random Graded Recitation EVALUATION
can be realized. The Objectives of Entrepreneurial Education To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education I. EMERGENCE OF FRANCHISING 1. Background 2. Concept of Franchising 3. History of Franchising II. THE FUNDAMENTALS OF FRANCHISING 1. 2. 3. 4. 5. The Myth of Guaranteed Success What exactly is franchising Forms of Franchising Types of Franchising Advantages and Disadvantages of Franchising To determine if franchising is a myth or a guaranteed success To define franchising To cite the forms of franchising To enumerate the advantages and disadvantages of franchising Discussion Assignment Lecture Quiz Recitation To explain the emergence of franchising Lecture To discuss the concept of Franchising Discussion To explain the history of Franchising Brainstorming Recitation Quiz Brainstorming
III. FRANCHISE AS A WAY OF DOING BUSINESS 1. 2. 3. 4. 5. Franchising Opportunities How Franchising Works Starting a Franchise Steps to Owning a Franchise What 3 ways is a Franchise Business Organized 6. The Pros & Cons of Buying a Franchise 7. Best Franchises 10 Signs of a Great Franchise Opportunity
8.
To determine franchising opportunities To understand how to start a franchise To enumerate the dos and donts in selecting a franchise To know the considerations before investing in a franchise Identify the best franchises in the market Lecture Assignment Discussion Brainstorming Quiz Seatwork
IV. COSTS OF FRANCHISE 1. Investing in a Franchise 2. Franchise Costs 3. Purchasing a Franchise 4. Franchisor/Franchisee Motives- Needs & Expectations 5. Reasons why franchisors Offer Vary 6. Can Franchisees Resell Their Franchises? 7. Franchise Agreements
To determine the costs of a franchise To understand the needs and expectations of franchisor and franchisee To discuss the reasons why franchisors offers vary
To determine the inclusions to franchise agreement
V. FRANCHISE DISTINGUISHED FROM OTHER METHODS OF DOING BUSINESS 1. Franchised distinguished 2. Dealership
Assignment To distinguish franchise from other methods of doing business To relate dealership and distributorship to Lecture Discussion Seatwork
3. 4. 5. 6.
Distributorship Product Franchising Business Format Franchising Licenses
franchising Critical Thinking To differentiate product franchising from business format franchising Lecture To understand why women find success in franchising To cite the common traps for new franchisors To appreciate researching your franchise Group Activity To make self evaluation before franchise agreements Lecture To learn franchising from the actual experience of resource speakers Presentation of Output Assignment Seatwork Paper & Pencil Test Discussion Oral Recitation Paper & Pencil Test
VI. OTHER CONSIDERATIONS IN FRANCHISING More and More Women Find Success in Franchising 5. A Common Trap for New Franchisors 6. Researching your Franchise 7. Self Evaluation
4.
VII. FRANCHISOR S/FRANCHISEES VIEWPOINT
Discussion Oral Recitation
X.
REFERENCES: A. Textbook: Stanton & Buskirk, Management of the Sales Force. USA: Richard D. Irwin Inc., 1987 Reference Books: Garrovollas, Eduardo P. Marketing Principles. Books Atbp. Publishing Corp. Mandaluyong City. 2007 Go, Josiah, Contemporary Marketing, 1996 Kerin, Roger A. et al. Marketing the Core. McGraw Hill Co. New York. 2005 Miranda, Gregorio, Basic Marketing. Manila: L & G. Business House, 1997 Orcullo, N.A. Jr. Contemporary Entrepreneurship, Academic Publishing Corporation, Mandaluyong City, 2000 Roa, Floriano C. Business Ethics and Social Responsibility. Rex Bookstore, Inc. 2007 B. MAGAZINES World Executive Digest Asia Week Entrepreneurship Philippines Magazines BOOKS
PREPARED BY:
RECOMMENDING APPROVAL:
APPROVED BY:
MRS. EDITHA G. MARTIN Instructor Affairs
SERAPIO O. CASTRICIONES, MBA Program Coordinator
MERCELITA V. ORDEN, Ed. D. Vice-President for Academic
PLT COLLEGE, INC.

I. II. III. IV. V. VI. Course Title Course Code Prerequisite Course Credit No. of Hours : Accounting 1 : Fundamentals of Management Accounting : Accounting 1 : 3 units : 54 hours : This course will cover discussion of managements planning, controlling and decision making functions and managers use of accounting information. Specifically this will include introduction to management accounting and long- term decision making.
Course Description strategy
VII.
Grading System
: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance 40% 30% 20% 10% ______
100%
VIII. Course Outline COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objectives of Entrepreneurial Education To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education I. MANAGERIAL ACCOUNTING 10. The Concept and Functions Of Management 11. Managements Need for Accounting Information Role of Accounting in Management Planning & Control 12. Management Accounting The Cost Accounting Data Base Scope of Managerial Accounting Place of Management Accounting 13. Management Accounting and Financial Accounting SPECIFIC OBJECTIVES To recite the vision mission of PLT College, Inc. To cite concrete examples on how the missionvision can be realized. METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming Random Graded Recitation EVALUATION
To define Management Accounting To state the scope and purpose of Management Accounting To differentiate Management Accounting & Financial Accounting Discussion To enumerate the functions of the Controller To discuss the role and place of the controller in Recitation Lecture Quiz
Differences/Similarities the organization 14. The Controller: To state the distinction between controllership Chief Management Accountant and treasurership 15. Functions of the Controller enumerate the qualifications of the 16. The Controllers Role & Place in controller the Organization 17. The Controller and the CPA II. OPERATIONAL BUDGETTING 1. Profit Rich, Yet Cash Poor Operating Cash Flows: The Lifeblood of To explain how a company can be profit rich, yet cash poor. Survival 2. Budgeting: The Basis for Planning & To discuss the benefits that a company may derive Control from a formal budgeting Benefits Derived from Budgeting process Establishing Budgeted Accounts The Budget Period To explain two philosophies that maybe used in The Master Budget setting budgeted amounts Steps in Preparing a Master Budget Operating Budget Estimates To describe the elements of a master budget Budgeted Income Statement Cash Budget Estimates To prepare the budgets and supporting schedule The Cash Budget included in a master budget Budgeted Balance Sheets To prepare a flexible budget and explain its uses. Using Budgets Effectively Flexible Budgeting
Brainstorming
Group Activity
Lecture Quiz Discussion Demonstration Problems Board Illustration Recitation Group Activity Seatwork Assignment
III. REWARDING BUSINESS PERFORMANCE 1. Motivation & Aligning Goals & Objectives Communicating goals & Objectives Accounting Information & Feedback about Goal Achievement Rewarding Goal Achievement 2. The Dupont system Return on Investment The Components of Return on Investment Return on Sales Capital Turnover 3. Criticisms of ROI The Short Horizon Problem Failing to Undertake Profitable Investments Measurement Problems 4. Residual Income & Economic Value Added Residual Income Economic Value Added 5. The Balanced Scorecard The Financial Perspective The Customers Perspective The Business Process Perspective The Learning & Growth Perspective Difficulties with the Balanced Scorecard 6. Management Compensation IV. CAPITAL BUDGETTING 1. Capital Investment Decisions Financial & Non-Financial
To explain the importance of incentive systems for motivating performance To use the Dupont System to evaluate business performance
To identify and explain the criticisms of using return on investment as the only performance measure To calculate and explain residual income (RI) and Economic value added (EVA)
Paper & Pencil Test
Exercises To use the balanced scorecard t identify , evaluate, and reward business performance To identify and explain the components of management compensation and the trade-offs that compensation designers make. To explain the nature of capital investment decisions Lecture To identify non-=financial factors in capital investment decisions Discussion
Assignment
Considerations Evaluating Capital Investment Proposals Payback Period Return on Average Investment Discounting Future Cash Flows Replacing Assets Behavioral Considerations in Capital Budgeting
evaluate capital investment proposals using payback period return on investment discounted cash flows To discuss the relationship between net present value and an investors required rate of return To explain the behavioral issues involved in capital budgeting and identify how companies try to control the capital budgeting process
Demonstration Problems Exercises Critical Thinking
Seatwork
Paper & Pencil Test
V. THE TIME VALUE OF MONEY: FUTURE AMOUNTS AND PRESENT VALUES 1. The Concept Relationships between Present Values & Future Amounts Compound Interest Applications of the Time Value of Money Concept 2. Future Amounts The Tables Approach The Future Amount of an Annuity Interest Period of less than One Year 3. Present Values Using Present Value Tables What is the Appropriate Discount Rate The Present Value of an Annuity Discount Periods of Less than One Year 4. Valuation of Financial Instruments Interest-Bearing Receivables & Payables
To explain what is meant by the phrase time value of money
Lecture Exercises
To describe the relationship between present values and future amounts To explain three basic ways in which decision makers apply the time value of money To compute future amounts and the investments necessary to accumulate future amounts To compute the present values of future cash flows
Discussion Assignment Demonstration Problems
Seatwork Paper & Pencil Test
Oral Recitation
Non-Interest Bearing Notes Market Prices of Bonds Capital Leases Obligations of Post Retirement Benefits Disclosure of up- to- date Present Value Information Deferred Income Taxes VI. FINANCIAL STATEMENT ANALYSIS 1. Tools of Analysis Dollar & Percentage Changes Trend Percentages Component Percentages Ratios Standards of Comparison Quality of Earnings Quality of Assets & the Relative Amount of Debt 2. Measures of Liquidity & Credit Risks A Classified Balance Sheet Working Capital Current Ratio Quick Ratio Debt Ratio Evaluating Financial Ratios Liquidity, Credit Risk and the Law 3. Measures of Profitability Classifications in the Income Statement Multiple Step Income Statements Earnings per Share Price Earnings Ratio Single Step Income Statement
To discuss accounting applications of the concept of present value
To explain the uses of dollar and percentage changes, trend percentages, component percentages, and ratios Lecture To discuss the quality of a companys earnings, assets, and working capital Assignment To explain the nature and purpose of classifications in financial statements. To prepare a classified balance sheet and compute widely used measures of liquidity and credit risks To prepare a multiple- step and a single-step income statement and compute widely used measures of profitability To put a companys net income into perspective by relating it to sales, assets, and stockholders equity To compute the ratios widely used in financial Demonstration Problems Discussion
Seatwork
Exercises
Paper & Pencil Test
Evaluating Adequacy of Net Income Return on Investment Return on Assets/ Return on Equity
statement analysis and explain the significance of each To analyze financial statements from the viewpoints of common stockholders, creditors, and others To explain how fixed, variable, & semi-variable costs respond to changes in the volume of business activity To explain how economies of scale can reduce costs To prepare a CVP graph To compute contribution margin & explain its usefulness To determine the sales volume required to earn a desired level of operating income To use the contribution margin ratio to estimate the change in operating income caused by a change in sales volume To use CVP relationships to evaluate a new marketing strategy To use CVP when a company sells multiple products To determine semi-variable cost elements
Critical Thinking
VII. COSTVOLUME PROFIT ANALYSIS 1. Cost Volume Relationships Fixed Costs & Fixed Expenses Graphic Analysis The Behavior of Per Unit Costs Economies of Scale Additional Cost behavior patterns 2. Cost Behavior & Operating Income CVP Analysis Preparing & Using A CVP Graph Contribution Margin: A Key Relationship Margin of Safety Business Applications of CVP Determining Semi-variable Cost Elements: The High Low Method Assumptions Underlying CVP Relationships
Paper & Pencil Test
Exercises
IX. REFERENCES: a. Textbooks: Williams. Haka. Bettner. Carcello, Financial & Managerial Accounting The Basis for Business Decision, 14th Edition, International Edition 2007, Mc Graw Hill . b. Reference books : Brewer. Garrison. Noreen, Introduction to Managerial Accounting, 2nd Edtition, International Edition 2006, Mc Graw Hill Rodelio S. Roque, Management Advisory Services, 1990 Edition, Roque Press Keown. Martin. Petty, Scott, Jr., Financial Management: Principles & Applications, 1oth Edition2005, Pearson Education Asia c. Online sources: en.Wikipedia.org/wiki/International_trad www.wto.org/english_e/statis_e/statis_e.htm www.myownbusiness.org./s13/index.html/
Prepared by:
Approved by:
MRS. EDITH G.MARTIN ORDEN, Ed. D. Instructor Academic Affairs
MERCELITA V. Vice-President for
PLT COLLEGE, INC.

I. II. III. IV. V. VI. Course Title Course Code Prerequisite Course Credit No. of Hours : Managing a Manufacturing Enterprise : : : 3 units : 54 hours : This course will cover discussion of managements planning, controlling and decision making functions and managers use of accounting information. Specifically this will include introduction to management accounting and long- term decision making. The course teaches the student about the working of the capital and securities markets, and the intricacies of listing a companys stocks to the Philippine Stock Exchange through an initial public offering or through a /or acquisition by a listed company. The course will afford the student to practice in investing in stocks management portfolio of listed stocks in the Philippine Stock Exchange. VII. Grading System :
VII.
Course Objective : merger and through the
Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance VIII. Course Outline COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objectives of Entrepreneurial Education
40% 30% 20% 10% ______ 100% METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming Random Graded Recitation EVALUATION
SPECIFIC OBJECTIVES To recite the vision mission of PLT College, Inc. To cite concrete examples on how the missionvision can be realized. To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education
I. STARTING A BUSINESS IN THE PHILIPPINES 18. Registration of a Business Name 19. Organizing a Sole Proprietorship 20. Organizing a Corporation 21. Steps in the Registration of a Corporation
To identify the steps in registering a business name To enumerate the requirements for business name registration To discuss the process for starting your own business To identify the steps in the registration of a corporation
Quiz Recitation Assignment
Quiz
II. THE FUNDAMANTALS OF SECURITIES 1. Forms of Business 2. The Corporation as a form of Business 3. Investment Banking 4. Equity Securities 5. Glossary of Capital Markets
To discuss the corporation as a form of business and its role in the capital markets in the Philippines To explain the role of an investment banker in giving financial advice to corporations and raising capital To identify the various types of equity securities that are issued to the public To enumerate the different risks associated with securities Lecture Recitation Discussion Assignment
III. THE ECONOMY AND SECURITIES ANALYSIS 1. Economy 2. Understanding Financial Statements 3. Methods of Analyzing Investments
To name the economic factors and the effect they have on securities To distinguish the financial statements of a corporation To discuss the fundamental and technical analysis of investment securities
Lecture Demonstration Problems Exercises
Assignment Quiz Seatwork
IV. MERGER To discuss the nature of mergers 1. Merger and Consolidations 2. Procedures to accomplish a Merger 3. SEC Requirements for Mergers 4. Basis for Issuance of Shares 5. Appraisal Rights of a Dissenting Stockholder in Merger and Consolidation 6. Motives of Mergers Lecture To identify the necessary steps in a merger To enumerate the Securities and Exchange Commissions Requirements for merger To explain the motives behind mergers Discussion Oral Recitation Seatwork Paper & Pencil Test Assignment
7. Actual Cases of Mergers
V. IMPORTANCE OF MONEY AND CAPITAL MARKETS IN THE PHILIPPINE ECONOMY 1. Nature of Investments 2. The Financial Markets 3. How Capital Markets Function in the Philippines 4. The Investment Banker 5. The Investment Banker as Principal or Agent 6. Forming an Underwriting Syndicate Group 7. Initial Public Offering (IPO) Distribution Process VI. GOVERNMENT RULES AND REGULATIONS FOR THE ISSUANE OF SECURITIES FOR PUBLIC OFFERING 1. Corporate Governance 2. Money Laundering Prevention Programs 3. Relationship Between Institutions and Markets 4. Prospectus Delivery Rule
Assignment To discuss the importance of money and capital markets Define the nature of money and capital markets To identify the institutions involved in the capital markets To discuss how to form an underwriting syndicate group Critical Thinking Paper & Pencil Test Lecture Discussion Seatwork
To define the meaning of due diligence To enumerate the money laundering prevention programs To identify the regulatory bodies and institutions involved in the issuance of securities for public offering
5. Written Communication Not Deemed an Offer for Sale VII. ROLE OF SEC AT THE PHILIPPINE STOCK EXCHANGE 1. Brief History of SEC 2. The SEC after the Reorganization Brought About By the Passage of the Securities & Regulation Code 3. SEC Rules affecting Exchange or SRC Rules VIII. PHILIPPINE STOCK EXCHANGE 1. Corporate Overview 2. Investing Procedure 3. Types of Securities that One Can Buy in the Stock Market 4. Market Place for Buying or Selling Shares of Stock and/or Bonds 5. Methodology of Acquiring and Selling Shares and SDT Bonds 6. The Trading Cycle 7. Opening Customer Accounts 8. Placement & Processing of Orders 9. Transactions and Trade Settlement 10. What is the Minimum Amount Needed to Invest in the Stock Market IX. COMMON AND PREFFERES STOCK 1. Common Stock/Ownership 2. Par Value/Preemptive Rights 3. Authorized. outstanding, and issued Shares
To discuss the nature of exempt securities
To discuss the history and vision of the SEC To enumerate the core functions of the SEC To identify the SEC rules affecting the stock exchange
Assignment To discuss the investing procedures in the stock market To identify the types of securities To describe transactions and trade settlements Oral Recitation To discuss the corporate overview of the Philippine Stock Exchange Lecture Seatwork Discussion Paper & Pencil Test
To differentiate common and preferred stock Lecture To list and summarize the fundamental aspects of a common stock Discussion Assignment Seatwork
4. Voting Rights 5. Dividends 6. Preferred Stock X. DEBT AND EQUITY CAPITAL 1. Understanding Debt & Equity Capital 2. Features of Debt & Equity Capital 3. Differences Between Debt & Equity Capital 4. Corporate & Long-Term Debt: The Basics 5. Different Types of Debts 6. Effect of Agency Costs of Equity on Debt Equity Financing 7. The Philippine Capital Market 8. Sources of Capital 9. Capital Market Development XI. PORTFOLIO MANAGEMENT 1. Need to Keep Track of Investment 2. Ways of Profiting in the Stock Market 3. Classifications of Stocks 4. Portfolio Management 5. Prohibitions on Fraud, Manipulation and Insider Trading XII. SECURITIES MARKETS
To explain the voting Rights To discuss the flow of the long-term financing required in financing societys longer term investment To explain the essential debt and capital funding requirements
Oral Recitation Lecture Discussion Oral Recitation
Paper & Pencil Test Assignment Seatwork Paper & Pencil Test
To distinguish between debt and equity capital To define corporate long-term debt To identify the ways of profiting in the Stock Market To discuss the functions of portfolio Management To identify the steps in registration of securities Oral Recitation To enumerate the factors in analyzing the investor To explain the fundamentals of securities markets Lecture To identify the marketable securities To discuss about the major securities markets and their effect on the global securities markets To explain market indices and how they are used to measure market performance Discussion Oral Recitation Lecture Discussion
Assignment Seatwork Paper & Pencil Test Assignment Seatwork Paper & Pencil Test
1. Fundamentals of Securities Markets 2. Marketable Securities 3. Types of Marketable Securities
XIII. INTERNATIONAL MARKETS AND GLOBAL INVESTING 1. Major Securities Markets 2. Market Indices and Averages 3. Global Investing XIV. BUSINESS FAILURES 1. What is a Business Failure? 2. Liquidation or Reorganization 3. Major Causes of Business Failure 4. Bankruptcy 5. Alternatives to Bankruptcy 6. Financial Distress
To enumerate the issue and risks of investing globally To discuss about the system used in stock exchanges abroad To identify the risks in global investing To discuss the issues in global investing To discuss the major causes of business failures To identify the acts o f bankruptcy To explain the procedures in bankruptcy
Lecture Internet Case Presentation of Output
IX. REFERENCES: a. Textbooks: Manuel M. Dela Cruz, Business Finance(Philippine Environment), 2006 Edition, Rex Bookstore Keown. Martin. Petty, Scott, Jr., Financial Management: Principles & Applications, 1oth Edition2005, Pearson Education Asia b. Reference books : Roberto G. Medina, Business Finance, 1988 Edition, Rex Bookstore Nenita D. Mejorada, Business Finance, 2001 Edition, Goodwill Bookstore c. Online sources: en.Wikipedia.org/wiki/International_trad www.wto.org/english_e/statis_e/statis_e.htm www.myownbusiness.org./s13/index.html/
Prepared by:
Approved by:
PLT COLLEGE, INC.

I. II. III. Course Title Course Code Prerequisite : Export Marketing : Export Marketing :
IV. V. VI.
Course Credit No. of Hours
: 3 units : 54 hours : This course will cover discussion of managements planning, controlling and decision making functions and managers use of accounting information. Specifically this will include introduction to management accounting and long- term decision making.
VII.
Course Objective : This course intends to help students understand the underlying perspective of globalization and its impact on the Philippine Economy as far as market access to export market is concerned. It also discusses the principles and ` rationale of exporting Philippine made products and services as a source of generating foreign exchange earnings, generating employment, transfer technology and generating foreign investments. Grading System : Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance 40% 30% 25% 10% 100%
VIII.
VIII. Course Outline COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objectives of Entrepreneurial Education SPECIFIC OBJECTIVES To recite the vision mission of PLT College, Inc. To cite concrete examples on how the missionvision can be realized. METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming Random Graded Recitation EVALUATION
To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education I. THE GLOBAL MARKETING JOB 22. Going Global 23. A Historical Perspective 24. Key Concepts 25. Drivers Towards Globalization 26. Localized Global marketing 27. Developing Knowledge Assets 28. Global Marketing Objectives II. Theoretical Foundations 6. Introduction 7. Country Specific Advantages 8. Firm Specific Advantages 9. Extending Porters Five Forces Model 10. Rivalry Between Global Competitors To explain the major theories of international trade. To discuss the applicability of the international trade theories in todays environment To discuss the Porters Five Forces Model To define the rivalries between global competitors III. CULTURAL FOUNDATIONS 4. Introduction 5. The Meaning of Culture 6. Cultures Across Countries 7. Culture and How to do Business 8. Culture and Negotiations 9. The Limits to Cultural Sensitivity To define culture Recitation To distinguish cultures across countries To relate culture to managerial skills and styles To state the limits to Cultural Sensitivity Group Activity Assignment Quiz Seatwork Lecture Quiz Discussion Recitation Assignment To state the reasons of businesses to market globally To relate the global perspective in marketing in its historical phase To define several key concepts in global marketing To enumerate and explain the globalization drivers Lecture Discussion Brainstorming Quiz Recitation Brainstorming
IV. FOREIGN ENTRY: COUNTRY ATTRACTIVENESS 8. Introduction 9. Political Risk Research 10. Environmental Research 11. Researching Competitors 12. Entry Evaluation Procedure 13. Country Data Sources 14. Forecasting Country Sales 15. Industry Sales 16. Forecasting Market Share
To determine and analyze political risks indicators Lecture To enumerate the environmental dimensions that embodies market research Discussion To enumerate and discuss the entry evaluation procedures Oral Recitation To determine the sales forecasting techniques applicable in domestic markets to foreign markets To define financial management Lecture Paper & Pencil Test Seatwork Assignment
Assignment Discussion Critical Thinking Seatwork Paper & Pencil Test
V. FINANCIAL MANAGEMENT FOR GLOBAL OPERATIONS 1. 2. 3. 4. Why Learn Financial Management? International Trade Finance Financing for Global Business Managing Foreign Exchange Risk & Exposure 5. Working Capital Management
To explain the significance of financial mgmt. in relation to global business To enumerate and explain the payment methods used in international trade To state the sources of financing for global investments and operations define exchange risk & the three types of foreign exchange exposures To discuss the importance of working capital management To define international accountingexplain the why accounting systems differ among countries
VI. INTERNATIONAL ACCOUNTING FOR GLOBAL OPERATIONS
Lecture Assignment
To state the significance of foreign currency translation simplify the commonly used translation methods 1. 2. 3. 4. Country Differences in Accounting Foreign Currency Translation Transfer Pricing & Taxation Strategies Tax Havens, Treaties, & Strategies To discuss the benefits of transfer pricing To enumerate & explain the transfer pricing techniques To define tax haven & tax treaties To enumerate other tax strategies for MNEs To determine the market potential of a foreign country to state globalization in a marketing sense To differentiate between globalization & localization forces To define global supply chain & global sourcing
Discussion Seatwork Oral Recitation Paper & Pencil Test Group Activity Presentation of Output Assignment Lecture Seatwork Discussion Oral Recitation Paper & Pencil Test
VII. GLOBAL MARKETING & SUPPLY CHAIN 1. The International Marketing Challenge 2. Globalization & Localization in International Markets 3. The Global Supply Chain 4. Customizing the Supply Chain Packaging Transportation Modes Crossing National Border
To explain customizing the supply chain To enumerate the modes of transportation To explain border crossing
VIII. 1. 2. 3. 4.
GLOBAL INTERNET & E-COMMERCE Internet & E-Commerce Diffusion E-Readiness Cross Border E-Commerce E- Commerce Challenges
To define E-Commerce & E- Readiness, To explain the impact of e-commerce on International Business To explain the opportunities and threats posed by
Lecture Assignment Discussion Seatwork Oral Recitation Paper & Pencil
e-commerce to the MNEs & the SMIEs To define corruption IX. ETHICS & CORRUPTION IN THE GLOBAL MARKET PLACE 1. Ethics & Corruption in International Business 2. Types of corrupt Practices 3. Piracy in the Global Software To state the main elements of the MNE Code of conduct To enumerate the drawbacks to corruption Oral Recitation To discuss the most common corrupt practices in international business Lecture Discussion
Test Assignment Seatwork Paper & Pencil Test
IX. REFERENCES: a. Textbooks: Johny K. Johansson , Global Marketing (Foreign Entry, Local Marketing & Global Management), 4th Ed.,Mc Graw Hill, 2006 Oded Shenkar & Yadong Luo, International Business 2004 Edition , John Wiley & Sons Inc. b. Reference books : Isaac, Asher., International Trade, Tariff and Commercial Policies. Richard Irwin Inc., 1988 Littman, Simon., Essentials of International Trade. John Wesley, 1997 Sicat, Gerardo., Economics. Manila: National Bookstore, 1993
Gregorio, Miranda S.,International Trade. Manila: L & G Business House, 1997 c. Online sources: en.Wikipedia.org/wiki/International_trad www.wto.org/english_e/statis_e/statis_e.htm www.myownbusiness.org./s13/index.html/
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I. II. IV. V. VI.
Course Title Course Code Course Credit No. of Hours
: FINANCE 1 : Basis Business Finance : 3 units : 54 hours This course will cover an introduction to financial management. It focuses on what business firms should do to achieve their financial goal, which is to optimize the owners wealth. Specifically the course will include finance function, the operating environment concepts such as time value of money, risk, and return, tools analysis and planning, utilization of funds and acquisition of funds.
Course Description: discussion of the of financial
VII.
Grading System
: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance 40% 30% 20% 10% ______ 100%
VIII. COURSE OUTLINE COURSE CONTENT The Vision and Mission of PLT College, Inc. SPECIFIC OBJECTIVES To recite the vision mission of PLT College, Inc. METHODOLOGY/ ACTIVITIES Lecture Discussion EVALUATION
The Objectives of the College of Business Administration The Objectives of Entrepreneurial Education
To cite concrete examples on how the missionvision can be realized. To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education To enumerate and explain the primary goals of business To define business finance and enumerate its Functions To summarize the significance of owners equity To enumerate and explain the primary activities of the financial manager
Oral Recitation Brainstorming
Random Graded Recitation
CHAPTER I Introduction: The Finance Functions 1. Primary Goals of Business 2. Concept and Functions of Business Finance 3. Allocation of Financial Resources 4. Procurement of Funds 5. Efficient and Effective Utilization of Financial Resources 6. The Financial Manager: His Primary Activities CHAPTER II A. FINANCIAL PLANNING TOOLS AND TECHNIQUES 1. Financial, corporate, strategic, project and operation, plannin g, defined 2. Budgeting, Its Objectives and
Lecture Discussion Demonstration Problems
Quiz Graded Recitation Seatwork
Lecture To define financial planning, budgeting, budgetary control, financial leverage operating leverage, contribution margin, time value of money To enumerate the components, functions of a master budget To use each budgets in cash planning and control Quiz Discussion Recitation Demonstration Problems Board Illustration Seatwork Assignment
Budgetary Control 3. The Cash Budget 4. Concept and Sources of Capital 5. Financial Analysis: Tools and Techniques 6. Break even chart 7. Financial Leverage 8. Time Value of Money
To differentiate between invested and borrowed capital To analyze and interpret financial statements using the different tools and techniques To state the significance of a break even chart and interpret its contents. To state the significance of time values of money in evaluating capital investment proposals
CHAPTER IV WORKING CAPITAL MANAGEMENT 1. Working Capital Management Defined 2. Analysis of Working Capital 3. Financing Requirements of a Firm 4. Financing Strategies 5. Variation in Working Capital Requirement 6. Minimizing Working Capital Requirement 7. Cash Management / Strategies 8. Accelerating Collection of Receivables 9. Collection Techniques 10. Stretching Payables 11. Accelerating Inventory Turnover 12. Marketable Securities 13. Receivable Management
To define working capital management, cash management, receivable management, inventory management, economic order quantity and other terms taken up in this chapter To estimate the amount of long-term and short-term funds underagressive and conservative financing strategies and under a trade-off between these two; To explain the relevance of working capital in business operations; To make use of cash budgets in anticipating additional cash requirements or available invest able funds; To enumerate the factors considered in determining the appropriate level of working capital, cash, receivables, and
14. 15.
Inventory Management Inventory Control System
inventory; To evaluate proposals to extend terms of sales; To enumerate inventory control systems and explain each; and To compute for EOQ and optimal safety stock level and the corresponding relevant costs
IX. REFERENCE a. Textbook Nenita D. Mejorada. Business Finance (2nd ed.) Goodwill Trading Co. Incorporated. 1999.
b. Reference books Garrison, Ray, & Norren, Eric. Managerial Accounting (7th ed.) Irwin, Inc. Boston, Mass. 1994. Gitman, Lawrence E. Basic Managerial Finance (2nd ed.), Harper & Row Publishers, N. Y. 1989. Larson, Kermit & Miller, Paul. Financial Accounting (6th ed.), Irwin, Inc. 1995. Miegs & Mags. Accounting: The Basis for Business Decision. (10th ed.) Mc Graw-Hill Co., Inc. N.Y. 1996. Needles, Belverd E. Financial Accounting (4th ed.), Houghton Muffin Co., Bonton, 1992. Ross, Westfield & Jordan. Fundamental of Corporate Finance. Irwin Inc. Boston, Mass. 1994. Weston & Brigham. Essentials of Business Finance (9th ed.). Dryden Press, Chicago, III. 1990. c. Online Sources en.wikipedia.org/wiki/corporate_finance www.quickmba.com/finance/cf www.mhhe.com/business/finance/rwj www.mc.com/resources/finance Prepared by: Recommending Approval: Approved by:
PLT COLLEGE, INC.

I. II. III. IV. V. VI. Course Title Course Code Prerequisite Course Credit No. of Hours : Operations Research : Operations Research : Math 1 : 3 units : 54 hours
Course Description : This is a course on the use of mathematical modeling techniques in solving management decision problems. It is meant to assist the students in acquiring competence in the scientific management approach to problem solving. Mathematical models include linear programming, inventory management, PERT/CPM and networking, MARKOV, and probability decision tree analysis. Grading System : Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments, Recitation and Requirements Attendance 40% 30% 20% 10% ______ 100%
VII.
VIII. Course Outline
COURSE CONTENT The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objectives of Entrepreneurial Education I. Review of Linear Equations and Linear Inequalities 1. Linear Equations in One Variable 2. Linear Equations in Two Variables 3. System of Linear Equations Elimination Method By Substitution Method By Graphical Method 4. Linear Inequalities in One Variable 5. Linear Inequalities in Two Variables 6. System of Inequalities in One or two Variables II. Linear Programming: Graphical Method 1. Linear Programming 2. Formulation of a Linear Program 3. Linear Programming graphical Method
SPECIFIC OBJECTIVES To recite the vision mission of PLT College, Inc. To cite concrete examples on how the mission-vision can be realized. To discuss the objectives of the College of Business and Administration particularly that of Entrepreneurial Education To solve linear equations in one or two variables
EVALUATION
Random Graded Recitation
Assignment To graph the solution set of linear equations To compute the solution set of linear inequalities in one or two variables To graph the solution set of linear inequalities To solve system of linear equations and linear inequalities. Lecture Discussion Demonstration Problems Exercises Seatwork Paper & Pencil Test
To formulate the objective function and the explicit constraints of the problem To determine the feasible solution area utilizing the graphical method of solving linear programming problems
Assignment Lecture Discussion Demonstration Seatwork
4. Steps in Solving LP Graphical Method III. Linear Programming: Simplex Method 1. Steps in Solving LP Problems by the Simplex Method 2. Setting up the Initial Table for Maximization Minimum Ratio Test Minimization Alternative Procedures for maximization Problem 3. Computer Analysis for Linear Programming
Problems To formulate the decisions of linear programming problems if an optimal solution is reached To differentiate the Simplex Method from the Graphical Method of Solving LP Problems To examine in detail the separate procedures for the Simplex Maximization and the Simplex Minimization method To discuss the significance of basic, slack, surplus and artificial variables in the initial and subsequent simple tableau To appreciate the use of software programs in presenting the simplex tableau (i.e. LPSBA packages) To realize the need for a critical analysis of the problems which a computer cannot perform To identify the different steps in solving problems in linear programming , simplex maximization and simple minimization To utilize CAI programs in solving linear programming simplex maximization and minimization respectively To formulate decisions with accuracy and precision Exercises Exercises Lecture
Paper & Pencil Test
Discussion
Assignment
Seatwork
Paper & Pencil Test Critical Thinking Computer Hands On
IV. Special Purpose Algorithms of Linear Programming 1. Transportation Method
To learn another way of solving linear programming problems
Lecture
2. Kinds of Transportation Table Balanced Unbalanced Degenerate Transportation Problems Degeneracy in Initial Solution 3. (3) Different Ways of Allocating Goods North-West Corner Rule Minimum Costs Method Vogels Approximation Method 4. Assignment Method 5. Computer Analysis for Transportation and Assignment Models V. Decision Theory 1. Mathematical Expectation (ME) or Expected Value (EV) 2. Computation of ME and EV 3. Decision-making Under certainty 4. Decision making Under Uncertainty 5. Decision making Under Risk 6. Decision Tree 7. Expected Value of Perfect Information VI. Forecasting 1. What is forecasting 2. Features Common to All Forecasts
To define the elements and objectives of the transportation problems, to set up the transportation problem in the form of table and solve the transportation model and interpret solution To recognize problems that have alternative least-cost solutions To use the VAM method to obtain an initial basic feasible solution to a transportation problem T convert an unbalance transportation problem to a balance problem by adding a dummy source or a dummy destination
Assignment Discussion Oral Recitation Seatwork
Paper & Pencil Test
Exercises
To draw decision tree and decision tables To identify or define highest monetary values of expected value of perfect information To differentiate decision-making under uncertainty and under certainty
Discussion Graded Recitation Oral Recitation Paper & Pencil Test Exercises
To define forecasting and explain the features common to all forecasts
Assignment Lecture
3. Steps in Forecasting Process 4. Approaches to Forecasting Qualitative Forecast Quantitative Forecast o Nave Forecast o Moving Average o Weighted Moving Average o Exponential Smoothing o Trend Line Forecast o Simple Linear Regression 5. Computer Analysis for Forecasting Models VII. Inventory Model 1. Inventory 2. Holding or Carrying Cost 3. Ordering or Set-up Costs 4. Purchase or Direct Production Cost 5. Shortage Costs 6. How much to order: The EOQ Models VIII. Network Analysis 1. Symbols and definitions 2. Precedence Diagram and CPM 3. PERT Computing the ES and EF Times Computing the LS and LF Times Slack Times 4. Probability Concepts in PERT 5. Computer Analysis for Network
To enumerate the steps in forecasting process To explain the approaches to forecasting To appreciate the use of computer in the analysis for forecasting models
Discussion Demonstration Problems Exercises Critical Thinking Computer Hands On Paper & Pencil Test Seatwork
To define and explain the terms used in inventory To determine and calculate the economic order quantity To use the EOQ model for decision making To differentiate PERT from CPM
Lecture Seatwork Discussion Demonstration Problems Discussion Paper & Pencil Test
To construct a network diagram of a project To calculate the optimal completion time, standard deviation and minimum project cost using the different models To identify slack time of non-critical activities To appreciate the use of computer software in solving Demonstration Problems
Assignment Seatwork Exercises Critical Thinking Paper & Pencil Test
Models IX. Queuing Models and Applications 1. Managers View of a Solution 2. Steps in Queuing Analysis 3. Structure of a Queuing System Source Population arrival Process Control of Arrivals Statistical Distribution of Arrivals 4. Queue or Waiting Line Queue Size Queue Discipline Customers Behavior Towards Service Accommodations Service Process Statistical Distribution of Service Completion Departures 5. Queuing Models & Performance Measures 6. Cost Minimization Models
network problems.
To describe the nature and characteristics of a queuing system To illustrate customer behaviors toward the queue and service discipline To analyze the service and arrival distributions based on probabilities To compare and contrast the different queuing models To calculate and interpret performance measures and equivalent waiting and service costs in a queuing problem To recommend solutions to existing service operations with queuing problems by applying the queuing theories
Paper & Pencil Test
Exercises
IX. REFERENCES: a. Textbooks: Priscilla S. Altarez, et.al., Quantitative Techniques For Business, Revised Edtion 2004, Rex Bookstore c. Online sources: en.Wikipedia.org/wiki/International_trad www.wto.org/english_e/statis_e/statis_e.htm www.myownbusiness.org./s13/index.html/
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PLT COLLEGE, INC.


I. II. III. IV. V. Course Title Course Code Course Credit Number of Hours Course Description : : : : Taxation I
Taxation 3 units : 54 hours
This course provides students with knowledge on income taxation. This will also cover the nature, scope and limitations and other basic principles of taxation. VI. Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance 40% 30% 20% 10% 100%
VII.
Course Outline: COURSE CONTENT SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. Lecture Discussion To cite concrete examples on how the vision-mission can be realized. Oral Recitation Brainstorming Random graded recitation. METHODOLOGY/ ACTIVITIES EVALUATION
The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education
To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. Chapter I. Taxation of Individuals At the end of Chapter 1 the student is 1. Classification of individual income able to: taxpayers 1. understand and differentiate the 2. Sources of income classification of individual income 3. Categories of income and tax rates tax payers 4. Taxable income and tax due 2. compute the individual taxable income and tax due Chapter II. Taxation of Corporations At the end of Chapter 2 the student is 1. Classification of income taxpayers able to: other than individuals 1. differentiate the different 2. Categories of income and tax rates of classifications of income taxpayers corporations 2. understand the different categories 3. Taxable income and tax due of corporate tax rates 4. Corporations exempt from income tax 3. compute corporate taxable income Chapter III. Taxation of Partnership and At the end of Chapter 3 the student is Partners able to:
Lecture-Discussion Brainstorming Board Illustration Mentoring Activity
Graded recitation Seatwork Quiz
Lecture Discussion Brainstorming Board Illustration Lecture Discussion
Graded recitation Seatwork Quiz Graded recitation Seatwork
1. Classification of general partnership in taxation 2. Co-ownership Chapter IV. Fringe benefits 1. Tax base and monetary value 2. Fringe benefits not subject to fringe benefits taxes 3. accounting for fringe benefits
1. understand the classification of partnership and their tax categories 2. compute the partnership taxable income At the end of Chapter 4 the student is able to: 1. understand that taxable fringe benefits 2. compute fringe benefits tax 3. apply the accounting principles in fringe benefits At the end of Chapter 5 the student is able to: 1. understand the taxable income on sales or exchange of property 2. compute property tax
Board Illustration
Quiz
Lecture Discussion Board Illustration
Graded recitation Individual graded assingnment Seatwork Quiz
Chapter V. Gains and Losses on Sale or Exchange of Property 1. Gains and losses on sale or exchange of property 2. Capital gains and losses on sale or exchange of property 3. Capital gain tax on disposition or real property 4. Capital gains and losses on Stock transactions Chapter VIReturn and Payment of Tax 1. Income tax return 2. Modes of payment 3. Large taxpayers
Lecture Discussion Brainstorming Board Illustration
Seatwork assignment Quiz
At the end of Chapter 6 the student is able to: 1. prepare income tax return and able to learn how to fill up the income tax return document 2. understand the different modes of payment in income taxation Lecture Discussion Board Illustration Mentoring Activity
Individual graded assignment recitation Seatwork Quiz
IX. REFERENCES: a. Textbooks: Ballada, W.L. Income Taxation. Domdane Publishers &Made Easy Bookstore, Philippines, 2003 De Leon, Hector S. The Law on Income Taxation, Rex Book Store, Manila 2001 De Leon, Hector S. Fundamentals of Taxation, Rex Book Store, Manila 2004 Garcia, Percy C. et.al. Basic Acounting Concepts and Procedures, Rex Book Store, Manila, 2006 Reyes, V.D. Income Tax Law and Accounting, Rex Books Store, 2002
PREPARED BY:
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PLT COLLEGE, INC.


] Course Title Course Code Course Credit Number of Hours Course Description : : :
I. II. III. IV. V.
Business Policy I
Business Policy 3 units : 54 hours
This course serves as an integrative course for graduating business management students. It focuses on how firms formulate, implemented and evaluate strategies. The course integrates globalization, the natural environment, ethics and technology in module.
VI.
Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation
40% 30% 20%
Attendance
10% 100%
VII.
Course Outline: COURSE CONTENT SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc. To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming Random graded recitation. EVALUATION
The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I Business Policies an Introduction 1. Business policy defined 2. Business policy and strategy 3. Strategy in policy making 4. Business policy formulation and its importance 5. Evaluating a good policy
At the end of the chapter the student is able to: 1. define the nature of policy 2. identify the relationship between policy and strategy 2. memorize the steps in policy making 3. formulate an example of policy in a particular organization 4. evaluate a good policy
Lecture-Discussion Oral recitation Lateral Thinking
Random graded recitation Quiz
Chapter II Corporate Level Strategies 1. Nature of Corporate Level Strategy At the end of the chapter the student is
Lecture-Discussion Brainstorming Guided group activity
Graded group activity Recitation Quiz
2. 4Es to addressing Corporate strategy 3. Key Issues in Corporate level strategy 4. Strategic choices
able to: 1. explain the nature of corporate level strategy 2. memorize the 4Es to addressing corporate strategy 3. identify the key issues in corporate level strategy 4. determine the strategic choices
Chapter III Business and Functional Level Strategies 1. The strategic business unit 2. Understanding strategy and the business organization 3. Business level strategy 4.Hierarchy of strategies 5. Risk of single business concern At the end of the chapter the student is able to: 1. understand the strategic business unit 2. identify the importance of strategy in business organization 3. understand the concept of business level strategy 4. identify the risk of single business concern 5. apply the concept learned in a particular situation At the end of the chapter the student is able to: 1. understand and identify the concern of operating strategies 2. understand the differentiate the examples of operating strategies
Lecture-Discussion Brainstorming Lateral Thinking
Chapter IV Operating Strategies 1. Concern of operating strategies 2. Examples of operating strategies
Chapter V
Strategic Business-Level Options 1. Situation favoring product development 2. Situation favoring market development 3. Situation favoring market penetration 4. Genetic performance improvement strategy At the end of the chapter the student is able to: 1. identify situation favoring product development 2. identify situation favoring market development 3. identify situations favoring market penetration 4. understand the concept of genetic performance improvement strategy
Chapter VI Monitoring, Evaluating and Taking Corrective Actions At the end of the chapter the student is 1. The need to monitor able to: 2. Considerations in reporting 1. understand the importance of monitoring activities monitoring as a tool for corrective 3. Strategy audit action. 4. Balanced Scorecard as Evaluation tool 2. enumerate the strategies in auditing 5. Evaluating Top Management performance 6. Taking corrective actions 3. evaluate the use and importance of balance scorecard as an evaluation tools 4. identify the right tools to be used in evaluating top management. 5. understand the corrective action to be taken in a particular situation Chapter VII Competitive Strategies 1. The concept of competitive strategies 2. Objective of competitive strategies At the end of the chapter the student is able to:
Case Analysis
3. Concerns of competitive strategies 4. Offensive strategies 5. Defensive strategies
1. understand the concept of competitive strategies 2. enumerate the objective e of competitive strategies 3. identify the concerns of competitive strategies 4. understand the nature and concept of defensive strategies 5. apply the concept learned in a particular situation
Chapter VIII Company Policies and Procedures 1. 2. 3. 4. 5. 6. 7. 8. Price quotations Pricing policies Credit policies Cash Discounts Trade Discounts Quantity discounts Transportation Charges Company order processing procedure At the end of the chapter the student is able to: 1. understand the different policies and procedures used in business operations 2. apply the concept learned in a particular situation
Case analysis
IX. REFERENCES: a. Textbooks: Go, Josiah, Contemporary Marketing Strategy in the Philippine Setting, 1996 Hughes, Richard L. et.al. Leadership: Enhancing the Lessons of Experience, Mc Graw Hill, International Ed. 2006 Orcullo, N.A., Jr. Fundamentals of Strategic Management, Rex Book Store, 2006 Marks, Ronald B. Personal Selling: A Relationship Approach, 6th Ed. Prentice Hall, Inc. 2000
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PLT COLLEGE, INC.


] Course Title Course Code :
I. II.
E-Commerce
New Market Development/Agribusiness Management Managing the Family Finn/Small Business Consulting Venture Capital/Managing a Service Enterprise 3 units : 54 hours
III. IV. V.
Course Credit Number of Hours Course Description
This course aims to teach the students the basics o conducting business and commerce suing the internet facilities and network. It introduces students to the tools and systems and skills needed to enable them to conduct electronic business and commerce,
VI.
Grading System: Major Examinations (Prelims, Midterms, Finals) Quizzes Assignments and Recitation Attendance Course Outline: COURSE CONTENT SPECIFIC OBJECTIVES To recite the vision-mission of PLT College, Inc.
40% 30% 20% 10% 100%
VII.
METHODOLOGY/ ACTIVITIES Lecture Discussion
EVALUATION
The Vision and Mission of PLT College, Inc. The Objectives of the College of Business Administration The Objective of Entrepreneurship Education Chapter I. Introduction to Electronic Commerce A. The Internet Technology B. Nature of telecommunication C. The Nature of E-Commerce D. Electronic Economics E. Business Models F. Technology architectures for electronic business Chapter II. Choosing your Internet Service Provider
To cite concrete examples on how the vision-mission can be realized. To discuss the objectives of the College of Business Administration, particularly that of Entrepreneurship education. To identify the importance of Internet as a technology use in business operation To explain the electronic commerce To describe and differentiate various business models To differentiate among various technology architectures for electronic business
Oral Recitation Brainstorming
Lectures-Discussion Chalk talk method Brainstorming
Quizzes Recitation Group activity
Lectures-Discussion A. Technical Services needed by the business B. Internet Service Provider (ISP) policies and guidelines. C. Reliability and Performance of Internet Service Provider (ISP) D. Support of Internet Service Providers(ISP). E. The cost of Internet services Chapter III. On Line Marketing 1. E-mail 2. Mailing list 3. Electronic storefronts 4. Forums and newsgroups 5. On-line services and bulletin board system(BBS) Chapter II. The Internet and World Wide Web for E-commerce A. World Wide Web for E-Commerce To identify the technical services needed b y the business To enumerate the policies and guidelines of ISP To determine the reliability and performance of ISP To identify the cost of internet services Chalk talk method Brainstorming
Quizzes Recitation Graded Individual research
To identify the different On-line Marketing techniques usually use in business operation To identify the best suited On-line marketing technique to be use for a particular type of business To explain the supply chain for management To describe factors relevant to consumer behavior within electronic environments To explain legal and ethical issues related to E-Commerce
Lecture-Discussion Graded group activity Group activity Recitation Brainstorming Lectures Chalk talk method Discussion Quiz Quizzes Recitation Graded actual application of the system Quizzes Recitation Case analysis
Chapter III. Electronic Business Applications Development A. Telecommunication Technologies for E-Commerce B. Client/ Server Technologies for ECommerce C. Providing Content for Electronic Commerce
To understand the telecommunication Lectures on technologies To explain client/ server technologies for Chalk talk method E-Commerce Discussion
Chapter IV. Privacy and Security in E-Commerce
To understand what is privacy and security in E-Commerce
Lectures Chalk talk method Discussion
Quizzes Recitation Graded group activity
VIII. REFERENCES A. Books Orcullo, N.A. Jr. Contemporary Entrpreneurship, Academic Publishing Corporation, Mandaluyong City, 2000 B. On-line Sources

www.tarleton.edu/-cis/assets/CIS 4793 Tech of E-business.doc http://chat.wcc.il.us/-deaston/072CIS275.921.html
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BS Entrepreneurship Syllabi1

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PLT COLLEGE, INC.

Bayombong, Nueva Vizcaya Syllabus in Bachelor of Science in Entrepreneurship

Principles of Marketing 3 units : 54 hours

Outlining Technique Lateral thinking Brainstorming Discussion

Quiz Assignment Recitation

Quiz Recitation Graded group activity Assignment

6. Buying Motives 7. Patronage Motives of Ultimate Consumers

Quiz Assignment Recitation

Quiz Assignment Recitation

Quiz Recitation Assignment Clippings Critic Paper

Graded group activity

MR. SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator

DR. MERCELITA V. ORDEN, Ed. D. Vice-President for Academic Affairs

PLT COLLEGE, INC.

Economics I 3 units : 54 hours

Chapter II Basic Microeconomic Concepts 1. Relation of Economics to Social

Brainstorming Lecture Group Discussion

Quiz Graded recitation Reaction paper

Graded group and individual report Quiz Reaction paper

through the use of graph.

Lecture Brainstorming Group activity

Graded group presentation Quiz

Brainstorming Case analysis Group discussion Group Research

Oral recitation Quiz

Approved By: MERCELITA V. ORDEN, Ed.D. Vice President Academic Affairs

PLT COLLEGE, INC.

Entrepreneurship 4 3 units : 54 hours

Assignment Quiz Recitation

Review of the Past Lesson Lecture Discussion Case Analysis Exercises

Quiz Assignment Seatwork

Review of the Past Lesson Lecture Demonstration Exercises

Seatwork Assignment Recitation Quiz

Assignment Recitation Quiz

Recitation Quiz Assignment

Quiz Recitation Group activities

2nd ed. Manila: GIC Enterprise and Co. Inc. 1983

B. ELETRONIC SOURCES http://www.managementhelp.org http://www.khake.com http://www.wikipedia.com Encarta 2004

PREPARED BY: SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator

APPROVED BY: MERCELITA V. ORDEN, Ed. D. Vice-President for Academic Affairs

PLT COLLEGE, INC.

Entrepreneurship Behavior 3 units : 54 hours

Random graded recitation.

Quiz Recitation Assignment

Quiz Graded Recitation Assignment

Quiz Assignment Graded Recitation Group Activity

Review of the Past Lesson Lecture Discussion Brainstorming Case Study

Quiz Recitation Group Requirements

activity. 2. apply the concept of E-Commerce in entrepreneurial activity.

Entrepreneur Philippines Magazines

C. ELECTRONIC SOURCES http://www.businessbals.com http://www.bused.org http://doingbusiness.org Encarta 2004

PREPARED BY: SERAPIO O. CASTRICIONES, MBA Business Administration Program Coordinator

APPROVED BY: MERCELITA V. ORDEN, Ed. D. Vice-President for Academic Affairs

PLT COLLEGE, INC.

Business Opportunities 3 units : 54 hours

40% 30% 20% 10% 100%

METHODOLOGY/ ACTIVITIES Lecture Discussion Oral Recitation Brainstorming

Random graded recitation.

Lecture-Discussion Brainstorming Group work activities

Recitation Graded group activities Quiz

Chapter II Product Planning and Development

Lecture-Discussion Trips Demonstration Recitation

Graded Recitation Quiz Graded individual activity

Recitation Quiz Critic Paper