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BUSINESS ETHICS

BRAC's Microfinance and Social Responsibility Initiatives The Bribery Scandal at Siemens AG Better World Books' Socially Responsible Business Model Living Goods - Developing a Sustainable Business Model to Provide Healthcare Services in Uganda Gap Inc.'s Ethical Procurement Practices Corporate Social Responsibility Initiatives at ExxonMobil - The Good, The Bad and The Ugly Facebook`s Data Privacy Controversies Environmental Sustainability Initiatives at HCL Infosystems Dell's Carbon Neutral Claim Intel's 'World Ahead' Program - The Baramati Project in India Wal-Mart's Sustainability Initiative - The Packaging Scorecard Intel Corporation's 'World Ahead Program' in Brazil Carbon Credits: Promoting Sustainable Development or Trading in Pollution? Corporate Governance Issues at Satyam Computers Coca-Cola India`s Corporate Social Responsibility Strategy The Chinese Tainted Milk Scandal Kimberly-Clark Corporation: The Environmental Sustainability Challenge Coca-Cola`s Water Sustainability Initiatives

Sustainable Development Initiatives at BHP Billiton Australia's Leading Retailer Woolworths' Sustainability Strategy Sustainability Initiatives at ITC Ltd. Navman: The Resale Price Maintenance Controversy DHL's Corporate Social Responsibility Initiatives - The Disaster Management Program Social Networking Issues and Orkut.com Sustainable Packaging Practices at Lush Fresh Handmade Cosmetics Sustainability Management at Nau Inc. Genetic Engineering: Questions of Ethics and Effectiveness Monsanto's 'Roundup Ready' Alfalfa Controversy Celebrity Big Brother 2007' Controversy Chandigarh Industrial and Tourism Development Corporation Ltd: Integrating Corporate Social Responsibility with Sound Business Sense Wal-Mart's Sustainability Initiatives Grameen Danone Foods: A Social Business Enterprise SC Johnson's CSR Initiatives - Testing the 'Base of the Pyramid' Protocol BP: Putting Profits Before Safety? Business Ethics and Governance Issues at HP The Pretexting Controversy Honda's Environmentology Ecomagination' at Work: GE's Sustainability Initiative The Body Shop: Social Responsibility or Sustained Greenwashing? 1

Corporate Social Responsibility at ONGC Ltd. IKEA's Environmental Practices: Making Good Business Sense Exxon Mobil's Riches: Fueling Controversy? Corporate Philanthropy - Best Practices at Novartis AG The Le Clemenceau Controversy: Business vs. Safety Coca-Cola's Business Practices: Facing the Heat in a Few Countries Ethical Issues at Christie's

Greenpeace: Working for a Green and Peaceful Future Royal Dutch/Shell 'Oil Reserves' Controversy Snow Brand's Unethical Practices at Japan Trouble in the 'Magic Kingdom': Governance Problems at Disney Boeing's Unethical Practices Procter & Gamble vs Unilever: A Case of Corporate Espionage Governance Issues at the New York Stock Exchange Sustainable Development at Alcoa

Tesco's Corporate Social Responsibility Initiatives IKEA's Social and Environmental Responsibility Initiatives Corporate Social Responsibility at HP Sustainable Development at British Petroleum Ahold's Sustainability Initiatives ABB: Providing Access to Electricity Sustainability Management at Philips The Tata Group: Integrating Social Responsibility with Corporate Strategy CSR Initiatives at HSBC: Making Good Business Sense Voxiva's Social Responsibility Initiatives Kraft Food's Fight against Obesity Cemex's Social Responsibility Initiatives Wal-Mart: A Case of Employee Discrimination The Recall of Vioxx Coca-Cola & Pepsi Harm India's Ecology The Exxon Valdez Oil Spill Sexual Harassment at Infosys KFC in India: Ethical Issues Kmart: Forced towards Bankruptcy Governance Problems in Citigroup Japan Martha Stewart: The Goddess of Domesticity Halliburton 'Overbilling' Controversy Reebok: Managing Human Rights Issues Ethically 2 Rio Tinto: The Mining Giant Pollutes Indonesia's Environment The Arun Bajoria - Bombay Dyeing Tussle The Tug of War over Gesco Corporation The Fall of Arthur Andersen Pepsi in Burma (Myanmar): A Globalization Catastrophe Canon's 'Kyosei' Philosophy and Social Responsibility Initiatives Nestl 's Social Irresponsibility in Developing Nations Dr. Reddy's Foundation for Human and Social Development

Nike's Labor Practices The McDonald's 'Beef Fries' Controversy ITC: The FERA Violation Story The Johnson & Johnson Tylenol Controversies Coke: Ethical Issues The Reality TV Controversies The BAT-ITC Tussle The Indian Liquor Industry Prohibition Story The T-Series story The Bhopal Gas Tragedy

The Indian IPO Market in Early 2008 The US Housing Market and the Subprime Mortgage Crisis (B): Impact on the US Economy The US Housing Market and the Subprime Mortgage Crisis (A) Troubled Times for The Chinese Toy Industry Kentucky Fried Chicken: Tackling the Trans Fat Problem Germany's 'Green Dot' Waste Management System Pfizer's Intellectual Property Rights Battles in China for Viagra The Fall of D'Long

The Tata Tea - ULFA story Singapore: Past Perfect, Future Tense? The Napster Controversy Microsoft Antitrust Case The Firestone Tire Controversy BALCO: The Disinvestment Story Indian Hotels: Ajit Kerkar Controversy Ban of Tobacco Ads by the Government of India The Enron Saga Gazprom - Naftogaz Ukrainy Dispute: Business Or Politics? Mercosur - Changing Course? Wind Energy Industry in the US and Canada: A Note on the Regulatory Environment Bolivia Nationalizes the Oil and Gas Sector Microsoft EU Antitrust Case Labor Market Reforms in France and the Job Law 'CPE' - A Lost Opportunity

BUSINESS ENVIRONMENT
Indian Animation Industry: Moving Up the Value Chain? The Ugg Boot Controversy in Australia Sovereign Wealth Funds: Love and Loathing in the Financial Markets Multinational Retail Chains & the China Opportunity Genetically Modified Crops in India: The Bt Brinjal Controversy

Google's Problems in China

BUSINESS STRATEGY
Turnaround of Schering-Plough Corporation Comcast-NBC Universal Joint Venture Deal Carrefour's Misadventure in Russia Toyota: The Once-in-a-Century Challenge Sony Corporation - Restructuring Continues, Problems Remain 3

Zipcar: Revolutionizing Car Rentals? Redbox: Disruptive Innovation in DVD Rentals Transforming Sanofi-Aventis Fortis's Acquisition of Wockhardt Hospitals BYD Auto and the Market for Electric Cars: Global Ambitions, Nurtured in China Tata Steel's Acquisition of Corus (B)

Strategic Sale of Satyam Computers Oracle's Acquisition of Sun Microsystems Wal-Mart Stores Inc. - Success Strategies in Recessionary Environment Domino's Pizza - Strategies to Tackle Global Economic Slowdown Subhiksha: An Indian Retailer in Trouble Wal-Mart's Foray in Brazil

Orange and T-Mobile Merger in the UK Afrigator: A Killer Start-up in Africa Educomp Solutions Limited's Business Model Maruti Suzuki India Limited - Competitive Strategies of the Market Leader Standard Chartered's Acquisition of American Express Bank (B) Emerging Markets Strategy: Nokia Life Tools for Rural Markets Aldi Inc. - Optimizing Profits in Economic Recession Standard Chartered Bank's Acquisition of American Express Bank (A) The Acquisition of ABN AMRO (B) The Acquisition of ABN AMRO (A) Bajaj Auto Limited's Business Strategy - From Market Leader to Follower Maghound: Business Model Innovation in the Magazine Industry? Pfizer's Acquisition of Wyeth Anomaly: Not Just another Ad Agency Craigslist and its Business Model McDonalds in the United Kingdom Chrysler in Trouble Kongo Gumi: Lessons from the Legendary Family-Owned Business` Longevity and Ultimate Demise 4 The Success of Slumdog Millionaire: An Opportunity for the Indian Cinema Industry? Restructuring Citigroup: The Bank in Trouble Carrefour's Foray in Brazil The Downfall of Washington Mutual Speedo: Leading the Swimwear Market Hulu.com: A New Business Model for Online Video? Jamie Dimon and the Turnaround of Bank One Home Depot: On the Road to Becoming Customer-Friendly Again? Restructuring Woolworths Group Plc. - The Attempt that Failed Mcdonald`s Corporation - Success Strategies in Recessionary Environment Acquisition of Axon by HCL Technologies Limited GM in Trouble The Delta and Northwest Airlines Merger Oticon A/S: Spaghetti Organization and Beyond Hell for Zell: The Bankruptcy of Tribune Company

Baidu: China's Leading Search Engine Daimler Smart Fortwo Car in the US Tata Motors in Trouble Tata Motors` Acquisition of Jaguar and Land Rover eBay & Yahoo! in Japan: From Competition to Collaboration Bajaj Electricals Limited: High Voltage Transformation? Globalization Strategy of McDonald`s Corporation Yahoo Auctions in Japan Turbulent Times for United Airlines Starbucks: Back to Basics? Moser Baer: Growth through Diversification Starbucks' Success Story in China eBay in Japan McDonald's in China Carrefour in Taiwan Starbucks' Australian Experience Dell Inc: Moving Beyond Direct Sales Model Tesco's Experience in the Middle Kingdom Mylan's Acquisition of Matrix British Retailer Sainsbury's: On the Road to Recovery News Corporation`s Acquisition of Dow Jones Bharti Airtel Limited and the Indian Telecom Sector Best Buy in China Mahindra Tractors in the United States Entry & Expansion Strategy: Tesco in Japan Aldi: The European Hard Discounter's Strategy in Australia Realities of Emerging Markets: Some Lessons from Unilever's Strategy for Lifebuoy & Sunsilk in India MTV Networks: The Arabian Challenge Las Vegas Sands Corp.: A High-Risk, HighReturn Strategy? Wikipedia's Growth Story Market Leader Strategies: AstraZeneca Defending its Turf Balanced Scorecard Implementation at Philips 5 eBay's Problems in China JetBlue Airways: Growing Pains? Yes Bank: Competitive Strategy of a Late Entrant The Hutchison Essar Acquisition: Vodafone's Foray into an Emerging Market JC Penney's People Strategy: Setting the Right Climate for Human Resource Development Base of the Pyramid Protocol & How the Solae Company Tested it in India Tesco in the United States Lidl: The Hard Discounter IKEA: The Japanese Misadventure and Successful Re-entry Alibaba: Competing in China & Beyond Blu-Ray and HD-DVD: The End Game Vodafone Exits Japan The Carrefour and Tesco Swap Deal Ratan Tata: Leading the Tata Group into the 21st Century

Innovation at Cirque Du Soleil Prediction Markets: Distilling Collective Wisdom Motorola in Trouble Yum! Brands Inc. in China Hindalco's Acquisition of Novelis The Success Story of Wal-Mart in Mexico Alan Mulally's Challenges at Ford Motor Company Volkswagen's Acquisition of Skoda Auto: A Central European Success Story Logan: Renault's Low Cost 'World Car' Yahoo! in China: Local Problems for the Global Internet Giant The Verizon-MCI Merger

Carrefour's Strategies in China B&Q's Strategies in China Whole Foods Market's Growth Strategies and Future Prospects Embraer: The Brazilian Aircraft Manufacturer's Turnaround and Growth Tesco's Globalization Strategies and its Success in South Korea Carrefour's Exit from South Korea The Parryware-Roca Joint Venture WorldSpace Satellite Radio: Fading Signals? Bonnier Group - Sweden's Leading Family Owned Business Saregama India Ltd.: Striking a Digital Chord MTV Networks International: Localizing Globally

Reorganizing Yahoo! Coach Inc.: From Staid to Stylish Wal-Mart and the Indian Retail Sector Jetstar Asia: A Low Cost Airline in Trouble Business Transformation at Telefnica De Espaa Corporate Turnaround of Pharmacia & Upjohn British American Tobacco in South Korea Dell's Foray into Consumer Electronics Aldi: A Low-Cost Retail Giant's Distinctive Business Practices Sanyo's 'Think GAIA' Vision and Turnaround Efforts BenQ Corp.'s Failed Acquisition of Siemens' Mobile Devices Division The betapharm Acquisition: DRL's Inorganic Growth Strategy in Europe Tata Motors and Fiat Auto: Joining Forces Nintendo Wii: A 'Revolution' in Gaming? NBC in Trouble Reviving CBS - The Leslie Moonves Way Organizational Transformation at the BBC Blu-ray and HD DVD: Betamax - VHS 'Format Wars' Redux? The Break-Up of the RPG-DFI Joint Venture Samsung Electronics: Success by Design Restructuring Pantaloon Retail: The 'Future Group' Initiative eBay's Acquisition of Skype - Will the Gamble Work? Voltas Ltd.: From Turnaround to the 'Big Bang' Governance and Control at AXA BPL Ltd & Sanyo Electric Co. Ltd: An Enduring Alliance 6

JPMorgan Chase: A Tale of Two Mergers Infosys in China Danfoss: Business Strategy in China Jet Airways' Attempted Acquisition of Air Sahara Indiagames Ltd.: Mobile Games and Beyond Toonz Animation India Pvt. Ltd. Bajaj Auto Ltd.: Overtaken in the Indian Scooter Market Sony Ericsson's Mobile Music Strategy Grasim Industries Ltd. and VSF: Expanding a Commodity Market through Branding and CRM Vodafone in Trouble The Transformation of Apple's Business Model PSA Peugeot Citroen: Strategic Alliances for Competitive Advantage News Corporation's Digital Dilemma

TCL-Thomson Electronics Corporation: A Failed Joint Venture? Reviving Motorola: The Zander Way The Turnaround of Srilankan Airlines The Turnaround of AOL P&G's Success Story in China Dell's Problems in China Sony Corporation: Losing Competitive Advantage Lupin Limited: India's Leading Pharma Company Kodak's Digital Journey Delphi in Trouble Ranbaxy's Globalization Strategies and its Foray into the US Tesco's 'Steering Wheel' Strategy Wal-Mart Struggles in Japan Carrefour's Exit from Japan

The Morgan Stanley - Dean Witter Merger Utstarcom in China Reviving Manpower Inc.: The Joerres Way Sina's Growth Strategies in China Li Ning: Brand Growth and Excellence in China Reviving Hindustan Lever Limited GCMMF's Cooperative Structure Ford: The 'Way Forward' Restructuring Program Disney's Acquisition of Pixar HP-Compaq - A Failed Merger? Wal-Mart's Strategies in China Morgan Motor Company: The Car Maker's Journey into the 21st Century The Grundig Story The Turnaround of Vivendi Universal The Adidas - Reebok Merger D&B's 'Blueprint for Growth' Strategy Sabre Holdings: The Quest for New Business Models 7 The Reliance Group Saga: Break-Up of the Largest Family-Owned Business in India Haier: The Chinese Global Competitor Doing Business the Sustainable Way Hewlett - Packard (HP) I - Community at Kuppam in India: Social Investment through e-Inclusion

Nokia's Strategy in India IKEA's Globalization Strategies and its Foray in China Jet Airways' Strategy, Operations and Competitive Position Shanghai Automotive Industrial Corporation's Strategies for Global Expansion Restructuring Philips The Indian Pharma Industry under the Product Patent Regime Holcim's Acquisitions in 2005

Problems at Delta Airlines Air Deccan: The First Low Cost Airline in India The Acquisition Bid for UFJ Holdings State Bank of India: Competitive Strategies of a Market Leader Unilever's Strategies in China ONGC's Growth Strategy Gillette's Restructuring in India Ericsson in the New Millennium Ericsson in China

Nokia and the Global Mobile Phone Industry Reviving Alitalia: Italy's Loss Making Airline The Fall of MG Rover Xerox PARC: Innovation without Profit? Li & Fung: The Global Value Chain Configurator HSBC's Restructuring in India The Mittal Steel-ISG Merger - Creating a Steel Behemoth (Part-A) Kodak in China Xerox Corp's Turnaround Strategy Benetton's Diversifications Small Industry Extension Training Institute British Steel - Dutch Royal Hoogovens Merger: An Anglo-Dutch Marriage not Working Out? The Restructuring of ABB India Pepsico's 'Focus' Strategy The McDonald's Turnaround Story The Exxon - Mobil Merger Controversy Home Depot's Strategy under Bob Nardelli Coca-Cola's Re-entry and Growth Strategies in China A Note on the US Airline Industry Prudential Financial Inc. DHL's Business Strategy in China Zurich Financial Services The Interbrew - Ambec Merger Story Sun Life Financial Services IBM: From Inventor to Innovator 8 The Aventis-Sanofi Merger: Role of French Government? American International Group Inc. Sony-Columbia Pictures: Lessons from a Cross Border Acquisition Tata Consultancy Services Limited: The Pioneer in the Indian IT Industry The Air France - KLM Merger Story Telstra Corporation: Reorganizing Strategic Business Units SABMiller vs. Anheuser-Busch: The Takeover Battle for Harbin Brewery

General Insurance Corporation of India Life Insurance Corporation of India: Future Prospects Charoen Pokphand: Thailand's Largest Agribusiness Conglomerate Genting Berhad: The Story of a Malaysian Conglomerate IBM's Turnaround and its New Business Model ISB: A Leading Business School in India Restructuring at Sears Roebuck & Co. (1992-03) The Turnaround of Indian Bank Sandy Weill and Citigroup Rupert Murdoch: The Media Mogul Revival of Matsushita Dr. V of Aravind Eye Hospital: A 'Level 5' Leader Dangdang.com: The Amazon.com of China Boeing under Phil Condit AAJ TAK's News Channel's Success Story Wal-Mart's Cost Leadership Strategy

Organizational Transformation at Hughes Electronics Corporation Germany's Henkel in the Indian FMCG Industry GE & Honeywell: A Failed Merger The Concorde Saga Cisco's Acquisition Strategy Wal-Mart's German Misadventure Motorola in China Canon in India: Restructuring to Survive Organizational Restructuring at AXA: Adopting (and Dropping) a New Business Model Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (B) Reorganizing AT&T: From Vertically Integrated to Customer-Centric Organization (A) Saudi British Bank: HSBC's Saudi Arabian Experience ICFAI Publications Takeda Chemical Industries Ltd.: Lessons from a Japanese Pharma Major Nissan's Turnaround Story

Restructuring Unilever: The 'Path To Growth' Strategy Toyota's Globalization Strategies Innovations at Harley Davidson Freeserve: The Pioneer in Free ISPs in Europe Reengineering & Restructuring at Canon WebVan: A Disaster on the Web Omnicom: The World's Largest Advertising Conglomerate National Dairy Development Board: A Successful Indian Dairy Co-operative Movement

Haier Group's Strategy in the US Market Bharat Sanchar Nigam Ltd.: Ruling the Indian Telecommunication Market Apple iTunes: Changing the Face of Online Music Retailing Industry Air Canada: From One Crisis to Another Restructuring P&G Gateway: Implementing Innovative Strategies in the IT Industry Dell Spells Success in China BMW Going on the Offensive 9

Reviving Yahoo! - Strategies that Turned Around the Leading Internet Portal Restructuring Sony Pepsi's Entry into India: A Lesson in Globalization Bertlesmann: Before, during and after Middelhoff

Advanced Micro Devices: Life beyond Intel The MTV - Channel [V] Rivalry in India The Kodak - Fuji Rivalry Archies: The Way Indians Greet Cartoon Network: The Indian Experience

BMW's Innovation Strategies The Fall of Daewoo Motors RyanAir: The 'Southwest' of European Airlines The NIIT Story Starbucks' International Operations The Resurgence of Radio in India EasyJet: The 'Easy' Way to Succeed Reviving Iridium Kmart: Fall of a Retailing Giant Reviving Khadi in India Vivendi Universal: In a Strategic Flux Timex in India Jollibee: Fast-Food, the Filipino Way FoodWorld: Pioneering Organized Food Retailing in India Fiat Auto: The Italian Giant in Trouble Leaving India: The Peugeot Story DoCoMo: The Japanese Wireless Telecom Leader The Jet Airways Story Avis: Still Trying Harder! Hindustan Motors' Struggle for Survival AOL Time Warner: A Merger Gone Wrong Fiat's Indian Journey Airbus: From Challenger to Leader Air India: The Virgin Airways Saga JetBlue Airlines' Success Story Modern Foods: Disinvestment and After McDonald's: No Longer the Great American Meal Westside: The Indian Retailing Success Story Linux Gaining Ground Branded Gold Jewellery in India ITC's Diversification Strategy The Tamilnad Mercantile Bank Story Hindustan Times vs The Times of India The Hotel Corporation of India Story Rethinking Domino's Expansion Plans Dr. Reddy's New Corporate Identity 10 Electric Car Reva The Maruti - Suzuki Conflict The TVS-Suzuki Break-Up The HP-Compaq Merger Flooding the Indian Motorcycle Market Yahoo! in Trouble DS Group's Entry into Food and Beverages Sector

Doordarshan's Problems Onjus: Squeezed Out Rediff: Will it Survive the Dotcom Bust? Daimler-Chrysler Merger: A Cultural Mismatch? The Escorts - Yamaha Motors Break-Up Balaji Telefilms: A Success Story

Mikhail Khodorkovsky's Indictment and Beyond Balrampur Chini Mills: Moving into Branded Sugar The Walt Disney Company: An Uncertain New Millennium (C) The Walt Disney Company: Looking for Growth (B) The Walt Disney Company: The Early Years

The LML - Piaggio Break-Up Swarovski's Crystals Crossroads: Retailing Lessons Evangelism: New Age Marketing The Failure of Zee's Sawaal Dus Crore Ka Haier in 2005 Kinetic Honda: The Break-Up Matsushita's Turnaround The Story of the Cellular Phone Brand Orange Pfizer in 2005 The Takeover of Raasi Cements by India Cements Cisco Systems in 2005 Low Cost PCs Apple in 2005: Moving into the Mainstream? Videocon: Going Global Summer-izing Home Truths? Marico: Launching Kaya Skin Clinic Google in 2005: Innovating to Stay Ahead Microsoft in 2005 Wipro in 2005: Vivek Paul's Resignation & Beyond Wal-Mart in 2005: Managing Globalization Hidesign: Aiming High The eBay Economy in 2005 Ispat International: Consolidating European Operations Hennes & Mauritz in 2005: Managing Global Expansion AT&T in 2005: Merging with SBC GE in India POSCO in India The New IBM in 2004 Sun Microsystems in the Twilight Zone 11 Sony Corporation in 2004: Managing a Global Corporation Mahindra and Mahindra: Developing Competencies for Going Global in 2005 Bill Gates, Steve Ballmer and the Management of Microsoft Microsoft in 2004: Shaping a New Image Wal-Mart in 2005 Wal-Mart in 2004: Creating a New Image IBM in 2004: The Linux Option Samsung Electronics in 2004 Microsoft in 2004: Grappling with New Challenges

Waste Management Inc. Procter & Gamble in 2004: Managing Product Innovation Motorola in 2004: Zander's Challenge Nestl in 2004 News Corp in 2004: The DirecTV Acquisition and Beyond Dresdner Bank: Incorporating Risk into Corporate Strategy Cisco's Turnaround PSA Peugeot Citroen SA: Integrating Risk into Corporate Strategy Adidas-Salomon: Incorporating Risk into Corporate Strategy eBay in 2003 Agilent Technologies: Incorporating Risk into Corporate Strategy Yahoo Under Terry Semel: Towards a New Revenue Model Wal-Mart in 2003: The World's Largest Company Starbucks: Evolution of a Global Brand Li & Fung in 2003: Managing Globalisation FedEx: Competitive Advantage through IT The Making of Sony PlayStation Procter & Gamble: Organization 2005 & Beyond Reuters in 2003 Microsoft's Xbox: Taking on Sony Playstation AMD Taking on Intel AMD Opteron TESCO in 2003 Dreamworks SKG in 2003 Transmeta's Crusoe Business School Surveys in India-2003 Intel's Centrino Intel's Itanium2 Intel in 2003 Bank of Scotia: Integrating Risk into Corporate Strategy Southwest Airlines in 2003 12 American Express: Integrating Risk into Corporate Strategy Business Model Innovation at Dell Standard Chartered: Integrating Risk into Corporate Strategy The Hindu: 125 Years in the Media Industry From Philip Morris to Altria News Corp: Making of a Global Media Business Lehman Brothers: Managing a Global Investment Bank Maruti Udyog in 2003 Coca-Cola India in 2003 Kohlberg, Kravis, Roberts & Co in 2003 Telefonica: Managing Global Operations Qualcomm in 2003 McDonald's: Cantalupo's Challenge IKEA: Managing Global Expansion Linux vs Windows Apple Computer: Evolution of Product Line Cemex: Mexico's Global Giant

Toyota Motor Corporation in 2003 Apple Computer in 2004: Gearing up for Online Music Reuters in 2004: Fast Forward and Beyond

HP's Compaq Acquisition (C) HP's Compaq Acquisition (B) HP's Compaq Acquisition (A) Steven Spielberg & DreamWorks

KKR in 2004: Looking for the Second Act Sony: Transformation 60 & Beyond Intel in 2004: Looking for Growth Strategies Business Model Innovation at Housing Development Finance Corporation Titan Prada: The IPO Dilemma Infosys Technologies: Building a World Class Organization Wipro: Value Driven Leadership Unilever India in 2004 - In Search of a Growth Strategy Nokia in 2004: Losing the Grip Nokia: Integrating Risk into Corporate Strategy Nokia: From N-Gage to QD The 3G Mobile Phone Industry in 2004 Tata Motors in 2004: Going Global The Birla Family Crisis The Rise and Fall of US-64 Case Ranbaxy Laboratories: India's First Multinational Unilever in India: Beyond Project Millennium Tata Tetley: Managing the Tetley Acquisition Infosys Technologies: Expensing Stock Options Comcast in 2004 Toyota in 2004: Managing Innovation in the New Millennium ICWAI in 2004: Grappling with New Challenges HP's Compaq Acquisition (D) The Walt Disney Company - An Uncertain New Millennium (C) The Walt Disney Company - Looking For Growth (B) The Walt Disney Company - The Early Years Swarovski's Crystals Evangelism - New Age Marketing 13 Wal-Mart in 2005 - Managing Globalization Hidesign - Aiming High The ebay Economy in 2005 Ispat International - Consolidating European Operations Hennes & Mauritz in 2005 - Managing Global Expansion AT&T in 2005 - Merging With SBC GE in India POSCO in India The Turnaround of Caribbean Ispat Ltd. (CIL) Mikhail Khodorkovsky's Indictment and Beyond Balrampur Chini Mills - Moving into Branded Sugar eBay Under Meg Whitman Wal-Mart in China

Haier in 2005 Corporate Governance at General Electric Matsushita's Turnaround Corporate Governance at Citigroup Pfizer in 2005 Corporate Governance at Merck Balrampur Chini Mills Boeing's Corporate Governance Crisis Cisco Systems in 2005 Walt Disney's Corporate Governance Crisis Summer-izing Home Truths? Corporate Governance Issues at Refco Inc. P&G in 2005 Corporate Governance at Ahold Gucci in 2004 Governance Problems at Morgan Stanley NDDB in 2004: Beyond Operation Flood Mittal Steel: Consolidating US Operations The Turnaround of Ispat Imexsa Ispat - Sidbec: Entering North America The Turnaround of Ispat Karmet News Corp in 2005: Consolidating the DirecTV Acquisition AMD in 2005: Coming out of Intel's Shadow The Soviet Economy Sinopec Corporation of China - Setting Standards in Corporate Governance Alacrity Housing - Ethics First Corporate Governance At Infosys

ECONOMICS
Intel Corporation: European Union Antitrust Case Immigration and the US Economy

CORPORATE GOVERNANCE
Corporate Governance at Bayerische Motoren Werk Corporate Governance at Wal-Mart Corporate Governance at Unilever Corporate Governance at Tesco Corporate Governance at Adidas-Salomon Corporate Governance at Royal Bank of Canada Corporate Governance at Albertson's Corporate Governance at Merril Lynch

The Russian Economy in the Post-Soviet Era The Nordic Economic Model The Indian Rupee-US Dollar Exchange Rate: The Economic Impact of a Strengthening Currency Macau: The Future Entertainment Capital of the World? The Economic Consequences of Population Aging The Softwood Lumber Dispute Between Canada and The United States Should Energy be Subsidized? The Indian Economy: Dealing with Inflation The US-China Exchange Rate Stand-Off 14

The South African Economy: Coping with the Legacy of Apartheid The European Union and Immigration from New Member Countries Privatization of Delhi & Mumbai Airports - A Bumpy Take Off Ranbaxy's Patent Litigations in the United States The Bangalore Brand

Cochin International Airport Limited A Case of Public - Private Partnership (C) Cochin International Airport Limited A Case of Public - Private Partnership (B) Cochin International Airport Limited A Case of Public - Private Partnership (A) Australia in 2005 The Global Car Industry in 2004 Lev Leviev vs De Beers

The Chaebols of South Korea The Rise and Fall of The 'Keiretsus' in Japan Development of Women and Children in Rural Areas (DWCRA)- A Microfinance Success Story in Andhra Pradesh The Russian Oil Giant Yukos - When Business and Politics Collide The US Steel Industry in 2004 - Still in Need of Protection? Indian Railways at the Crossroads Enterprise Risk Management at Lloyds TSB Fiscal Policy in India and Canada Economic Integration Economic Crisis in India Southeast Asia & Argentina Business Cycle - The US and the Japanese Experience China in 2005 - The Yuan Revaluation and Beyond ITC - Rural Transformation through Technology Enterprise Risk Management at Lehman Brothers Thailand in 2004 Enterprise Risk Management at Barrick Ireland in 2005 Enterprise Risk Management at Cisco Taiwan in 2005 Enterprise Risk Management at ING Group The Chinese Yuan: The Revaluation Dilemma Enterprise Risk Management at Siemens Indonesia in 2004 Enterprise Risk Management at Posco 15 Enterprise Risk Management at BNP Paribas Enterprise Risk Management at Honeywell Intl Enterprise Risk Management at Microsoft Enterprise Risk Management at Commerzbank Enterprise Risk Management at Royal Bank of Canada

Enterprise Risk Management


Enterprise Risk management at General Motors Enterprise Risk Management at DBS Group Enterprise Risk Management at Statoil Enterprise Risk Management at Credit Suisse Enterprise Risk Management at ABN AMRO

Enterprise Risk Management at Polaris Enterprise Risk Management at Digital Globalsoft

The Socit Gnrale Fiasco - Lessons in Risk Management The Collapse of Lehman Brothers

Enterprise Risk Management at GTL Enterprise Risk Management at Infosys Enterprise Risk Management at Toyota Enterprise Risk Management at DELL Computer Enterprise Risk Management at Rolls Royce Enterprise Risk Management at Ford Enterprise Risk Management at Boeing Enterprise Risk Management in Wipro's Software Services Division ICICI Bank's Get up to 100% Cash Back Offer Grameen Bank of Bangladesh - The Grameen General Credit System Royal Ahold NV - The US Foodservice Accounting Fraud SBI's Microfinance Initiatives The Microfinance Industry in India The Collapse of Amaranth Advisors Tata Motors - Speed Breakers Galore UBS and the Subprime Mortgage Crisis Eko India's Financial Inclusion Initiative A Comparison of Risk and Return Between BSE Sensex and Bank Fixed Deposits Analyzing the Risk Weighted Performance of Equity Mutual Funds A Note on Investment in Bonds - Calculation of YTM Investment Management at Harvard Management Company The 'Bernard Madoff' Financial Scam Withdrawal of Credit Cover to the UK Retail Industry: A Case on Credit Crisis The Fall of Bear Stearns ICICI Bank - Innovations in Microfinance The Fall of United Western Bank The Lucent Accounting Scandal The Rise and Fall of Global Trust Bank The Google IPO Securities and Exchange Board of India - Role as a Regulator Tisco - The EVA Journey Godrej Consumer Products Limited Implementing EVA Daiwa Bank - Lessons in Risk Management Allied Irish Banks - The Currency Derivatives Fiasco Valuing Sify's Acquisition of Indiaworld The Polaris - Orbitech Merger Tata Motors - Financing the Acquisition of Jaguar and Land Rover Tata Steel's Acquisition of Corus A Note on Adjustable Rate and Fixed Rate Mortgage Plans in the US

FINANCE

16

Sumitomo Corporation of Japan - The Commodity Derivatives Fiasco Parmalat - The Fall of a Dairy Giant MRPL & RPL - Analyzing Risk and Returns Derivatives Trading in India The Fall of Barings Bank Takeover Tussle - Grasim vs. L&T Bangladesh Grameen Bank - Pioneers in Microfinance The WorldCom Accounting Scandal Co-operative Bank Scams in India Essar Steel - Defaulting on Debt Repayment The Indian Housing Finance Industry At Crossroads Buyback of Shares and MNCs

The US-64 Controversy Life Insurance Corporation's Future Prospects The Leveraged Buy Out Deal of Tata & Tetley Market Risk Management at JP Morgan Chase Market Risk Management at ABN AMRO Credit Risk Management at ABN AMRO Financial Risk Management at Hersheys Financial Risk Management at ConAgra Foods Financial Risk Management at Visteon Corporation Financial Risk Management at Mitsubishi corporation Financial Risk Management at Eli Lilly and Company Financial Risk Management at UBS

Reliance Petroleum TOCD Issue (B) Financial Risk Management in Duke Energy Reliance Petroleum TOCD Issue (A) Modi Rubber Vs the Financial Institutions The Case of insider trading (HLL-BBLIL Merger) The Gucci - LVMH Battle Film Insurance & Financing in India Arvind Mills' Restructuring Plan Coimbatore Bypass Road Project The Anubhav Plantations Scam The CRB Scam The JVG Scandal The Ketan Parekh Scam The ITC Classic Story The GTB - UTI Bank Merger Financial Risk Management at American Electric Power Financial Risk Management at Toyota Microsoft's Dividend Policy Intel : Managing Working Capital Unilever in India - Managing Working Capital Maruti Udyog's Accounting Policies Infosys' Accounting Policies Wipro's Accounting Policies Hero Honda's Dividend Policy Financial management at Bajaj Auto Credit Risk Management at JP Morgan Chase Reliance Industries - Stock buyback 17

Management Lessons from Spain's Euro 2008 Football Championship Triumph Goldman Sachs in 2004 Compensation Management at Tata Consultancy Services Ltd.: Coping with Turbulent Times in the Indian IT Industry YES BANK: Human Capital Initiatives of a Startup in the Indian Banking Industry Designing a Training Program: A Training Manager's Dilemma Collective Bargaining: The General MotorsUnited Auto Workers Deal The Julie Roehm Saga at Wal-Mart Stores, Inc. Occupational Stress: A Junior Manager's Predicament Success at What Cost? - A Case Study in Managerial Ethics & Compliance Eli Lilly: Managing Workplace Diversity and Coping with the Accusations of Racial Discrimination Labor Unrest at Honda Motorcycle & Scooter India (Private) Limited Cirque Du Soleil's Human Resource Management Practices Enhancing the Credibility of the Training Function: Involving Line Managers in Sales Training Some HR Dilemmas in Information Technology and Business Process Outsourcing Firms Ritz-Carlton's Human Resource Management Practices and Work Culture: The Foundation of an Exceptional Service Organization Workforce Diversity at Nordstrom The Chappell Way (B): A Case Study in Teambuilding and Group Dynamics The Chappell Way (A): A Case Study in Team Building and Group Dynamics

HRM
Sony Corporation - Future Tense? Employee Motivation and Retention Strategies at Microsoft Corporation Recruitment and Training at JetBlue Airways Microsoft Corporation - Best Practices in Human Resource Management Edwards Lifesciences' Talent Management Practices: Creating a Competitive Advantage Performance Appraisal and Review at the Zoological Society of San Diego Apple Inc.'s Corporate Culture: The Good, the Bad and the Ugly Microsoft India's HR Practices Axis Bank: The Succession Planning Fiasco Employer Branding at McDonald's: Redefining McJobs Project Parivartan: State Bank of India's Internal Communication Initiative NetApp's Corporate Culture and HR Practices Nike's 'Sports Knowledge Underground' Elearning Initiative HR Problems at Jet Airways: Coping with Turbulent Times in the Indian Aviation Industry Four Seasons Hotels Inc.`s HR Practices: Fostering a Strong Customer Service Culture Flexibility in the Workplace & Discrimination by Association: Sharon Coleman Vs Attridge Law Pentagon's New Personnel System: Coping with the Challenges of Human Capital

18

Human Capital Development: The HarleyDavidson Way Employees First, Customers Second': Wegmans' Work Culture People Matters in Sales Force Management Remaking JC Penney's Organizational Culture

EVA and Compensation Management System at Tata Consultancy Services Racial Discrimination at FedEx Corporation Human Resource Management Practices at The National Thermal Power Corporation (NTPC) in India Training and Development - The GE Way

Best Buy's 'Results Only Work Environment': Changing the Productivity Paradigm? Genentech's Work Culture and Practices

Managing Attrition in the Indian Information Technology Industry Organization Culture at Goldman Sachs

Human Resource Management - Best Practices in Infosys Technologies Diversity and Talent Management Practices at IBM IR Problems at Toyota Kirloskar Motor Private Limited Leadership Training and Development at the BBC Whole Foods Market's Unique Work Culture and Practices SABMiller's Human Capital Proposition Institutionalizing a Performance Culture IG Metall - A Trade Union in Crisis? Promoting Diversity - The American Express Way Pixar's 'Incredible' Culture Innovation at Whirlpool - Creating a New Competency Diversity Training At Toys R Us, Inc Disney - Succession Problems In The Magic Kingdom Discrimination Cases at Boeing GM's Pension Fund Problems Valero Energy's HR Practices and Culture

Cisco's Organization Culture Starbucks' Human Resource Management Policies and the Growth Challenge Employee Training and Development at Motorola Ikea's Innovative Human Resource Management Practices and Work Culture Training and Development at Godrej Human Resource Management - Best Practices at Marriott International Home Depot's Cultural Evolution - A comparison of the Company's Culture Under ITS Founders and BOB Nardelli Volvo's HR Practices - Focus on Job Enrichment Southwest Airlines Act II - An Airline in Trouble? Semco - A 'Maverick' Organization Political Advertising - The 'India Shining' Campaign HR Problems in Hyundai Motor Co. Succession Planning at Ranbaxy - Family Drama, Corporate Style Succession Planning at GE HR Restructuring at Lucent Technologies

19

Improve Performance Through Change Management Employee Participation, Organization Structure and Decision Making Leadership the Right Approach The Right Way to be an effective Leader Needs Drive Performance Employee Satisfaction - An Outcome of Motivated Workforce Organizational Culture - The Recipe for Success Compensation Management Performance Appraisal Management Quality of Worklife Recruitment and Selection Retaining Employees Managing Cultural Change at P & G Google's Organizational Culture Innovations at Wipro SRC Holdings - The 'Open Book' Management Culture Fannie Mae's Human Resource Management Policies The Good and Bad of Wal-Mart's Culture Nucor Corp's Organizational Culture Microsoft People Problems Human Resource Management - Best Practices at the FedEx Corporation Reorganizing ABB - From Matrix to Consumer Centric Organization Structure (B) Reorganizing ABB - From Matrix to Consumer Centric Organization Structure (A) Human Resources Accounting in Infosys

Training Employees of IBM Through e-Learning ESOPs - A Tool for Employee Retention Human Resource Management System Reforms at Matsushita The Taj People Philosophy and Star System Pink Slip Parties - A New Human Resource Buzzword Johnson and Johnson's Health and Wellness Program The Fall of Arthur Andersen - Organizational Culture Issues Nokia - Fostering Innovation 3M's Organizational Culture Southwest Airlines' Organizational Culture The CEO Compensation Controversy The Corporate Glass Ceiling Flexible Work Options Personal Appearances - The Changing HR Norms Employee Downsizing Xerox - People Problems Recruiting - The Cisco Way Netscape's Work Culture HP at Cultural Crossroads Microsoft - Discrimination at the Workplace Wipro's PCMM - Level 5 Certification Reorganizing HP Change Management @ ICICI The State Bank of India VRS Indian Airline's HR Problems The Indian Call Center Journey 20

Philips India - Labor Problems at Salt Lake HR Restructuring - The Coca Cola & Dabur Way SAIL's Voluntary Retirement Scheme Bata India's HR Problems Wal-Mart: Shaping the Organizational Culture Wal-Mart in 2004 - Managing Succession Planning Reliance Industries - The Dispute between Mukesh and Anil Ambani (Part A) Merrill Lynch in 2004 - Restructuring and Beyond Unilever in India - Managing Human Resources Nokia: Shaping The Organizational Culture Intel: Shaping The Organizational Culture Human Resources Management at Wipro British Airways - Leadership and Change Managing Change at United Parcel Service (UPS) Marriott International - HR Practices

Innovations in the Healthcare Services Industry in India

INSURANCE
AIG's E-Business Risk Insurance Solutions Viability of Providing Insurance Cover For Intangible Assets in India Customer Service and Organization Structure in the Insurance Industry Insurance Industry - Repercussions of Unplanned Mergers and Acquisitions The Need for Changing Organization Design and Structure The Need for Business Intelligence in Insurance Organizations The Importance of HR Planning in an Insurance Organization Role of Information Technology in Organization Design and Structure Outsourcing of Underwriting Activities in Insurance - Advantages and Disadvantages Information System Planning in Insurance Organizations Global Expansion of the Insurance Business - is it Lucrative Continuous Online Auditing - Benefits to Insurance Organizations Call Centers and Customer Relationship Management in Insurance Organizations Bancassurance - A Business Option Balanced Scorecard - A Performance Support System US Insurers Looking Towards Indian Insurance Market The Art of Selling Insurance Products

INNOVATION
Innovations in the Biotech and Pharma Industries in India Travel and Tourism in India - Focus on Innovation and Customer India - A Global Manufacturing HUB Software and IT Services in India E-Governance in India Innovations in Education and Training Sector in India Innovations in the Banking Industry in India Innovations in the Music and Entertainment Industry in India Innovations in Home Building and Home Decor Industries in India

21

Technology a Means for Improving Customer Service Serving Rural Markets a Necessity For Indian Insurers Sales Personnel and their Training - The Tool to Get Competitive Advantage Rebating in Insurance - Boon or Bane Need for Training Sales Personnel in Insurance Organizations Marketing Information Systems in Insurance Companies Is Honeymoon Over for Insurers in India Innovative Products The Key to Success in the Indian Insurance Market HR Challenges in the Insurance Industry High Claims and Controlled Tariff Structure in Motor Insurance in India Employee Involvement Total Quality Management in Insurance Companies Email an Effective Communication Tool for Insurers Effectiveness of Symbols and Ideas in Advertising Insurance Products Customization of Insurance Products - A Tool For Gaining Competitive Advantage Change Programs and their Implementation When Insurance Against Perils Becomes Perilous Tug of War for Liability Claims Reinsurance in India Rate Making in Insurance Premium Rebates to Policy Holders - Are They Ethical Marketing Strategies in the Indian Insurance Market Market Research in Insurance

Liability Insurance - Personal Injury Claims Liability Claims Cost of Non Response IRDA and the Changing Tariff Structure for Motor Vehicle Insurance in India Intermediaries in the Insurance Market Insuring Hitherto Uncovered Losses Cyberinsurance How Attractive is Asian Insurance Market Factors Influencing Automobile Underwriting Assessing Loss to a Property and Claims Adjustment Process Claim Adjusters and Workers Compensation Claims Changing Trends in Commercial Vehicles Insurance in India Call Center Operations in Insurance Assessing Losses Caused By Vandalism Claims for loss to property - genuine or fraudulent Assessing Loss Due to Theft

IT AND SYSTEMS
Solution Exchange: Knowledge Management Initiative at UNDP Knowledge Management Initiatives at IBM

District of Columbia: Harnessing the Power of Information and Communication Technology to Enable Good Governance Cirque du Soleil's Information Technology Initiatives ERP Implementation Failure at Hershey Foods Corporation Mckinsey's Knowledge Management Practices 22

Adobe - The World's No. 1 e-Document Company Managing Information Resources: Ensuring Data Security The Fall of PartyGaming CorDECT Innovating for a Telecom Revolution Infosys' Knowledge Management Initiatives Knowledge Management @ Xerox Corp Grameen Bank's Village Phone Initiative: Connecting Rural Bangladesh to the World Knowledge Management Initiatives at TCS e-Learning Initiatives at Motorola Information Technology Outsourcing at BBC CRM Implementation Failure at Cigna Corporation GM's E-Business Strategy Knowledge Management Practices at Toyota Motors JP Morgan Chase-IBM - The Outsourcing Journey Fabmart's e - Tailing Model IT Outsourcing - The GM Way ITC's e-Choupal: Taking E-Business to Farmers ERP Implementation Failure at HP Gyandoot - An E-Government Initiative in India IBM's ECRM Initiatives Knowledge Sharing Initiatives at the World Bank - Creating a Knowledge Bank Charles Schwab Customer Focused E-Business Strategy Bumrungrad's Hospital 2000 Information System PayPal.com's Business Model University of Phoenix - #1 Provider of Online Education Merrill Lynch's IT Initiatives FedEx - The E-procurement Journey Mahindra & Mahindra's E- Business Initiatives Knowledge Management @Tata Steel Marriott's Customer - Focused E- Business Strategy eBay - Staying Online - Always The DoubleClick Controversy NASDAQ's Securing Security Transaction The eCitizen Portal - Integrating Government Services Online in Singapore Executing E-Business Strategies - The GE Way Google.com - The World's Number One Internet Search Engine Instinet - The First Electronic Communication Network BEA Weblogic - Personalizing the world wide web Knowledge Management Initiatives at British Petroleum Tesco.com - A Rare Profitable Dotcom Microsoft's Tablet PC - Reinventing Mobile Computing CARD - An E - Government initiative in Andhra Pradesh (India) The e - Seva Project - Providing G2C Services in Andhra Pradesh (India) Michigan.gov - The Leading Integrated E Government Portal DOW Chemicals' Customer Centric E-Business Strategy

23

Dell.com's Managing the Electronic Supply Chain Effectively Plastic Money - The Indian Experience CRM/KM initiatives at 3M Mercedes Benz's e-Biz Solution: The Factory Delivery Reservation System. SciQuest.com's B2B e-marketplace Charles Schwab - Expanding Online Trading Applications Dotcom Marketing in India

Katrina Markoff & Vosges Haut-Chocolat Catherine Arfi & Aromababy: Creating an Australian Brand and Taking it Global James Dyson: The Engineer Entrepreneur Azim Hasham Premji's Value-Based Leadership CEO as Change Agent Zhang Yin - China's Leading Woman Entrepreneur Case Studies on a Few Women Microentrepreneurs Sourav Ganguly (B): The Second Coming

ERP Implementation at BPCL Sourav Ganguly (A): A Case Study in Leadership Xerox PeopleNet - Creating IT - HR Synergies The Indian Internet Banking Journey Ford's e-Business Strategy Cisco Systems - The Supply Chain Story James McNerney and 3M: Making a Good Company Better? Mark Constantine: The Willy Wonka of the Beauty Industry Social Entrepreneurship - The Alicia Polak Way Harold Burson and Burson-Marsteller HP's Strategy and Operations under Carly Fiorina and Mark Hurd Michael Jackson - The Rise and Fall of The King of Pop Jack Welch and Jeffrey Immelt - Continuity and Change in Strategy, Style and Culture at GE Scott Mcnealy and Sun Microsystems Ping Fu - Inspiring Entrepreneurship Kerry Packer - Australia's Richest Media Baron Terry Leahy -Europe's Most Admired Leader Andrea Jung and the Turnaround of Avon Products Isaac Tigrett - A Maverick Entrepreneur Giorgio Armani - The Businessman, the Designer and the Brand 24

LEADERSHIP N ENTREPRENEURSHIP
The 'Fred Factor': The Saga of a Turnaround Specialist Parquesoft - A Unique Social Entrepreneurship Initiative Fostering Innovation in the Public Sector: Vivek Kundra@US Government MS Oberoi and His Legacy Bigmouthmedia and Steve Leach: Managing Growth and Continuity Bigmouthmedia & Steve Leach: Managing a Winning Team Jamie Dimon: The Turnaround Specialist The Rise and Fall of Ramalinga Raju Leadership - The Indra Nooyi Way Trevor Field and the PlayPumps of Africa

Biocon - Kiran Mazumdar Shaw's Entrepreneurial Dream Lok Satta - A Movement for Democratic Reforms in India Sumantra Ghoshal - A Visionary Management Guru Self Employed Women's Association (SEWA) Empowering Women in India Mumbai's Dabbawalas - An Entrepreneurial Success Story Warren Buffett - The Investment Guru

The Saga of Lee Iacocca - From Ford To Chrysler Lijjat Papad - Woman & Entrepreneurship Louis V Gerstner - The Man Who Turned IBM Around Oprah Winfrey - The Story of an Entrepreneur Akio Morita - The Man Who Made Sony Michael Dell - The Man Behind DELL Narayan Murthy and Infosys GE And Jack Welch

Carly Fiorina - The Change Leader The Ramoji Group Henry Ford - A Great Innovator Meg Whitman - The Driving Force Behind eBay Frederick W. Smith - The Entrepreneur who Created an Industry Sam Walton - Entrepreneur of the Century Richard Branson - Herb Kelleher - Leader Extraordinaire Carlos Ghosn - The Turnaround Specialist Larry Ellison - The Source of Oracle's Wisdom Steve Jobs - The Silicon Valley Pioneer Steve Case - The Story of AOL's Architect John Chambers - Cisco's Driving Force The Rise and Fall of Vivendi Universal 's Jean Marie Messier Leadership the Bill Gates Way Women and Entrepreneurship Shahnaz Hussain - A Successful Indian Woman Entrepreneur Dhirubhai Ambani and Reliance Ekta Kapoor - The Queen of Indian Soaps

MARKETING
Volkswagen's Marketing Strategy in India Amazon.com: Customer Service Champion Tourism Kamloops Canadian Club: Repositioning a Dormant Brand Selling Insurance Products in India: The Commission versus Fee Debate Burger King's 'Whopper Freakout' Marketing Campaign i-Mint - An Innovative Coalition Loyalty and Consumer Rewards Program in India Indian Premier League's Operating Model Marketing Cricket to the World Apples App Store: Strengthening the iPhones Competitive Position Promoting 'Paranormal Activity' Turkey: Emerging as a Value-based Destination Amidst Economic Slowdown Burger King's 'Subservient Chicken' Marketing Campaign Kraft Foods Mobile Marketing Strategy Idea Cellular`s Advertising and Promotion Strategies 25

Maruti Suzuki`s Advertising Strategies Marketing Pristiq: The Advertising Challenge Coca-Cola "Open Happiness" Campaign Intel Corporation's 'Sponsors of Tomorrow' Global Branding Campaign Kleenex 'Let It Out' Campaign: Increasing Consumer Involvement with a Low-involvement Product Tata Sky's Marketing Strategies Warner Brothers' Viral Marketing Strategy - The 'Dark Knight' Campaign Woot.Com - Selling to Geeks Hershey: Going through a Sweet Recession Trader Joe's: A Unique Customer Experience Vodafone Essar's Advertising Strategy - The 'Zoozoos' Campaign Hero Honda's Rural Marketing Initiatives in India American Airlines' Rainbow TeAAm and its Strategy to Target the LGBT Segment IBM Corporation: Targeting the LGBT Segment Amylin Pharmaceuticals, Inc.'s Sales Force Strategy McDonald's Advertising Strategy - The 'Lost Ring' Campaign L'Oral in China Marketing Ghajini: Bollywood's Biggest Blockbuster Catch-22 for Kellogg's? Barack Obama's Integrated Marketing Communications Strategy Marriott International Inc.'s 'Sales Force One': New Sales Force Strategy for Competitive Advantage Complan Vs Horlicks: Comparative Advertising and the Question of Ethics

Rolls-Royce: A Manufacturer at Your Service Zappos.Com: Focus on Customer Service iRobot's Roomba: Bringing Robots into Homes Google and its TV Ads Program Marketing Sunsilk: How Unilever Launched its Global Hair Care Brand in the US Alcohol Advisory Council of New Zealand: Social Marketing to Change Binge Drinking Culture UGG Boots: Australian Generic Product to Global Luxury Brand Apple Inc.'s iPhone: Can iPhone Maintain its Initial Momentum? Improving Sales Force Effectiveness: Bayer's Experiment with New Technology Exubera Fiasco: What Went Wrong? Kleenex: The Saga of a Super Brand Destination Marketing: Tourism Australia's Controversial Campaign Johnson & Johnson's 'Camp Baby': Great Customer Relationship Management or Public Relations Fiasco? Qube: Market Development for Digital Cinema Public Relations at Microsoft The Computer is Personal Again': A Global Integrated Marketing Communications Campaign Coaching A Sales Team Pfizer Inc.'s Lipitor: The Celebrity Endorsement Controversy Perfetti Van Melle: Marketing Mentos in India Pabst Brewing Company: The Classic Revival of the 'Pabst Blue Ribbon' Brand

26

Nokia Corporation: Reversing the Decline in Brand Value Pricing it Right: Three Caselets in Pricing Treading on that Fine Line?: Caselets in Marketing Ethics Launching iPhone: Apple's Entry into the Mobile Phone Market What's in a Name? Lessons from Three Rebranding Exercises in India UTI Bank to AXIS Bank: A Corporate Rebranding Exercise Crisis Management: Dealing with a Product Crisis Body Shop Brand: Repositioning to Target the 'Masstige' Segment and Impact of its Acquisition by L'Oral Atithi Devo Bhavah': Indian Tourism Ministry's Social Awareness Program to Boost Tourism Apple iPod's Promotional and Positioning Strategies Tourism Malaysia: Creating 'Brand Malaysia' Tata Indica V2 Xeta: Competing in the Indian Small Car Market Merck's New Product Development and Launch Strategy for Januvia Sunsilk Gang of Girls': Hindustan Lever Limited's Online Social Networking Initiative in India Marketing Strategies of Harley-Davidson

Microsoft's Strategy for Small Businesses (B): Marketing MS Office Live Microsoft's Strategy for Small Businesses (A): The Innovative PR Campaign for MS Office Accounting 2007 Glacau: Marketing Vitaminwater Rovion's InPerson Technology: Changing the Face of Online Advertising Harnessing the Power of Online Social Communities for Branding and Market Development Philips: Making Sense of Simplicity Sony's Battery Recall Fiasco Bose Corp.: Better Sound through Research or Better Sales through Marketing? Innovative Marketing Strategies of Lush Fresh Handmade Cosmetics The loveLife Brand (B): Evolving the Campaign's Communication Strategy for HIV Prevention in South African Youth Eurail Group GIE: Marketing Rail Travel in Europe The loveLife Brand (A): Initiating a Behavior Change in South African Youth to Prevent HIV Marketing the 'Lost' TV Drama Series: ABC's Integrated Marketing Strategy Unilever's Real Beauty Campaign for Dove

Glaxosmithkline's Marketing Strategy for Requip: A Case Study in Product Lifecycle Management Pfizer's Torcetrapib Failure: The Risks of New Drug Development Crisis Management at Bausch & Lomb (B): The 'Renu with Moistureloc' Debacle Bud.TV: Logging Troubles

Race-Specific Drug 'BiDil': Nitromed's Marketing Challenge Volkswagen's Iroc Concept: Reviving the Scirocco to Target A Niche Market Dell's Customer Contact Center Operations in India Vertu Mobile Phones: Luxury Redefined

Natureworks: Market Development for Bioplastics

Nike's Joga Bonito Marketing Campaign 27

Radio Mirchi - Spicing up the Indian Air Waves Snapple's Marketing - An Unconventional Brand's Claim to Fame Lifebuoy Swasthya Chetna: Unilever's Social Marketing Campaign Hidesign: Marketing Leather Products Haagen-Dazs: Repositioning a Cult Brand The Maggi Brand in India: Brand Extension and Repositioning Hello Kitty': A Japanese Superbrand Lakme Fashion Week and Wills Lifestyle India Fashion Week: Fission in Indian Fashion Red Bull's Innovative Marketing-Transforming a Humdrum Product into a Happening Brand Lipitor: How far should Pfizer push the Pill? Tata Motors: Serving an 'Ace' for Success Browser Wars II: The Release of IE 7 (BETA 2) Market Expansion Strategies of Maruti Udyog BMW's Company of Ideas Campaign Targeting the Creative Class P&G's Vocalpoint - Using Moms for W.O.M ITC Food's Growth and Future Prospects Marketing 'The Da Vinci Code' Rebuilding the 'Martha Stewart' Brand Lacoste's Marketing Strategies in the US Kingfisher Airlines - The 'Funliner Experience' Marketing Viagra in India Crisis Management At Bausch & Lomb - The 'ReNu Moistureloc' Controversy Grove Fresh Ltd - Marketing Organic Juices PVR Ltd.'s Growth and Future Prospects Real Madrid: The Galacticos Era Segway - Still Off-balance? Coca-Cola's Dasani In the UK - The Public Relations Fiasco Casas Bahia - Marketing to the Poor 28 Channel Conflict at Apple Zee Telefilms' Competitive Strategies Promotional Strategies of Cellular Service Providers in India Harrah's CRM Strategy Cummins India - Consumer Driven Modularization Strategy Marketing and Communication Strategy of Titan Industries' Watch Division Arvind Brands' Competitive Position in the Indian Branded Apparel Market Haier's Marketing Strategies in India Match.com - The World's Leading Online Personals Site The New 'Indian' Airlines The 'Incredible India' Campaign - Marketing India to the World Pricing Fuzeon - Cost of Innovation? Google and the 'Click Fraud' Menace IKEA's Global Marketing Strategy Toyota Prius - A Case in New Product Development The Marlboro Story Multi-Branding Strategy of Videocon Industries in the consumer Durables Sector LG's Growth Strategies in India Organized Retail Industry in India

Maruti Udyog Limited - The Pricing Dilemma Repositioning Dabur Honda's Marketing Strategies in India Coca-Cola's Belgian Crisis - The Public Relations Fiasco Marketing Strategies of BusinessWorld Hyundai's Marketing Strategies in India Pantaloons Retail (India) Limited - The Indian Retailing Giant Hindustan Lever's Foray into Network Marketing CavinKare's Innovative Marketing Strategies Bumrungrad's Global Services Marketing Strategy

Marketing Research at P & G Baskin Robbins Innovative Marketing P & G Brand Management System Virgin - Brand Extension and Brand Dilution Beetle : The Birth, Growth, Death and Revival of a Cult Brand Tesco - The Customer Relationship Management Champion FedEx vs. UPS in China - Competing with Contrasting Strategies Krispy Kreme Doughnuts - America's Hottest Brand Walt Disney - The Evolution of a Brand

Tommy Hilfiger - The Struggles of an American Fashion Icon Samsung's Marketing Strategy in India NIKE - 'The Goddess of Marketing' Nivea - Managing an Umbrella Brand

Customer Service at Singapore Airlines TetraPak's Packaging Innovations Madura Garments - Marketing Branded Men's Wear n India BBC World in India

Tupperware in India Lreal - Building a Global Cosmetic Brand Price Optimization at Northern Group Retail Calvin Klein's Scandalous Advertising - Morality vs. Money Branding a Commodity - The Tata Steel Way New Product Development at the Schwan Food Company - Innovations Through Communication Coca Cola India's Thirst for the Rural Market Lessons in Customer Service From Wal-Mart Harry Potter - A Multi Billion Dollar Business Absolut Vodka - Creating Advertising History The 'David Beckham' Brand Scorpio - Marketing an Automobile Brand The Indian Petroleum Industry: Towards Branded Fuels Luxor Writing Instruments Private Limited Marketing Pens in India Barbie's Success Story Social Marketing - Lessons from CRY in India Samsung - The Making of a Global Brand LG's Marketing Strategy In India Asian Paints - Adding Colours 29 Legend' - Redefining the Rules of Marketing PCs in China All Out' - Marketing a Mosquito Repellant

Life Insurance Marketing in India (B) Discovery Channel - Discovering India Life Insurance Marketing in India (A) Ujala - The Supreme Whitener Coffee Parlors in India - Hotting Up Reebok's Changing Gameplan Haldiram's - Marketing Sweets and 'Namkeens' Kerala Tourism - Branding a Tourist Destination Eureka Forbes - The Direct Marketing Pioneer Sports Sponsorship - 'The Cricket Ambush Marketing' Dispute Raymond - The Complete Mans Brand The Indian Kitchen Salt Market - Brand Wars SMS Advertising The Siyaram Celebrity Endorsement Experience Allen Solly - Entering the Indian Women's Western Wear Market Reader's Digest - The Story of a Magazine The Tasty Bite Story Airtel Magic - Selling a Prepaid Cellphone Service Nestl 's Brand Management Strategies Intel - The Component Branding Saga Airtel - Positioning (And Repositioning) The Teleshopping Business in India Satyam iWay - Changing Indian Internet Browsing. The Launch of New Coke MusicWorld - Redefining Indian Music Marketing Himalaya Drug Company - Branding Ayurveda Hindustan Lever - Rural Marketing Initiatives. Reinventing Cadbury Indian Aviation - Price Wars & More Life Insurance Marketing in India (C) Amul's Diversification Strategy Tanishq's - The Turnaround Strategy Pizza Wars Onida 'Candy'-Getting The Marketing Mix Wrong Cielo - A Car in Trouble Fairness Wars The Nirma Story Rewriting Indian Consumer Electronic Goods Marketing Makeover of Britannia Relaunch of Frooti - The Digen Verma campaign Fast Food Fables Tata Motors in 2005 - A Car for $2000? Zara - Expansion Blues Unilever in India - Managing Brand Extensions 30 Kellogg's Indian Experience BPCL's Petrol Pump Retail Revolution Maggi - Nestl 's Problem Child Reinventing Bisleri The Story of Benetton's Advertisement Campaigns Revamping Rasna - A Marketing Overhaul Saga Banning Surrogate Liquor Advertising Film-Based Merchandising - Taking the Movies Home.

Madonna - Two Decades of Successful Personality Marketing Lreal's Global Branding Strategy Red Bull Gives You Wiiiings NIKE - Evolution of Marketing Strategy CavinKare - The Small 'Big' Company LVMH - Building Star Brands Gillette - Managing Product Innovation Harley Davidson - Evolution of Marketing Strategy Titan - Building a Brand Tanishq - Building a Jewellery Brand Amul -Evolution of Marketing Strategy Coca-Cola India in 2004 -Marketing Strategy Cipla - Capturing the Global AIDS Market Unilever in India - Rural Marketing Initiatives Detergent Wars in India Parachute- Managing India's leading coconut oil brand Marico - Managing 'Saffola' Unilever in India - Building the Ice creams business Unilever in India - Building and Nurturing Brands Vanilla Coke in India - B Vanilla Coke in India - A

Environmental Sustainability Initiatives at International Business Machines Corporation (IBM) Environmental Sustainability Initiatives at Hewlett-Packard Company (A): Addressing Climate Change Concerns Dyson Appliances Ltd. and its Approach to Innovation Supply Chain Management Practices at Nokia Corporation Spring Airlines: China's Low-cost Airline IKEA's Cost Efficient Supply Chain Best Buy's Supply Chain Management Practices A Customer-Centric Approach to Business Environmental Sustainability at Wipro: 'Green IT' and 'IT for Green' PfizerWorks: New Outsourcing Model to Improve Employee Productivity Domino's Master Franchise Model Fostering Innovation: Wipro Technologies' Innovation Framework The Tata Nano Project - Making of the Worlds Cheapest Car BIXI: Montral's Innovative Public Bike System Tesla Roadster: The Car of the Future? Designing Speedo LZR Racer: Speedo`s Innovative and Controversial Line of High-end Swimsuits BMW Group Plant Oxford`s `The New Oxford Way` (NOW) Program: From Culture Clash to Performance Culture BMW Group`s MINI Production Triangle Australia's Leading Retailer Woolworths' Retail Operations Family-Owned Grocery Retailer Nugget Markets' Store Operations and Work Culture 31

OPERATIONS
Cross-docking Helps JCPenney Reduce Materials Handling and Make Logistics More Efficient Velib: Paris's Public Bike Sharing System

Nokia's Chinese Operations Menlo Innovations: A New Approach to Workplace & Project Management Supply Chain Practices of Three European Apparel Companies: Zara, H&M and Benetton Tesco's 'Steering Wheel' - A Tool for Strategic Value Creation and Business Transformation H&M's Supply Chain Management Practices

Supply Chain Management in L&T (ECC Division) The Making of Boeing 777 Taiichi OHNO and Toyota Production System Volvo's Product Development Practices: Focus on Safety Consumer Driven Six Sigma at Ford The Ford Production System

Benetton's 'Dual Supply Chain' System The Need of Accurate Forecasting The Making of Apple's iPod Dell's Supply Chain Management Practices Quality and Safety Practices at LEGO The Making of Xbox 360 Dilemma of a Manufacturer Sysco's Supply Chain Management Practices Demand Estimation for a Call Center Infosys' Global Delivery Model Operations at Whirlpool The AXA Way: Improving Quality of Services Carrefour: Managing the Global Supply Chain Supply Chain Management at GCMMF The Making of Airbus A380: A Triumph of Science and Engineering Zara's Supply Chain Management Practices Inventory Problems at Nike Tesco's Supply Chain Management Practices The Making of Boeing's 787 'Dreamliner' Six Sigma: A Tool to Increase Customer Satisfaction at Bank of America Mass Customization: The BMW Way Six Sigma at Motorola SCM and ERP Software Implementation at Nike: From Failure to Success Global Supply Chain Management: Best Practices at Li & Fung Limited Project Scorpio: The Making of India's First Indigenous Sports Utility Vehicle Unilever Restructures its Supply Management Practices Sears Logistics Management Practices Nordstrom's Perpetual Inventory System The Six Sigma 'Plus' Quality Initiative at Honeywell Amazon.com's Inventory Management 32 FedEx: The Supply Chain Management Solutions Provider Wal-Mart's Supply Chain Management Practices (B): Using IT/Internet to Manage the Supply Chain Yellow Transportation Inc.: The Tech Leader of the Trucking Industry in the US PepsiCo's Distribution and Logistics Operations Improving Operational Efficiency of a Bank Employee Satisfaction Survey

Operational Restructuring at Harley Davidson Implementing Tata Business Excellence Model in Tata Steel Wal-Mart's Supply Chain Management Practices Operational Restructuring: The Philips India Way Ashok Leyland's ISO 14001 Journey General Motors: The CAD - CAM - CAE Journey Titan: The Outsourcing Journey Six Sigma at GE Lean Manufacturing Initiatives at Boeing Ellora Time's Manufacturing Woes Xerox: The Benchmarking Story TISCO: The World's Most Cost Effective Steel Plant Sundaram Clayton: Winning the Deming Prize Gujarat Ambuja: Redefining Operational Efficiency Mahindra & Mahindra: Implementing BPR

Operations Management at Maruti Udyog

PROJECT MANAGEMENT
Millau Viaduct: Creating an Engineering Marvel The Delhi Metro Project: Effective Project Management in the Indian Public Sector The Concorde Project - A Technical Engineering Triumph but a Commercial Disaster Scheduling the Project Activities Implementing Risk Management Program Need for Project Management

SIMPLIFIED CASE STUDIES


The Recall of Coca-Cola's Dasani in the UK Repositioning at Dabur Marketing Strategies of Honda - In India Innovative Marketing Strategies of Cavinkare Bumrungrad and Global Services Marketing

Toyota's Kaizen Experience Toyota's JIT Revolution Domino's India Logistics Management Revamping the Supply Chain: The Ashok Leyland Way The Crompton Greaves' Operations Overhaul

Nivea and Umbrella Branding David Beckham as a Brand The Beetle Story Customer Relationship Management at Tesco Localization Strategies of BBC World in India

Tata Indica: The Making of the Small Car L'Oreal's Evolution into a Global Cosmetic Brand McDonald's Food Chain The Marketing of All Out Mosquito Repellant Operations Management at Southwest Airlines The Success of Barbie Operations Management at Tata Motors Discovery Channel in India Gujarat Ambuja - Cost Leader in the Indian Cement Industry SMS Advertising 33

Innovation at BMW Allen Solly in the Indian Women's Western Wear Market Satyam Iway Life Insurance Marketing in India Product & Pricing Norms Prohibiting Surrogate Advertising of Liquor Film-Based Merchandising in India Benetton's Advertisement Campaigns The Indian Fast Food Market GE under Jack Welch IT Outsourcing at GM Customer Focused e-Business Strategy at Marriot International Human Resource Management a IKEA Innovation at Nokia A Culture of Innovation at 3M Glass Ceiling Employee Downsizing - A Global Phenomenon Microsoft and Employee Discrimination Nokia`s Competitive Position Nokia's Competitive Position Problems of MG Rover Royal Dutch - Shell-Governance Issues Localization Strategies of Unilever in China Localization Strategies of Ericsson in China The Takeover of Harbin Brewery GE and Honeywell - A Merger Aborted Wal-Mart's Strategies in Germany India and China Targeted to Curb GHG Emissions Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal Google & the Issue of Internet Privacy Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR Cheap Chinese Goods: Boon or Bane for Consumers? Body Shop Launched in India Cadburys Hit by Salmonella Scare in the UK Exxons Problem of Riches The Le Clemenceau Controversy Coca-Cola Faces Another University Ban IKEA's Cost Efficient Supply Chain Hewlett-Packard's Initiatives to Tackle E-Waste in South Africa Nokia Launches Take-back in India ShareIdeas.org: Social Innovation in the Mobile Phone Industry Coal Mines in China: Putting Profits Before Safety? 34 Westside - A Success Story in Indian Retailing Problems at Doordarshan Daimler-Chrysler Merger

MINI CASE STUDIES


BUSINESS ETHICS

ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility Waste Recycling and The Catadores of Brazil

Aditya Birlas Acquisition of Trinethra Restructuring Tata Group Johnson & Johnson`s Credo

Tactics to Recover Banks Loans in India Raises Ethical Concerns

Consolidation in the Generic Drugs Industry Iridium - Making a Comeback

BUSINESS STRATEGY
The Tata Teleservices-DoCoMo Joint Venture Magazine Industry in the US Procter & Gamble's 'Connect + Develop' Innovation Strategy The Mahindra-Kinetic Joint Venture: Mahindra & Mahindras Foray into the Two Wheeler Market Facebook in India: Localizing for Growth IDBI`s Merger with IDBI Bank Spotify: A Revolution in the Music Industry? Unilever`s Acquisition of TIGI Subhiksha: `The Giver of Good Things` in Financial Trouble CavinKare and Coty`s Strategic Alliance Transforming Bata Social Entrepreneurship: 20/20 Vision by Year 2020 for the Base of the Pyramid Population Dabur`s Acquisition of Fem Care Pharma HCL's Acquisition of Axon HarperCollins Publishers Strategy in India NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat? The Marks & Spencer- Reliance Retail Joint Venture Yahoo! Sells Kelkoo

The Kodak - Fuji Duel The Accounting Scandal at WorldCom Entry Strategies of DS Group Cultural Integration at Daimler - Chrysler Carly Fiorina - Implementing changes at HP Changing the Corporate Identity of Dr. Reddy's Reva Electric Car Company 3M - Innovation Driven Company Teething Troubles at Pioneer Electronics Ltd. Raising Aroma in Indian Coffee Parlours The GE way on e-Business ITC - Going Rural with e-Choupal Culture and Strategy at Southwest Airlines Evolution of Infosys De Beers - A Cartel facing Challenges The Exxon - Mobil Merger Controversy (Caselet) Nissan`s Turnaround Story (Caselet)

CONSUMER BEHAVIOUR
Shock Demand at Turkish Shoemaker Baydan Ayakkabicilik San. & Tic. From Frivolous to Frugal: Recessionary Trend Forcing Changes in Consumer Behavior?

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PepsiCos Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns Alpenliebe & the Indian Sugar Confectionery Market BMW Brand in North America Social Marketing The 'Love Food Hate Waste' Campaign in the UK The Gujarat Co-operative Milk Marketing Federation - Milk Sourcing Initiatives The Indian Experiment with Electronic Voting Machines ITC's Foray into Convenience Food Market

Haldiram's - The No:1 Choice of Consumers REVA - The Eco-Friendly Car Technological Innovation - The Philips Way Project Bhoomi - Streamlining Land Records in Karnataka, India eHarmony - Assisting individuals in finding "soulmates" HSBC - Local Bank to the World Mobile Telephony in India - Hungama Unlimited Low-cost Airlines - Taking Indian Aviation by Storm Big Bazaar - Serving the Classes

MTV - Connecting with the Customer Starbucks - Selling Experience Guatemala - Evolving 'The Soul of the Earth' Lego Toys - The Story of Playful Learning Social Marketing Initiatives of Hindustan Latex Family Planning Promotion Trust Adbusters Media Foundation - The Global Network of Social Activists The Advertisement War - Pizza Hut vs. Papa John's Detroit - Getting ready for an Image Makeover UBS - Branding the One Identity Maruti - Valuing the Indian used Car Market jetBlue - Low-Cost Airline Offering High Quality Service Shopping Malls - A New Shopping Experience Fairtrade - Influencing Purchase Decisions The Price War in Gujarat Newspaper Industry Shoppers' Stop Consumer Loyalty Program Pet Services in India - From Bow-Bow to WowWow Online Matrimony Services in India Blogging the Way to Victory Dove - Campaigning for Real Beauty Tupperware - Influencing Opinions through Word-of-Mouth The Harley-Davidson Experience

International Business Environment Case Studies


India & China - Growing Economic Ties Brazil- A World Economic Power in the Making The US Steel Industry WTO - A Global Trade Regulator Revaluation of Yuan Unemployment in Germany 36

Inflation in India India - Before and after VAT Current Account Deficit in the US Economy Doubts Over Efficacy of VAT

Combating the Global Environmental Pollution Exclusive Marketing Rights - Fight for Patents Indian Pharma Industry - Concerns about TRIPs Agreement e-Commerce - Need for Localization

Reforming the US Tax Structure Can India Make 'IT'? Coalition Politics in Italy KFC in India Technology Transfer - A Global Phenomenon Need to Revise the Japanese Constitution US Current Account Deficit - Repercussions on the Global Economy Scrapping of Press Note 18 - Impact on Indian Joint Ventures Anti - dumping Measures as a Tool of Protectionism Cairn Energy - A Tryst with the Indian Market Baazee.com - Unethical Business Practices? Post MFA - A Paradigm Shift Cyber Crime - Ever Increasing Menace China and the MFA Microsoft's Trade Practices Cola Drinks - How Safe are they? The 'New' Textile Policy Exploitation of Indo - Mauritius DTAA Global warming - Need for a Global Effort Taxing the Intangible FIIs Avoiding Tax in India The Virus Menace Pepsi's Indian Operations Urbanization in India and its Impact on Environment

International Marketing Case Studies


Christian Dior in China: The Sharon Stone Controversy Singapore Airlines- Flying High GE's E-Business Strategies Caterpillar Inc. - Differentiating itself from its Competitors KFC, Taco Bell, Pizza Hut - Souring Franchisee Relationships Merrill Lynch - Victim or Convict? Philip Morris - Unethical Marketing Practices Nike's Unethical Practices Unleashed Shopping without Dropping.! Orbitz's Effective Online Advertising Will Amazon be No.1 Forever? 3M - Fostering an Innovative Spirit Secret of Honda's Success Sony - Restructuring Exercise Continues American Express - Fighting competition in the domestic market 37

Disney - Marketing Services Efficiently Bajaj Allianz' Marketing Strategies Benetton Promotional Campaigns - Are they Ethical? Revlon's Promotional Activities Sears' Efficient Logistics Practices Dell's Direct Business Model Tupperware Home Parties - Mixing Business with Fun P&G - Fighting Competition Northern Group - Pricing4Profit SWA's Competitive Advantage The Multi-Branding Strategy of Yum! Brands Combating Counterfeiting - The Pfizer Way Private Labels - A Cheaper Alternative to Branded Products Beanie Babies - A Success Story PepsiCo - Bolt from the 'Blue' Kellogg's Desi Strategies LG Electronics - Overcoming initial setbacks in India Amul Explores New Horizons Differentiation strategies of Coca-Cola Heinz's Product Innovation Strategies Wal-Mart's Cost Leadership Bausch & Lomb - Effective positioning Mercedes-Benz - Exploring non-premium segments Horlicks' Repositioning Strategies

marketing communications Case Studies


British Airways' Advertising Campaign in the UK Reliance ADAG's Controversial Advertising Campaign Internal Marketing to the Sales Force Shockvertising: Burger Kings Controversial Print Ad in Singapore Novartis' 'FluFlix' YouTube Campaign: Testing Social Media Adidas Launches `Me, Myself` Campaign in Singapore Rebranding Pepsi in the US Rebranding Xerox HCL's Global Branding Initiative ClickJobs.com's 'Happy Kumar' Ad Campaign Balancing Creativity and Ethics in Advertising VIP Industries - Positioning Itself as a Lifestyle Brand Raymond - Suitings for 'The Complete Man' Consumer and Trade Promotions - Haier Appliances (I) Pvt. Ltd. Creative Communications in the Indian Automobile Industry - Print Advertising for the Tata Indica Standard Chartered Bank's 360 degree Advertising Campaign for the 'Manhattan Card' SBI Life Promotes Pension Schemes Communicating During a Crisis - The Pepsi Syringe Scare The Onida Devil' Returns Expanding the Soya Market in India - 'Nutrela' Targets Mothers of Growing Children 38

Changing Consumer Perceptions about Insurance - ICICI Prudential Life Insurance Lifebuoy - Successful Repositioning & Re-launch of an Established Personal Care Brand Promoting Television Serials - 'Jassi Jaissi Koi Nahin' Horlicks - Effective Repositioning through Focused Advertising Goli ke Hamjoli' (Friends of the Pill) - An Integrated Social Marketing Campaign Promoting Generic Products in India Changing Media Environment in India Implications for Advertisers and Media Planners Brand Management Strategy of Dabur Vatika ColorPlus - Redefining the Rules of Promoting Apparel HLL's Media strategy for Close-Up Aventis' Successful Sales Promotion Campaign Using 'Connection Cards' Advertising Research Helps Amul Challenge Kwality Walls Q Jam' - The New Advertising Tool Polaris - Marketing 'Intellect Suite' the FMCG way Maruti Udyog Limited - Mass Marketing the M800 LG India - Direct Selling Microwave Ovens Surf Excel - 'Win With Stains' Madura Garments- Marketing SF Jeans Bacardi in India Buzz Marketing - A Marketing Communications Tool

marketing management Case Studies


Pepsi Forays into Apparel and Fashion Business in India The Oberoi Group of Hotels - Co-Branding and Re-Branding of the Trident Brand Yahoo's It's Y!ou' Marketing Campaign Levi's India Offers Jeans at EMIs Disney Stores: Going the Apple Way Tropicana Backtracks on its Package Redesign Amazon Kindle: Pricing Issues The KFC Coupon Fiasco Coca-Cola, PepsiCo and the Indian Soft Drink Beverage Market Reliance ADAG Forays into Online Retail Business Blendtec's "Will it Blend?": A Viral Marketing Campaign Mobiledu: Nokia's Mobile Internet Innovation in China Virgin Galactic: Serial Entrepreneur Richard Branson's Space Travel Venture Changing Dynamics in the Shampoo Market in India Pricelines Pricing Strategy: Name Your Own Price (NYOP) & Beyond Pharmaceutical Marketing: Personalized Medicine Apples Pricing Strategy for iPhone in the US Viagra in India: Competing against Multiple CostBased Competitors and Counterfeits Green Marketing & the Menace of Greenwashing 39

Google's Quest for the Perfect Ad Pricing Model Tasty Bites - Target Marketing in USA Surrogate Advertising Practices in Indian Liquor Industry Market Entry Strategies of Starbucks Short Messaging Service (SMS) - Emerging Tool for Advertisers Perils of Celebrity Endorsements - The Siyaram Example The Launch of Scorpio - A Sports Utility Vehicle Branding Commodity Product - Indian Salt Industry Ranbaxy and its Global Marketing Strategy Philip Morris International - Entry Strategy in India P&G's Online Marketing Research Initiatives Nutraceutical Product Market in India Nurturing a Mother Brand - Nivea Failure of New Coke McDonald's Employee Training Programs Product Management at Maruti Udyog Limited Loyalty Card Programs In Indian Retailing KVIC's Branding and Product Quality Initiatives Kellogg's Positioning Strategy in India HPCL - Customer Service Initiatives Repositioning of Honda City

Bharti Airtel Limited: Focusing on Cost Optimization and Employee Productivity Marriott International's 'Spirit to Preserve' Campaign: Opting for a Green Supply Chain Bosch's Initiatives to Avoid Inventory Buildup

SALES AND DISTRIBUTION MGMT


Nikon's Sales and Distribution Strategy in India GE - Ethics and Social Responsibility The Times of India and Ethics Cadbury and the Worm Controversy Subhiksha - Discount Store with a Difference Foreign Direct Investment (FDI) in the Indian Retail Sector Viveks - Retailing Strategies Food Corporation of India Information Technology Initiatives at Shoppers' Stop Maruti Udyog - Using Technology in Logistics Goodyear Tires - Managing Dealer Relations Apple Computer - The Reseller Conflict Asian Paints - Blending Technology and Distribution Indian Film Distribution - The Transition Phase TATA Chemicals - Reaching Out to the Masses ICICI Prudential - Multiple Distribution Channels HLL - Reinventing Distribution Distribution Strategies of Foreign Educational Institutions in India Inventory Management at Amazon.com Indian Post Office - Redefining Distribution 40

Operations Mini Case Studies


Can India Become A Global Automobile Manufacturing Hub?

Cemex and its Technology Initiatives Streamlining Logistics at General Motors Corp Reverse Logistics - Gaining Importance TVS Logistics - Building a Global Supply Chain Carly Fiorina at HP Kishore Biyani - Pioneering a Retailing Revolution in India Computer Associates - Moving Toward Territory Management Dealer Training Programs - A New Trend HR Practices of the Container Store

Establishing a Chain of Corporate Hospitals (A): Deciding the Unique Selling Proposition Growth of Wealth Management Services in India Washington Mutual - "Spotlight on Teachers" STAR - Teething Troubles in India Sports Celebrity Management Services in India Employee Focus in Shoppers' Stop Outlook Magazine - Innovations for Growth ICICI One Source - Improving Service Quality Medecins Sans Frontieres (Doctors without Borders) Monster Inc. - Strategic Growth in India

Novartis - Managing the Sales Force Max New York Life - The 3P Strategy Baskin Robbins - Sales Strategy for India VAT - Overhauling the Indian Indirect Tax System Levi Strauss in India Hutchison Telecom - Servicing Indian Customers Anti-Dumping Regulations and India Grey Advertising - Growth by Diversification Reliance Infocomm - The Question of Ethics Cox and Kings - Service with a Difference TI Cycles - Targeting Urban Adults CGH Earth - A Unique Service Experience Product Line Pruning at P&G Carrefour - Setting Global Service Standards Organization Restructuring at Nokia Airtel - Technology and Customer Service Women Sales Force at Tupperware Vandana Luthra Curls & Curves (VLCC) Oracle Corporation - Managing Channel Conflict Strategies of US Courier Companies during Christmas Subway's Marketing Strategy in India Pricing Policies at Satyam Infoway Corporate Catering by RKHS in India Pulte Homes- Focus on "Active Adult Communities" 41 Kotak Securities - Transition to Wealth Management ICICI Credit Cards - Improving Customer Service

SERVICES MARKETING
The 'Customer' as a 'Case'? - Patient Dignity and Service Quality in a Tertiary Hospital Resource Constraints, Clinical Protocols, and Conflict in a New Hospital Location

Suzlon: Powering a Greener Tomorrow Progressive Corp - Customer Service Initiatives The Gujarat Government: Wooing Investors Growth of Medical Tourism Concept in India SAP India Targets Small and Medium Businesses McDonald's in India Life Insurance Corporation - Restructuring for Growth Kotak Mahindra Bank (KMB) Beauty Care by Marico - Kaya Skin Clinics INOX Multiplexes Cost Erosion at Tata Motors Innovations in Indian Banking Sector Growth Strategies of Sangam (India) Ltd. Indian Hotel Industry - Launch of 'indiOne' Punj Lloyd: Marching Ahead at Brisk Pace India Post - Moving Beyond Mail Services NTPC - Reliance: Conflict over Gas Supply Godrej Appliances Branded Repair Service 'Smart Care' FedEx India - Managing People BSNL- A Service Transformation Industrial Designing in India: Waking up to the Global Demand CONCOR: No More a Monopoly Customer Service at Blue Dart Express Ltd. Business Ethics at ABB AMD - Channel Support Strategies INDIA: The Future Hub of Drug Discovery Services? Metaljunction.com: Redefining E-commerce Business in the Indian Industry Indian Auto Component Manufacturers: Entering International Markets Hanover Messe: An Industrial Technology Trade Fair

SUPPLY CHAIN MGMT


Retail Solutions for ITCs Wills Lifestyle The Bullwhip Effect at P&G Supply Chain Management Solutions Transportation and Warehousing Facilities at Gati E-business at BPCL and GAIL JIT-in the Indian Auto Industry Nike - Failure in Demand Forecasting Radhakrishna Foodland - Powering McDonalds in India Pantaloons - Information Technology in the Supply Chain Xilinx changes its Supply Chain Outsourcing Strategy

Marketing Mini Case Studies Case Studies


Changing Dynamics in the Shampoo Market in India Pricelines Pricing Strategy: Name Your Own Price (NYOP) & Beyond Pharmaceutical Marketing: Personalized Medicine

INDUSTRIAL MKTG

Apples Pricing Strategy for iPhone in the US 42

Miscellaneous Mini Case Studies Case Studies


Harvard University Appoints its First Woman President Detariffing in the General Insurance Sector The Death of Aibo Indian Cricket - A Global Money Spinner Bird Flu In India Precious Spectrum: Allocation Criteria, CrossOver Technology and Level Playing Field The Gurjjar Agitation: Dilemma For The Policy Makers The National Urban Transport Policy: Reinventing Urban Transport?

The Le Clemenceau Controversy Coca-Cola Faces Another University Ban

Business strategy
Daburs Acquisition of Fem Care Pharma Knowledge Management at Xerox Turning Around General Motors Tata Steel`s Acquisition of Corus Jet Airways: The Emerging Indian International Airline Hyundai in India Acer`s Growth Strategies Marico: Emerging Indian Global Competitor? Gujarat Cooperative Milk Marketing Federation`s Growth Strategies Dabur`s Growth Strategy in India BK Modi Group`s Business Portfolio Bajaj Auto Ltd: Re-aligning Manufacturing Strategy Aditya Birla Group`s Growth Strategy Indian BPOs Waking Up to the Philippines Opportunity? Ford`s Sale of Jaguar and Land Rover Spice Targets Rural Mobile Telephony Market in India Foreign Banks Targeting Newer Segments of Customers in India Reliance`s Exit from Petroleum Retailing Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions The Growing Attractiveness of the Indian Personal Computer Market 43

Business Environment
France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry Sparks Fly in the Bajaj-TVS Spark Plug Controversy The Private Sectors Role in Defense Production Industry in India The Issue of Drug Price Control AIDS Drugs - Have Patent Rights Triumphed Over Patients Rights? Department of Posts Targets Private Couriers

Business ethics
India and China Targeted to Curb GHG Emissions Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal Google & the Issue of Internet Privacy Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR Cheap Chinese Goods: Boon or Bane for Consumers? Body Shop Launched in India Cadburys Hit by Salmonella Scare in the UK Exxons Problem of Riches

Sagnik Roy: An Indian Success Story in China OpenSocial: Google`s Breakthrough Strategy to Outsmart Facebook Barclays in India: Finding a Way to Grow with Mobile Banking The Indian Railways Turnaround Story Continues State Bank of Indias Bid to Consolidate in the Face of Intensifying Competition Trimeris Reformulates Strategy Bajaj Auto From `Hamara Bajaj` to `Distinctly Ahead` Tata Motors Bid for Jaguar and Land Rover Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation Disneys Strategies in China Fortis' Foray into the Retail Pharmacy Business in India The Proposed Air India - Indian Airlines Merger Titan`s Foray into the Prescription Eyewear Market in India United Spirits' Acquisition of Whyte & Mackay Niveas Foray into the Mens Fairness Cream Market in India Small and Medium Businesses in India: A Big Opportunity for IT Vendors Moser Baer Enters the Indian Home Video Market Zapak.com and the Online Gaming Market in India eBay changes its Strategy in China Pfizer: The Impact of Torceptrapibs Failure The Bharti - Wal-Mart Retail Joint Venture

Turbulent Times for Airlines in India Yahoo! and eBays Strategic Alliance Intel and The Dell-AMD Deal Pantaloon Forays into Insurance Birlas Buy Tatas Stake in Idea Cellular Real Madrids Galacticos Strategy: Losing Steam? The Pixar Buy - Disneys Creative Mojo?

Hrm
RIM Vs Motorola: Talent Poaching and the Question of Ethics McDonald`s in Discrimination Row Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices Stress Management at the Workplace Bob Nardelli Moves to Chrysler To Test or Not to Test: A Dilemma in Indian BPO Firms Bob Nardelli Quits Home Depot: The Debate over Executive Pay Talent Shortage in Indias IT Sector Fake CVs Roil the Indian Job Market Labor Unrest at Toyota India

It and systems
Google Wins Cyber Squatting Case IT in Healthcare: Fortis` Collaboration with Microsoft India iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations 44

MySpace Sued for Copyright Infringement Stardoll.com: Attracting Teenage Girls and VCs Microsofts Prepaid Computing Initiative Microsoft Unveils IE 7 Beta BPOs Tap into Rural Indias Potential Nokia in Crisis Management Mode over Faulty Bl-5c Batteries Is Nokia Launching iPhone Killers?

Marketing
BigAdda.com: Indias Leading Youth Social Networking Site Rebranding Shopper`s Stop Times of India`s `Lead India` Campaign Fabindia: Marketing Indian Craft Traditions Future Group & Reliance ADAG Brace for the `Big` Fight ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India CEAT - "Raising the Bar" with the New Logo YouTube LLC`s Strategy in India Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US Samsung`s Strategy to Gain Market Share in The Indian Mobile Phone Market Battle for the Lavatory Care Market in India Gets Dirty The Mobile Phone`s Emergence as The `Fourth Screen` Organized Retailers in India Foraying into the Health and Wellness Market Marketing of Fairness Creams and the Question of Ethics Wal-Marts Re-Branding Initiative Ovi: Nokia`s Foray into Internet Services

iShare: Rediffs Content Sharing Space

Social Awareness Program to Boost Tourism in India

Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels

Indian Tourism Industry Rides on the Incredible India Campaign

JetBlue Airways Customer Service Fiasco

Pharma Firms to Stop Gifts to Doctors: Is Self Regulation the Answer?

Tata Motors: Serving an Ace

Apple Launches Fifth Avenue Retail Store

Google and Sony - Buzz Marketing The DA VINCI CODE

45

Microsofts "People-Ready" Campaign Targeting IBM ? Google and the 'Click Fraud' Menace Online Advertising In India - The MSN India And NDTV Media Tie-Up

Foreign Direct Investment in the Indian Retail Sector Microsoft's Troubles with the EU Commission The 'LALU' Brand in Rural Bihar Cadbury's Hit by Salmonella Scare in the UK

Operations
Can India Become A Global Automobile Manufacturing Hub?

AIDS Drugs - Have Patent Rights Triumphed Over Patients' Rights? Fake CVs Roil the Indian Job Market Pantaloon Forays into Insurance Yahoo! and eBay's Strategic Alliance Dell Returns to Retail Intel and The Dell-AMD Deal Apple Launches Fifth Avenue Retail Store Exxon's Problem of Riches Microsoft Unveils IE 7 Beta Department of Posts Targets Private Couriers Google and Sony - Buzz Marketing The DA VINCI CODE' Birlas Buy Tata's Stake in Idea Cellular Indian Cricket - A Global Money Spinner Microsoft's "People-Ready" Campaign Targeting IBM ? Google and the 'Click Fraud' Menace Real Madrid's Galacticos'Strategy: Losing Steam? Bird Flu In India The Death Of Aibo The Le Clemenceau'Controversy BPO's Tap into Rural India's Potential 46

Miscellaneous
Harvard University Appoints its First Woman President Detariffing in the General Insurance Sector The Death of Aibo Indian Cricket - A Global Money Spinner Bird Flu In India MySpace Sued for Copyright Infringement The Bharti - Wal-Mart Retail Joint Venture The Reliance Group's Retail Venture Talent Shortage in India's IT Sector Turbulent Times for Airlines in India Stardoll.com: Attracting Teenage Girls and VCs Microsoft's Prepaid Computing Initiative Lifebuoy's 'Swasthya Chetna' Initiative The Issue of Drug Price Control Bausch & Lomb - The 'ReNu Moistureloc' Controversy Tata Motors: Serving an 'Ace' Lipitor's Legal and Marketing Challenges

Online Advertising In India - The MSN India And NDTV Media Tie-Up The Pixar Buy - Disney's Creative Mojo?

Kingfisher Airlines Acquires a Stake in Air Deccan: The Indian Aviation Sector Moves towards Consolidation Bob Nardelli Moves to Chrysler

Labor Unrest at Toyota India iShare: Rediff's Content Sharing Space Coca-Cola Faces Another University Ban Coal Mines in China: Putting Profits before Safety? Viagra in India: Competing against Multiple Cost-Based Competitors and Counterfeits The Mobile Phone's Emergence as The 'Fourth Screen' Organized Retailers in India Foraying into the Health and Wellness Market Bajaj Auto From 'Hamara Bajaj' to 'Distinctly Ahead' Appreciation of the Rupee Forces IT & BPO Firms to Have a Re-Look at their HR Polices Social Marketing The 'Love Food Hate Waste' Campaign in the UK Marketing of Fairness Creams and the Question of Ethics Sparks Fly in the Bajaj-TVS Spark Plug Controversy Tata Motors Bid for Jaguar and Land Rover Google & the Issue of Internet Privacy Wal-Mart's Re-Branding Initiative Ovi: Nokia's Foray into Internet Services United Spirits' Acquisition of Whyte & Mackay Is Nokia Launching iPhone Killers? Google's Quest for the Perfect Ad Pricing Model Stress Management at the Workplace Nokia in Crisis Management Mode over Faulty 'Bl-5c' Batteries The Private Sector's Role in Defense Production Industry in India 47 Nivea's Foray into the Men's Fairness Cream Market in India Sunsilk Gang of Girls: A Case of Marketers Targetting Consumers through Emerging Media Channels The Proposed Air India - Indian Airlines Merger Titan's Foray into the Prescription Eyewear Market in India To Test or Not To Test: A Dilemma in Indian BPO Firms Corporate Social Responsibility (CSR) in HIV/AIDS: An Emerging Area in CSR Disney's Strategies in China Fortis' Foray into the Retail Pharmacy Business in India Balancing Creativity and Ethics in Advertising Social Awareness Program to Boost Tourism in India iPODs, PDAs, Smart Phones - The New Data Security Challenge for Business Organizations Cheap Chinese Goods: Boon or Bane for Consumers?

Indian Tourism Industry Rides on The 'Incredible India' Campaign Harvard University Appoints its First Woman President JetBlue Airways' Customer Service Fiasco Detariffing in the General Insurance Sector Moser Baer Enters the Indian Home Video Market Zapak.com and the Online Gaming Market in India Bob Nardelli Quits Home Depot: The Debate Over Executive Pay Aditya Birla's Acquisition of Trinethra Body Shop Launched in India eBay Changes its Strategy in China Can India Become A Global Automobile Manufacturing Hub? Pfizer: The Impact of Torceptrapib's Failure Infosys Technologies Ltd.'s 'Voice of Youth' Program CEAT - "Raising the Bar" with the New Logo PepsiCo's Deal with Indian Medical Association to Promote Tropicana & Quaker Oats Raises Ethical Concerns YouTube LLC's Strategy in India Infosys BPO's Campus Ambassador Program ArcelorMittal in India: Integrating Plant Management with Corporate Social Responsibility France Seeks to Outlaw Promotion of Unrealistic Beauty Ideals by the Industry HCL's Global Branding Initiative

Alpenliebe & the Indian Sugar Confectionery Market Kraft Foods Inc. Observes Consumer Behavior as Prices Soar in the US NTT DoCoMo Inc.: Leadership Position in Japanese Mobile Market under Threat? The Growing Attractiveness of the Indian Personal Computer Market Sagnik Roy: An Indian Success Story in China Samsung's Strategy to Gain Market Share in The Indian Mobile Phone Market ClickJobs.com's 'Happy Kumar' Ad Campaign Battle for the Lavatory Care Market in India Gets Dirty OpenSocial: Google's Breakthrough Strategy to Outsmart Facebook IT in Healthcare: Fortis' Collaboration with Microsoft India Barclays in India: Finding a Way to Grow with Mobile Banking Waste Recycling and The Catadores of Brazil The Indian Railways Turnaround Story Continues Klaus Kleinfeld Quits Siemens AG: The Debate over Bribery Scandal

Green Marketing & the Menace of Greenwashing State Bank of India's Bid to Consolidate in the Face of Intensifying Competition

Tactics to Recover Banks Loans in India Raises Ethical Concerns Trimeris Reformulates Strategy 48

BMW Brand in North America Google Wins Cyber Squatting Case BigAdda.com: India's Leading Youth Social Networking Site RIM Vs Motorola: Talent Poaching and the Question of Ethics Dabur's Acquisition of Fem Care Pharma Acer's Growth Strategies Marico: Emerging Indian Global Competitor? Gujarat Cooperative Milk Marketing Federation's Growth Strategies Dabur's Growth Strategy in India BK Modi Group's Business Portfolio Bajaj Auto Ltd: Re-aligning Manufacturing Strategy Aditya Birla Group's Growth Strategy Indian BPOs Waking Up to the Philippines Opportunity? McDonald's in Discrimination Row Christian Dior in China: The Sharon Stone Controversy Ford's Sale of Jaguar and Land Rover Spice Targets Rural Mobile Telephony Market in India Foreign Banks Targeting Newer Segments of Customers in India Employee Motivation - A Short Case Study Rebranding Shopper's Stop Reliance's Exit from Petroleum Retailing Times of India's 'Lead India' Campaign Fabindia: Marketing Indian Craft Traditions

Yahoo! Japan & eBay Alliance - Facilitating Cross-border Auctions Trico Homes: A Canadian Family-owned Business' Unique Corporate Culture Future Group & Reliance ADAG Brace for the 'Big' Fight ibibo.com: Fast Emerging as a Dominant Player in the Online Social Networking Space in India

49