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Analysis of the audiences for radio broadcasting in the St Petersburg market in Russia, written by Grant Goddard in November 1995 for Metromedia International Incorporated.
Оригинальное название
'The St Petersburg, Russia Radio Market: November 1995' by Grant Goddard
Analysis of the audiences for radio broadcasting in the St Petersburg market in Russia, written by Grant Goddard in November 1995 for Metromedia International Incorporated.
Analysis of the audiences for radio broadcasting in the St Petersburg market in Russia, written by Grant Goddard in November 1995 for Metromedia International Incorporated.
by GRANT GODDARD www.grantgoddard.co.uk November 1995 WEEKLY REACH (= cume)
Station # % 000s
Baltika 1 23.5 1003.4 Europa Plus 2 21.8 929.4 Mayak 3 21.5 916.6 Modern 4 17.4 742.9 Rossia 5 13.2 562.8 Maximum 6 10.5 450.2 Nostalgie 7 7.1 302.3 Roks 8 5.6 238.0 Katusha 9 3.7 157.6 Radio 1 9 3.7 157.6 Nest 11 1.4 61.1
tochka 1 70.5 3010.2
There are additional local stations in the market on FM and UKW, but they have not been listed by the research company.
1 Figures for Mayak and Rossia only refer to broadcast listening, and exclude tochka listening. The report lists total tochka listening separately but does not break it down into different stations. The St. Petersburg, Russia Radio Market: November 1995 page 2 1995 Grant Goddard
TOTAL HOURS LISTENED PER WEEK (= share)
Station # 000s average hours total hours per day per week
Baltika 1 1003.4 0.8 5619 Modern 2 742.9 1.0 5200 Mayak 3 916.6 0.8 5133 Europa Plus 4 929.4 0.7 4554 Maximum 5 450.2 0.8 2521 Rossia 6 562.8 0.4 1576 Nostalgie 7 302.3 0.5 1058 Katusha 8 157.6 0.6 662 Roks 9 238.0 0.3 500 Radio 1 10 157.6 0.4 441 Nest 11 61.1 0.4 171
tochka 1 3010.2 1.4 29500
1 Figures for Mayak and Rossia only refer to broadcast listening, and exclude tochka listening. The report lists total tochka listening separately but does not break it down into different stations. The St. Petersburg, Russia Radio Market: November 1995 page 3 1995 Grant Goddard SEX INDEX
Station % male % female listeners listeners
Roks 48.6 51.4 Maximum 45.0 55.0 Katusha 42.9 57.1 Europa Plus 42.9 57.1 Radio 1 42.9 57.1 Nostalgie 42.6 57.4 Modern 42.4 57.6 Baltika 42 .0 58.0 Rossia 41.7 58.3 Mayak 38.6 61.4 Nest 21.1 78.9
population 44.4 55.6
The St. Petersburg, Russia Radio Market: November 1995 page 4 1995 Grant Goddard AGE INDEX
1 Listening to Nest is insignificantly small, so that the breakdown of its audience in this table is irrelevant. The St. Petersburg, Russia Radio Market: November 1995 page 5 1995 Grant Goddard
HOUSEHOLD INCOME INDEX
<180 180-299 300-480 >480 ('000 rubles per capita)
sample 21.9 33.7 31.1 13.3 The St. Petersburg, Russia Radio Market: November 1995 page 6 1995 Grant Goddard EDUCATION INDEX
<average average higher education education education
Nostalgie 9.6 43.6 46.8 Radio 1 6.1 49.0 44.9 Rossia 7.4 49.7 42.9 Mayak 11.2 50.9 37.9 Tochka 14.0 49.1 36.9 Maximum 11.4 53.6 35.0 Modern 16.0 51.1 32.9 Baltika 14.1 54.2 31.7 Europa Plus 16.6 51.9 31.5 Roks 20.3 50.0 29.7 Nest 5.3 78.9 15.8 Katusha 20.4 69.4 10.2
sample 16.0 47.3 36.7 The St. Petersburg, Russia Radio Market: November 1995 page 7 1995 Grant Goddard The St. Petersburg, Russia Radio Market: November 1995 page 8 1995 Grant Goddard AUDIENCE CROSS-TABULATION (= cross-cume)
tochka Rossia Mayak Roks Nostalgie Maximum Radio 1 Modern Katusha Europa Plus Nest Baltika
Grant Goddard is a media analyst / radio specialist / radio consultant with thirty years of experience in the broadcasting industry, having held senior management and consultancy roles within the commercial media sector in the United Kingdom, Europe and Asia. Details at http://www.grantgoddard.co.uk