PARK GLOBAL SCHOOL OF BUSINESS EXCELLENCE COIMBATORE COURSE PLAN Batch: PGDM (2010-12) Subject: International Business Management

Faculty :Dr.C.V.Kulandaivelu COURSE OBJECTIVES This course will help the students of Management to Understand the International Business Environment and an overview of Globalization. Apply theories of International Trade to real life situations. To asses the challenges and opportunities of International Business and the Business Strategies adopted by MNCs.(Multinational Corporations) TEXT BOOK : (TB) Charles Hill and Arun kumar Jain ,International Business competing in the global market place, (2010), Tata Mc Graw -Hill Publishing Company Limited, New Delhi. REFERENCE BOOK : (RB) Justin Paul, International Business, Prentice Hall Publishing (2009) Francis Cherinulam , International Business .Text and cases Prentice Hall publishing (2009) New Delhi. Assessment and Revolution S. No 1 2 3 4 5 6 Activity Mid Term test End Term Test Group Assignment Group case study Class Discussion/Quizzes /Interactions Attendance Weight age 25% 25% 20% 10% 15% 5%

Attendance Series of the following Percentage 99 and 100 96 to 98 91 to 95 86 to 90 81 to 85 Course Delivery Plan UNIT Unit I SESSIONS 1 TOPIC Nature and Significances of International Trade METHODOLOGY RESOURCES PPT Presentation (RB-Ch 1 International BusinessFrancis Cherunilam (P.3 to p.30) PPT Presentation (TB-Chap I) (p-8 to p-37) PPT Presentation (RB-Ch 5) (p.183) Weights 5 4 3 2 1

Nature and Characteristics of Internal Trade

Globalization

Organization facilitating I.T WTO, IMF and other Organizations Case Study Trade Theories an overview Absolute advantage theory Theory of Comparative analysis Heckscher Ohlin theory National Competitive Advantages

Unit II

4 5

PPT Presentation PPT presentation

Ch.5(TB) p.213 Ch.5(TB) P.220

International Trade Theory

Ch.5(TB) P.222

Ch.5(TB) P.230

Ch.5(TB) P238

Unit III

10 11

International Business Environment

Caselet The significance of Environment of International Business Social and cultural Environment Political Environment

PPT Presentation

Ch.3(RB) (p.55)

12

PPT Presentation

Ch.3(RB) (p.75) Ch.3(RB) (p.103) Ch.3(RB) (p.112) Ch.3(RB) (P.112) Ch.10(RB) (p.377)

PPT Presentation 13

PPT Presentation Technological Environment

14

PPT Presentation

Unit IV Multinational Corporation

15 16

caselet Features and classifications

PPT Presentation PPT Presentation

17

MNCs and International Trade Multi Natures in India Case Study Types of Regional grouping Form of Integration Problem of Regional trade assessments SAARC/SAPTA

PPT Presentation

Ch.10(RB) (p.387) Ch.10(RB) (P.391) Ch.4(RB) P.145

18

PPT Presentation

Unit V Trade Blocks

19 20

PPT Presentation

21 Unit VI 22

Ch.4(RB) P.146 Ch.4(RB) P.160

23

Ch.4(RB) (P.167-170) Ch.4(TB) P.174

24

FTP

25

Case study

PROJECT TITLE Prepare your own Business Plan. Students are instructed to conceive and prepare their own Business Plan. A team will comprise of 3 students. Each team has to prepare its own Business plan. The project should comprise of 20 pages. It should be like an article which should contain references, footnotes and reviews. The project will be assessed based on the content of the project and presentation of the Group. Ten marks will be given for project report submission and ten marks will be given for presentation. The Individual assignment topic will be given to every student. Note: Marks will be awarded based on students attendance, class participation, Group discussion and performance in quiz. Group Project Presentation Total number of sessions for completing the course work will be 25, each session consists of 90 minutes, 65 % of the class hours will be utilized for lecture session in shaping the theoretical and conceptual knowledge of the students. 35% of the class hours will be utilized for independent evaluation of the learning associate by extracting work in the form of each study presentation, group discussion, quiz and seminars.

PARK GLOBAL SCHOOL OF BUSINESS EXCELLENCE

International Business Management Case assignment for group Group I India emerges as a global economy Group II McDonalds and the Hindu culture Group III Ford and general motors in Russia Group IV Wal-Mart global expansion 10 to 12 7 to 9 4 to 6 1 to 3

Group V Unilever selling to the poor Group VI P & G in Japan Group VII LOREAL-global success through Innovation

13 to 15

16 to 18

19 to 22

PARK GLOBAL SCHOOL OF BUSINESS EXCELLECE International Business Management Group Project Group I Globalization, a boon or a ban? Group II Inflow of FDI and its impact on Indian economy Group III Outflow of foreign investments by Indian industries Group IV The unethical Practices and Nike shoes Group V The role of MNCs in India Group VI Indian giants and global oriented companies Group VII FTA - a boon or ban? 16 to 18 13 to 15 10 to 12 7 to 9 4 to 6 1 to 3

Faculty : Dr.C.V.Kulandaivelu

Director I/C