Centre for management studies

Synopsis of the project

A. Rational for the study:

As there is intense competition in the FMCG sector, this study will help in knowing the strategies adopted by various FMCG companies such as Hindustan Unilever, ITC, P&G etc. B. Objectives of the study:

To analyse the marketing strategies adopted by Hindustan Unilever Ltd and its competitor in the selected area. SWOT analysis of Hindustan Unilever Ltd and its competitor. To determine the market share of the selected Conglomerate in the selected area. To compare the strategies of Hindustan Unilever Ltd with its competitors strategies in the selected area.

C. Research methodology to be used for carrying out the study (detailing nature of data,

data sources, collection method, tools and techniques of analysis, sampling etc.)

Primary data: Questionnaire, Personal Interview. Secondary data: Organizational Report, Magazine, Internet. Sampling Area: Itanagar, Naharlagun, Nirjuli, Guwahati, Tinsukia and Lakhimpur. Tools and Technique: Statistical Tools.

D. The expected contribution of the study:

This study will help in understanding the competitive strategies employed by Hindustan Unilever Ltd against its competitors. It will also help the organization to develop new strategies for future.
E. Limitation, if any and directions for future research: