Вы находитесь на странице: 1из 6

CONSUMER BEHAVIOUR FOR HERBAL PRODUCTS QUESTIONNAIRE

Premium vs. Non premium herbal


Dear Sir/Madam, I am student of central university of Rajasthan from MBA Department. I am conducting a survey on Preference of herbal products. Please help us in this survey process by filling the Questionnaire given below. Your cooperation will be highly obliged. Age: ______ Gender: _________Address_

1.) Do you own any of herbal companys products? a) Yes b) No 2) If yes, could you specify which product type and model No.

3) What are the other brands considered by you, before selecting our herbal brand? Brand name a) b) c) d) e) 4) Please specify the retail outlet from where you purchased X brand of herbal product Retail outlet Name: Brand name: 5) Since how long have you been using an herbal product? a) b) c) d) Last 6 months Last 6 months to 1 year From 1 to 3 years For more than 3 years

6) Is any brand of herbal product? a) First time purchase b) A replacement

7) If its a replacement purchase, please specify the previous brand of herbal product used by you

8) What were the reasons for your shifting to our herbal brand? (Please specify in your order of preference). a) b) c) d) e) f) g) Price/Value Brand Name /company reputation Style appearance Sales Promotion Information and attractive package Warranty If any other, specify

9.) From which source(s) did you hear about our x Brand of herbal product? a) b) c) d) e) TV ,which channel Neighbour Friends(or present users Displays at retail shop(s) If any other (please specify)

10) Having started using our X brand of herbal .do you feel that the following attributes or aspects are present in your choice,(please specify by marking YES or NO) a) b) c) d) e) Value for money Good after sales services Prompt delivery Sufficient information on package Any other

11.) Is there anything you dislike about X brand of herbal product, then please specify:a) Poor after sales services b) Not prompt delivery c) Any other (please specify)

12) Your date of Birth (Month

, Day

, Year

13.) Apart from you, what are the ages of the other people in your household? a) You live alone: b) Adults: Male Female c) Children Boy

Age Age Age

Male Female boy

Age Age Age

14.) Which of the following best describes your annual family income? a) b) c) d) Below 1 lakh 1 to 2 lakhs 2 to 4 lakhs Above 4 lakhs

15.) Please indicate your educational qualification: a) b) c) d) e) S.S.C H.S.C Graduate Professional (pl specify) Post graduate

16.) Which are the magazines preferred to be read by you? a) b) c) d) e) f) g) Film fare/Star Dust Business today Cosmopolitan/Women era Business India India Today Business World Any other(Pl. specify) 1.) 2.)

17.) Rate your favourite brand of herbal on the basis of following attributes. Colour Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Design Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Material Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Variety Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ] Comfort Excellent [ ] Very Good [ ] Good [ ] Fair [ ] Poor [ ]

18.) Herbal brand is a premium/ Semi premium/ Non premium brand? 19.) Mechanism of action a) Understood b) Unknown a) Poorly understood 20) Side effects for herbal product a) Risk exceeds benefits b) Acceptable risk to benefit ratio 21). Biochemical mechanism of action (a) Understood (b) Unknown (c) poorly understood 22). Side effects a) harmful b) not harmful 23) Is there a physical store that provides you with course literature in the city related to herbal product where you live? a) Yes b) No c) Do not know

24) Average expenses amount spent on herbal product a) <200 b) 200-399 c) 400-599 d) 600-799 e) 800-999 f) >1000 25) Your past experiences with shopping online have been on an average Very bad 1 2 3 4 5 6 7 very good (circle the appropriate answer)

26) Which of the following does tested copy most consistently find as a failure in print advertising? The failure to: (a) (b) (c) (d) 27) a) b) c) d) Animate the product and bring it to life Thoroughly describe the characteristics of the product Tell the readers what the product will do for them Give the readers sufficient information about the advertisers ( ( ( ( ) ) ) )

Which type of advertising is the most believable? Ads that feature real people who have used the product Ads that cite the results of user surveys Ads with a money-back guarantee Ads that name the competition and make comparisons ( ( ( ( ) ) ) )

28) What proportion of readers of womens magazines agrees with this statement: I like the way scented ads make magazines smell? a) b) c) d) 29% 44% 68% 80% ( ( ( ( ) ) ) )

29.) On average, an ad with sans-serif type is more likely to earn higher readership scores than an ad with serif type. a) True b) False 30) Your future expectation shopping online herbal products are Very bad 1 2 3 4 5 6 7 very good (please circle the number which you prefer) ( ( ) )

31.) The opinion and experiences of your family affect your purchase decision related to herbal product Not at all 1 2 3 4 5 6 7 Very much

32.) The opinions and experiences of your friends affect your purchase decision Not at all 1 2 3 4 5 6 7 very much 33.) The opinion and experiences discussed in online forums affect your purchase decision Not at all 1 2 3 4 5 6 7 very much