LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

Personality Behind the Profile: Differences Between Individuals Who Use Facebook Versus LinkedIn

Authors: Victoria Smoak, Cole Napper & Amy Frost

Presented by Victoria Smoak

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

Social Networking Sites 845 million users +

Authors: Victoria Smoak, Cole Napper & Amy Frost

Presented by Victoria Smoak

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

Personality Measures
Five Factor Model (Goldberg, 1990):
Neuroticism- avoiding loneliness, personal sharing, self-promotion

Extraversion- seeking social interaction, more friends

Openness- early adopters Conscientiousness- less procrastination

Need for Cognition (Verplanken, 1993)

Related to seeking information
Authors: Victoria Smoak, Cole Napper & Amy Frost
Presented by Victoria Smoak

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

Hughes, Rowe, Batey & Lee (2011), A Tale of Two Sites: Twitter vs. Facebook and the Personality Predictors of Social Media Usage.

Facebook users- Higher in Extraversion and Neuroticism

Twitter users- Less Sociable and Higher Need for Cognition

Authors: Victoria Smoak, Cole Napper & Amy Frost
Presented by Victoria Smoak

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

Sample:
171 University Students 67% females 33% males Average age: 21.67 years

Data collection:
Online Surveys & Paper and Pencil versions - Facebook and Linked In usage

Results:
LinkedIn- used more by introverts Facebook- users less likely to be Neurotic Authors: Victoria Smoak, Cole Napper & Amy Frost
Presented by Victoria Smoak

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

The HOW Types of use

RESEARCH

APPLICATION 9 out of 10 recruiters are perusing profiles 7 out of 10 have rejected an applicant Going beyond online Help Wanted ads Visitors to our personal profile pages

and WHY Purpose of networking and information sharing Predicting Performance Using biodata to correlate with specific jobs and organizational culture fit

What about privacy?

Authors: Victoria Smoak, Cole Napper & Amy Frost

Presented by Victoria Smoak

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS

Questions

Authors: Victoria Smoak, Cole Napper & Amy Frost

Presented by Victoria Smoak

LOUISIANA TECH UNIVERSITY

COLLEGE OF EDUCATION
AN OVERVIEW SOCIAL NETWORKING PERSONALITY METHODS FUTURE RESEARCH & APPLICATION QUESTIONS