-- "An analysis of car buyer behaviours in Hong Kong"

7 15 20 21 26 30 37 38 41 43 56 60 61 66 90 100 1 2 3 4 5 10 11 13 17 19 22 23 24 25 28 31 32 34 39 42 44 45 46 47

1- Sex 3- Job Age 2- 4- 5-() Salary(month)Fam Job types 6- >41 Other (Entertainment Industry) Full time $30,001-$50,000 31 >41 Other () Full time >$50,000 64 >41 Other () >41 Other () $10,001-$30,000 31 >41 Other () >41 Education Full time $30,001-$50,000 >7 >41 Civil service Full time $30,001-$50,000 >7 >41 Other () >41 Other () Full time $10,001-$30,000 31 >41 Transport Full time $10,001-$30,000 64 >41 Other () Full time $10,001-$30,000 64 >41 Financial Full time >$50,000 31 >41 Other (optometrists) Full time $10,001-$30,000 31 >41 Financial Full time >$50,000 64 >41 Estate Full time >$50,000 >7 >41 Other Full time >$50,000 31 18-25 Student Full time &lt$10,000 31 18-25 Student Full time &lt$10,000 64 18-25 Other () Full time &lt$10,000 64 18-25 Other (Sales) Full time $10,001-$30,000 64 18-25 Student Full time &lt$10,000 >7 18-25 Other Full time &lt$10,000 64 18-25 Other () Full time &lt$10,000 64 18-25 Food services Part time &lt$10,000 64 18-25 Student Full time &lt$10,000 64 18-25 Food services Part time &lt$10,000 64 18-25 Other (sales) Full time &lt$10,000 64 18-25 Food services Part time $10,001-$30,000 64 18-25 Student Full time &lt$10,000 64 18-25 Student Part time &lt$10,000 64 18-25 Education Full time $10,001-$30,000 64 18-25 Transport Full time $30,001-$50,000 31 18-25 Student Part time &lt$10,000 64 18-25 Student Full time &lt$10,000 64 18-25 Student Part time &lt$10,000 64 18-25 Food services Full time $10,001-$30,000 64 18-25 Student Part time &lt$10,000 64 18-25 Student Part time &lt$10,000 64 18-25 Student Full time &lt$10,000 64 18-25 Other () Full time $10,001-$30,000 64

48 49 50 51 52 53 62 64 67 68 69 70 71 72 74 75 81 83 84 85 87 92 94 96 99 101 8 12 27 29 35 36 40 54 57 59 63 73 76 77 78 79 80

18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 18-25 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33 26-33

Other () Student Transport Student Education Student Student Student Estate Student Student Other () Student Student Student Other (media) Other () Student Food services Student Student Student Food services Student Student Student Other (Sales) Other Financial Education Food services Financial Financial Construction Other () Financial Other (Accounting) Other () Financial Estate Transport Other (Media) Food services

Part time &lt$10,000 64 Full time &lt$10,000 64 Full time $10,001-$30,000 64 Full time &lt$10,000 64 Full time &lt$10,000 64 Full time &lt$10,000 64 Part time &lt$10,000 64 Full time &lt$10,000 64 Full time $10,001-$30,000 31 Part time &lt$10,000 64 Full time &lt$10,000 >7 Part time &lt$10,000 31 Full time &lt$10,000 31 Full time &lt$10,000 64 Full time &lt$10,000 64 Full time $10,001-$30,000 31 Full time $10,001-$30,000 31 Full time &lt$10,000 64 Full time &lt$10,000 64 Full time &lt$10,000 64 Part time &lt$10,000 64 Part time &lt$10,000 31 Full time $10,001-$30,000 64 Full time &lt$10,000 64 Full time &lt$10,000 64 Full time &lt$10,000 64 Full time &lt$10,000 >7 Full time $30,001-$50,000 64 Full time >$50,000 31 Full time $10,001-$30,000 64 Full time $10,001-$30,000 31 Full time >$50,000 31 Full time $10,001-$30,000 31 Part time $10,001-$30,000 64 Full time >$50,000 31 Full time >$50,000 31 Full time &lt$10,000 31 Full time $10,001-$30,000 64 Full time $10,001-$30,000 64 Full time $30,001-$50,000 31 Full time $10,001-$30,000 31 Full time $10,001-$30,000 64 Full time $10,001-$30,000 31

82 26-33 91 26-33 93 26-33 95 26-33 6 34-41 9 34-41 14 34-41 16 34-41 18 34-41 33 34-41 55 34-41 58 34-41 65 34-41 86 34-41 88 34-41 89 34-41 97 34-41 98 34-41 101

Food services Financial Transport Estate Financial Construction Other (Entertainment) Other (Entertainment) Other () Civil service Financial Food services Other (Sales) Financial Financial Financial Civil service Other (Sales)

Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time Full time

$10,001-$30,000 64 >$50,000 64 $10,001-$30,000 64 $30,001-$50,000 64 >$50,000 64 $10,001-$30,000 31 $10,001-$30,000 31 $10,001-$30,000 64 $10,001-$30,000 64 $10,001-$30,000 >7 $10,001-$30,000 31 >$50,000 64 $30,001-$50,000 >7 $10,001-$30,000 31 >$50,000 64 >$50,000 >7 $10,001-$30,000 >7 $10,001-$30,000 >7

 7- Marital9- residence 11-? Which country produces the statusArea of of Work 8- Area 10- Do you12-? Which brand are have car 13- Married Hong Kong Island Yes Kowloon Married Kowloon Kowloon No Japan Ferrari 2501CC Japan Other () 2501CC Married Kowloon Hong Kong Island German Ferrari Yes 2501CC Married Married Hong Kong Island Yes Kowloon Married Kowloon Kowloon Yes Italy Ferrari 2501CC German Audi 1501CC-2500CC Married Kowloon Hong Kong Island Japan Yes Other (Honda) 1501CC-2500CC Married New Territories No New Territories Married New Territories Yes New Territories Married Hong Hong IslandIsland Kong Kong Yes Married New Territories No Kowloon Married Hong Hong IslandIsland Kong Kong Yes Married New Territories Yes Hong Kong Island Japan Other (Juke) 1501CC-2500CC Married Kowloon Kowloon Yes German Audi 1501CC-2500CC Unmarried New Territories No Kowloon Unmarried New Territories No Kowloon Unmarried New Territories No New Territories Unmarried New Territories No Kowloon Unmarried New Territories No Kowloon Unmarried New Territories No Japan Hong Kong Island Ferrari 1501CC-2500CC Unmarried New Territories No Hong Kong Island Unmarried Hong IslandIsland Hong Kong Kong No Unmarried New Territories No Kowloon Unmarried Kowloon Hong Kong Island Japan No Toyota 1501CC-2500CC Unmarried New Territories No Japan New Territories Other (toyota) 1500CC Unmarried New Territories No New Territories Unmarried Kowloon Kowloon No German Other (Volkswagen) 1500CC Unmarried New Territories No German Ferrari New Territories 2501CC Unmarried Kowloon Territories Yes New German Audi 1501CC-2500CC Unmarried New Territories Yes New Territories Unmarried Kowloon Kowloon No Unmarried Kowloon Kowloon No England Mini 1501CC-2500CC Unmarried New Territories No New Territories Unmarried New Territories Yes New Territories Unmarried New Territories No New Territories Unmarried New Territories No New Territories Unmarried New Territories No New Territories Unmarried New Territories No New Territories

 Unmarried New Territories No New Territories Unmarried New Territories Yes Kowloon Married Kowloon Kowloon No Unmarried New Territories No Kowloon Unmarried New Territories No New Territories Unmarried Kowloon Kowloon No Unmarried New Territories No Kowloon Unmarried New Territories No Hong Kong Island Unmarried Hong IslandIsland Hong Kong Kong No Unmarried Kowloon Kowloon Yes Unmarried Kowloon Territories No New Unmarried Kowloon Kowloon Yes Unmarried Kowloon Kowloon No Unmarried New Territories No Kowloon Unmarried New Territories No Kowloon Unmarried Kowloon Kowloon No Unmarried Kowloon Kowloon No Unmarried New Territories No Kowloon Unmarried New Territories No New Territories Unmarried New Territories No Kowloon Unmarried New Territories No New Territories Unmarried Kowloon Kowloon Yes Unmarried New Territories Yes Kowloon Unmarried New Territories No New Territories Unmarried Kowloon Kowloon No Unmarried Hong IslandIsland Hong Kong Kong No Unmarried Kowloon Kowloon No Unmarried New Territories Yes Hong Kong Island Unmarried Kowloon Hong Kong Island Yes Unmarried New Territories Yes Kowloon Unmarried Kowloon Hong Kong Island Yes Unmarried Hong IslandIsland Hong Kong Kong Yes Married New Territories Yes New Territories Married New Territories Yes Kowloon Unmarried New Territories Yes New Territories Married Kowloon Hong Kong Island No Married Kowloon Hong Kong Island No Unmarried New Territories No Kowloon Unmarried New Territories No Kowloon Unmarried New Territories No New Territories Married New Territories Yes New Territories Unmarried Kowloon Hong Kong Island No Unmarried Kowloon Hong Kong Island Yes

Japan

Toyota

2501CC

German Italy TaiWan Italy America

Ferrari Toyota Mini Ferrari Ford

2501CC 1501CC-2500CC 1501CC-2500CC 1501CC-2500CC 1501CC-2500CC 1501CC-2500CC 1501CC-2500CC

America Ferrari German Mini

Japan

Other (Mazda) 1501CC-2500CC

German Ferrari

1501CC-2500CC

Japan German TaiWan Japan England China Italy Japan England

Toyota Other (BMW) Other () Audi Mini CMC Ford Other (Honda) Audi

1500CC 1501CC-2500CC 1500CC 1500CC 1501CC-2500CC 1500CC 1501CC-2500CC 1500CC 1501CC-2500CC

 Unmarried New Territories Yes New Territories Unmarried New Territories Yes Hong Kong Island Married New Territories Yes Kowloon Unmarried New Territories Yes Hong Kong Island Unmarried Hong IslandIsland Hong Kong Kong Yes Married New Territories Yes Kowloon Married New Territories No Kowloon Unmarried Kowloon Kowloon No Married New Territories No Kowloon Married Kowloon Hong Kong Island Yes Married New Territories No Hong Kong Island Married Kowloon Kowloon Yes Married New Territories Yes Kowloon Married Kowloon Hong Kong Island Yes Married Hong Hong IslandIsland Kong Kong Yes Unmarried Hong IslandIsland Hong Kong Kong Yes Unmarried New Territories Yes Hong Kong Island Unmarried New Territories Yes Kowloon

Korea Toyota 1501CC-2500CC Japan Other () 1501CC-2500CC England Toyota 1500CC

America Audi

1501CC-2500CC

Japan Korea

Other () King Long

1501CC-2500CC 1501CC-2500CC

German Other (peugeot) 501CC-2500CC 1 German Audi 1501CC-2500CC

 14-? How many seats of your vehicle? your car'sArea Storage Area select up t 15-? What is20- 22- Contr 16-(,5)Parking ease 17- 18- Safety Driving transmission?(AT/MT) Fuel 19- 21- (May 5 Five Seats AT Exterior High 2 Two Seats MT Well-Known Low 5 Five Seats AT Family High Low Low High Wide Less Narrow Less Wide Lot Easy Difficult Difficult Difficult Easy Cozy

5 Five Seats AT Price , Brand High High , Exterior Wide Lot Difficult Difficult 5 Five Seats AT Safety LowBrand , Well-Known Less , High Narrow , Easy , Exterior Less fuel Difficult 7 Seven Seats Family , Price , CC , LessLot , Easy AT High High Wide fuel Durable Cozy

5 Five Seats AT Family , Brand , Well-Known , Exterior High High Wide Less Easy Cozy 7 Seven Seats Family , Price , Safety Wide Brand , Less fuel AT Low High , Lot Easy Cozy

5 Five Seats AT Collect , Safety High Brand , Exterior , Durable Cozy High , Wide Lot Easy

5 Five Seats AT Job Low 7 Seven Seats Durable High AT

High High

Wide Wide

Lot Lot

Easy Cozy Difficult Cozy

5 Five Seats AT Price , CC , Less fuel , Exterior , Durable Low High Wide Lot Easy Cozy 2 Two Seats AT Safety High , Exterior , Durable High Wide Lot Difficult Cozy 5 Five Seats AT Family , Job , CC , Well-Known , Less fuel Cozy Low High Wide Lot Easy

5 Five Seats AT Brand High , ExteriorLow

Narrow Less

Easy

Difficult

7 Seven Seats Family , Collect High AT High , Widefuel Lot Exterior , Durable Less , Easy Cozy

2 Two Seats MT Collect , CC , Brand Narrow Less , Exterior Difficult High Low , Well-Known Easy 5 Five Seats AT Family , Price , CC , Safety , Easy High High Wide Lot Less fuel Cozy 2 Two Seats AT Family , Safety , Brand , Exterior High Low Wide Less Easy Difficult 7 Seven Seats Family , CC , Safety Wide Lot AT High High Easy Difficult CC-2500CC AT Price , Brand High Lot Easy Difficult 5 Five Seats AT Collect , Job High High , Brand , Exterior Wide Less Easy Cozy

2 Two Seats AT Safety High , Brand , Well-Known LessExterior High Narrow , Difficult Cozy

5 Five Seats AT Family , Price , Safety Wide Less fuel Difficult Cozy High High , Lot , Durable

2 Two Seats Price , Brand High High , Exterior Wide

Lot

Easy

Cozy

5 Five Seats AT Family , Job , CC ,Wide Less High Low Exterior Easy Cozy 5 Five Seats AT Safety High High Wide Lot Easy Cozy 2 Two Seats AT Job , Price , CC , Brand , Less fuel , Exterior , Durable Low Low Wide Lot Easy Cozy 2 Two Seats AT CC , Low , Brand Wide Less fuel Easy Safety Low , Less Cozy 2 Two Seats AT Family , Job , CC ,Narrow Less High Low Exterior Difficult Cozy 5 Five Seats AT Family , Price , Safety Narrow Less Low High Difficult Difficult 5 Five Seats AT Family , Price , CC , LessLot Low High Wide fuel Easy Cozy 2 Two Seats MT Price , CC ,Low , Less Less , Exterior , Cozy High Brand Narrow fuel Easy Durable 2 Two Seats AT Collect , Safety Low High , Less fuel Less Wide Difficult Cozy

CC-2500CC

AT Family , Collect High Job , Exterior High , Wide Less 7 Seven Seats Family , Job , Price Narrow Lot AT High High , Safety 2 Two Seats AT Price , Brand LowDurable Low , Narrow Lot

Difficult Cozy Difficult Difficult Difficult Cozy

5 Five Seats AT Safety High , Brand , Well-Known Less High Wide , Easy , Exterior Less fuel Cozy

5 Five Seats AT Price , CC ,High Low Exterior Wide Lot , Durable 5 Five Seats AT CC , High , Well-Known Lot Brand Low Wide

Easy Cozy Difficult

5 Five Seats AT Family , Job , Price Narrow Less Low High , CC , Safety , Less fuel , Exterior , Easy Cozy 5 Five Seats AT Family , CC , Safety Wide Lot High High , Exterior , Durable Easy Cozy

 23- Observed environment 27-,know30-, 24- Repair costs 25- Insurance costs 28- the information of car? 26-? How do youSupport reason 31- 29- Not support reason , Easy Cheap Expensive Internet Support Electricity is cheaper than fuel station More charging Family Difficult Expensive Expensive Newspapers No idea Electricity to reduce Like Easy Expensive Expensive Magazine Support Support green energy programs station More charging Family

Easy Expensive Expensive Internet No idea Battery durability Easy Expensive Cheaper Magazine Support Support green energy programs Electricity to reduce Easy Cheap Cheaper Internet Support Electricity is cheaper than fuel Battery durability Family

Difficult Expensive Expensive Magazine Support Engine's noise Electricity to reduce Easy Cheap Cheaper AdvertisingSupport Electricity is cheaper than fuel station More charging Job

Easy Cheap Expensive Magazine Not support

() Insufficient coupli

Easy Cheap Cheaper Newspapers Support Support green energy programs station More charging Family Easy Expensive Expensive Newspapers Support Support green energy programs station () Insufficient coupli More charging Family

Easy Expensive Cheaper Friends No idea Easy Expensive Expensive Friends No idea Support green energy programs Electricity Battery durability Easy Cheap Cheaper Friends Support Electricity is cheaperInsufficient coupli () than fuel station More charging Family

Easy Expensive Expensive Friends Support Electricity is cheaper than fuel station More charging

 Easy Expensive Expensive Magazine No idea

Battery durability Family

Easy Easy Easy Easy Easy

Expensive Expensive Internet Support Engine's noise Battery durability More charging station Like Cheap Cheaper Flyers Support Electricity is cheaper thanreduce Electricity to fuel Expensive Cheaper Friends Support Electricity is cheaper than fuel station More charging Cheap Cheaper Friends Support Electricity is cheaper than fuel station More charging Cheap Cheaper Friends Not support High maintenance costs Electricity to reduce

Difficult Cheap Cheaper Internet Support Electricity is cheaper than fuel station More charging Easy Expensive Expensive Other Support () Electricity is cheaper than fuel Battery durability

Difficult Expensive Expensive Magazine Support Engine's noise Battery durability

Easy Expensive Cheaper Newspapers No idea Support green energy programs Electricity to reduce expensive Purchase Family

Easy Easy Easy Easy Easy Easy Easy Easy Easy

Cheap Cheaper Magazine No idea Support green energy programs Battery durability Family Expensive Cheaper AdvertisingSupport Electricity is cheaper thanreduce Battery durabilityfuel Electricity to Family Cheap Cheaper Internet Support Support green energy programs Battery durability Cheap Cheaper Friends Not support Battery durability More charging station Expensive Expensive AdvertisingSupport Engine's noise Battery durability Expensive Expensive Friends Support Electricity is cheaper than fuel Battery durability Cheap Cheaper Support Support green energy programs Battery durability Family Cheap Cheaper Magazine Support Support green energy programs station expensive More charging Purchase Family Expensive Cheaper Newspapers Support Electricity is cheaper than fuel Battery durability

 Easy Cheap Cheaper Magazine Support Engine's noise Electricity to reduce Difficult Cheap Cheaper Newspapers Support Electricity is cheaper than fuel Battery durability Family Difficult Cheap Cheaper Advertising No idea More charging station

Easy Expensive Expensive Other (')

Easy Cheap Cheaper Internet Support Engine's noise Electricity to reduce Easy Cheap Cheaper AdvertisingSupport Engine's noise Battery durability

Easy Cheap Cheaper Advertising No idea Electricity is cheaperInsufficient coupli () than fuel station More charging Family Easy Expensive Expensive Support Support green energy programs Battery durability Family

 32-7?() seatswant to buy ado 33-27,? What two What 40-,se 34-2? Why will 38- 35-,2, oflicense plate now?7 36-?choose kind , you 37-? Do you seats vehicle car? li you Do have no car? think the you 39-, 5 do you No No Seat design Pursuit of speed Sports car type Yes Upgrade Sports car type Yes of speed CC Pursuit Yes Yes Family , Collect , Color , M Yes Area design Fashion Yes Sports car type Yes Yes Family Yes No Yes Family , Money , CC , Safet Yes Battery durability Sports car type Fashion lectricity to reduce Sports car type Upgrade Family CC Attract opposite sex Yes Yes Yes Color , Money , CC, Perform Price No Yes Color YesMoney , Safety , Bra , No Yes Family No Performance , No Yes Family , CC , Brand , Exteri Yes No No

Yes Yes No No No Yes ) Insufficient coupling Sports car type Yes of speed Pursuit Yes Yes No No Seat design Fashion No Sports car type Seat design Exterior looks little Family No Yes Yes

lectricity to reduce Functional Fashion Yes Safety engine Luxury Fashion

Yes Yes Yes Yes Yes Yes Yes Yes No Yes No Yes Yes No No No Yes Yes Yes Yes No Yes

Family , Safety , Brand No Equipment , Money , CC , PerformanceExteri No Brand , , Family , Money , Safety , Yes Family , Money , Brand , Ex Yes Money , CC , Less fuel , No Price , Perform Family , Money , Safety , B Yes Yes Family , Money , CC No Price , Eq

Color YesCC , Brand , Exterior ,

Family , Money , Safety , Money Yes

Battery durability Family Like Yes Yes Safety engine Family Attract opposite sex No Yes No No More charging station Yes Yes No No No No

Less fuel Other () No Family , Money , CC , Safet Yes Family , Money , Safety , B Yes Family , Money , Safety , Yes Exterior

 Yes No No No No

Yes Yes No No Yes

Family , Money , Less fuel No Price , Perform Family , Money , Safety Perform No Price , , B

Money , Safety , Well- known Yes

No No Area design Exterior looks little Luxury No No No

Yes Yes Yes Yes

Family , Safety , Exterior , Yes Family , Money , Safety , Yes

Color YesMoney , Brand , Ext , Color YesMoney , Less fuel , ,

Like Pursuit of speed Yes lectricity to reduce More charging station Family Attract opposite sex More charging station lectricity to reduce No More charging station No Battery durability Convenient parking No Yes No No No No Area design Fashion Yes Family

No No

Yes Yes Yes Yes Yes No

Family , Color , Money , CC

Battery durability

Family , Safety , Brand , Yes Color YesMoney , Brand , Ext , Family , Color , Safety , Ext No Family , Money , CC ,, No Performance Safet

No No Safety engine Family Fashion No Yes Area design Pursuit of speed Luxury No Yes Battery durability Convenient parking No More charging station Battery durability Battery durability Seat design Convenient parking Functional Yes Safety engine car type Yes of speed Sports Pursuit Yes Battery durability

Yes Yes Yes Yes

Family , Safety , Less fuel , No Safety , Coz Money , Brand , Exterior , Yes Family , Color , Well- known Yes Safety Yes Brand , Handling , ,

Yes

lectricity to reduce Seat design More charging station

No No Yes Yes No Yes No No No No Yes Yes Yes Yes Yes No Yes Yes Yes

Family Yes Family , Money , Less fuel Yes Family , Money , CC , Safet No Price , Perform Family No Safety Money , Safety , Brand , Yes

Family , Money , Safety , Yes

Family , Well- known , Exterio Yes Money , Safety , Brand , Yes

lectricity to reduce Battery durability No Upgrade Functional Convenient parking CC No Yes Seat design Exterior looks little Sports car type Yes No Yes

Family , Color , Money , CC Yes

 41-? You do not want to buy a car because of what? Expensive oil

Higher car tax Environmental protection Higher traffic accidents index

Equipment , Exterior , Fuel Consumptiom Performance , Equipment , Well-Known

Price , Performance , Failure rate

Higher traffic accidents index Environmental protection

Higher car tax ney , Safety , Less fuel , Handling

Expensive insurance premiums Expensive oil Higher car tax

Expensive oil

 Price , Performance , Safety Expensive oil Serious traffic congestion Purely do not want to

Higher traffic accidents index

or , Money , CC , Safety , Well- known , Less fuel , Exterior , Handling , H

Performance , Safety , Fuel Consumptiom Higher car tax

Expensive oil

 Parking problems Expensive oil Expensive oil

Higher traffic accidents index

 Handling , Humanity and technology , Suspension performance