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  • Business Environment Factors Impacting Decisions

    Загружено:

    Vandana Singh
    801 просмотров1 страница
    This document outlines the various factors that make up a business's external and internal environments. Externally, the macro environment includes political, legal, economic, socio-cultural, technological, demographic, and natural forces. The micro environment analyzes suppliers, customers, competitors, marketing intermediaries, and publics. Internally, a business considers its mission, management structure, resources, capabilities, and image.

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    Оригинальное название

    CHART Of Business Environment

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    This document outlines the various factors that make up a business's external and internal environments. Externally, the macro environment includes political, legal, economic, socio-cultural, technological, demographic, and natural forces. The micro environment analyzes suppliers, customers, competitors, marketing intermediaries, and publics. Internally, a business considers its mission, management structure, resources, capabilities, and image.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    801 просмотров1 страница

    Business Environment Factors Impacting Decisions

    Загружено:

    Vandana Singh
    This document outlines the various factors that make up a business's external and internal environments. Externally, the macro environment includes political, legal, economic, socio-cultural, technological, demographic, and natural forces. The micro environment analyzes suppliers, customers, competitors, marketing intermediaries, and publics. Internally, a business considers its mission, management structure, resources, capabilities, and image.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPT, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Business Environment

    Macro (General/Remote) Environment

    Political
    Micro (Task/ Operating) Environment Financiers
    Internal Environment
    Mission/ Objectives Management Structure Internal Power relationship Physical assets & facilities Co. Image/ brand Equity

    Legal

    Suppliers
    Demographic Environment

    Customers
    Global Environment

    Business Decision
    Public
    Financial capabilities Human resources Technological capabilities Marketing capabilities

    Competitors

    Marketing Intermediaries
    Social Cultural Technological/ Natural

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