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RDI/EDEXCEL Level 5 BTEC Higher Nationals The Travel and Tourism Sector Assignment

Date for Submission: 18th May 2011 Tutor: Carmen Miles

Introduction This assignment will give you an understanding of the global environment in which the travel and tourism industry operates. You will examine the historical evolution of tourism, the current structure of the industry, the external influences on tourism and the impact tourism has on host communities and the environment. You will also investigate international and national government roles and assess their influence on the tourism industry. The effects of political change on the industrys operation will also be examined. Learning Outcomes covered in this assessment LO1 LO2 LO3 LO4 Task You are to research the travel and tourism industry using the ilearn materials, core textbook, suggested websites and independent research to produce an informal report which covers all of the tasks as detailed below. The report must cover all of areas in order to meet the pass criteria. As a report you are required to produce a title page, introduction, findings (answer to the tasks), conclusion and bibliography. Task 1 The history and structure of the travel and tourism industry Learning Outcome 1 Write a brief account which provides an explanation of the key historical developments of the travel and tourism industry from ancient times through to the current day. Include the development of the UK seaside resorts and the growth of package holidays through the 1970s, 1980s, 1990s to present. You need to include factors that contributed towards the growth of the industry and conclude with future developments that may affect the industry (1.1). Give a full explanation of the sectors of the travel and tourism industry, these should include transport, accommodation, tour operations, travel agents and visitor attractions. Include and links between the sectors, the impact of integration of the major tour operators (Tui and Thomas Cook) on the structure. The Leipers tourist system and the chain of distribution should be included and the ability to differentiate between the public, private and voluntary sectors (1.2). Task 2 The influence of local and national governments and international agencies on the travel and tourism sector Learning Outcome 2 Understand the history and structure of the travel and tourism sector Understand the influence of local and national governments and international agencies on the travel and tourism sector Understand the effect of supply and demand on the travel and tourism sector Understand the impacts of tourism

Provide an analysis of the function of government, by discussing their roles in relation to the tourism industry. In your answer include the range of government national and international agencies, and government sponsored bodies. The local, national agencies and government bodies can be taken from any country. In your explanation explain how the local and national policy can influence the success of the sector (2.1, 2.2). Task 3 The implications of political change Learning Outcome 2 Explain the implications of political change on the travel and tourism industry in at least two countries. Consider the reasons for government involvement in travel and tourism, the influence of government and how the industry would be impacted by a political change e.g. change in political party, change in the level of stability (2.3). Task 4 Investigate the effects of supply and demand on the travel and tourism industry Learning Outcome 3 Describe the main factors affecting tourism demand. Consider the influence of the key factors giving examples to explain their importance. You should use definitions of demand used in the core text book (3.1). Explain how supply has changed to meet the effects of demand. Using the changes in the market give three examples of the response that has been made by the industry to meet the changing needs of the consumer. These changes could include changing use of technology for booking products, increased consumer awareness of environmental issues, global recession, and you need to explain how selected sectors of the industry has responded by changing their products/services to meet this change in demand (3.2). Task 5 Describe the Positive and negative impacts of tourism Learning Outcome 4 Investigate and evaluate the main economic, environmental and social impacts of tourism and how they inter-relate. Provide an accompanying explanation to explain strategies that can be used to minimise the negative impacts of tourism whilst maximizing the positive impacts. In your explanation use of examples would be beneficial (4.1, 4.2).

Student Guidelines 1. You should write this assignment in an informal report style with each of the tasks clearly presented with a separate subheading.

2. You should reference all work clearly, citing the source and the year for each source of information used. For websites referencing you should put the source and year only in the main body of your worn and not include the full web address. 3. You should use diagrams and tables of figures where appropriate in the main body of the report ensuring to reference their source. 4. You should include a bibliography at the end of the whole assignment using the Harvard referencing system 5. It is advised that you write your report within approximately 3500/4000 words in order for your research and summarising skills to be developed, and for effective time management. However, you are required to ensure that the assignments meets all of the learning outcomes and there is no penalty for being over the suggested word count. Excessive word counts may be asked to be reduced before marking. Resources Textbooks Cooper, C. Fletcher, J. Gilbert, D. Shepherd, R. Wanhill S (2009) Tourism: Principles and Practice (5th edition), Harlow: Pearson Education any edition is fine but this is the latest one Holloway, C (2010) The Business of Tourism (8th Edition) Prentice Hall any edition Sharpley, R. (2008) Tourism, Tourists and Society, 4th Edition, Huntingdon: Elm Publications Websites http://en.wikipedia.org/wiki/Brundtland_Commission http://en.wikipedia.org/wiki/Grand_Tour http://en.wikipedia.org/wiki/Tourism http://horwath.co.za/tourism/tourism_multipliers.pdf http://new.wales.gov.uk/topics/tourism/grants/1369371/?lang=en http://visitbath.co.uk/site/spa-and-wellbeing/history-of-baths-spa http://www.bl.uk/learning/langlit/texts/tourists/sci/tourist.html http://www.community-tourism.net/documents/ReadersGuideToSDCAnalysis.pdf http://www.dcms.gov.uk

http://www.discovernorthernireland.com http://www.enjoyengland.com http://www.georgianindex.net/Gtour/Grand-tour.html http://www.georgianindex.net/Gtour/Grand-tour.html http://www.iata.org http://www.icao.int http://www.iipt.org http://www.iipt.org http://www.ireland.pdqguides.com http://www.knock-shrine.ie http://www.lake-district.org.uk/tourism/history-of-tourism.php http://www.localhistories.org/blackpool.html http://www.mayo-ireland.ie/Mayo/Towns/Knock/KnockShr.htm http://www.naturalengland.org.uk/ http://www.nottingham.ac.uk/ttri/pdf/conference/raj%20razaq.pdf http://www.odi.org.uk/nrp/51.html http://www.panda.org http://www.propoortourism.org.uk/Publications%20by%20partnership/Tourism%20and%20Local %20Development.pdf http://www.ruralpa.org/agritourism2006.pdf http://www.see.leeds.ac.uk/misc/elgon/percept.html http://www.unwto.org http://www.visitbritain.com http://www.visitscotland.com http://www.visitwales.com/ http://www.wttc.org

Grading Criteria ~ Module 1 The Travel and Sector


To achieve a PASS GRADE the evidence must show that the learner is able to meet all of the learning outcomes: LO 1: Understand the history and structure of the travel and tourism sector 1.1 Explain key historical developments in the travel and tourism industry 1.2 Explain the structure of the travel and tourism industry To achieve a MERIT GRADE the evidence must show that the learner is able to: M1- Identify and apply strategies to find appropriate solutions M1.1 An effective approach to study has been applied in the research and application of trends and development of the sector M1.2 Effective judgments have been made when explaining the effects of current trends and LO 2: Understand the influence of local and developments National governments and international agencies on M1.3 Analysis of the role of government and its the travel and tourism sector influence on the sector 2.1 Analyse the function of government, government M2 Select design and apply appropriate sponsored bodies and international agencies in travel and methods/techniques tourism M2.1 A range of sources of information have been 2.2 Explain how local and national economic policy used in the explanation of trends and influences the success of the travel and tourism industry developments 2.3 Discuss the implications of political change on the travel M2.2 Complex sector information has been and tourism industry in two countries processed and relevant information extracted to LO 3: Understand the effects of supply and demand on aid the explanation the travel and tourism sector M2.3 Research has been carefully selected and 3.1 Explain the main factors affecting tourism demand summarized. 3.2 Explain how supply has changed to meet the effects of demand M3 Present and Communicate Findings LO 4: Understand the impacts of tourism M3.1 A clear, concise and logical essay which 4.1 Evaluate the main positive and negative economic, uses travel and tourism terminology fluently environmental and social impacts of tourism M3.1 Use of Harvard referencing throughout 4.2 Explain strategies that can be used to minimise the negative impacts whilst maximising the positive impacts The work adequately covers the descriptive elements of the brief but little attempt has been made to analyse or evaluate the information presented. There is little discussion of what has been found through research with limited application of research to practice To achieve a DISTINCTION GRADE the evidence must Show that the learner is able to: D1 - Use critical reflection to evaluate your own work & justify valid conclusions

D1.1 Conclusions have been developed on the effects of current and recent trends and development on the sector. D1.2 There is a synthesis to the work in that it flows wel throughout leading to valid, thought-out conclusions D2 take responsibility for managing and organising activities.

D2.1 Independent research has been utilised to prepare a thorough essay D2.2 Assignment is completed fully to deadline D3 demonstrate convergent, lateral & creative thinking. D3.1 Ideas are evaluated for their validity & realism in the context of the organisation D3.2 evaluation

of the sectors approach to strategic and tactical decision making