Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Analysis of MARKETING Strategy

    Загружено:

    Raashi Banka
    9 просмотров6 страниц
    Cookies, tea, coffee, Ice Cream -Allow for CUSTOMER FEEDBACK -Health-conscious -Local flavors -Vegetarian options price "Most expensive cookies in the world" -Lifestyle concept -Price as a measure of QUALITY -Unique flavorsprice inelastic PLACE Only ONE locationEsplanade mall -More outlets would have maintenance problems -But, leads to less awareness and

    Исходное описание:

    Оригинальное название

    mkt

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    PPTX, PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    Cookies, tea, coffee, Ice Cream -Allow for CUSTOMER FEEDBACK -Health-conscious -Local flavors -Vegetarian options price "Most expensive cookies in the world" -Lifestyle concept -Price as a measure of QUALITY -Unique flavorsprice inelastic PLACE Only ONE locationEsplanade mall -More outlets would have maintenance problems -But, leads to less awareness and

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    9 просмотров6 страниц

    Analysis of MARKETING Strategy

    Загружено:

    Raashi Banka
    Cookies, tea, coffee, Ice Cream -Allow for CUSTOMER FEEDBACK -Health-conscious -Local flavors -Vegetarian options price "Most expensive cookies in the world" -Lifestyle concept -Price as a measure of QUALITY -Unique flavorsprice inelastic PLACE Only ONE locationEsplanade mall -More outlets would have maintenance problems -But, leads to less awareness and

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 6

    Analysis of MARKETING STRATEGY

    MARKETING MIX
    Product Price Place Promotion

    PRODUCT
    Cookies, Tea, Coffee, Ice Cream -Allow for CUSTOMER FEEDBACK -Health-conscious -Local flavors -Vegetarian options

    PRICE
    Most expensive cookies in the world -LIFESTYLE concept -Price as a measure of QUALITY -Unique flavors- price inelastic

    PLACE
    Only ONE location- Esplanade Mall -More outlets would have maintenance problems -But, leads to less awareness and lower potential revenue

    PROMOTION
    Does not believe in Aggressive advertising -Aim to form LOYALTY relationships -Emphasize PERSONAL service -Use of road-shows and new media, e.g. Facebook

    Вам также может понравиться