Brand Preference for Mobile Phone Operator Services in The University of Lahore

We are students of The University of Lahore and our research topic is Brand Preference for Mobile Phone Operator Services in the University Of Lahore. We want only 10 minutes from your precious time. All data will be confidential and will not be used for any illegal purpose.
Department name.______________ Gender: i) Male Age: ii) Female Name (optional)._________________ Program. _______________________ ii) 20-23 years iii) above 23 years

i) 17-20 years

Guardian Salary (Rs) i) 15,000-30,000 ii) 31,000-50,000 iii) 51,000-80,000 iv) Above 80000

1) Which mobile brand are you using? i) Nokia iv) HTC ii) Samsung v) Apple iii) Sony Ericsson VI) Others

2) Which mobile services you are using? i) Warid ii) Mobilink iii) Telenor iv) Zong v) U-fone

3) What kind of services you are using? i) Prepaid ii) Postpaid

4) How do you consider you current network service? i) Bad ii) good iii) very good

5) Which factor influenced you to be on this network? i) Price ii) Coverage iii) Brand image iv) Value added services v) Family

6) Value added services which attracted you most i) SMS iv) Caller tunes ii) GPRS v) News alerts iii) Call rates

7) Since how long you are using your current network services? i) 1month ii) 1-6months iii) 1 year iv) 3 years

8) What do you think the service of your network is? i) Worst ii) poor iii) Good iv) Excellent
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9) Purpose of your cell phone? i) Business ii) Personal iii) Social interaction

10) Do you face any difficulty in your network connection? i) No ii)

11) If yes then point out the problem? i) Coverage iv) Busy network ii) Services v) other iii) Voice clarity

12) How much your mobile costs you monthly? i) Less than 150 ii) 150-300 iii) 300-500 iv) Above 500

13) How many SIMs do you have? i) 1 ii) 2 iii) 3 iv) 4 v) more then 4

14) Reason if you have more than one SIMs. i) SMS bundles iii) GPRS 15) Rank the following services: Dont know i) Customer relation services ii) Credit recharge iii) Value added service iv) Brand image 16) How much aware you are with the following features: Dont know i) Balance inquire ii) Call waiting iii) Call divert iv) Bundle notification v) Number blacklist vi) Credit sharing vii) Voice SMS little bit well aware Little bit well aware ii) call rates iv) Coverage

Thank you very much for your cooperation.

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