A pain in the supply chain: Alternatives and Options Supply chain management typically involves supervising the transfer

r of products and goods, such as from a supplier, then to a manufacturer, a wholesaler, a retailer and finally to the consumer.

Improved visibility to key supply chain nodes that can quickly detect disruptions. Establish a greater understanding of the external factors affecting the supply chain, through development of a node-by-node risk enumeration and identification plan, utilizing predictive risk analysis techniques.

Exceso sales team should have a meeting with distributors and retailers every month to know the real reason of the bottleneck. Customer is the king. Exceso should first carry out a market survey to understand the needs and expectations of the customers. This will help them come up with some alternate product which fulfils the needs of customers. Competitors are fast catching up with Exceso by offering similar products at lower prices. Exceso should understand the strategies and plans of other companies. The main sales team at Exceso should get more involved with the different regional sale units, understanding their issues and experiences thereby giving them tips and also a feeling of belonging to the main company. Exceso should explore new markets where they have never been before. Proper advertising should be done to get into the psyche of the public.

Trade loading should be avoided at all costs because this puts more pressure on the company to clear the bottleneck as the year progresses. Some options and alternatives are given below which may help solve Excesos problem.