AGBS MBA ST 2nd, 3rd, 4th Sem

Master of Business Administration
Duration 2 Years Full Time
Programme Structure and Curriculum Semester I: Academic Session 2008
-------------------------------------------------------------Amity Global Varsity-----------------------------------------------------
Summary
S. No. 1. 2 3.
Year I
Semester 1 2
Subjects 8 8 10 + S.T.*
Credit Unit 25 25 34
II
4.
8+ DIS **
43
Total
128
* S.T.: Summer Training, Report & Presentation ** DIS.: Dissertation
Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09
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First Semester
Course Code MGBMK 10101 MGBFN 10101 MGBIT 10101 MGBOM 10101 MGBEN 10101 MGBHR 10101 MGBBS 10101 MGBBS 10102 Course Title Marketing Management Accounting And Finance Information Technology Quantitative Applications in Management Business Economics Human Resource Management Business Communication I Self Development & Interpersonal Skills TOTAL Lectures (L) Hrs per week 3 3 2 2 3 3 2 1 Tutorials (T) Hrs per week 1 1 1 Practical (P) Hrs per week 1 1 Credit Units 4 4 3 4 3 3 2 2 25
Second Semester
Course Code MGBGM 10201 MGBFN 10201 MGNHR 10201 MGBLW 10201 MGBOM 10201 MGBMK 10201 MGBBS 10201 MGBBS 10202 Course Title Business Environment Financial Management Organizational Behavior Business Law Production & Operations Management International Marketing Management Business Communication II Behavioral Communication & Relationship Management TOTAL Lectures (L) Hrs per week 3 3 2 2 3 3 2 1 Tutorials (T) Hrs per week 1 1 1 1 1 Practical (P) Hrs per week 1 Credit Unit 3 4 3 3 4 4 2 2 25
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Third Semester Course Code Course Title Lectures (L) Hours per week
3 3 1 1 -
Tutorials (T) Hours per week

-
Practical (P) Hours per week

1 -
Credit Unit
MGBSM 20301 MGBED 20301 MGBBS 20301 MGBBS 20302 MGBSI 10250
Strategic Management Entrepreneurship Development Business Communication III Leading Through Teams Summer Internship Elective-I(A, B, C, D, E) Choice of any 2 Specialization Streams TOTAL
3 3 2 2 9 24
43
Elective-IA Papers for Specialization in Marketing

MGBMK 20301 MGBMK 20302 MGBMK 20303 Product & Brand Management Marketing of Services Retail and Sales Management 3 3 3 1 1 1 4 4 4
Elective-IB Papers for Specialization in Finance

MGBFN 20301 MGBFN 20302 MGBFN 20303 Mergers, Acquisitions and Restructuring Corporate Tax Planning Investment Banking and Financial Services 3 3 3 1 1 1 4 4 4
Elective-IC Papers for Specialization in HR

MGBHR 20301 MGBHR 20302 MGBHR 201303 Industrial Relations and Labor Laws Management of Change and Compensation Management Cross Cultural HRM 3 3 3 1 1 1 4 4 4
Elective-ID Papers for Specialization in IT & Operations

MGBIT 20301 MGBIT 20302 MGBOR 20301 Data Warehousing & Data Mining Data Communications, Networking & Emerging Computing Environments Operations and Supply Chain Management 3 3 3 1 1 1 4 4 4
Elective-IE Papers for Specialization in IB

MGBIB 20301 MGBIB 20302 MGBIB 20303 Global Sourcing and Business Development Export,Import Documentation and Logistics International Institutions and Trade Implications 3 3 3 1 1 1 4 4 4
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Fourth Semester
Course Code Course Title Lectures (L) Hours per week 3 3 2 1 Tutorials (T) Hours per week Practical (P) Hours per week 1 Credit Unit
MGBIT 20401 MGBIB 20401 MGBBS 20401 MGBBS 20402
E-Commerce Global Corporate Social Responsibility and Sustainability Management Business Communication IV Personal and Professional Excellence Elective-II(A,B,C,D,E) Same combination as chosen in 3rd semester i.e. elective I
3 3 2 2 16
MGBDI 20460
Dissertation TOTAL
9 35
Elective-II Papers for Specialization in Marketing MGBMK20401 Advanced Marketing 3 Research MGBMK 20402 Consumer Behavior 3 Elective-II Papers for Specialization in Finance MGBFN 20401 Security Analysis and 3 Portfolio Management MGBFN 20402 Forex Banking 3 Elective-II Papers for Specialization in HR MGBHR 20401 Recruitment Selection 3 Training & Development MGBHR 20402 Performance Appraisal and 3 Potential Evaluation Elective-II Papers for Specialization in IT & Operations MGBIT 20402 Systems Engineering & 3 Project Management MGBIT 20403 Workflow, ERP & BPR 3 Elective-II Papers for Specialization in IB MGBIB 20402 Growth Prospects Of Thrust 3 Areas Of Indian Exports MGBIB 20403 Risk and Insurance in 3 International Trade
1 1 1 1 1 1
4 4 4 4 4 4
1 1
4 4
1 1
4 4
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AMITY GLOBAL VARSITY

Summary First Semester Course Code Course Title Lectures (L) Hrs per week 3 3 3 3 3 3 3 2 Tutorials (T) Hrs per week 1 1 1 1 1 1 1 Practical (P) Hrs per week 1 Credit Units 4 4 4 4 4 4 2 2 28
MGBMK 10101 MGBFN 10101 MGBHR 10101 MGBIT 10101 MGBOM 10101 MGBEN 10101 MGBBS 10101 MGBEG 10101
Marketing Management Accounting And Finance Human Resource Management Information Technology Quantitative Techniques and MR Business Economics Self Development & Interpersonal Skills Business Communication TOTAL
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Table of Contents
SEMESTER
1..........................................................................................................................................................................9
Marketing Management......................................................................................................................................9 Accounting And Finance...................................................................................................................................12 Human Resource Management.........................................................................................................................14 Information Technology....................................................................................................................................16 Quantitative Applications and MR...................................................................................................................19 Business Economics..........................................................................................................................................22 Business Communication .................................................................................................................................25 Self-Development And Interpersonal Skills.....................................................................................................26
SEMESTER
1I.......................................................................................................................................................................31
Business Environment.......................................................................................................................................31 Financial Management......................................................................................................................................34 Organisation Behaviour....................................................................................................................................36 Business Law.....................................................................................................................................................38 Production & Operations Management............................................................................................................40 International Marketing Management...............................................................................................................43 Business Communication - II............................................................................................................................46 Behavioural Science II (Behavioural Communication And Relationship Management).............................47 Strategic Management......................................................................................................................................49 ENTREPRENEURAL DEVELOPMENT.......................................................................................................51 Business Communication - III..........................................................................................................................53 Behavioural Science III (Leading Through Teams)......................................................................................54 Summer Internship............................................................................................................................................55 Elective Papers for Specialization in Marketing..........................................................................................56 Product and Brand Management...................................................................................................................56 Marketing of Services...................................................................................................................................59 Retail and Sales Management.......................................................................................................................61 Elective Papers for Specialization in Finance..............................................................................................63 Mergers, Acquisitions and Re-Structuring...................................................................................................63 Corporate Tax Planning................................................................................................................................65 Elective Papers for Specialization in Human Resources..............................................................................68 Industrial Relations and Labor Laws............................................................................................................68 Management of Change and Compensation Management...........................................................................70 Elective Papers for Specialization in Information Technology & Operations............................................73 Data Warehousing and Data Mining............................................................................................................73 Data Communications, Networking & Emerging Computing Environments.............................................74 Operations And Supply Chain Management ...................................................................................................76 Elective Papers for Specialization in International Business.......................................................................78 Export Import Documentation And Logistics..................................................................................................80 International Institutions And Trade Implications............................................................................................83 E - Commerce....................................................................................................................................................86 Global Corporate Social Responsibility and Sustainability Management.......................................................89 Business Communication - IV..........................................................................................................................92 Behavioural Science IV (Personal and Professional Excellence).................................................................93 Dissertation........................................................................................................................................................94
Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 7 of 114
Elective Papers for Specialization in Marketing..............................................................................................95 ADVANCED MARKETING RESERACH.................................................................................................95 Consumer Behaviour.....................................................................................................................................98 Elective Papers for Specialization in Finance................................................................................................100 Security Analysis and Portfolio Management............................................................................................100 Forex Banking.................................................................................................................................................103 Elective Papers for Specialization in HR...................................................................................................104 Recruitment, Selection, Training & Development.....................................................................................104 Performance Appraisal and Potential Evaluation.......................................................................................106 Elective Papers for Specialization in IT & OPERATIONS...........................................................................108 Software Engineering and Project Management .......................................................................................108 Enterprise Resource Planning.....................................................................................................................110 Elective Papers for Specialization in IB.........................................................................................................111 Growth Prospects Of Thrust Areas Of Indian Exports...................................................................................111 Risk And Insurance In International Trade....................................................................................................113
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SEMESTER 1 MARKETING MANAGEMENT

Course Code: MGBMK 10101 Credit Units: 04
Course Objective: The course aims to provide students with an introductory understanding of Marketing, with a special focus on the role of marketing in an international business context. It provides the students with an awareness and consideration of tools available to a marketer. It will enable the students to realize the importance of customers and their behavior in the context of marketing decisions. Learning Outcomes: At the end of the course students will be able to: - Explain key concepts and elements of marketing management and differentiate between marketing and sales - Examine the 4Ps of Marketing and discuss different strategies - Analyze consumer behaviour for various sectors and assess the STP strategies of different multinational companies. Course Contents: Module 1: Marketing - Managing Profitable Customer Relationships - Introduction to Marketing - Differentiation between Marketing and Selling - Marketing Management - 5 Ps product, promotion, place, price, placement - Management orientations - Customer relationship management and strategies - Challenges for Marketing Managers - Important concepts- BCG matrix, Green marketing , Services marketing, Direct marketing, Rural marketing (only basic concepts) Module 2: Marketing Environment, Marketing Information System and Marketing Research - Factors affecting marketing Environment- Macro and Micro Factors - Marketing Information System- concept and importance - Marketing Research- introduction and process Module 3: New-Product Development and Product Life-Cycle Strategies - Product Attributes - New Product Development strategies- Idea generation to commercialization - Product Life Cycle strategies- different marketing strategies for different stages - Branding, packaging and labeling. Module 4: Marketing Channels and Supply Management - Marketing channels- concept , importance - Retailers Vs. Wholesalers - Integrated supply chain management
Module 5: Integrated Marketing Communication Strategy - Tools of marketing communication mix - Process of IMC - AIDA Model and L and S model - Advertising - Sales Promotion - Personnel Selling Module 6: Consumer Markets, Consumer Buyer Behavior and Demand Forecasting - Definition of consumer market - Decision Making Process - Types of buying decision behavior - Factors influencing consumer buyer behavior - Adoption and diffusion process for new products - Demand forecasting- concept - Methods of estimating future demand Module 7: Building the Right Relationships with the Right Customers - Market Segmenting- Understand the major basis for segmenting consumer and business markets - Market Targeting. - Identify attractive market segments and device a target marketing strategy - Positioning for competitive advantage Module 8: Pricing Considerations and Approaches - New product pricing Strategies - Product mix pricing strategies - Price Adjustment Strategies - Price Change Teaching and Learning Methods The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. The class lectures will focus on an International context to understand the environment in which decisions have to be made and learning of tools of decision-making in marketing. To achieve the aforesaid, a mixed pedagogy will be followed including lectures, profusely illustrated by case examples of Indian and International companies. The students will form a group and each group will pick up any one major product category and select a non Indian company. It will study, and then write about, the marketing strategy followed by this company. Case studies will be discussed by the instructor and accompanied by group presentations written and oral - by the students under the supervision of the faculty. Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60
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Text & References: Text: Kotler.P and Keller.K, Marketing Management: Analysis, Planning, Implementation, and Control, 12th edition, Prentice-Hall, USA, 2005 References: Kotler.P, Marketing Management, 12th Edition, Pearson Education, Asia, 2003 Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998 Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002 Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson Education, London, 2001 Harvard Business Review Helpful Web Sites http://www.marketingterms.com/ http://www.knowthis.com/general/terms.htm
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ACCOUNTING AND FINANCE

Course Code: MGBFN 10101 Credit Units: 04
Course Objective: The course aims to develop an understanding of the importance, language and techniques of Financial and Cost accounting along with skills for preparation and analysis of financial statements for better management planning and control. It aims to explain how the costing techniques are useful in the process of managerial decision making. Learning Outcomes: At the end of this course the students should be able to: Demonstrate an understanding of the double entry accounting system and basic accounting concepts Prepare all major financial statements Develop skills to analyze the financial statements Understand the basic concepts of company accounts and process of determination of cost, cost-sheets, process and marginal costing. Course Contents: Module 1: Introduction Concepts of accounting, Users of accounting information, Scope of and inter-relationship between financial, cost and management accounting, Introduction to HR Accounting, Accounting records and books, Trial Balance. Module 2: Final Accounts Preparation of Profit and Loss account and Balance Sheet, Inventory valuation and the matching of revenue and expenses, Fixed assets and depreciation, Analysis of a Company s Balance Sheet. Module 3: Analyzing of Financial Position Financial ratios analysis: Liquidity, activity, financial structure, profitability and share investment ratios, Analysis of Financial Statements. Module 5: Company Accounts Accounting for Business Combinations; Introduction to stocks, shares and stock markets. Module 6: Cost and Management Accounting Introduction to cost and management accounting, Cost sheet, Material Cost, Process Costing, Marginal costing and Cost Volume Profit Learning Methods A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international financial business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit.
Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60
Text & References: Text: Tulsian P C, 2004, Financial Accounting, Tata McGraw Hill References: Rustagi R P, 2000, Graded Problems & Solutions in Financial Management, Galgotia Publishing Co Nigam, B N Lall, Cost accounting :principles and practices, P.H.I., New Delhi,2005 Horngren, Charles T, Introduction to management accounting,13th, Pearson Education, New Delhi,2005 Bhattacharya, Ashish K,Principal and practice of cost accounting,3rd,P.H.I.,New Delhi,2005 Wood's, Frank, Business Accounting 1,9th,Pearson Education, New Delhi,2002 Horngren, Charles T, Introduction to management accounting,13th,P.H.I., New Delhi,2005 Beams, Floyd A, Advanced accounting,8th,Prentice Hall, New Jersey, 2003 Pahler, Arnold J, Advanced accounting : concepts & practice,8th ,Thomson South-western, Australia, 2003
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HUMAN RESOURCE MANAGEMENT

Course Code: MGBHR 10101 Course Objective To sensitize students to the various facets of managing people and to create an understanding of the various policies and practices of Human Resource Management. Learning outcomes By the end of these modules and the relevant readings, students should be able to: Describe the relationship between HRM and organisational performance and be able to critically evaluate the empirical evidence. Critically evaluate alternative perspectives on HR practices. Analyse the relationship between HR practices and their outcomes for the individual and organisation. Evaluate the effectiveness of different HR practices. Recognize the limitations of the theories covered. Course Contents Module-I : Human Resources Management In Perspective Concept, Nature and scope of Human Resource Management, Growth and development of Human Resource Management in India, Emerging trends of HM in Globalized economy. The Challenge of Human Resources Management Strategy and Human Resources Planning Module-II : Developing Effectiveness In Human Resources Expanding the Talent Pool: Recruitment and Careers . Employee Selection Training and Development Appraising and Improving Performance Module-III : Meeting Human Resources Requirements Equal Employment Opportunity and Human Resources Management Job Analysis, Employee Involvement and Flexible Work Schedules Module-IV : Introduction To Compensation Management Wages & Salary concepts Methods of wage determination in India Executive compensation Incentive based pay system Emerging trends of compensation management
Module- V : Industrial Relations Concept, values and scope, Approaches to Industrial relations Trade Unionism Collective bargaining Evaluation Scheme: Component Codes Weight age planned (%) CT-1 15 CT-2 15 H-1 + V-1 10 EEI 60
Text Books: Garry Dessler - Human Resource Management, Pearson Reference Books : V.S.P. Rao - Human Resource Management, Excel Books W.F.Cascio - Managing Human Resources, TMH Aswathapa, - Human Resource & Personnel management, TMH Vnekat Ratnam-Industrial Relation, Oxford & IBH Mamoria and mamoria - Dynamics of Industrial Relation, Himalaya Publishing 7. Sinha Sinha, Industrial Relations, Pearson. Gomez-Mejia, Balkin & Cardy-Managing Human Resources, Pearson. 4. Subba Rao, Personnel & Human Resource Management, Text and Cases, Himalaya Publication. Mathies and Jackson - Human Resource Management, Thomson Baron - Strategic Human Resources: Framework for general Managers John Wiley
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INFORMATION TECHNOLOGY
Course Code: MGBIT 10101 Credit Units: 04
Course Objective: The aim of this unit is to introduce the student to the evolution, role, function and impact of Information Technology (IT) and Information Systems (IS) in international business operations. It will develop the students ability to identify sources of information and how these can be used in the decision-making process by leveraging IT and networking. This course requires the students to develop practical applications ability and knowledge as well as the ability to recommend how IS and IT should be used in global business. Students will also demonstrate their understanding of fundamental business issues of the Information Age Enterprise through in-class discussion of real-world business cases. Learning Outcomes: At the end of the course students will be able to: - Explain key concepts and elements of information technology and information systems - Examine the evolution, role, function and impact of IT & IS in global business operation. - Identify sources of information and assess how they can be used in the decision making process by leveraging information technology and networks. Course Contents: Module I: Information Technology in Management Fundamentals of Information Technology in management Organizations, Environments, IT & IS E-business/E-commerce in global scenario: Role in transforming business and management in organizations with focus on IB Use of communication systems in information management Module II: Information Systems within Business Management Introduction to common used system and models Relationship between IS, organizations and business processes
Types of IS(TPS, OAS, MIS, DSS, ESS and SIS) Information management and decision making Managing international Information systems
Module III: Knowledge based systems Intelligent support systems & concepts of Artificial Intelligence Data Mining & Data warehousing Emerging trends in Information management systems Module IV: Managerial implications of IT/IS in Global business Planning, Organizing and controlling Information Security, Tools and techniques Legal and Ethical issues Future of Information management Module V: Practical aspects and applications of IT/IS Introduction to MIS packages and tools Working with MS-WORD Creating, Editing, Formatting Documents Working with tables Mail Merge Introduction to spreadsheet packages: MS-Excel Building a spreadsheet basic functions Application, conditional calculation and plotting graphs Making presentations with MS-PowerPoint Introduction to Database Management System Web interface and techniques Introduction to ERP & CRM solutions Learning Methods: This course is based upon interaction between the students and the teachers. Wherever possible a link should be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of the use of IS and IT in organisations. A hands on approach will ensure that students can use integrated programmes and have a wide range of knowledge of different applications. The practical knowledge can be used to develop an awareness of how IT and IS can be adopted by organisations to improve business efficiency. This will be achieved via a tutor-developed case study, an evaluation of a local organisation, guest lectures and industry visits. Part of the learning process will also be producing a paper (in groups) on a relevant topic. Examination Scheme: Components Weightage (%) Text & References:
P1 10
C1 10
CT1 20
EE1 60
Text: Laudon Kennith and Laudon Jane (2005) Management Information Systems: Managing the Digital Firm, 9th Edition, Prentice Hall of India. References: Turban, McLean and Wetherbe (2004) Information Technology for Management 4th Edition, John Wiley & Sons Rober Murdic G. (1998) - Management Information Systems, Prentice Hall of India Jawadekar W.S. (1998) - Management Information Systems, Tata McGraw Hill
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QUANTITATIVE APPLICATIONS AND MR

Course Code: MGBOM 10101 Credit Units: 04
Course Objective: The objective of this course is to develop the understanding of the various statistical models, used for decisions making in the functions of the management of any organization and the basic tenets of research methodology and report preparation. The course will focus on quantitative and descriptive research methods and techniques that are essential for the validity and reliability of the research process. The course will identify and review the components essential for preparation of research proposals, research reports, business proposals and feasibility studies in order to develop report writing and formal presentation skills of the research projects undertaken. Learning Outcomes: On completion of this module students will have: Considered the nature of research methods and research methodologies Evaluated and justified the research methodologies to be employed Identified the components and problems/constraints underlying a research project and report proposal Use statistical techniques to collect and analyze data Produce forecasts based on formalized procedures Apply quantitative techniques to business situations. Developed the ability to analyze, interpret and conclude research findings and provide relevant recommendations Carried out a formal presentation on how to write a project report. Course Contents: Module 1: Research Methodology and Research Methods Objective, significance and types of research Research Methods vis--vis Methodology Research Process and criterion for good research Ethics in Business Research Module 2: Research Problem and Research Design Defining and Identifying the Problem Formulation of Hypothesis Techniques involved in defining the Problem Meaning and features of Research Design Types of Research: Qualitative and Quantitative Research Developing a Research Plan: Industry Specific Research Proposals Module 3: Sampling Design and Scaling Techniques Census and sample survey Criteria for selecting a sampling procedure Measurement and Scaling techniques Classification and importance of Scaling techniques
Market Specific Sample survey Module 4: Interpretation and Analysis of Data Methods of Data collection: Primary and Secondary Data Constructing Questionnaires: Guidelines Elements / Type of Analysis of Data Quantitative Decision Making, Application in Business & Management. Classification of Data, Diagrammatic & Graphical Presentation of Data Measures of Central Tendency Measures of Dispersion Processing Operations Usage of Statistical Software such as SPSS Problems of accuracy in interpretation of data Module 5: Testing of Hypothesis Z-test F-test T-test Chi-Square Test Module 6: Forecasting Techniques Correlation & Regression Analysis, Time Series Analysis Trend Analysis, Cyclical Analysis, Seasonal Analysis, Irregular Variation Module 7: Design and Analysis of Experiments Analysis of Variance Completely Randomized Design Factorial Design ( 22 Factorial Experiment , 23 Design) Module 8: Report Writing Significance of Report Writing: Market Research and Experience Based Reports Mechanics and Steps in writing a Research Report Techniques and Interpretation of Research Process Salient aspects of Oral Presentation Learning Methods: A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to quantitatively study the various aspects of international business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit. The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data. Examination Scheme: Components
P1
C1
CT1
EE1
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Weightage (%)
10
10
20
60
Text & References: Text: Rao AB, 2004, Quantitative Techniques in Business, Jaico Publishing House, Ist Edition Dr .S. Shajahan ( 2004) , Research Methods for Management 2nd Edition, Jaico Publishers References: Levin R.I. & Rubin S. R. 2002, Statistics for Management, 9th Ed. Prentice Hall of India Gupta S P & Gupta M P, 2000, Business Statistics, 12th Ed. Sultan Chand & Sons Sharma J K, 1997, Operations Research: Theory & Application, Mac Millan India. Ltd. Hooda, R P,(2003),Statistics for business and economics,3rd,Macmillan Publication,New Delhi Richard C. Grinold And Ronald N. Kahn, Active Portfolio Management: Quantitative Theory And Applications, 1995 Edward E. Qian, Ronald H. Hua, And Eric H. Sorensen, Quantitative Equity Portfolio Management: Modern Techniques And Applications Chapman & Hall/Crc Financial Mathematics Series, 2007 Kothari C R, (1990) Research Methodology: Methods & Techniques , Wishwa Prakashan Publisher Cooper, Donald R and Schindler, Ramela (2000) Business Research Methods, Tata Mc Graw Hill Levin & Rubin (2004), Statistics for Management, 8th Ed, Prentice Hall of India Srivastava, Shenoy and Sharma (2002)., Quantitative Techniques for Business Decisions, 4th Ed , Allied Publishers
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BUSINESS ECONOMICS
Course Code: MGBEN 10101 Credit Units: 04
Course Objective: The course aims to train the students with modern tools of micro economics and macro economic analysis and to help them understand and analyze the complexities of the real business world and also enhance their ability for intuitive decision making. Learning Outcomes: On successful completion of the course, students will be able to: - Understand the application of basic micro-economic principles and macro economic concepts for business decision making - Develop a rational decision making perspective and analytical frame work required for managerial decision making. Course Contents: Module I: Introduction - Managerial Economics (Micro and Macro) nature and scope - Circular flow of Economic Activity - Objective of a Firm - Constrained Decision Making Module II: Basic Concepts - Concept of Economic Profit, Opportunity Cost and Accounting Profit - Functional Relationship Total, Average and Marginal - Equi-Marginalism - Time Perspective in Decision Making Module III: Demand, Supply and Market Equilibrium - Determinants of Market Demand - Law of Demand - Deamand Function and its relationship with Total and Marginal Revenue - Elasticity of Demand Price Elasticity, Income Elasticity, Cross Elasticity - Using Elasticity in Decision Making - Determinants of Market Supply - Law of Supply - Determination of Market Equilibrium - Demand Forecasting Module IV: Production Analysis - Production Function - Production Function with one variable input short run analysis - Production Function with two variable input long run analysis - ISO COST and ISO QUANTS - Economies of Scale
Module V: Cost Analysis - Economic concept of cost - Opportunity Cost - Explicit and Implicit Cost - Marginal, Incremental and Sunk Cost - Short run Cost function - Long run Cost function - Contribution Analysis, Break Even, Operating Leverage - Estimation of Cost Function Module VI: Market Structure - Price output under Perfect Competition - Price output under Monopoly - Price output under Monopolistic Competition - Price output under Oligopoly - Barrier to Entry and Strategic Behavior leading to Imperfection Module VII: Indicators of Economic Growth - National Income, Real National Income, Per Capita Income - Human Development Index, Physical Quality of Life Index - Gross Domestic Product, Gross National Product, Net National Product Module VIII: Monetary Policy - Bank Rate Policy - Open Market Operation - Cash Reserve Ratio, SLR Module IX: Fiscal Policy - Revenue Budget & Capital Budget - Surplus Budgeting and Deficit Budgeting Learning Methods: A series of lectures will impart information and be complemented by interactive tutor-led and student-led discussion. Teaching consists of 3 hours per week. The unit has thus been designed to use a variety of teaching methods that should help students to study the various aspects of international economic business environment. Formative tasks and presentations will enable students to build towards the completion of their assignment during the delivery of the unit. Examination Scheme: Components Weightage (%) Text & References: Text: Cris Lewis & Peterson, 2002, Managerial Economics, Tata McGraw Hill Dwivedi,D.N.(2006), Managerial Economics, Vikas Publishing House.
P1 10
C1 10
CT1 20
EE1 60
References: Samulson, Paul A, Economics, 18th edition, Tata McGraw Hill, 2005 Economics, 3rd edition, Sloman, Prentice hall of India, 2004 Mote, V L, Managerial Economics: Concepts and Cases, Tata McGraw Hill, 2005 Chaturvedi, D D , Managerial Economics: Text and Cases, Brijwasi Book, 2003 Gupta, A C, Business Economics, Rawat Publication, 2003 Branscon William H, Macroeconomic theory and Policy, 3rd edition, Harper and Row, 1989 Sharma, Soumitra, Macroeconomic Management, Macmillan Publication, 1995 Mathews, Kent, Economics and Politics of money- the selected essays of Alan Walters, Edward Elgar, 1998 Dornbush, Rudiger, Macroeconomics, 9th edition, Tata McGraw Hill, 2004 Mansfield,E.(1996), Managerial Economics- Theory Application, and Cases, W.W. Norton and Co., New York. Koutsoyiannis,A.(1979), Modern Microeconomics, Macmillan, London. Ivan Png(2004), Managerial Economics, 2nd Edition, Blackwell Publishers. RH Dholakia and A.N Oza(1997), Microeconomics for Management Studies, Oxford University Press. Brownong, E.K. and Brownong, J.M., Microeconomic Theory and Application, Scott Foresman and Co., London. Allen, R.G.D.(1956), Mathematical Analysis for Economists, Macmillan, London. Salvatore,D.(1989), Managerial Economics, McGraw Hill, New York. Parl R Ferguson,Glenys J Ferguson(2000), Business Economics, Macmillan, London. K. E. Boulding(1948), Economic Analysis Harper and Bros., New York. Pindyek & Rubinfield(2004), Microeconomics, Prentice Hall of India, New Delhi. Shapiro, Edward, Macroeconomic Analysis, Harcourt Brace Jovanovich, New York. Prabhat Patnaik(1997), Macroeconomics, Oxford University Press. Bhole, L.M.(2004),Financial Institutions and Markets: Structure, Growth and Innovations, Fourth Edition, Tata McGraw-Hill Publishing Co., New Delhi. Gupta, Suraj B. (1999), Monetary planning for India, Oxford University Press. New Delhi. Economic Survey (2007-08) Bhatia, H.L., Public Finance, Vikas Publishing House. H.G. Mannur(1999), International Economics, Oscar Publications. Sawyer & Sprinkle (2004), International Economics, Prentice Hall of India.
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BUSINESS COMMUNICATION
Course Code: MGBBS 10101 Credit Units: 02
Course Objective: One cannot not communicate. This course is designed to facilitate our young Amitians to communicate effectively by emphasizing on practical communication through refurbishing their existing language skills and also to bring one and all to a common take-of level. Course Contents: Module I: Fundamentals of communication Relevance of communication Effective communication Models of communication Effective use of language Module II: Tools of communication Proficiency in English The international Language of business Building vocabulary (Denotative & connotative) Extensive vocabulary drills (Synonyms / Antonyms / Homonyms) One Word substitution Idioms & phrases Mechanics and Semantics of sentences Writing sentences that really communicate (Brevity, Clarity, and Simplicity) Improving the tone and style of sentences Module III: Barriers to Effective use of language Avoiding clichs Removing redundancies Getting rid of ambiguity Euphemism Jargons Code switching Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.
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SELF-DEVELOPMENT AND INTERPERSONAL SKILLS

Course Code: MGBBS 10102 Credit Units: 02
Course Objective: This course aims at imparting an understanding of: Self and the process of self exploration Learning strategies for development of a healthy self esteem Importance of attitudes and their effect on work behavior Effective management of emotions and building interpersonal competence. Course Contents: Module I: Understanding Self Formation of self concept Dimension of Self Components of self Self Competency Module II: Self-Esteem: Sense of Worth Meaning and Nature of Self Esteem Characteristics of High and Low Self Esteem Importance & need of Self Esteem Self Esteem at work Steps to enhance Self Esteem Module III: Emotional Intelligence: Brain Power Introduction to EI Difference between IQ, EQ and SQ Relevance of EI at workplace Self assessment, analysis and action plan Module IV: Managing Emotions and Building Interpersonal Competence Need and importance of Emotions Healthy and Unhealthy expression of emotions Anger: Conceptualization and Cycle Developing emotional and interpersonal competence Self assessment, analysis and action plan Module V: Leading Through Positive Attitude Understanding Attitudes Formation of Attitudes Types of Attitudes Effects of Attitude on Behavior Perception Motivation Stress
Adjustment Time Management Effective Performance Building Positive Attitude Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer Text & References:
Covey, R. Stephen: Seven habits of Highly Effective People, 1992 Edition, Simon & Schuster Ltd., Khera Shiv: You Can Win, 1st Edition, 1999, Macmillan Goleman, Daniel: Emotional Intelligence, 1995 Edition, Bantam Books Brian Tracy, Maximum Achievement: Strategies And Skills That Will Unlock Your Hidden Powers To Succeed, 1995 Kevin Eikenberry, Remarkable Leadership: Unleashing Your Leadership Potential One Skill At A Time, 2007
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Second Semester Course Code Course Title Lectures Tutorials Practical Credit (L) Hrs per (T) Hrs per (P) Hrs Units week week per week 3 3 2 2 3 3 2 1 1 1 1 1 1 1 3 4 3 3 4 4 2 2
MGBGM 10201 MGBFN 10201 MGBHR 10201 MGBLW 10201 MGBOM 10201 MGBMK 10201 MGBEG 10201 MGBBS 10201
Business Environment Financial Management Organisation Behaviour Business Law Production & Operations Management International Marketing Management Business Communication II Behavioral Communication and Relationship Management
Total
25
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Table of Contents
SEMESTER
1..........................................................................................................................................................................9
Marketing Management......................................................................................................................................9 Accounting And Finance...................................................................................................................................12 Human Resource Management.........................................................................................................................14 Information Technology....................................................................................................................................16 Quantitative Applications and MR...................................................................................................................19 Business Economics..........................................................................................................................................22 Business Communication .................................................................................................................................25 Self-Development And Interpersonal Skills.....................................................................................................26
SEMESTER
1I.......................................................................................................................................................................31
Business Environment.......................................................................................................................................31 Financial Management......................................................................................................................................34 Organisation Behaviour....................................................................................................................................36 Business Law.....................................................................................................................................................38 Production & Operations Management............................................................................................................40 International Marketing Management...............................................................................................................43 Business Communication - II............................................................................................................................46 Behavioural Science II (Behavioural Communication And Relationship Management).............................47 Strategic Management......................................................................................................................................49 ENTREPRENEURAL DEVELOPMENT.......................................................................................................51 Business Communication - III..........................................................................................................................53 Behavioural Science III (Leading Through Teams)......................................................................................54 Summer Internship............................................................................................................................................55 Elective Papers for Specialization in Marketing..........................................................................................56 Product and Brand Management...................................................................................................................56 Marketing of Services...................................................................................................................................59 Retail and Sales Management.......................................................................................................................61 Elective Papers for Specialization in Finance..............................................................................................63 Mergers, Acquisitions and Re-Structuring...................................................................................................63 Corporate Tax Planning................................................................................................................................65 Elective Papers for Specialization in Human Resources..............................................................................68 Industrial Relations and Labor Laws............................................................................................................68 Management of Change and Compensation Management...........................................................................70 Elective Papers for Specialization in Information Technology & Operations............................................73 Data Warehousing and Data Mining............................................................................................................73 Data Communications, Networking & Emerging Computing Environments.............................................74 Operations And Supply Chain Management ...................................................................................................76 Elective Papers for Specialization in International Business.......................................................................78 Export Import Documentation And Logistics..................................................................................................80 International Institutions And Trade Implications............................................................................................83 E - Commerce....................................................................................................................................................86 Global Corporate Social Responsibility and Sustainability Management.......................................................89 Business Communication - IV..........................................................................................................................92 Behavioural Science IV (Personal and Professional Excellence).................................................................93 Dissertation........................................................................................................................................................94
Elective Papers for Specialization in Marketing..............................................................................................95 ADVANCED MARKETING RESERACH.................................................................................................95 Consumer Behaviour.....................................................................................................................................98 Elective Papers for Specialization in Finance................................................................................................100 Security Analysis and Portfolio Management............................................................................................100 Forex Banking.................................................................................................................................................103 Elective Papers for Specialization in HR...................................................................................................104 Recruitment, Selection, Training & Development.....................................................................................104 Performance Appraisal and Potential Evaluation.......................................................................................106 Elective Papers for Specialization in IT & OPERATIONS...........................................................................108 Software Engineering and Project Management .......................................................................................108 Enterprise Resource Planning.....................................................................................................................110 Elective Papers for Specialization in IB.........................................................................................................111 Growth Prospects Of Thrust Areas Of Indian Exports...................................................................................111 Risk And Insurance In International Trade....................................................................................................113
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SEMESTER 1I BUSINESS ENVIRONMENT

Course Code: MGBGM 10201 Credit Units: 03
Course Objective: The main purpose of this paper is to educate the students about the broad Economic Environment, its contents and the Indian Economic scenario in the Global Picture. The course illustrates a wider picture of the Indian Business Environment, Role of Government, state of Indian Economy with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the concepts of Global Management and also to provoke critical thinking about various principles, guidelines and practices of Global Business Management. Learning Outcomes: At the end of this course, students are expected to: Understand the external influence of economic environment on managerial decision making. Develop an understanding with the present economic environment of India, Government Policies and Planning Develop a clear understanding of the conceptual frameworks and definitions of specific terms that are integral to the literature of business environment Attain a clear understanding of the various factors that help determine the appropriateness of different management strategies for different types of business ventures in different business environments Course Contents: Module 1: Introduction to Business Environment Concept of Business Environment Basic Indicators and factors Module 2: Business Planning Environment in India Process of Planning Indias five year Plans Business Policies and Reforms Trade & Foreign Exchange Policy Foreign Investment & Technology Policy Fiscal & Monetary Policy Module 3: Globalization and trends in Management System Introduction, definition and explanation of globalization Drivers of Globalization Managing in Global Marketplace Strategies for going global Different Entry Modes Strategic Alliances
Module 4: The Cultural, Political, Legal and Economic environment facing Global Business The Cultural Environment The concept of culture The strategy for managing across culture Cross-cultural differences & similarities The Political and Legal Environment The Political system and its functions Impact of Political system on management decision Formulating legal & political strategies in International Business The Economic Environment Facing Global Business Classifying Economic System Key Macroeconomic issues Adapting to Foreign Economic System Module 5: Corporate Governance The concept of Corporate Governance Leading Indicators of Corporate Governance Norms in India: Kumar Manglam Birla Committee Report Naresh Chandra Committee Report Module 6: Foreign Investment & Multinational Corporations Need & Components of Foreign Capital FDI and FII inflow in India: Trends & Pattern Advantages & Disadvantages of Foreign Investment Inflows Multinationals in India Module 7: Stock Exchange and its regulations Dealings on Stock Exchanges Organization of Stock Exchange in India National Stock Exchange of India SEBI- Capital market reforms and developments Teaching and Learning Methods Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work. Examination Scheme: Components Weightage (%) Text & References:
P1 10
C1 10
CT1 20
EE 60
Text: Francis Cherulinum; Business Environment, Text & Cases, Latest Edition, Himalaya Publishing House References: Economic Survey, Government of India, 2007-2008 Economic Environment of Business, Millennium Edition , Himalaya Publishing House, S.K. Mishra & V.K. Puri Bedi Suresh, Business Environment, 1st Edition 2004, Excel Books, Fabozzi, Frank J, Foundation of Financial markets and institutions, 3rd Edition, Tata McGraw Hill New Delhi 2006 Hodgetts Richard M. Luthans Fred (2003), International Marketing Cultural Strategy & Behaviour, Tata McGraw Hills Publishing Co. Ltd. Daniels John D., Radebaugh Lee H., Sullivan Daniel P., (2002), Globalization and Business, Prentice Hall Daily Newspaper: Business Standard, Economic Times, Business Line, The Financial Express Periodicals: The Week, Economist, Forbes, Fortune, Business World, Business Week
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FINANCIAL MANAGEMENT
Course Code: MGBFN 10201 Credit Units: 04
Course Objective: The purpose of the Financial Management is to furnish students with a general understanding of the financial decision making process globally. The course principally concentrates to develop a high level understanding of the tactical and strategic significance of the financial management function in the Multinational organizations. The aim is not to turn participants into practicing accountants; the philosophy is rather to provide critical appreciation of the significance of financial concepts in the development of projects and operations. The unit will enhance the ability to extract relevant information from accounting data for the purpose of decision-making. Learning Outcomes: On the successful completion of this module the student will be able to: Identify the key issues in financial management and analyze time value of money. Differentiate methods of investment appraisals and apply appropriate appraisal technique for a given organization and Evaluate risk & return. Understand and apply the inter-relationship of exchange rates, inflation rates and interest rates. Design capital structure of a company and understand the determinants of dividend Identify and analyse the different forms of risk faced by organizations in an international environment Implement strategies to manage these risks. Course Contents: Module I Financial Management: An Overview Functions & objectives of financial management Time Value of Money: Concept of value and return, time preference for money, compound value, present value, value of an annuity and perpetuity. Module II Basics of Capital Budgeting Analysis of capital budgeting decisions. Project Analysis: Capital Budgeting, Techniques of Selecting Capital Projects, Complex investment decisions, Risk Analysis in Capital Budgeting, Capital Rationing Cost of capital and multinational financial environment, how to cost various sources of funds, calculation of weighted cost of capital, marginal cost of capital and investment decisions, CAPM. Capital structure of multinational corporation, debt versus equity financing, capital structure of MNCs versus domestic firm. Financial leverage, Operating leverage, Combined Leverage. Module III Dividend Theory, Dividend Policy, Forms of Dividends, factors affecting dividend decisions. Module IV
Capital Structure theories: NI and NOI Approach, Traditional Approach & MM Hypothesis. Factors affecting Capital Structure decisions. Working Capital Management: Financing working capital & optimal plan, principles of working capital, Cash management, Receivables management, Inventory management. Learning Methods A series of class room lectures followed by interactive discussions will focus on International context so that students can understand the environment in which they decisions have to be made. They have to understand the financial complexities arising out of domestic as well as international environment. Case analysis along with the practical problems in the class and also as part of the home assignments is also required to develop a good understanding of the subject for the students. Examination Scheme: Components Weightage (%) Text & References: Text: Srivastava Ashish & Mishra Amit, 2008 - Financial Management (Oxford University Press) References: MY Khan & PK Jain- Financial Management Text & Problems (Tata Mc Graw -Hill Publishing company, Third edition Van Horne J C- Fundamentals of financial Management (Pearson Education, 2003) IM Pandey- 2001- Financial Management (Vikas Publishing House Pvt Ltd,) Gitman-2003-Principles of Managerial Finance (Pearson Education,) Chandra P 2003 -Financial Management Theory & Practice (Tata Mc Graw -Hill Publishing company,) Kemp, R., White, M. and La Rue, D. 2003 national Financial Management Jeff Madura-2000, International Financial Management, 6th ed., ITP Madura & Schnusenberg-2000, Study Guide, ITP Moffett, Stonehill, and Eieman-2004, Fundamentals of Multinational Finance, First Edition, Addison Wesley PI 10 CI 10 CTI 20 EEI 60
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ORGANISATION BEHAVIOUR
Course Code: MGBHR 10201 Credit Units: 04
Course Objective: The main purpose of this paper is to familiarize the participants understanding the human as well as organisational behavior and management practices. Emphasis is on practically applied behavioral science concepts and techniques to understand and learn the challenges of human organisations in this highly competitive world. To course will equip the student with the skills which visualize the impact of globalisation on individuals and organisation, with a blend of theoretical formulations with practical applications in global context. Learning Outcomes: On the successful completion of this module the student will be able to: Identify the key issues in Organisational Behaviour. Understand the factors of globalisation, effect on organisational behaviour. Impact of changing trends in Organisational structure and functioning Identify and analyze issues related to work and motivation in organisation Course Contents: Module I: Approach to Organisation Behavior Introduction & Modern approach to Organisation behavior Changing Profiles of employers and employees Globalisation of Organisation and business Challenges of leading an organisation Summary & Review Questions, Case Studies. Module II: Impact of changing trends Human relations dimensional importance & Values, tools and techniques Diagnosing the environs Impact of IT & Outsourcing on Organisations Social and cultural approach for global change Summary & Review Questions, Case Studies. Module III: Managing work and Motivation Models & Integration of Four Motivation theories Job satisfaction and morale Promotion of intrinsic motivation in global context The Global perspective of motivating through work Coping behavior, managing stress, frustration and burnout Summary & Review Questions, Case Studies. Module IV: Personality and Leadership Concepts of Leadership, Determinants, Models of Personality Concept of self esteem, Socialisation, Components of attitudes Leadership styles and organisational values Challenges in Global business environs and Situational Leadership
Summary & Review Questions, Case Studies. Module V: Leading Effective Teams & working in Groups Team as a competitive strategy & obstacles for effective team performance Groups Importance & Dynamics Global Organisation, Reaching out the Global Customer & Role of individuals Functional & Dysfunctional competition and cooperation in Organisation Summary & Review Questions, Case Studies. Module VI: Organisation Design & Development Various types of Organisational Structure & design Impact of technology on Organisation design & development Role of Ethics in organisation growth Social responsibility Organisational obligation Summary & Review Questions, Case Studies. Learning Methods: Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work. Examination Scheme: Components Weightage (%) Text & References: Text: Griffin & Moore, 2004, Organisation Behaviour and Managing People, Jaico Publications References: - Robbins, Stephen. P., 2004, Organizational Behaviour, Prentice Hall of India, New Delhi - Drunker, Peter F, 1975, The Practice of Management, Allied, New Delhi - Udai Pareek, 2001, Understanding Organisational Behaviour, Oxford University Press. - Nirmal Singh, 2001, Organisational Behaviour, Deep & Deep, New Delhi - Paul Hersey, 2002, Dewey Johnson Management of Organisational Behaviour, PHI, New Delhi - Monappa, Arun, 2000, Managing human resources - Delhi: Macmillan - Sikula, Andrew F, 1984, The Management of human resources: personnel text and current issues / Andrew F Sikula and John F McKenna - New York: John Wiley - Towers Brian, 1992, The Handbook of human resource management - Oxford: Blackwell P1 10 C1 10 CT1 20 EE 60
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BUSINESS LAW
Course Code: MGBLW 10201 Credit Units: 04
Course Objective: The objective of the course is to acquaint the students with the basic fundamentals of business related laws which have significant bearing on business organization. Learning Outcomes At the end of the course the student will be able to: Understand and analyze various business laws Understand taking business decisions under legal framework of business. Understand the issues and challenges in wake of various amendments Course Contents: Module I: Companies Act, 1956 - Meaning, definition and characteristics of company - Type of companies and features of various types of companies - Incorporation of companies - Memorandum and articles of Association - Prospectus and commencement of Business' Allotment of share and debentures - Transfer and transmission of shares - Share warrant and share certificate - Membership of companies - Borrowing powers; meetings; managerial remuneration - Winding up of companies. Module II: Contract Act, 1872 - Essentials of valid contract - Offer and acceptance - Consideration, Capacity to contract - Free consent, discharge of contract - Breach of contract; remedy of breach of contract. Module III: Sales of Goods Act 1930 - Formation of contract of sales - Capacity to buy and sell - Bail agreement - Conditions and warranties - Rule of Caveat Emptor - Rights of unpaid seller. Module IV: Information Technology Act 2000 - Technical terms, Electronic Governance attribution and acknowledgement of electronic records, certifying authorities
Module V: Consumer Protection Act 1986 - Rights and duties of the consumer - Tribunal forums and appellate authorities - An understanding of significant cases and role of NGOs. Module VI: Negotiable Instruments Act, 1881 - Differences from a contract - Classes o Promissory note o Bill of exchange Module VII: Important Provisions - Foreign exchange management Act regarding holding, handling and transfer of foreign exchange. Learning Methods: Tutorials, Interactive sessions, Case studies, Extensive research projects, Seminars- the course is covered by adopting a combination of Lecture methods, Class presentations by the students groups, self study sessions and real life case analysis by the students. Examination Scheme: Components Weightage (%) PI 10 CI 10 CTI 20 EEI 60
Text & References: Text: Kapoor N.D. (Latest Edition) Mercantile Law, Sultan Chand References: Maheshwari and Maheshwari-Business Law, Sultan Chand Kuchal M.C. Company Law, Sultan Chand Pagare Dinkar -Mercantile Law, Sultan Chand Shukla M.C. -Mercantile Law Sultan Chand
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PRODUCTION & OPERATIONS MANAGEMENT

Course Code: MGBOM 10201 Credit Units: 04
Course Objective: It is endeavored to lay a strong foundation of basics of production and operation management and its application amongst the student to help them to apply to problem solving. The course content will also improve the knowledge to improve the quality of product and minimize cost. Learning Outcomes: On the completion of the module the student will be able to: Undertake methods and procedures for facility location and layout planning. Understand and apply Production planning and control. Identify type of process techniques and plan Demand Forecasting. Evaluate methods of capacity planning and utilization of capacity. Undertake production scheduling and work measurement Examine statistical quality control and inventory management. Course Contents: Module I Role and scope of Production Management Production management vs operation management Productivity Product Decision Module II Facility location Factor effecting location decision Method of facility location Procedures for facility planning Module III Layout planning and analysis Various type of layout Factor affecting layout decision Quality of a good Layout Module IV Production planning and control Relationship between planning and control Process of Production Planning Method of controlling the Production Planning Module V Production process analysis
Various type of process techniques Batch Processing Job Processing Module VI Demand forecasting for operation Statistical tool for demand forecasting Non statistical tool for demand forecasting Analysis of external environment Module VII Production capacity Effective utilization of capacity Method of Capacity Planning Capacity Planning environment Module VIII Production scheduling Gantt chart CPM PERT Module IX Work measurement Motion study, Time study PMTS techniques of work measurement Module X Inventory management EOQ, various inventory control techniques Type of Inventory Importance of Inventory Learning methods: The course is covered by adopting a combination of lecture methods, class discussions and presentations with self study sessions. It also encompasses tutorials, interactive sessions, case studies, extensive research projects, seminars, and weekly assignments. Each student is required to do back ground reading from the specified modules before coming to the class. Case studies are to be analyzed, discussed outside the class a preparatory work. Examination Scheme: Components Weightage (%) Text & References: Text:
PI 10
CI 10
CTI 20
EEI 60
Stevion Nahmias- Latest edition, 2001-Production and Operation Management Analysis, McGraHill International edition. References: Production and Operations Management, Chary, Tata McGraw Hill Production and Operations Management, Nair, Tata McGraw Hill Production and Operations Management, Russell Taylor, Pearson Education Operations management for MBAs, Meredith, Jack R, John Wiley & Sons Operations management: process, Krajewski, Lee J, Pearson Education Dilworth James B - Fifth edition, 1997-Production Operation Management -, McGraw-Hill International edition Krejewshi Lee J- sixth edition, 2002-Operations Management Pearson Education Asia Ebert. Ronald J- fifth edition, 1996-Production and Operation Management - Prentice Hall of India Nair N.G- Fifth edition, 1994-Production Operation Management - Tata McGraw-Hill Ltd. Publication
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INTERNATIONAL MARKETING MANAGEMENT

Course Code: MGBMK 10201 Credit Units: 03
Course Objective: The course introduces the student to the various aspects of international marketing with the principle objective of developing skills in the identification, analysis and solution of the problems encountered in the theories and the practice international marketing abroad. Learning Outcome: On the completion of the module the student will be able to: Undertake secondary research into the national and international target markets. Analyze and rank- order market opportunities. Commission appropriate primary research in foreign markets. Propose adaptations to the marketing mix to meet the needs of individual product/ market combinations. Plan and create a programme of market expansion abroad. Course Contents: Module I: Global Marketing: An Overview Introduction to Global Marketing Reasons / Objectives Environment of International Marketing Transnational Marketing Domestic to global Various terms EPRG framework Driving & Restraining Forces Module II: Social & Cultural Environment Basic aspects of culture Cultural Knowledge Culture and its elements Analytical Approaches to Cultural Factors Maslows hierarchy of needs Hofstedes Cultural Typology The SRC Enviromental Sensitivity Module III: Global Advertising Global Advertising and Branding .Selecting an advertising agency Creating Advertising Module IV: Global Marketing Channels and Physical Distribution Channel objectives and Constraints Distribution Channels: Terminology and Structure Physical Distribution and Logistics
Module V: Global Marketing Information Systems Overview of GMIS Sources of Market Information Formal marketing Research Module VI: Global segmentation Targeting & Positioning Global Market Segmentation Geographic Psychographic Behaviour Benefit Vertical Vs Horizontal Global Targeting Criteria for Global targeting Selecting a GTMS Global Positioning Marketing in a Developing Country Module VII: Global e-marketing The Death of Distance Relationship marketing Living in an Age of Technological Discontinuities Components of the Electronic value chain Learning Methods: The assessment programme will be student driven, requiring the student to develop his/ her communication skills by presentation and debate. Critical participation of students is expected in each of the assessment programme. Students will be assessed on the basis of, their acquired knowledge of theory and the ability to apply the same to practical situations, in the form of projects and research assignments, which will reflect the various views available to the marketer. To achieve the pass in the module student should gain 40% in the both, examination and the course work. Examination Scheme: Components Weightage (%) Text & References: Text: Warren. .J. Keegan, Global Marketing Management, 7th, Prentice Hall, USA, 2002 References: Matt.H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK Cateora.P and Graham.J, International Marketing, 12th, Mc Graw Hill, 2005, USA, Hemel Hempstead, Prentice-Hall, 1995 Kotler.P, A Framework for Marketing Management, 2nd , Prentice hall, USA,2002
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P1 10
C1 10
CT1 20
EE 60
Boone.e and Kurtz.D, Contemporary Business 2003, Thompson Press, USA, 2003 Kotler.P, Armstrong.G, Saunders.J and Wong.v, Principles of Marketing , 2nd, Pretice Hall, USA, 1999 Hooley. G, Saunders.J and Piercy.N, Marketing Strategy and Competitive Positioning,2nd, Prentice-Hall, 1998 Kotler P and Kinzer C, Marketing Management, 11th, Pearson Education, London, 2002 Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European edition, Pearson Education, London, 2001 Helpful Web Sites http://www.mhhe.com/business/management/ballmcculloch/directory2.mhtml http://www.marketingterms.com/ http://www.knowthis.com/general/terms.htm
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BUSINESS COMMUNICATION - II
Course Code: MGBEG 10201 Credit Units: 02
Course Objective: This course is designed to hone the PR skills of the budding managers and enable them to be an integral part of the corporate communication network. The Verbal Communication (oral and written) will be the lingua franca of this endeavour. Course Contents: Module I: Communication in Practice Verbal Communication Communication Networks Developing writing skills Inter- office communication The business letters E mail Netiquette (etiquette on the mail) Intra- office communication Memos Notices Circulars Agenda and Minutes Business Report writing Resume writing Module II: Cross Functional Communication Marketing/ Integrated marketing communication Project management communication Human Resource communication Financial Communication Module III: Communication for Public Relations Functions and activities of PR Reputation Management Building Corporate Image and Identity Negotiation Techniques Note: 2 tests of 20 marks of one hour duration each will be conducted over and above the teaching hours. They will have to be programmed accordingly.
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BEHAVIOURAL SCIENCE II (BEHAVIOURAL COMMUNICATION AND RELATIONSHIP MANAGEMENT) Course Code: MGBBS 10201 Course Objective: This course aims at imparting an understanding of: Process of Behavioral communication Aspects of interpersonal communication and relationship Management of individual differences as important dimension of IPR Course Contents: Module I: Behavioral Communication Scope of Behavioral Communication Process Personal, Impersonal and Interpersonal Communication Guidelines for developing Human Communication skills Relevance of Behavioral Communication in relationship management Module II: Managing Individual Differences in Relationships Principles Types of issues Approaches Understanding and importance of self disclosure Guidelines for effective communication during conflicts Module III: Communication Climate: Foundation of Interpersonal Relationships Elements of satisfying relationships Conforming and Disconfirming Communication Culturally Relevant Communication Guideline for Creating and Sustaining Healthy Climate Module IV: Interpersonal Communication Imperatives for Interpersonal Communication Models Linear, Interaction and Transaction Patterns Complementary, Symmetrical and Parallel Types Self and Other Oriented Steps to improve Interpersonal Communication Module V: Interpersonal Relationship Development Relationship circle Peer/ Colleague, Superior and Subordinate Initiating and establishing IPR Escalating, maintaining and terminating IPR Direct and indirect strategies of terminating relationship Model of ending relationship Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer
Credit Units: 02
Third Semester Course Code Course Title Lectures (L) Hours per week
3 3 1 1 -
Tutorials (T) Hours per week

-
Practical (P) Hours per week

1 -
Credit Unit
MGBSM 20301 MGBED 20301 MGBBS 20301 MGBBS 20302 MGBSI 10250
Strategic Management Entrepreneurship Development Business Communication III Leading Through Teams Summer Internship Elective-I(A, B, C, D, E) Choice of any 2 Specialization Streams TOTAL
3 3 2 2 9 24
43
Elective-IA Papers for Specialization in Marketing

MGBMK 20301 MGBMK 20302 MGBMK 20303 Product & Brand Management Marketing of Services Retail and Sales Management 3 3 3 1 1 1 4 4 4
Elective-IB Papers for Specialization in Finance

MGBFN 20301 MGBFN 20302 MGBFN 20303 Mergers, Acquisitions and Restructuring Corporate Tax Planning Investment Banking and Financial Services 3 3 3 1 1 1 4 4 4
Elective-IC Papers for Specialization in HR

MGBHR 20301 MGBHR 20302 MGBHR 201303 Industrial Relations and Labor Laws Management of Change and Compensation Management Cross Cultural HRM 3 3 3 1 1 1 4 4 4
Elective-ID Papers for Specialization in IT & Operations

MGBIT 20301 MGBIT 20302 MGBOR 20301 Data Warehousing & Data Mining Data Communications, Networking & Emerging Computing Environments Operations and Supply Chain Management 3 3 3 1 1 1 4 4 4
Elective-IE Papers for Specialization in IB

MGBIB 20301 MGBIB 20302 MGBIB 20303 Global Sourcing and Business Development Export,Import Documentation and Logistics International Institutions and Trade Implications 3 3 3 1 1 1 4 4 4
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STRATEGIC MANAGEMENT
Course Code: MGBSM 20301
Course Objective: International Strategy is a term used to describe strategic activities of firm operating across borders. It is a distinct area of management. Global, is a new replacement for the term International. Hence International Strategy and Global Strategy are sometime used interchangeably. International Strategic Management is relatively new and dynamic discipline and requires strong relationship with other areas of management. A new strategic initiative can not be successfully implemented unless it is supported by all the other functional areas of the organization like production, finance, HR. marketing, material management and quality etc. International Strategic Management is thus deeply interwoven with other aspects of business management. The aim of this course is to give learner an understanding of theory and principles of strategic management with a wider perspective towards Global Strategic Thinking. The course presents a process of developing and implementing a strategic plan within an organization for international business Learning Objectives: At the end of the course, the student will be able to: Understand the concepts of strategy and strategic management Learn its role in International Business Management Conduct strategic analysis for making right strategic choices Develop strategic alternatives Make right choices of strategies and effectively implement them. Course Contents: Module I: Introduction & Basic Concepts Introduction and Course Overview Concept of Strategy and Strategic management Nature of International Strategic Management Evolution of Strategic Management Strategic Management Process Levels of Strategy Module II: Role of environment on strategy Value chain analysis External environment - Macro & Micro environment - Opportunities & threats - Global business environment Internal Environment - Strengths & weaknesses - Present strategies, Capabilities & Core Competencies. MODULE III: Vision, Mission, Business Definition, Goals and Objectives Of Global Companies MODULE IV: Evolution of Global Corporation Why do firms internationalize /Globalize Phases of Global strategy Global Strategic Planning/ Management Problems in IS Planning Corporate Social Responsibility MODULE V: Global Strategic Analysis- Building strategic alternatives & choices Porters 5 Force Model Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 49 of 114
Credit Units: 03
-------------------------------------------------------------Amity Global Varsity---------------------------------------------------- ETOP & SAP Profile SWOT/TOWS Matrix BCG, GE Nine Cell Matrix Hofers Model Strickland Grand Strategy selection model
MODULE VI: Formulating International Strategies Generic strategies Grand strategies Corporate/Business/Functional strategies International strategic alliances MODULE VII: Implementation, Evaluation and Control of International strategies Operationalising and Institutionalizing strategy Strategic leadership Managing culture in a global organization Strategic evaluation and control Balance Score Card
Learning Methods:
Various teaching and learning styles will be used in this module. Lecturing will be used in a number of classes to clarify background information. Interactive discussions will be used to help students learn from each other. Case studies will be used as a basis for reinforcing ideas, improving oral presentation skills, improving written communication skills, and develop an appreciation for team participation.
Examination Scheme:
Components Weightage (%) P1 10 C1 10 CT1 20 EE 60
SUGGESTED READINGS:
Pearce John A & Robinson Richard B, Strategic Management: Formulation, Implementation and Control, McGraw Hill, 2001 Johnson & Scholes, 2001, Exploring Strategic Change, Pearson Higher Education Kamel Mellahi & J George Frynas, Global Strategic Management, Oxford University Press Strategic Management: A Methodical Approach, by A.J. Rowe, E. Dickel, R.O. Mason and N.H. Snyder, Addison Wesley, New York, 2003 T L Wheelen and J D Hunge 1996, Strategic Management, Addison-Wesley Publishing B.De Wit and R. Meyer 1994, Strategy-Process, Content, Context, West Publishing. Strategic Management Journal. Academy of Management Journal. F. Tau 1995, the responsiveness of information technology to business strategy formulation An empirical study, Journal of Information Technology
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ENTREPRENEURAL DEVELOPMENT
Course Code: MGBED 20301
Course Objective: Entrepreneurship is the art of imagination. Entrepreneurship is the practice of starting new organizations or revitalizing mature organizations, particularly new businesses generally in response to identified opportunities. Entrepreneurship is often a difficult undertaking, as a vast majority of new businesses fail. Entrepreneurial activities are substantially different depending on the type of organization that is being started. Entrepreneurship ranges in scale from solo projects (even involving the entrepreneur only part-time) to major undertakings creating many job opportunities. Many "high-profile" entrepreneurial ventures seek venture capital or angel funding in order to raise capital to build the business. Angel investors generally seek returns of 20-30% and more extensive involvement in the business. Many kinds of organizations now exist to support would-be entrepreneurs, including specialized government agencies, business incubators, science parks, and some NGOs. Learning Objectives: At the end of the course, the student will be able to: Understand the concepts of Entrepreneurship Learn its role in real practical life Develop entrepreneurial strategies. Make right choices of strategies and effectively implement them. Course Contents: Unit I Entrepreneurship: Definition of Entrepreneur, Entrepreneurial motivation and barriers; Internal and external factors; Types of entrepreneurs; Theories of entrepreneurship; Classification of entrepreneurship Creativity and Innovation: Creative Problems Solving, Creative Thinking, Lateral Thinking, Views of De Bono, Khandwala and others, Creative Performance in terms of motivation and skills. Unit II Creativity and Entrepreneurial Plan: Idea Generation, Screening and Project Identification, Creative Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project Planning, Evaluation, Monitoring and Control, segmentation, Targeting and positioning of Product, Role of SIDBI in Project Management. Unit III Operation problems: Incubation and Take-off, Problems encountered, Structural, Financial and Managerial Problems, Types of Uncertainty. Institutional support for new ventures: Supporting organizations; Incentives and facilities; Financial Institutions and Small-scale Industries, Govt. Policies for SSIs Unit IV Family and non-family entrepreneurs: Role of Professionals, Professionalism vs. family entrepreneurs, Role of Woman entrepreneur, Sick industries, Reasons for Sickness, Remedies for Sickness, Role of BIFR in revival, Bank Syndications. Unit V Values and Ethics: Ethical Behaviour, Indian Ethos, Indian Value System and Values, Teaching from scriptures and tradition (Geeta, Ramayana, Mahabharata, Upanishadas, Vedas, Bible and Quoran) Corporate Governance: Issues, need, corporate governance code, transparency & disclosure, role of auditors, board of directors and share holders; Global issues of governance, accounting and regulatory frame work, corporate scams, committees in India and abroad, corporate social responsibility
Credit Units: 03
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-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Examination Scheme Components Weightage (%) P1 10 C1 10 CT1 20 EE 60
SUGGESTED READINGS:
1) Couger, CCreativity and Innovation (IPP, 1999) 2) Nina Jacob, Creativity in Organizations (Wheeler, 1998) 3) VelasquezBusiness EthicsConcepts and Cases (Prentice-Hall, 5th edition) 2002. 4) Kitson AlanEthical Organization (Palgrave) 2001. 5) Reed Darryl- Corporate Governance Economic Reforms & Development (Oxford) 2004, London. 6) Jonne & CeseraniInnovation & Creativity (Crest) 2001. 7) Bridge S et al- Understanding Enterprise: Entrepreneurship and Small Business (Palgrave, 2003) 8) HoltEntrepreneurship: New Venture Creation (Prentice-Hall) 1998. 9) Hunger J D and Wheelen T LStrategic Management (Addison-Wesley, 1999) 10) Singh P and Bhanderkar A- Winning the Corporate Olympiad: The Renaissance Paradigm (Vikas) 11) Dollinger M J- Entrepreneurship (Prentice-Hall, 1999
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BUSINESS COMMUNICATION - III

Course Code: MGBBS 20301 Course Objective:
Actions speak louder than words. Every business communicator needs to understand the nuances of body language and voice. This course is designed to enable the young Amitians to decipher the relevance of Kinesics, Proxemics and Para Language that cater to the fundamental requirements of effective business presentations and speeches.
Credit Units: 02
Course Contents:
Module I: Non- Verbal Communication Principles of nonverbal communication Kinesics Proxemics Paralanguage and visible code Module II: Speaking Skills Pronunciation drills (Neutralizing regional pulls) Conversational English Guidelines to an effective presentation Module III: Interviews and GDs
Note:
1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly.
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BEHAVIOURAL SCIENCE III (LEADING THROUGH TEAMS)

This course aims to enable students to: Understand the concept and building of teams Manage conflict and stress within team Facilitate better team management and organizational effectiveness through universal human values.
Credit Units: 02
Course Contents:
Module I: Teams: An Overview Team Design Features: team vs. group Effective Team Mission and Vision Life Cycle of a Project Team Rationale of a Team, Goal Analysis and Team Roles Module II: Team & Sociometry Patterns of Interaction in a Team Sociometry: Method of studying attractions and repulsions in groups Construction of sociogram for studying interpersonal relations in a Team Module III: Team Building Types and Development of Team Building Stages of team growth Team performance curve Profiling your Team: Internal & External Dynamics Team Strategies for organizational vision Team communication Module IV: Team Leadership & Conflict Management Leadership styles in organizations Self Authorized team leadership Causes of team conflict Conflict management strategies Stress and Coping in teams Module V: Global Teams and Universal Values Management by values Pragmatic spirituality in life and organization Building global teams through universal human values Learning based on project work on Scriptures like Ramayana, Mahabharata, Gita etc. Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer
SUGGESTED READINGS:
Organizational Behaviour, Davis, K. J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company
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SUMMER INTERNSHIP
Course Code: MGBSI 10250 Course Objective:
Summer Internship exposes students to new analytical and technical skills to communicate with and to seek information from the professional people. The educational process in the internship course seeks out and focuses attention on many latent attributes. These attributes are intellectual ability, professional judgment and decision making ability, inter-disciplinary approach, skills for data handling, ability in written and oral presentation, sense of responsibility etc.
Credit Units: 09
Examination Scheme:
Internship Report (Research/ Problem based) 1. Introduction / Objectives 2. Methodology 3. Knowledge/ Comprehension of the problem/ issue & critical Discussion of relevant literature 4. Analysis of Issues & Problems 5. Data handling 6. Conclusions / Recommendations, Future Implications 7. Presentation & Organization B. Presentation & Viva Total C. D. E. F. Diary Faculty/ Student Contact Case Study Synopsis Total G. H. I. Internship proposal Mid Term & Final Evaluation (Including invitation for corporate Meet) Questionnaires Total Grand Total 05 05 05 10 05 15 05 30 80 10 10 40 10 70 10 10 30 50 200
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Elective Papers for Specialization in Marketing Product and Brand Management Course Code: MGBMK 20301 Course Objective:
The main objective of the course is to make the students learn and conceptualize the entire gamut of developing new products, improving the existing products and managing the performance of product items and product line(s) as a whole to maximize the companys profit. The course also gives students the insight of process involved in branding decisions and strategies for growth of brands.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the key issues and concepts of products and brands Evaluate product and brand strategies and make suitable recommendations Conceptualize suitable marketing decisions for product mix and product lines
Course Contents:
Module I: The Product Management Process The Product Management Function Product Management Decisions What is a Product Portfolio? Drawbacks of the Product Portfolio Approach Product Managers Management System Scope Responsibility and Authority The need for a Product Management System Module II: The Product Planning System The Traditional Approaches to Product Planning A Matrix Approach to Product Planning Product Evaluation Matrix in a Nutshell A Model to Add Clarity and System to the Judgements Involved in Product PLC as an aid to Product Planning Operational zing the PLC PLC as a Tool to Plan Market Share Strategies Module III: Diffusion of Innovation The adoption Process Classification of Adopters Diffusion of Consumer Innovations Diffusion of Industrial Innovations Module IV: Generation, Screening and Development of New Product Ideas Innovation and the new product development process Generation of new product ideas Sources of new product ideas Methods of generating new product ideas Screening of new product ideas Criteria for screening new product ideas Development of new product ideas Module V: Economic Analysis Evaluation of New Product ideas/concepts Purpose of Economic Analysis Market Potential Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 56 of 114
Planning
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Market Demand Estimating Sales Sales Forecasting Methodologies Estimating Costs, Sales and Profits Break-Even Analysis Return on Investment Economic Analysis Summary Form Module VI: Test Marketing and New Product Launch Purposes of Test Market Test Marketing or no Test Marketing? Test Marketing Strategies Simulated Test Marketing New Product Launch the Marketing Plan Defining and Selecting the Target Market Product Strategy and Product Positioning Pricing the New Product Advertising the New Product Module VII: Packaging Decisions Importance of Packaging in Marketing Packaging as an Art Packaging Concept Packaging and Product Differentiation Science and technology of Packaging Packing Notes and Packing Lists Trends in Packaging Machinery Functions of Packaging Packaging Strategies Legal Aspects of Packaging Cost Effectiveness of Packaging Social Aspects of Packaging Module VIII: Branding and Brand Positioning Branding Brand Name Selection Process Positioning of a Brand What do you do when you are first? The Mind Eliminates vs. the Mind Ranks Positioning: Product Differentiation Some Classic Positioning Examples Ingredients of a Leadership Position Positioning of a Follower Repositioning the Competition Module IX: Marketing Integrated Communication Process The Role of Marketing Communication Concept of Marketing Communication\ The Occurrence of Marketing Communication The Sources of Misunderstanding in Communication Elements of the Promotion Mix
Learning Methods:
Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.
Examination Scheme:
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Components Weightage (%) P1 10 C1 10 CT1 20 EE 60
SUGGESTED READINGS:
Morse Stephen, 2002, Handbook of Successful Product Management, Jaico Enterprises, 1st Edition Kapoor Jagdeep, 2003, Brand Switch, Jaico Enterprises, 1st Edition Kotler Philip, 2005, Marketing Management Thompson Press(I) Ltd, 12th edition, Kapoor, Jagdeep, Brand switch, Jaico Publishing House, Mumbai, 2004 Keller, Kevin Lane, Stratigic brand management building, Pearson Education, New Delhi, 2003 Panwar, J S, Beyond consumer marketing , Response books, New Delhi, 2004 Owens, ORV, The psychology of relationship selling, Jaico Publishing House, Mumbai, 2003 Minett, Steve, B2B marketing : A radically different approach, Prentice Hall, London, 2002 Matt.H, Brand Failures- 100 Branding Mistakes of all The Time, Kogan Page, 2003, UK
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Marketing of Services Course Code: MGBMK 20302 Course Objective:

The course aims to differentiate services from tangible products and to make the students understand the complexities of handling intangibles. It also aims to sensitize the students on strategic areas needing special attention in effective marketing of services and to explain service quality management and related challenges in service management
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the aspects of services marketing
Course Contents:
Module I Foundation of Services Marketing Introduction-services; a comparative analysis; Salient features of marketing services; Why Marketing of Services? The behavioural profile of users; Marketing Information system. Module II Detailed aspects of services marketing Marketing Mix of Services an Introduction : Service attributes; Life cycle concept, Positioning of services; Segmentation and targeting. Pricing : Pricing the service, pricing issues for services, Organizational objectives and pricing policy Promotion and communication : Internal/ external communication process; Promotional message, Promotion mix; Media choice and selection; Managing the promotional effort. People : Role of employee, Staff selection and recruitment; Training and development Process and physical evidence. Module III Customer expectations of the service Levels; Influencing factors; related issues; Corporate image; Corporate identity; Customer perceptions and physical evidence; Process and technological development. Customer perception : Influencing factors; Strategies; Understanding perception through Marketing Research Building Customer Relations: Relationship Marketing; Market segmentation; Retention strategies; Service design and positioning Module IV Financial Services Marketing an introduction Special characteristics of financial services marketing; Financial services rules and regulation; Marketing and competitive environment; Financial services marketing mix; Bank Marketing. The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation basis; Marketing mix Module V Non Financial Services Marketing an introduction Special characteristics of Non-financial services marketing; Non-financial services rules and regulation; Marketing and competitive environment; Non- financial services marketing mix; Bank Marketing. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 59 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------The concept: Justification of marketing banking services; Users of the above services; Marketing segmentation basis; Marketing mix Hospitality Services The concept: Justification of marketing hospitality services; Users of the above services; Marketing segmentation basis; Marketing mix Educational Services The concept: Justification of marketing Educational services; Users of the above services; Marketing segmentation basis; Marketing mix Hospital Services The concept: Justification of marketing hospital services; Users of the above services; Marketing segmentation basis; Marketing mix Consultancy Services The concept: Justification of marketing consultancy services; Users of the above services; Marketing segmentation basis; Marketing mix
Learning Methods:
Examination Scheme:
SUGGSETED READINGS:
Valerie Zeithaml & Mary Jo Bitner, 2002, Services Marketing, Tata McGraw Hill, 3rd Edition Christopher Lovelock, 2002, Services Marketing, Prentice Hall, 5th Edition Valarie A. Zeithaml, Mary Jo Bitner, And Dwayne D. Gremler, Services Marketing, 2008 Christopher Lovelock And Jochen Wirtz, Services Marketing,6th Edition, 2006 By Philip Kotler, Thomas Hayes, And Paul N. Bloom, Marketing Professional Services - Revised, 2002 Raymond P. Fisk, Stephen J. Grove, And Joby John, Interactive Services Marketing Third Edition, 2007, Evelyn Ehrlich And Duke Fanelli, The Financial Services Marketing Handbook: Tactics And Techniques That Produce Results, 2004 Rick Crandall, Marketing Your Services : For People Who Hate To Sell, 2002 Laurie Young, Marketing The Professional Services Firm: Applying The Principles And The Science Of Marketing To The Professions, 2005 Troy Waugh, 101 Marketing Strategies For Accounting, Law, Consulting, And Professional Services Firms, 2004
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Retail and Sales Management Course Code: MGBMK 20303 Course Objective:
The Retail Management module aims to make students learn the intricacies of formulating and implementing Retail Strategies and the Retail Mix by taking into account the logistics and supplies of goods/services and to understand the implications of retail management on customer satisfaction and leveraging the Retail Strategy to create Competitive Advantage.
Credit Units: 04
Learning Outcomes
On the successful completion of this module the student will be able to: Understand the concepts of retail and sales in business management Develop plans for retail and sales of different product categories Analyse strategies of retail and sales management adopted by multinational organisations Assess the importance of quality, budgeting and auditing in the area of retail and sales.
Course Contents:
Module I Introduction/Overview of Retailing Key terms and concepts Benefits and nature of the retailing industry Module II Strategies and Operational framework Strategic positioning tactics Developing retail plan to achieve competitive advantage Analysis of ethical, social, legal, economic and competitive environment, and their implications on retail management Module III Customer identification and understanding consumer behavior Purchase decision process and categorizing customers Applying research and customer information to retail management Module IV All about retail stores (Location and site evaluation, Design and Layout, Human Resource Management and Operations Management, Financial Analysis and Mgmt., Merchandise Management and Pricing) Module V Merchandising and pricing in retail management Retailer/Vendor relations Integrated marketing communications in retail management Challenges and recent developments in retail management Integrating and controlling the retail strategy Module VI Sales Auditing Sales Budgeting Sales Organization Module VII Quality of a good sales person Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 61 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Compensation of the sales person
Learning Methods:
Examination Scheme:
Suggested Readings:
Bajaj Chetan & Tuli Rajnish, 2005, Retail Management, Oxford University Press, 1st Edition Cliff Richard & Govoni, Sales Management Barry Berman, Joel R. Evans, 2002, Retail Management: A Strategic Approach, 9th Edition Prentice Hall Gerald Manning & Barry Reece, 2004, Selling Today, Prentice Hall,7th edition Kotler.P, Marketing Management, 11th, Pearson Education, Asia, 2003 Hart, Norman A, The CIM Marketing Dictionary, 5th, Butterworth-Heinemann, USA, 1998 Johannsen.H and Terry.G, International Dictionary of Management, Kogan Page, India, 2002 Kotler.P, A Framework for Marketing Management, 2nd
, Prentice hall, USA,2002
Kotler P, Armstrong G, Saunders J and V Wong, Principles of Marketing, 3rd European ed. Pearson Education, London, 2001 Harvard Business Review
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Elective Papers for Specialization in Finance Mergers, Acquisitions and Re-Structuring Course Code: MGBFN 20301 Course Objective:
The course aims to make students learn how to analyze the mechanisms underlying the creation (and destruction) of value in mergers, acquisitions and corporate restructuring. The students will learn to examine the reasons to acquire, choice of target and recognition of the anticipated challenges, risks and pitfalls of the approach. They will also study some instances of corporate restructuring, whether they are driven by strategic considerations of external pressures, and again, the potential sources of value creation, risks and challenges.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the key issues and concepts of mergers and acquisitions Understand the major strategies that underlie most M&A transactions Examine the necessary conditions for value to be created Assess various case studies to analyze valuation strategies, pre and post merger issues and challenges.
Course Contents:
Module I: Basics of Mergers and Acquisition Corporate Restructuring-objectives of merger, demerger, acquisition, types of merger, competition, Bill 2002 Horizontal, Vertical, Conglomerate, Case studies on Tata Tetley, HLL Restructuring, OBC-GTB, BSNL; MTNL Module II: Introduction to Acts and policies Merger & Acquisition and Amalgamation as per AS-14. Module III: De-mergers and Reverse Mergers De-merger, spin off, split up, tax advantages of demerger, Reverse Merger (L & T-Grasim). Module IV: Role of SEBI SEBI regulations on Merger & Acquisition, Takeover Code Module V: Defensive Strategies Defensive actions on takeover bids Module VI: Merchant Banking and M&A Role of Merchant Bankers in Mergers & Acquisition Module VII-IX: M&A Models and Theories Valuation Models on Merger & Acquisition: (a) DCF Model, (b) Public Enterprises, (c) Book Value, (d) Adjusted Book value (e) Three Stage growth model, Module X: Ratio Analysis and Valuation Strategies Swap Ratio, Valuation Practices in India, LBO, MBO, Case Study-Tata Tetley Module XI: Taxation Aspects in M&A Treatment of goodwill, premium & Taxation aspects 72A, 2(140, Tax Benefit of Merger & Acquisition. Module XII: Post Merger Analysis Success and failure of Merger & Acquisition, International Cases: AOL & Time Warner Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 63 of 114
Learning Methods:
Examination Scheme:
SUGGESTED READINGS:
Rajeshwer C H, 2004, Merger and Acquisition - New Perspectives ICFAI Press www.incometaxindia.gov.in www.indiataxes.com
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Corporate Tax Planning Course Code: MGBFN 20302 Course Objective:

In this unit students will learn about tax provisions for both individuals and limited companies. They will learn how to calculate taxable income and tax payable taking account of all types of Income and relevant expenditure and any appropriate tax-free allowances. The unit covers Income tax, corporation tax and capital gains tax for individuals and businesses.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Understand the Indian tax environment and types of taxation therein Compute income and tax under the specifies heads in the Indian corporate tax system Develop the ability to file returns and meet the legal norms and procedures.
Course Contents:
Module I Basic term and concept: person, assessee, previous year, assessment year, rate of taxes, income, total income, scope of total income and residential status& income exempt from tax. Tax planning in respect of residential status Concepts: Tax planning, tax avoidance, tax evasion. Tax avoidance v tax evasion. Tax planning v tax management Module II: Income under the head salary Employeremployee relationship, basis of charge, meaning of salary, treatment of gratuity, pension, encashment of leave, , allowance, perquisites, profit in lieu of salary, leave travel concession, provident fund, standard deduction, entertainment allowance. Tax planning with respect to salaries Income under the head house property Basis of charge, essential condition for taxing income under this head, concept of deemed ownership, determination of annual value, deduction from annual value. Income under the head of profit and gain of business & professionChargeability of income under the head profit and gain of business and profession, expenses deductible, amount not deductible, maintenance of accounts by certain person carrying out business and profession, compulsory audit of accounts. Income under the head capital gain Basis of charge, type of capital asset, transaction not considered as transfer. Computation of capital gain Income under the head income from other sources Chargeability, Deduction, Computation under this head Module III Setting off of losses inter heads of income and carry forward of losses to next year Module IV Corporate tax in India; types of companies; residential status and tax incidence; taxation of companies; carry forward and set off of losses. Tax planning with respect to companies. Module IV Computation of total income, net taxable income, and tax payable in case of individual and company. Deduction under sec 80CCC to 80U, rebate u/s 88,88b, 88c. Filing of return, assessment procedure, provision of advance tax, tax deducted at source, taxation authorities. Minimum alternate tax. Value added tax.
Learning Methods:
Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 65 of 114
Examination Scheme:
SUGGESTED READINGS:

Singhania V K, 2007, Corporate tax planning, Taxmann, Ahuja, Girish Corporate Tax Planning & Management Bharat Law House 2007 Girish Ahuja And Ravi Gupta Corporate Tax Planning & Management Bharat Law House 2007 John E. Karayan, Charles W. Swenson, And Joseph W. Neff, Strategic Corporate Tax Planning, Kindle Edition,2002 Kaushal Kumar Agrawal, Corporate Tax Planning, 6th Ed., Vol. 1, 2007 Rajeev Puri, Corporate Tax Planning And Management, 2003 R.N. Lakhotia, Corporate Tax Planning Handbook, 2006 George Brode, Tax Planning for Corporate tax planning for Corporate Acquisitions. 2003 Cumulative Supplement, No. 2, 2003 Ghosh, R.K. & Saha, S., Income Tax Rules, Taxman ND 2007 Singhania V K, 2007, Direct Taxes Planning and Management, Taxmann. Ahuja, Girish Corporate tax planning & management Bharat Law House 2007 Girish Ahuja and Ravi Gupta Corporate tax planning & management Bharat Law House 2007 Taxmann's statutory manual for chartered accountants, company secretaries, cost and works accountants, advocates. - New Delhi: Taxmann, 2007 Ready Recknor Taxmann, 2007
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INVESTMENT BANKING AND FINANCIAL SERVICES

Course Code: MGBFN 20303
Course Objective: One of the most upcoming sectors, and a field interesting a lot of students perusing finance as their specialization. Mood of the economy is upbeat and its imperative that the students should have the desired knowledge of this subject to sustain in financial markets. It is also very important carrier alternative for all finance specialization students. Learning Objectives: At the end of the course, the student will be able to: Understand the concepts of investment banking. Learn its role in financial markets Conduct financial analysis for making right strategic choices Make right choices of strategies and effectively implement them. Course Contents: UNIT 1 :Financial Theory and Structure(6 sessions) :Financial Regulations ,Corporate Finance ,Quantitative Finance UNIT II: Financial Markets and Institutions(6 sessions) : Financial Institutions , International Securities Markets ,Securities and Options . Valuation of Securities ,Options, Futures and Derivatives ,Trading and Money Markets ,Fixed income ,Portfolio Management ,Forex and Money markets
Credit Units: 04
UNIT III: Financial system and market: Constituents and functioning. RBI Role and functions. Regulation of money and credit, Monetary and fiscal policies, Techniques of regulation, and rate. Foreign exchange market, financial sector reforms in India, Financial services: nature, scope and uses etc. UNIT IV: Investment Banking Process : Investment Banking introduction, i. M&A and Private Placement : Industry Overview , Market Overview ,Client , Valuation, Process ,Buyer/Investor ,Descriptions ii. Financing : Industry Overview , Market Overview, Client - Positioning , IPO Valuation, Marketing , Pitch Process UNIT V: Banking: Commercial banks: Industry, constituents, performance, limitations etc. Determination of commercial interest rates: fixed and floating. Sources of funds and their utilization. Profitability vs. liquidity. Liability management. Management of capital funds- capital adequacy norms. Gap analysis. Non- performing assets. Strategies for making them viable.
Examination Scheme:
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Elective Papers for Specialization in Human Resources Industrial Relations and Labor Laws Course Code: MGBHR 20301 Course Objective:
The main Purpose of this paper is to familiarize the participants with the various aspects of Industrial Relations and to inculcate in-depth knowledge on labour laws as well as Industrial relations as designed and enacted in India. An insight about the systems in case of employer employee disputes is also given for the students understanding.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the key issues in Industrial Relations and Labour Law. Understand Trade unionism and role of government. Insight on various Labour laws and Industrial applets. Identify and analyze issues related to conflict negotiation
Course Contents:
Module I: Theory and Concepts of Industrial Relations IR Theories, Attitudes and Different Schools of thought Roles of Workers, Management & Government in IR Conditions for good IR and cause of poor IR Introduction to Social Security, impact on employee relations Summary & Review Questions, Case Studies. Module II: Trade Unions and Industrial Disputes Origin and Importance of Trade unions, Forms of Unrest & Effect of strikes Changing Public Perception of Trade unions, Future role of Trade unions in India Trade Union Act 1926, Industrial Dispute Act 1947 Machinery for settlement of industrial disputes, key provisions of I. D act Summary & Review Questions, Case Studies. Module III: Collective Bargaining Nature and advantages of collective bargaining Negotiation of Agreement and Implementation of agreement Renewal and revision of agreement Current Collective Bargaining trends and reasons for failure of CB in India Summary & Review Questions, Case Studies. Module IV: Grievance Management Types, Causes and Effects of grievances Model grievance redressal in India & Procedure Handling a grievance & Enforcing Grievance resolution methodology Collecting & Analyzing Grievance data Summary & Review Questions, Case Studies. Module V: Employee discipline and workers participation Importance of discipline & disciplinary actions (Process and limitations) Handling indiscipline Managements options Objectives and forms of workers participation in Management Forums of Participation and how to make WPM effective in India? Summary & Review Questions, Case Studies. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 68 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Module VI: Labour Legislation Scope and significance of social security, legislations EPF and miscellaneous provisions act 1952, Payment of Gratuity act - 1972 ESI act 1948, Workmens Compensation act - 1923 Maternity Benefits act 1961, Payment of Wages Act Contract Labour (Regulation & Abolition) act -1970 Summary & Review Questions, Case Studies.
Learning Methods:
Examination Scheme:
SUGGESTED READINGS:

Monappa Arun 1989, Industrial Relations, Tata Mc Graw Hill, New Delhi Handerson, Richard I, Compensation Management & Knowledge Based World, 9th , Pearsoneducation, Delhi, 2006 Sen, Ratna, Industrial Relation In India: Shifting Paradigms, Macmillan Publication, New Delhi, 2005 Tiwari, Mahendra, Mechanism in perspective of Industrial Relations, RBSA Publishers, Jaipur, 2005 Arora, Mondal, Industrial Relations, Excel Books, new Delhi, 2005 Diwedi, R.S, Managing Human Resource: Industrial relation, Galgotia Publication, New Delhi, 1997 Raj, Aparna, Industrial relations In India, New Century, New delhi, 2003 Joseph, Jerome, Industrial Relations, Response Books, New Delhi, 2004 Srivastava, S.C, Industrial Relations & Labour Laws, 4th rev., Vikas Publication House, New Delhi, 2000 Soundarapandian, M,ed., Rural labour Market, Serials Publications, New Delhi, 2005 Venkataratnam, C.S, Globalization And Labour Management Relations, Response Books, New Delhi, 2005 Greenaway,David,ed,Trade,investment,migration & labour market adjust, Palgrave Macmillan,Hampshire Flippo. E. B, 2000, Personnel Management, Tata Mc Graw Hill, New Delhi Mamoria. C. B, 2004, Dynamics of Industrial Relations in India, Himalaya Publishing House. R. S. Diwedi, 2001, Managing HR, Industrial Relations in Indian Enterprise, Galgotia. Aswathappa, K., 2002, Human resources and personnel management - New Delhi: Tata McGraw-Hill
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Management of Change and Compensation Management Course Code: MGBHR 20302 Course Objective:
The main Purpose of this paper is to familiarize the participants with the various aspects of Change Management, with a view that conducting business is exciting, challenging and globally oriented. This course will provide the students with an integrated and practical approach to understand the basic concepts of Change in Management, technologies and various approaches with reference to globalization and also to provoke critical thinking about various principles, guidelines and mechanisms adopted in this science. The course discusses meaning, importance and scope of Compensation Management.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the key issues of Compensation and Change management. Understand the factors of globalization, effect on compensation and related changes Impact of changing trends in evaluation of job, design and redesign of jobs Identify and analyze issues related to Job, compensation mechanism and changes
Course Contents:
Module I: Overview of Compensation Management Nature, Importance & Objective of Compensation Management Philosophy, Scope and wage concepts Principles & Machinery for wage determination Management Thinkers & critical evaluation Acts related to Compensation management Summary & Review Questions, Case Studies. Module II: Management Job Evaluation Nature, Scope, and importance of Job evaluation Concepts of Job Description and specification Principles and Methods of Job evaluation Internal & External equity, Job surveys Summary & Review Questions, Case Studies. Module III: Pay and benefits Principles of reward strategy, developing and designing salary structures Pre requisites for salary fixation, bonus, incentives Monitory benefits as motivators scope and process Social security and retirement benefits Summary & Review Questions, Case Studies. Module IV: Linking wages with performance Performance criteria & Choices Objectives & scope of linking wages with performance Types of performance based compensation schemes, international perspective Designing performance based compensation schemes Summary & Review Questions, Case Studies. Module V: Change Management Global Organization, Reaching out the Global Customer Adaptations of change in organization Learning and preparing for the change Consulting approaches and skills Summary & Review Questions, Case Studies. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 70 of 114
Learning Methods:
Examination Scheme:
SUGGESTED READINGS:
Richard I. Henderson, Compensation Management in a Knowledge-Based World (9th Edition), McGraw hill edition Robbins, Stephen. P., 2004, Organization Behaviour, Prentice Hall of India C. Mamoria, 2000, Personnel Management, Himalaya Publications Dewan, J M, Labour Management, Discovery Publishing House, New Delhi,1996 Handerson, Richard I, Compensation Management in and knowledge based world,9th, Pearson Education, Delhi,2006 Srivastava, S C, Industrial relations & labour laws, 4th rev., Vikas Publication House, New Delhi, 2000 Sen, Ratna, Industrial relation in India : shifting paradigms, Macmillan Publication, New Delhi, 2005
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CROSS CULTURAL HUMAN RESOUIRCE MANAGEMENT

Course Code: MGBHR 20303
Course Objective: Cross culture is the most important subject that a management student should understand. Especially a student of global school should understand it with its different repercussions in the present context of globalization. HRM i.e. Human Resource Management in the present scenario of MNCs is very important for HR department to manage. Different cultures have different needs, hence cross cultural HRM just gives the requisite knowledge to handle situations effectively. Learning Objectives: At the end of the course, the student will be able to: Understand the concepts of Cross Cultural HRM. Learn its role in Global Organizations Develop strategies Course Contents:
Credit Units: 04
UNIT I : Understanding Culture: Culture and globalization, Models and theories of culture, Cultural analysis. UNIT II: Internationalizing management: Managing MNCs, International dimensions of work orientation, Expatriation, repatriation, case study discussion (INTEL and CISCO) UNIT III: International Human Resource Management: Functions and Philosophy of HRM, HRM strategies and practice, Employee relations and participation, HR practices in Asian, American and European countries. UNIT IV: Cross Cultural Issues Topical research in cross-cultural HRM such as: New applications of theory, Empirical developments in culture, Current practice in international HRM, cross cultural management, grievances issues in cross cultural organizations. UNIT V: Recent Trends in International HRM: study the recent trends in organizations worldwide, strategies for managing cross cultural issues, case studies.
Examination Scheme:
SUGGESTED READINGS: Dowling, P.& Welch D. (2004) International Human Resource Management, 4th Edition, International Thompson Press. Harzing A-W. & Van Ruysseveld J. (Eds) (1995) International HRM, London: Sage Hofstede, G. (2001) Culture's Consequences: Comparing Values, Behaviors, Institutions and Organizations Across
Nations, 2nd Ed., London: Sage. Hollinshead, G. & Leat, M. (1995) HRM An International Comparative Perspective, London: Pitman Guirdham M. (1999) Communicating Across Cultures, London: MacMillan Jackson T. (2002) International HRM: a Cross-Cultural Approach, London: Sage Joynt, P. & Morton B. (Eds) (1999) The Global HR Manager, London: IPD
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Elective Papers for Specialization in Information Technology & Operations Data Warehousing and Data Mining Course Code: MGBIT 20301 Course Objective:
The objective of this course is to familiarize the students with the concepts of databases, decision support systems, data Warehouses and to provide an in-depth insight into their architectural types, various activities starting from design, loading, extraction and usage of transformed data for various functional areas. The course also provides an insight into another related area that helps mines useful information from loads of data. Various data mining techniques are examined to assess their relevance in respective areas of mining information.
Credit Units: 04
Course Contents:
Module I: Data Warehousing in Business Data Warehousing goals and objectives, Failures of past Decision support systems, operational versus Decision support systems, Warehousing as a viable solution, and definition of data warehousing Module II: Data Warehouse: The building blocks Defining Features, Data warehouses and data marts, Overview of components and metadata in the data warehouse. Module III: Data Warehousing Planning & requirements Key issues is planning data warehouse, Development Phases, Process flow within a data warehouse, Dimensional analysis Module IV: Data warehouses architecture Data warehouse architecture model, components & framework, importance of Metadata. Module V: Data warehouse design From requirements to data design, Dimensional Modeling Concepts - Star Schema, Snowflake Schema Module VI : OLAP in the Data Warehouse Data warehouse versus Operational systems, Need for multidimensional analysis, major features and functions, OLAP models, OLAP implementation considerations. Module VIII: Data Mining Basics & techniques Data Mining definition, Knowledge discovery process, OLAP vs. data Mining, Major Data Mining Techniques, Data Mining Applications.
Learning Methods:
Lectures Exercise for Practice Presentations for better understanding of concepts
Examination Scheme:
SUGGESTED READINGS:
Data warehousing fundamentals, Paulraj Ponniah, John Wiley & sons, 2005 Building the Data Warehouse, W. H. Inmon, John Wiley & Sons.2, 2004 Data Warehousing in Real world, Sam Anahory and Dennis Murray. Addison Wesley, 2004 George M. Marakas, Modern Data Warehousing, Mining, and Visualization: Core Concepts, Publisher: Prentice Hall, 2002 73 of 114 Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09
Data Communications, Networking & Emerging Computing Environments Course Code: MGBIT 20302 Course Objective:
The objective of this course is to familiarize the students with the concepts, applications and managerial implications of data communication, networking and emerging computing environments.
Credit Units: 04
Course Contents:
Module I: Introduction to Data Communications & Networks Data Communications networks & its components, Communications Channels, Channel Capacity & bandwidth Computer networks- definition, goals & types Communication media Network Topologies Network Models, Network Standards and Future Trends Module II: Network Architecture ISO OSI Model its description & its drawbacks Protocols in OSI Reference Model TCP/IP Model & its drawbacks Comparison between OSI and TCP/IP Module III: Networking Technologies LANs Importance, types, Components & IEEE 802.3 (Ethernet), implications for management Wireless LANs WANs architecture Virtual Private Networks Internet Concept, architecture & access technologies, implications for management Module IV: Mobile Communication GSM, CDMA technologies and their pros and cons Module V: Network Security and Managerial Implications Need for Security, types of threats Emerging solutions Network Configuration and management Cost Management Implications for management
Learning Methods:
Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.
Examination Scheme:
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SUGGESTED READINGS:
FitzGerald Jerry & Dennis Alan, 2005, Business Data Communications and Networking John Wiley & Sons, 8th Edition Tanenbaum, Andrews, Computer networks 4th ed, Pearson Education Deitel, H M Internet & world wide web: how to program 3rd,Pearson Education Comer, Douglas E, Internetworking with TCP / IP: client server (vol. 3),2ndPearson Education Hahn, HarleyThe internet complete reference, 2nd, Tata McGraw Hill Panko, Raymond R, Business Data communications and networking, 3rd, Prentice Hall Stamper, David A, Business Data communications , 6th ed, Prentice Hall
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OPERATIONS AND SUPPLY CHAIN MANAGEMENT

Course Code: MGBOR 20301 Course Objective:
Operations and Supply chain, are the integral contributors to an organizations top and bottom line success. This course is based on a foundation in the theories and practice of management in businesses where operations and supply chain management are critical to success. These include product and process design, choosing appropriate technology, adopting efficient work methods, planning (including location and facilities layout), streamlining the flow of people and materials, and continuously improving the quality of the final product, in order to create internal and external customer value.
Credit Units: 04
Course Contents:
Module I: Introduction Scope Importance and History of operations management. Module II: Competitive Advantage through operations management Value chain analysis Experience curve Module III: Product Product life cycle Product design Product development Module IV: Production and Operations Management Types of processes Forecasting methods Forecasting errors. Recent developments in operations management Operations Management in the Indian context. Module V: Inventory Management Inventory management Concepts Inventory models Economic order quantity Inventory control Module VI: Planning and Scheduling Operations planning and scheduling Aggregate output planning Master production schedules Elements of scheduling Module VII: Quality Management Quality management Statistical Quality Control (SQC) Statistical Process Control (SPC). Japanese manufacturing techniques. Just In Time manufacturing. Total Quality Management - basic concepts TQM programme given by Dr W E Deming, Dr Joseph Juran and Mr Philip Crossby Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 76 of 114
Module VIII: Layout Planning Concepts Types of layouts Site location Criteria for plant location decisions Module IX: Project Management Project Evaluation and Review Techniques (PERT). Critical Path Method. (CPM) Module X: Supply Chain Management Basic Concepts Characteristics of business partners of a supply chain. Elements of supply chain management systems
Learning Methods:
Examination Scheme:
SUGGESTED READINGS:
Norman Gaither & Greg Frazier, 2005, Operations Management - Thomson , South Western E Adam And Ronald J Ebert, 2005, Production And Operations Management, Prentice Hall Of India Cecil Bozarth And Robert B. Handfield , Introduction To Operations And Supply Chain Management 2nd Edition, 2007 Roberta (Robin) Russell And Bernard W. Taylor , Operations Management: Creating Value Along The Supply Chain, 2007 Roberta (Robin) Russell And Bernard W. Taylor , Operations Management: Creating Value Along The Supply Chain, 6th Edition , Loose Leaf, 2008 Terry P. Harrison, Hau L. Lee, And John J. Neale , The Practice Of Supply Chain Management: Where Theory And Application Converge (International Series In Operations Research & Management Science), 2005 Sunil Chopra And Peter Meindl, Supply Chain Management: Strategy, Planning And Operations, 2000 David L. Taylor And David Brunt, Manufacturing Operations And Supply Chain Management: The LEAN Approach, 2000 John Tom Mentzer, Matthew B. Myers, And Theodore P. Handbook Of Global Supply Chain Management, 2006
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Elective Papers for Specialization in International Business
Global sourcing and business development

Course Code: MGBIB 20301
Course Objective:
Credit Units: 04
Increasingly, in the global business arena, companies are continually searching for sustaining competitiveness in their operations. Global Business Integrations is seeing free & fairly liberal flow of various resources going into business operations. It has gone beyond just enhancing internal efficiencies and companies currently are realizing that efficiencies and competencies across the company frontiers and even national boundaries have to be tapped and utilized in the fiercely globally competitive conditions to remain at the top of competitiveness
Learning Objectives: The course coverage will attempt to introduce to the students an appreciation of various facets of the above subject and other important points involved in dealing with the above subject in International Context Course Contents:
UNIT I: Current Business Landscape & Changing Demands, Global competitive Pressures, Survey findings on International Sourcing, characteristics of future winners. International economists view on importance of sourcing UNIT II: Basic understandings. Sourcing and few other similar terms often used in this context. Reasons & Benefits of outsourcing; Variation in themes and Types & Hierarchal levels of sourcing of business functions. Potential Drivers leading to Make or Buy Decisions & Strategies in International Context UNIT III: Business/Global Competitive Index & Country of Origin Factors .Market Research & Selection of Service Provider & Process steps. Challenges & Issues Involved in Outsourcing UNIT IV: Global Compacts 10 Principles (UN) Charter Potential Risks Country/Vendor/Process/Cultural/Perceived. Wrong & Right ways Terms to be covered in the negotiation to avoid pitfalls UNIT V: Ensuring seamless & effective integration. Factors for achieving success Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 78 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Managing global relationships; Managing Global Teams & Working Practices in action. Unique aspects of Global Sourcing. Achieving Excellence in Global Outsourcing UNIT VI: Offshore outsourcing of IT work, offshore outsourcing, Global Sourcing Standards , Understand how standards help global sourcing; Understand affects of standards on project outcomes
Examination Scheme:
Suggested Readings: Sourcing in India- Strategies and Experiences in the Land of Service Offshoring by Guido Nassimbeni and Marco Sartor,
Palgrave Macmillan, Published: November 2008 Global Sourcing of Business and IT Services by Leslie P. Willcocks and Mary C. Lacity ,Series: Technology, Work and Globalization ,Palgrave Macmillan The Practice of Outsourcing From Information Systems to BPO and Offshoring ,Edited by Mary C. Lacity and Leslie P. Willcocks, Palgrave Macmillan The Handbook of Global Outsourcing and Offshoring by Ilan Oshri, Julia Kotlarsky and Leslie P. Willcocks, Palgrave Macmillan Outsourcing and Management- Why the Market Benchmark Will Topple Old School Management Styles By Thomas Nelson Tunstall, Palgrave Macmillan Published: March 2007
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EXPORT IMPORT DOCUMENTATION AND LOGISTICS

Course Code: MGBIB 20302 Course Objective:
Trade procedures and documentation formalities are a critical part of international business management. This subject aims at imparting knowledge of trade procedures and documentation formalities with a view to enable the participants to develop a systematic approach in handling trade transaction and incidental paper work.
Credit Units: 04
Learning Outcomes:
On completion of this module students will have: Considered the framework of export and import documentation Evaluated and justified the various documents for processing export and import orders Evaluated the legal implications in the area of exports and imports Assessed the various terms and conditions of export finance Developed the ability to critically examine the EXIM policy framework
Course Contents:
Module I: Introduction Export Documentation Framework Module II: Documents for processing export order and legal implications Processing of an Export Order INCO Terms Foreign Exchange Regulation Act and introduction to FEMA Module III: Export Finance and documents Export Payment Terms Export Finance Forward Exchange Cover Module IV: Central excise clearance Customs Clearance of Export Cargo Customs Clearance of Import Cargo Role of Clearing and Forwarding Agents Shipment of Export Cargo Negotiation of Export Documents Module V: EXIM Policy Framework EPCG Scheme Duty Exemption Scheme Export Oriented Units and Export processing Zones Exercise on Negotiation of Export Documents. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 80 of 114
Learning Methods:
Class room lectures: Each class is intended to be approximately 60 minutes of lecture and 15 minutes in discussion. The discussion period may involve newsworthy events related to EXIM policy etc. The class will be doing Cases throughout the semester. Students will prepare three written cases in small groups of 4-6 students. There will be presentations also in which the student have to collect, collate and analyze the data. A few additional journal articles related to topics discussed will be made available at the Library. The latest articles on international policies on exports and imports will be distributed for discussion.
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Examination Scheme:
SUGGESTED READINGS:
Khurana P K, 2002, Export Management, Galgotia Publications Notes of Amity Distance Education Course for EIDL E. Johnson, Export/Import Procedures And Documentation (Export/Import Procedures & Documentation, 2002) Thomas A. Cook, The Ultimate Guide To Export Management, 2001 Michael B. Stroh, A Practical Guide To Transportation And Logistics, 2006 Donald F. Wood, Anthony Barone, Paul Murphy, And Daniel L. Wardlow, International Logistics, 2002 www.iift.org.in www.commin.nic.in www.tdctrade.com www.intracen.org
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INTERNATIONAL INSTITUTIONS AND TRADE IMPLICATIONS

Foreign Trade Management has gained considerable significance in India in the last decade. The objective of the course is to inculcate a strong understanding on global economic and trading environment, trade liberalization initiatives taken by the government, policy framework, trends and pattern of export import trade and foreign trade management.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the key issues in the international trade environment Analyze the past and present export import policies of the country with References: to other nations Assess the role of multinational organizations and trade blocs in development of the international trade environment Explore and analyze the countrys foreign trade and implications of government policies.
Course Contents:
Module I: International Trade Environment Multilateral Trading System Institutional Framework for Multilateral Trading System WTO Legal Framework for Multilateral Trading System Implications of Uruguay Round The Indian Perspective 4th Ministerial Meeting Doha Declaration Module II: Multinational Organizations Role of World Bank & IMF in International Trade UNCTAD MIGA International Trade Centre ( ITC ), Geneva Centre for Promotion of Imports from Developing Countries Module III: Regional Trade Blocks EU, NAFTA, ASEAN, SAARC, LAIA, CARICOM Module IV: Trade Information for Exports Ministry of Commerce Export Promotion Councils and Commodity Boards India Trade Promotion Organization Export Import Bank of India Export Credit and Guarantee Corporation ( ECGC ) of India Federation of Indian Export Organizations (FIEO ) DGCI & S Module V: Settlement of Trade Dispute Litigation, Conciliation, Arbitration Action against Erring Exporters Quality Complaints and Settlement Mechanisms Module VI: FEMA and Export FEMA and Exchange Control Regulations Manner of Realizations of Export Proceeds Exchange Control Declaration Write Off of Unrealized Export Bills Liberalized Exchange Rate Management System. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 83 of 114
Module VII: Indias Foreign Trade Trends and Direction in Indias Exports
Learning Methods
Examination Scheme:
SUGGESTED READINGS:
Export Management : 6th Revised Edition : P.K Khurana , Galgotia Publishing Company, 2007: Exporters Manuel 2004, Nabhi Publications International Business Roger Bennett : Pearson Education, 2001 International Business Environment and Management V.K Bhalla & S. Shivaramu, Anmol Publications Pvt. Ltd. , 8th Edition, 2004 Useful Web Sites www.wto.org www.worldbank.org www.imf.org www.unctad.org www.miga.org www.europa.eu.int www.nafta-sec-alena.org www.intracen.org www.aseansec.org
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Fourth Semester
Course Code Course Title Lectures (L) Hours per week 3 3 2 1 Tutorials (T) Hours per week Practical (P) Hours per week 1 Credit Unit
MGBIT 20401 MGBIB 20401 MGBBS 20401 MGBBS 20402
E-Commerce Global Corporate Social Responsibility and Sustainability Management Business Communication IV Personal and Professional Excellence Elective-II(A,B,C,D,E) Same combination as chosen in 3rd semester i.e. elective I
3 3 2 2 16
MGBDI 20460
Dissertation TOTAL
9 35
Elective-II Papers for Specialization in Marketing MGBMK20401 Advanced Marketing 3 Research MGBMK 20402 Consumer Behavior 3 Elective-II Papers for Specialization in Finance MGBFN 20401 Security Analysis and 3 Portfolio Management MGBFN 20402 Forex Banking 3 Elective-II Papers for Specialization in HR MGBHR 20401 Recruitment Selection 3 Training & Development MGBHR 20402 Performance Appraisal and 3 Potential Evaluation Elective-II Papers for Specialization in IT & Operations MGBIT 20402 Systems Engineering & 3 Project Management MGBIT 20403 Workflow, ERP & BPR 3 Elective-II Papers for Specialization in IB
1 1 1 1 1 1
4 4 4 4 4 4
1 1
4 4
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-------------------------------------------------------------Amity Global Varsity----------------------------------------------------MGBIB 20402 MGBIB 20403 Growth Prospects Of Thrust 3 Areas Of Indian Exports Risk and Insurance in 3 International Trade 1 1 4 4
E - COMMERCE
Course Code: MGBIT 20401 Course Objective:
E commerce (electronic commerce) is anything that involves doing business electronically. It obviously includes commerce conducted over the internet, but it can include other forms of electronic commerce such as telephone banking, using a fax, or generating and managing accounting systems on a computer (without use of the internet). This course focuses heavily on the internet; but covers other aspects of e commerce as well. This course aims to develop the students ability to manage commercial transactions electronically, particularly through the internet. The course is concerned with the main functional areas of management and processing in the world of international business.
Credit Units: 04
Learning Outcomes
At the end of the course students will be able to: Explore E commerce dimensions, including driving forces and impact on business, individuals, culture, and global economics. Examine the evolution, role, function and impact of E commerce in global business operation. Use common models to describe business to business and business to customer transactions. Understand business security issues, including internet risks, protections, privacy, policies, and emerging business practices on the Net. Track electronic payment systems, explaining online advertising, promotional strategies, and public policies. Describe ethical dimensions of the Internet in a local, regional, national, and global perspective. Explore needed features for building an effective web site.
Course Contents:
Module I: E-commerce: Foundation Definitions and content of EC field Advantages and Limitations The Driving Forces of EC Impact of EC EC Strategy Module II: Launching a Business on the Internet Internet Architecture The Life Cycle Approach Overview of the different phases The Network Information Transfer Hosting a web site Module III: Success & Failure of E commerce ventures Things that can go wrong Site visibility Evaluation of web sites and usability testing Web site content and traffic management We site Optimization Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 86 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Module IV: E-Tailing (Retailing in EC - B2C) Overview of Market Business Models of Electronic Marketing Direct Marketing Online Customer Service Global versus Regional Marketing
Internet Shopping Module V: E-Business Models, E- Marketing & E-Advertising E-business Various Business Models Characteristics Models of B2B EC E-advertising E-marketing Module VI: Electronic Payment Systems Services and Cash flow Electronic Payment Media Payment System Models Cyber Banking Module VII: E-Security The Risks in Cyberspace Protection and Recovery Encryption Module VIII: Legal and Ethical Issues The Major Threats Taxation Issues Legal Disputes Indian IT Act and Right to Information Act Cyber Laws: A Global Perspective Module IX: M-Commerce & Global EC M-commerce in Indian and global perspective Market Place versus Market space Virtual Communities Global EC Module X: The Future Beyond e commerce Implications of emerging technologies Research in EC Future of EC
Learning Methods:
This course is based upon interaction between the students and the teachers. Wherever possible a link will be made between the academic underpinning and its practical application. Students will be given time to develop skills and analyse the benefits and limitations of using e commerce in organisations. A hands on approach will ensure that students can develop a wide range of knowledge of different applications of e commerce. The practical knowledge can be used to develop an awareness of how e commerce can be adopted by organisations to improve business efficiency. This will be achieved via a combination of case studies, evaluations of actual e commerce projects, guest lectures and self study sessions. It is very important that the students go through the textbook chapter(s) and other reference material before coming to the class. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 87 of 114
Examination Scheme:
Turban, Lee, King and Chung, 2005, Electronic Commerce- A Managerial Perspective, Pearson Education Awad Elias M, 2004, Electronic Commerce: From Vision To Fulfillment Prentice Hall, 4th Edition Joseph P T , 2000- Electronic Commerce: A Managerial Perspective Prentice Hall. Ravi Kalakota and Andrew B Whinston, 2002, Frontiers of Electronic Commerce Addison Wesley Parag Diwan and Sunil Sharma, 2002, Electronic Commerce (Excel Books, New Delhi) Kennith Laudon and Jane Laudon Management Information Systems: Managing the Digital Firm 2005, (Ninth Edition) Prentice Hall. Raymond Frost and Judy Strauss, 2002, "E Marketing", Prentice Hall
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GLOBAL CORPORATE SOCIAL RESPONSIBILITY AND SUSTAINABILITY MANAGEMENT

The main purpose of this paper is to make the managers of tomorrow aware of the imperative need to recognize and address the global environmental and social impacts of their activities which, together with profits are popularly known as the triple bottom line issues of Sustainable Development (SD). The course reflects that investors are also showing growing concern not only on eco-efficiency, but in business ethics, corporate social responsibility and human rights, all integral to the agenda of sustainable development which directly relates to competitive advantage and corporate governance on a continuous basis.
Credit Units: 04
Learning Outcomes:
At the end of the course, students will be able to: Define new and emerging business opportunities and financial risks associated with environmental quality, social justice and economic efficiency. Discuss on how businesses need to manage their sustainability agenda as an integral part of their competitive strategy and to get their various stakeholder groups onto the same platform. Examine shifts in responsibility for sustainability from self regulation to public regulation and use new technology, soft innovation focusing on new forms of strategic thinking, new styles of networked commerce, and radically new triple bottom line management systems. Evaluate ways to meet such challenges proactively using tools such as self-regulatory initiatives, voluntary standards, new accounting procedures, reporting and communication processes etc., to remain globally competitive. To assist businesses and concerned stakeholders in establishing and managing systems to steer environmental, social and economic sustainability on a continuous basis.
The primary objective of this course is to impart a basic understanding of the social and environmental sustainability challenges facing managers in todays world. The course seeks to develop students critical capacities for self-reflection and action in relation to these concepts. Course graduates will possess the understanding and experience to integrate environmental and social sustainability with commercial and economic success. Lectures and readings provide an overview of the critical literature in environmental and social issues, the history of the sustainability movement, including the various social and economic movement from which the current practices of sustainability in business and society grew, and the key actors and the basic literature in the field. The course also addresses the global issues surrounding sustainable management and reviews the major frameworks of sustainability that provide the scientific foundations and economic principles of how sustainability can help managers to achieve natural competitive advantage.
Course Contents
Module I: Introduction Definitions, relevance and need for internalization of CSR & sustainability management for corporations 89 of 114
-------------------------------------------------------------Amity Global Varsity---------------------------------------------------- Principles of Sustainable Management Triple Bottom Line TBL/3BL: People, Planet, Profit : the social, environmental, and financial accountability of businesses
Module II: Principles of Sustainable Management (SM) Social and environmental sustainability challenges Integration of SM with commercial and economic success Current practices of sustainability in business Global issues and major frameworks Scientific foundations and economic principles
Module III: Strategic Corporate Social Responsibility Bottom of The Pyramid: Social Responsibility or Market Opportunity Corporate Strategy and CSR What CSR Is and Is Not A Moral Argument for CSR A Rational Argument for CSR An Economic Argument for CSR Why is CSR Relevant Today CSR: Do Stakeholders Care? Module IV: The Strategic Context of CSR & its Implementation The Strategic Lens: The E.S.C.S. Framework Positive Brand Building Crisis Management CSR Business Plan of Action - Short Term & Medium term Implementation From a Strategic Perspective: Planning Implementation From a Firm Perspective: Action Module V: Managing Global Corporate Social Responsibility: Issues Organizational Issues Economic Issues Societal Issues Module VI: Triple Bottom Line (TBL/3BL) the goal of sustainability Definition The Bottom Lines Arguments in favor of the concept Arguments against the concept Legislation
Module VII: Monitoring and Reporting Systems Energy, Environment and Social Audits Sustainability Reporting
Learning Methods
Examination Scheme:
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Components Weightage (%) P1 10 C1 10 CT1 20 EE 60
William B. Werther Jr.& David Chandler, Strategic Corporate Social responsibility ,Stakeholders in a Global Environment , SAGE Publications: Kotler Philip & Nancy Lee, Corporate Social Responsibility: Doing the Most Good for your company and your Cause, John Wiley & Sons, Inc. C. K.Prahalad & Allen Hammond, Serving the Worlds Poor, Profitably, Harvard Business Review, September 2002 Kotler P & Roberto EL, Social marketing. Strategies for changing public behavior. New York, Free Press, 1989. xii, Andreasen Alan R., Ethics in Social Marketing Georgetown university Press, 2001 Doppelt Bob , Leading Change toward Sustainability, A Change-Management Guide for Business, Government and Civil Society, Greenleaf Publishing, 2003
Helpful Websites www.beyondgreypinstripes.org www.csrwire.com www.ibef.org www.rmes.ubc.ca www.learningforsustainability.net www.iisd.org/networks/manage www.imd.ch/research/centers/csm/index.cfm www.ibscdc.org www.trst.com
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BUSINESS COMMUNICATION - IV
The influx of multinationals, FDIs and Retail Management makes global communication a harsh reality and offers cultural communication challenges. This course is designed to inculcate transcultural communication skills among the young Amitians.
Credit Units: 01
Course Contents:
Module I: Importance of Culture in Communication Principles of effective cross cultural communication Developing Communication Competence Module II: Barriers to effective communication Sender, Receiver and Situation related barriers Measures to overcome the barriers Listening skills Module III: Cross cultural communication Characteristics of culture Social differences Contextual differences Nonverbal differences Ethnocentrism
Note:
1 written test of 20 marks of one hour duration will be conducted. Also, each student will be required to make a presentation for 20 marks over and above the teaching hours. They will have to be programmed accordingly.
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BEHAVIOURAL SCIENCE IV (PERSONAL AND PROFESSIONAL EXCELLENCE)

This course aims at imparting an understanding of: Build and leverage your professional reputation.Maintain focus in pressure situations.Make a balanced choice between professional and personal commitments
Credit Units: 01
Course Contents:
Module I: Individual, Society and Nation Individual Differences and Dimensions of Personality Socialization Process Relating to the Nation: Values, Culture, Religion Sense of pride and Patriotism Managing Diversity Module II: Components of Excellence Personal Excellence: Identifying long-term choices and goals Uncovering the talent, strength & style Analyzing choke points in your personal processes by analysis in area of placements, events, seminars, conference, extracurricular activities, projects etc. Developing professional power: Goal-setting, time management, handling criticism, interruptions and time wasters Module III: Career Planning Knowing ones Interest and Aptitude Identifying available Resources Setting goals to maintain focus: Developing Positive attributes in personality Self-reliance and Employability skills Module IV: Stress Management for Healthy Living Meaning and Nature of Stress Stages of stress Causes and Consequences of stress: Personal, Organizational and Environmental Personal Styles and strategies of coping Module V: Professional Success Building independence & interdependence Reducing resistance to change Continued reflection (Placements, events, seminars, conferences, projects extracurricular Activities etc.) Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 93 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Module VI: End-of-Semester Appraisal Viva based on personal journal Assessment of Behavioral change as a result of training Exit Level Rating by Self and Observer
References:
J William Pfeiffer (ed.) Theories and Models in Applied Behavioural Science, Vol 2, Group (1996); Pfeiffer & Company Smither Robert D.; The Psychology of Work and Human Performance, 1994, Harper Collins College Publishers Raman, A.T. (2003) Knowledge Management: A Resource Book. Excel Books, Delhi. Kamalavijayan, D. (2005). Information and Knowledge Management. Macmillan India Ltd. Delhi
DISSERTATION
Course Code: MGBDI 20460 Course Objective:
Dissertation provides an opportunity to the students to demonstrate the ability to devise, to show the application of skills of data collection, critical analysis and concept synthesis necessary for formation of defensible conclusions. It also provides a platform to demonstrate ability to draw appropriate conclusions argued from the evidence presented and also a forum to demonstrate the skills of structuring and present a balanced informed, complete, clear and concise written argument.
Credit Units: 09
Examination Scheme:
Contents & Layout of the Report Conceptual Framework Objectives & Methodology Implications & Conclusions Viva/ Presentations Total 30 10 15 15 30 100
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ELECTIVE PAPERS FOR SPECIALIZATION IN MARKETING

ADVANCED MARKETING RESERACH Course Code: MGBMK 20401
Objectives: To develop knowledge in the applications of business research in the marketing & organizing marketing research activities in the organization. To develop knowledge in framing research project, data collection, and processing techniques and data analysis. To develop awareness of computer applications in data processing. To develop awareness of internet based data collection. Contents:
Credit Units: 04
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-------------------------------------------------------------Amity Global Varsity----------------------------------------------------UNIT-I: Marketing Research - Introduction What is marketing research? Basic & applied Research Value & limitations Overview of research process Users and Doers UNIT-II: Marketing Information & Decision Support Systems Application of Marketing Research Variety of applications The client / researcher interface Articulation with decision stages Information systems and marketing research UNIT-III: Research objectives & plans The research objectives The research plan UNIT-IV: Experimental Designs The setting of experiments True experimental design Extension of true experimental design How to select an experimental design? UNIT-V: Measurement and Scaling Managerial considerations for measurement error avoidance The development of measurement scaling methods Selecting the appropriate scale to use UNIT-VI: Questionnaire design & Qualitative Research Functions of questionnaire Questionnaire design Observation and psychological measures UNIT-VII: Sampling, Data analysis and interpretation Researcher summary of sampling selection Sampling size decisions Investigation of Associations (Interdependence methods) Factor analysis, cluster analysis, multidimensional scaling Planning requirements of efficient analysis
UNIT-VIII: Presentation of research findings and follow through International Marketing Research Forecasting procedures in M.R. Product Research Advertising research Marketing & Sales Analysis Research Brand positioning and Market segmentation Evaluating new marketing strategies UNIT-IX: Emerging applications of MR - database marketing & relationship marketing Client / researcher interface Client / researcher management concern Managing marketing research development Marketing research agencies M.R. organization Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 96 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Research for M.R. UNIT-X: Ethical issues in Marketing Research Code of ethics Ethical issues involving the treatment of respondents/subjects Ethical issues in the treatment of buyers / clients Ethical issues relating to the treatment of research
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Consumer Behaviour Course Code: MGBMK 20402 Course Objective:

Consumer Behavior is full of complexities due to involvement of umpteen variables. Each of these variable influences each other in the buying process. The course therefore will help students stimulate their minds to think coherently about consumers by identifying relevant variables, describing their basic characteristics and specifying how the variable relates to each other. An attempt will be to make the subject easier by examine in an organized fashion the consumer behavioral aspects such as personality, learning, perception of a variety of external situation, motives and so and so forth.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Understand the characteristics and significance of consumer behaviour. Appreciate the influencing factors on consumer behaviour Assess the various models and theories of consumer behavior and apply them suitably for making decisions
Course Contents:
Module I: Introduction Defining and describing the scope of Consumer Behaviour A few examples of consumer behavior having a variety of marketing implication Consumer characteristics leading to selection of target markets Module II: Environmental influences Socio- culture influnces Role of : Culture Sub-culture Social Class Social Groups Inter-personal influnces Module III: Individual determinants of consumer behaviour How consumer proceeds through a decision process relating to product and services Personality and Self concept Motivation and involment Information processing Learning and Memory Attitudes and Attitude change Module IV: Consumer Decision Process Decision-making based on envirnmental influnces and individual determinants Problem Recognition Information Search and evaluation Purchasing process Post purchase behaviour Module V: Popular models of consumer behavior Consumer Research Process Importance of research in marketing decision making Consumerism-Consumer position in society and the problems facing the marker place and the marketer Ethical and Social Responsibilities of Business, Government and consumers themselves Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 98 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Module VI: Organizational Buying Behaviour Psychology of Buyers and Suppliers The concepts of Buying Centre The role of each of the member involved in organization buying process The weightage given to obervations/comments of each member in term of materials, quality, delivery and price issue while making final buying decisions
Learning Methods:
Examination Scheme:
References:
Sheth Jagdish N, 2002, - Consumer Behaviour and Beyond, Banwari Mittal, Brunce I Newman, The Drydon Press Harcourt Brace College Publishers Rose D. Blackwell, Paul W. Minard, James F Engel, 2001, Consumer Behavior, Harcourt collage Publisher, 9th edition 2nd edition, Leon G Schifman, Leshe Largar Kamank, 2002, Consumer Behaviour, Prentice Hall of India, 7th Edition
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ELECTIVE PAPERS FOR SPECIALIZATION IN FINANCE

Security Analysis and Portfolio Management Course Code: MGBFN 20401 Course Objective:
The far-reaching developments in the world of finance have redefined the role of the finance manager, placing a premium on well-trained young men and women possessing superior professional skills in financial analysis and management. The finance manager of today is called upon to evolve finance strategies that dovetail with the firms competitive business strategies.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Assess the various financial market instruments and securities Understand the factors effecting equity valuations Analyse the various theories of portfolio management and apply quantitative tools for optimum results
Course Contents:
Module I: Nature and Scope of Investment Management and Portfolio Analysis Investment Management and Security Analysis - Portfolio Management Practices in International markets. Risk and Return - Total Risk - Portfolio Risk - How Diversification Helps? - Market Risk - Combining Risky and Risk less Securities.
Module II: Fundamental Security Analysis Economic Environment Analysis - Industry Analysis - Company Analysis - Growth Stocks. Technical Analysis : Basic Tenets of Technical Analysis - Dow Theory - Behaviour of Stock Prices - Major Trends - Charts and Trend Lines - Resistance and support Lines - Different Patterns. Efficient market theory.
Module III: Capital Asset Pricing Model - Assumptions - the Capital Market Line - Security Market Line - CAPM with Relaxed Assumptions. Portfolio Evaluation: Portfolio Formula Plans - Risk Adjusted Measures - Sharpe's Reward-to-Variability - Treynor's Volatility Ratio - Jensen's Differential Return.
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-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Module IV Equity Valuation Financial Markets and Instruments, Analysis and Valuation of Equity Investments
Module IV: Fixed Income Valuation and Analysis Financial Markets and Instruments Analysis of Derivatives and Other Products Module V: Portfolio Management Modern Portfolio Theory, Investment Policy, Asset Allocation, Practical Portfolio Management, Performance Measurement, Management of Investment Institutions
Learning Methods:
Examination Scheme:
References:
Fisher, D.E.Security Analysis & Portfolio Management, Prentice Hall, N.D. 2001: Gleason, J.T., Risk- The New Management Imperative in Management, Jaici, Kolkata 2001 Reilly, F.K. & Brown, K., Investment Analysis & Portfolio Management, Dryden Press, 2002 Brealey, R.A. & Myers, S.C., Principles of Corporate Finance, Tata Macgraw Hill, ND 2002 Luenberger, David G., Investment Science, Oxford University Press, 1998. Malkiel, Burton G., A Random Walk Down Wall Street, 6e, W.W. Norton and Company, New York, 1996. Prassanna Chandra Investment Analysis & Portfolio Management Tata Macgraw Hill 2002
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FOREX BANKING
Course Code: MGBFN 20402 Course Objective:
This course focuses on the practical aspects of Forex Banking Management. It will also help the students to translate their theoretical knowledge into practical dimensions of Forex Banking.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Understand the factors and concepts of foreign exchange and their role in banking operations Have a grasp of the workings of the financial and capital markets Examine the various banking operations and their relevance to industry Assess the procedures and policies of government and other regulatory bodies and their implications for the naming industry Analyse financial derivatives and Foreign exchange risk
Course Contents:
Module I: The role of the financial system and Banking theory Financial institutions financial markets the financial system and the real economy Role and functioning of International banks commercial banks and creation of money Building Societies Module II: Money, Capital Markets and Structure of interest rates Discount markets parallel markets monetary policy and money markets significance of capital markets -bonds - equities 'Administered' and market-determined interest rates loan able funds v liquidity preference theories term structure - risk and term premia various theories: pure expectations, market segmentation, preferred habitat rates Module III: Foreign exchange market Exchange rate risk Nature of forex markets - Interest Rate Parity International Fisher Effect Purchasing Power Parity Risk management Module IV: International Capital Markets Eurobonds financial globalizations regulation of the currencies.
Learning Methods:
Examination Scheme:
References:
Van Horne, James C., Financial Markets Rates and Flows, 6th edition, Prentice Hall, Inc., New Jersey, 2001. Bhattacharya, Hrishike,Working capital management: strategies & techniques ,P.H.I.,New Delhi,2005 Fabozzi, Frank J,Foundation of finanical markets and institutions,3rd,Tata McGraw Hill,New Delhi,2006 Hull, John C,Fundamentals of future and options options markets,4th,Tata McGraw Hill,New Delhi,2002 Pathak, Bharti V,Indian financial system,Pearson Education,New Delhi,2003 Krugman, Paul R,International economics theory and policy,6th,Pearson Education,New Delhi, 2006 Hull, John C,Options,futures & other derivations,6th,Pearson Education,New Delhi,2006
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Elective Papers for Specialization in HR Recruitment, Selection, Training & Development Course Code: MGBHR 20401 Course Objective:
The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of Recruitment, Selection, Training and Development in any organisation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management right from forecasting the requirement of employees to the effective development. Learning Outcomes: On the successful completion of this module the student will be able to: Identify the key issues of Selection, training and development Understand the factors effecting recruitment due to mergers, acquisitions & globalisation Appreciate the various tools of training and structured training programmes in organisation Forecast demand & supply of human resources, training and development
Credit Units: 04
Course Contents:
Module I: Introduction to Recruitment Introduction and Importance of Recruitment Recruitment strategies in diverse work force Labour Market information & Sources Forecasting supply and demand for labour Internal & External Applicants Summary, Review Questions & Case Studies Module II: Employee Selection Selection An HR Responsibility Evaluating Abilities & Selection Process Screening & Hiring Alternatives International HRM, Expatriate Rights Temporary and Leasing Help Summary, Review Questions & Case Studies Module III: Trends effecting HRM & Requirement of Training Impact of technology Diversity initiatives at Intel, Cisco Systems Industry and occupational trends Strategies to accommodate change Summary & Review Questions, Case Studies. Module IV: Managerial Effectiveness & Training Tools to improve managerial effectiveness - Kaizen Quality Circles - Time Management Training Process and Methodology Need and objectives, Tools and Aids for Training Learning Principles, Climate for Change Summary & Review Questions, Case Studies. Module V: Retaining Human Resources Global Dilemma, Managing Transnational Teams Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 104 of 114
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Motivation Rewarding and Rewarded Jobs Team / Incentive based systems Design and redesign of working systems Summary & Review Questions, Case Studies
Learning Methods:
Examination Scheme:
References:

Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992 Appraising and Developing Managerial Performance - Rao, T V. Ahmedabad: A H R D, 1992 Robbins, Stephen. P. Management, PHI, New Delhi, 2000 Udai Pareek, 2000, Understanding Organisational Behaviour, Oxford University Press. Monappa, Arun, Managing human resources - Delhi: Macmillan, 1997 Mejia, Luis R G,Managing human resource,4th, Pearson Education,New Delhi,2006 Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000 Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003 Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004 Sanghi, Seema, Towards personal excellence, Response Books, New Delhi, 2002 Epstein Robert, The Big Book of Motivation Games, Tata McGraw Hill, New Delhi, 2001 Aswthappa, K., HR and Personnel Management, Tata McGraw Hill, New Delhi, 2005 Biddle, Derek, Human Aspects of Management, 2nd, Jaico Publishing House, Mumbai, 2002
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Performance Appraisal and Potential Evaluation Course Code: MGBHR 20402 Course Objective:
The main Purpose of this paper is to familiarize the participants understanding the applicability and techniques of performance appraisal and potential evaluation on global context. A Broader and wider perspective is undertaken in relation to the management of employment relationship. The module is designed to understand the role of HR Planning, development and its effective link to policies and strategic practices in organisation for effective people management.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the key issues of potential evaluation and performance appraisal. Understand the factors effecting performance appraisal and performance management Various tools of performance measurement and performance appraisal Management by objectives, role of HR personnel in Performance appraisal
Course Contents:
Module I: Introduction to Performance Appraisal Performance Appraisal Management System Classical approaches to people and organisations Current trends in Performance Appraisal Definition, Ethics and Concepts of Performance Management Summary, Review Questions & Case Studies Module II: Evaluation of Management Systems Performance Management and feedback Need and objective of Appraisal Systems Tools and aids for evaluation of performance Model for benchmarking HR Practices, Legal Considerations Summary, Review Questions & Case Studies Module III: Methods and importance of Performance Management Importance and Scope of Performance Management Different methods of Performance Appraisal Rating Errors & Tools for improvement Steps for effective Performance Appraisal System Summary, Review Questions & Case Studies Module IV: Management by Objectives Management by Objectives Appraisal Schedule, Problems with PA Forms Monitoring Employees on the job International Applications Competency Mapping Summary, Review Questions & Case Studies Module V: Training and Development Training the Appraisers Planning and strategizing training Integrating training with Performance management systems Importance of employee development Setting Objectives and Selecting Training Approach
Learning Methods:
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.
Examination Scheme:
References:
Personnel Management for Executives - Chaturvedi, K K. Mumbai: Himalaya, 1998 Effective Personnel Management: a skill and activity based approach - Anderson, Alan H Oxford: Blackwell, 1994 Personnel Management: modern concepts and techniques - Dessler, Gary 3rd ed - Reston: Reston Pub, 1984 Mackay, Lesley The Changing nature of personnel management - London: Institute of Personnel Management, 1987 Mills, Gordon E. Analysis in human resource training and organization development - Reading: Addison-Wesley, 1988 Pareek, Udai Managing transition: the HRD response; conference papers - New Delhi: Tata McGraw-Hill, 1992 Pettman, Barrie O. Manpower planning workbook - England: Gower, 1984 Beck, Robert C,Motivation theories and principles,Pearson Education,New Delhi,2000 Cascio, Wayne F, Managing Human Resource, 6th, Tata McGraw Hill, New Delhi,2003 Ivancevich, John M, Human resource management, Tata McGraw Hill, New Delhi,2004
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ELECTIVE PAPERS FOR SPECIALIZATION IN IT & OPERATIONS

Software Engineering and Project Management Course Code: MGBIT 20402 Course Objective:
The objective of this course is to make the student aware of the latest practices in Project management and systems Engineering with an emphasis on Quality concepts, Risk Management and Configuration Management
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Identify the key issues in Software Processes, tools and Quality. Understand the concept of System Modeling, Data Modeling, Business Modeling. Product Modeling and modeling of system architecture Plan , Estimate and Schedule a project plan
Course Contents:
Module I : Introduction to Software Engineering Introduction to Software Engineering - definitions, Key challenges in SE, evolving role of software. Module II : The Software Proces Software Engineering Process, Methods and Tools Software Process Models Waterfall Model, Prototyping, Spiral Model, Rapid Application Development, V Model Software Engineering Institute Capability Maturity Model SEI/CMM Module III : Software Requirements and Design Requirements Engineering Process, SRS contents and characteristics, Software Design Basics, Architectural design, Data design, User Interface design, Design Approaches function & object-oriented, Cohesion & Coupling Module IV : Software Testing Software Testing Fundamentals, Testing Strategies, Types of Testing - WBT & BBT, Test Plans, Test Case Design, Milestones, Walkthroughs and Inspections, Debugging Module V : Software Reliability and Quality Management Software Reliability, Quality Concepts, Quality Factors, SQA, Quality Models, FTRs. Module VI : Software Project Management Project Management Concepts, Types of Projects, Activities covered by SPM, Software Project Planning, Project Evaluation, Effort Estimation (COCOMO Model) and Project Scheduling, Risk Management, Software Configuration Management
Learning Methods:
Examination Scheme:
References:
Roger S. Pressman ,Software Engineering , McGraw Hill International Edition Stevens,Peralita, Using UML software engineering with objects & comp, Pearson education 108 of 114
Ian Sommerville, Software Engineering (6th Edition), Addison Wesley Edward Yourdon and Richard H. Thayer, Software Engineering Project Management, 2nd Edition, Wiley-IEEE Computer Society Pr. Software Engineering Roger S. Pressman, McGraw Hill International Edition
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Enterprise Resource Planning Course Code: MGBIT 20403 Course Objective:

In the face of intense competition and other business pressures on organizations, quality initiatives and continuous, incremental process improvement, though still essential, will no longer be sufficient. Such radical levels of change require powerful information technology tools such as ERP to facilitate the fundamental redesign of work. Students learn about the state-of-the-art techniques used in support of business process redesign.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Understand the concepts, vies and latest methodologies of business process design Understand key concepts in the design and utilization of best business practices embedded in an Enterprise Resource Planning System.
Course Contents:
Module I: Introduction to ERP Overview of ERP, its importance, Evolution, ERP Packages, Advantages of ERP, and its future Functional Modules of ERP, Risks & Benefits of ERP, ERP & related technologies Integration of ERP, SCM and CRM applications Module II: ERP Implementation Introduction , Why ERP, Reasons for Implementing ERP, Implementation Challenges ERP Implementation Life Cycle, Success & Failure Factors of an ERP Implementation ERP Package Selection and Evaluation ERP Implementation Process Module III: Present and Future ERP and eBusiness ERP, Internet and WWW Future Directions and Trends in ERP Module IV: Business Engineering and marketing of ERP BPR, ERP & IT their linkage Business Model of ERP Marketing Dynamics & Competitive Strategy Module IV: Practical aspects of ERP Introduction to ERP packages SAP, BAAN, PeopleSoft & Open Source ERP
Examination Scheme:
Text : Enterprise Resource Planning : Alexis Leon, TMH, 2nd Edition

Michael Hammer and James Champy, Harper Business Process Mapping: How to Reengineer Your Business Process, V. Daniel Hunt, John Wiley & Sons The Essence of Business Process Reengineering, Joe Peppard and Philip Rowland, Prentice-Hall Redesigning Enterprise Processes for e-Business, Omar A. El Sawy, McGras-Hill
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ELECTIVE PAPERS FOR SPECIALIZATION IN IB GROWTH PROSPECTS OF THRUST AREAS OF INDIAN EXPORTS
The course aims to develop an awareness of thrust products of Indias exports and to identify specific market for thrust products of Indias export. It will enable the students to understand prospects of Indias export in the background of multi lateral trading system & global competitors and to develop an ability to use trade information avail from various sources to analyze and prepare market potential reports, to understand Indias Foreign Trade Policy and the Institutional mechanism for promoting exports from India.
Credit Units: 04
Learning Outcomes:
On the successful completion of this module the student will be able to: Examine the past and present scenario, and trends of Indian exports Understand the factors effecting Indian international trade Assess the status, potential, challenges and strategies for furthering exports in key thrust areas
Course Contents:
Module I: Introduction Indias International Trade-Present Scenario Trends in Indias Export Future outlook Module II: Focus on Specific Growth Sectors Gems and Jewellery Leather and Footwear Textiles Agriculture and Processed Food Sector Engineering/Automobile Sector Tea, Coffee and Spices Module III: Foreign Trade Policy-2004-09 Special Focus Initiatives General Provisions Regarding Imports And Exports Promotional Measures Duty Exemption / Remission Schemes Export Promotion Capital Goods Scheme Module IV: Study of Specific Markets USA : World biggest importer and Exporter EU : Single Largest market Focus LAC : Potential Market for Export from India Module V: Institutional Framework for Export Promotion of Thrust Sectors Role of EPCs and other Trade Promotion bodies is promoting Export From India Role of EoUs, EPZs and SEZs in Indias Export
Learning Methods:
Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work. Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09 111 of 114
Examination Scheme:
References: Garg Pawan Kumar, 2002, Export of Indias major products : Problem & Prospects, New Century Publications Pratima, Dikshit, Dynamics of Indian Export Trade, Deep & Deep Publications, 2002 Weiss Kenneth D., Building an Import/Export Business, 3rd Edition, Wiley

Authors:, 2002 Website of Ministry of Commerce, www.commin.nic.in Centre for Promotion of Imports from Developing Countries; www.cbi.nl Annual Economic Survey of India RBI Bulletins Newsletters of Trade Promotion Organisations and Export Promotion Councils. Khurana, P K, Export management, Galgotia Publication, New Delhi, 2001 Jain, R K, Foreign trade policy and handbook of procedures 2004-2009 (vol. 1), 9th Centax Publication, New Delhi,2006 Mathur, Vibha, India : foreign trade policy & W T O, New Century, New Delhi, 2003 Garg, Anand, Foreign trade policy and handbook of prodeduess 2006-07, usiness Data pub. Comp., New Delhi, 2006
Helpful Websites: www.fao.org www.comtrade.org www.wto.org, www.fieo.com www.bisnetindia.com www.indianindustry.com www.igep.org www.apeda.com www.aepcindia.com www.chemexcil.org www.capexil.com www.texprocil.com www.reservebank.com www.cbi.nl www.tdctrade.com www.intracen.org www.worldbank.org www.apectariff.org www.china.org.cn www.cgcc.org.hk www.agmarknet.nic.in www.eanindia.com www.indianemarketplace.com www.customs.ustreas.gov www.mkaccdb.eu.int www.wcoomd.org
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RISK AND INSURANCE IN INTERNATIONAL TRADE

Course Code: MGBIB 20403 Course Objectives:
The course aims at making the students conversant with risk of cross border business (Trade, Investments and Long Term Projects) and the techniques available for mitigating those risks. The role of Insurers and the products and services offered by them would be gone in detail to equip the students with decisions making tools. Learning Outcomes: At the end of the course, the student will be able to: understand the concept of risk in business management learn various techniques available to assess and mitigate those risks develop strategic alternatives evaluate different kinds of risks and their impact on different areas
Credit Units: 04
Course Contents:
Module I: Concept of Risk Concept of Risk and Objectives of Risk Management Risk Management Techniques Review Session Module II: Insurance Concept of Insurance Marine, Aviation and Transport Risks Marine Insurance Law Marine Insurance Policies major insurance clauses Principles of assessment and underwriting Claim Procedures Liability Insurance Group discussion of marine and air cargo policies issued by Indian and foreign companies Module III: Political Risk Political Risk analysis, Sovereign Risk, Country Risk, Human Development Index, Corruption Index, Ratings Trade and Investment Barriers Measures for containing Political Risk Module IV: Credit Risk Credit Risk of Payment Procedures Credit Management and Credit Insurance Role of Export Credit Guarantee Corporation Products and Services Recovery and Claim Procedures Module V: Interest Rate Risk Importance of Interest rate risk Measurement of interest rate risk Interest rate risk management Futures, Options and Swaps
Learning Methods:
Tutorials, Interactive sessions, Case studies, Field visits, Management games, Extensive research projects, Seminars, Weekend experience in companies - the course is covered by adopting a combination of lecture methods, class presentation by groups of 113 of 114 Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09
-------------------------------------------------------------Amity Global Varsity----------------------------------------------------students, self study sessions. Each student is required to do the back ground reading from the specified chapters of the prescribed book before coming to class. Cases are also to be analyzed, discussed in groups (teams) outside the class as preparatory work.
Examination Scheme:
Text & References:

Singh MP & Chopra VS, 2005, Risk Management in International Trade, Universal Publishers, 1st Edition Shapiro A C, 2004, Multinational Financial Management, Prentice Hall of India Jain P K, Peurard J and Yadav S, 2003, International Financial Management, Prentice Hall of India E C G C Brochures and Marine Risk Policy
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AGBS MBA ST 2nd, 3rd, 4th Sem

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Master of Business Administration

Duration 2 Years Full Time

Programme Structure and Curriculum Semester I: Academic Session 2008

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* S.T.: Summer Training, Report & Presentation ** DIS.: Dissertation

Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Tutorials (T) Hours per week

Practical (P) Hours per week

Elective-IA Papers for Specialization in Marketing

Elective-IB Papers for Specialization in Finance

Elective-IC Papers for Specialization in HR

Elective-ID Papers for Specialization in IT & Operations

Elective-IE Papers for Specialization in IB

Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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MGBIT 20401 MGBIB 20401 MGBBS 20401 MGBBS 20402

Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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AMITY GLOBAL VARSITY

Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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SEMESTER 1 MARKETING MANAGEMENT

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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ACCOUNTING AND FINANCE

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Examination Scheme: Components Weightage (%) P1 10 C1 10 CT1 20 EE1 60

Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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HUMAN RESOURCE MANAGEMENT

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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QUANTITATIVE APPLICATIONS AND MR

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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SELF-DEVELOPMENT AND INTERPERSONAL SKILLS

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09

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Amity Global Varsity Proposed Syllabus: MBA Academic Year 2008-09