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Faculty of Mechanical Engineering Universiti Teknologi Malaysia SMN 4832 Engineering Management Group Project (20%)

Question
Choose a small company around Skudai, Senai or Johor Bahru as a case study. The company can be a retail store, service company, restaurant, car repair/accessory shop, petrol station. mini market, stationary shop, laundry shop, bakery or hardware sh.;p. Write a brief report on the current operations of the company. The report should at least co;;tain:

2. Location and layout 3. Current operation - e.g. products sold, service provided 4. Human resource - number of workers, qualification. recruitment 5. Financial aspect - approximate sales, cost breakdown 6. Inventory 7. Other relevant information
Imagine that the company has appointed your group as consultant tc expand the busirress. You are required to come up with a business plan in order to apply for a bank loan. The content of your business proposal should at least cover the followings:

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History of the company, how the company was set up

Objectiv6 *o ,"o'p"Hthe proposal 2. Background oJthe business, competitive edge 3. . Organization'structure - numbEr of personnel, skills 4. Market study - target market, demography, customer needs 5. Competitors analysis 6. SWOT analysis E*pu.rsion cost I capitalcost - detail breakdown 8. Sales forecast 9. Service/product quality f;. Oprrutions cost, target revenue and profit / ?\ >o. ' I l. Equipment, maclrinery, space required 12. Plant/store locafion'and layput . 13. Growth strategy ., ' 14. Marketing/sales strat6gy - advertisement, promotion 15. Supply chain y ' 16. Conclusions

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6.

Instruction:

2. 3. 4. 5.

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Get in touch with all group members. Appoint a leader and give a name to the group. Assign task responsibility for each team member. Conduct_tnterview and observe operations of respective cornpany. Obtain r;f#nce-materials from text books, periodicals, magazines, interner. annual reports, trade brochures, NSTP on line, newspaper cLltting.

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