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  • Marketing Strategies of Lavasa

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    AbhinavVerma
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    Marketing Strategies of Lavasa through its website. Marketed itself as India's first planned hill city. Through Social networking websites like twitter, Facebook and blogs. 'Lavasa Women Drive' a campaign launched which supported womanhood and supported cause of cancer prevention. A musical fest was organized known as 'rock N Hills' which included various performances of well known musicians to attract music lovers.

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    Marketing Strategies of Lavasa through its website. Marketed itself as India's first planned hill city. Through Social networking websites like twitter, Facebook and blogs. 'Lavasa Women Drive' a campaign launched which supported womanhood and supported cause of cancer prevention. A musical fest was organized known as 'rock N Hills' which included various performances of well known musicians to attract music lovers.

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    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    26 просмотров1 страница

    Marketing Strategies of Lavasa

    Загружено:

    AbhinavVerma
    Marketing Strategies of Lavasa through its website. Marketed itself as India's first planned hill city. Through Social networking websites like twitter, Facebook and blogs. 'Lavasa Women Drive' a campaign launched which supported womanhood and supported cause of cancer prevention. A musical fest was organized known as 'rock N Hills' which included various performances of well known musicians to attract music lovers.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PPTX, PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 1

    Marketing Strategies of Lavasa

    Through its website. Marketed itself as Indias first planned hill city. Through Social networking websites like Twitter , Facebook and blogs. Various campaigns promoted Lavasa like: Print media campaigns.
    Lavasa Utsav art & culture festival on weekends. School to deliver quality education for economically disadvantageous students. Known as Christel House School. Lavasa Women Drive a campaign launched which supported womanhood and supported cause of cancer prevention. The drive was flagged off from Mumbai and Pune. Promotion of adventure packages which includes water sports ,adventure sports ,spa and meals. Children summer adventure camp. Food festival at Hotel Waterfrontshaw A musical fest was organized known as Rock N Hills which included various performances of well known musicians to attract music lovers . The event was promoted by ads in newspapers, social networking sites , radio , hoardings and canter activities.

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