INTRODUCTION

It is the largest tea in south India

It is a group of seven vast tea gardens, which sprawls across an area of 24,000 hectares

The annual production of tea is 21 million kg

succeeded Tata Tea Limited on 1st April 2005

Vision

To collectively create a unique and sustainable business with the commitment and involvement of all the employees as partners

MISSION

To produce a consistently high quality product, exceeding customer expectations, at the lowest cost and creating an environment for work excellence, ensuring sustained growth with commitment towards social and environmental values

2.Give better understanding about the role of the employees

1.Constantly improve productivity & quality

Managemen t Structure

3.Involve all levels of employees in decision making process

4.Satisfy their urge for self expression

Awards

 Name : Saji Joseph Place & name of the shop: SKV stores Ettivila

1) Start the retail business

About 10 years ago Right from the beginning of his retail business he is selling the kannan devan tea Turn over is about

2) Selling other Tea brand

AVT Malankara Taj Mahal Red label Assam apple valley etc..

3) Sales tax

4) Competitor

The main competitor is Red label

5) Fast moving brand

Kannan devan tea is the fast moving brand Available in various quantities starting from the sachet to kilogram packets Highly satisfied with the taste It is abundant Promotional activity Price level

6) Type of the consumer

All categories of customer

7) Availability

Readily available in all the time