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Search Engines are built to help the searchers. Search Engines strive to put the best
fit/standard websites on top rankings so that searchers get their required info within
few clicks.
How do Search Engines know a website’s standard and its relevance with searched
keywords? What are the steps you should follow for a complete SEO to improve your
website’s rankings?
This article covers Search Engine Optimization in two levels - the first is On-page
optimization, and the next is Off-Page Optimization. An effective On-page
optimization together with good Off-page optimization will improve your Search
Engine Rankings.
On-Page Optimization
Off-Page Optimization
It is easy for any website owner to optimize their website with good content,
navigation, title, etc. But does that mean it’s a good website and people would
love to check it out?
Search Engines try to know and evaluate the standard of a website through many
factors and the most significant of them is incoming/inbound links. When a
website receives inbound links from related & standard websites, it obviously
means that it is worth looking at.
Search Engines learn about your website through inbound links and to be precise
it’s through anchor text.
So natural linking with different & targeted keyword rich anchor text works great
for any website.
21.Search Engines
Submit your website manually to search engines including regional search
engines.
22.Directories
There are many directories available online for free submission. Submit your
website into the category that best fits your services, most importantly with
good anchor text. Try submitting in your own regional directories to improve
your local business.
23.Forums
Participate in your industry related forums & discussion boards. Post your
comments, thoughts and also provide a link to your website (without spam).
24.Blogs
Having your own official blog helps to post your company’s updates, product
release, etc., and also inbound links. There are directories for submitting
blogs. Submit your blog with proper keyword tags which helps in your blog
listing.
25.Articles
Write keyword & content rich articles on your own and post in article junctions
available online. There are article junctions which accept articles in HTML
format, so you can include your links with good anchor text. Write fresh
articles on your topic, post and see your traffic increasing.
26.Press Releases
You can post Press Releases, which also works like Article junctions &
directories; however it should look more like a Press Release and not like an
article.
27. Bookmarks
Social book marking - it serves two purposes: It gets you incoming links and
it popularizes your website in your community. Make sure you put keyword
rich tags for your bookmarks.
28.Classifieds
You can see some websites displaying free classifieds. You can put your
advertisements there with link to your website.