A RESEARCH ON

CONSUMER BUYING BEHAVIOUR IN SHOPPING MALLS

NIDHI SINGH 1225111335 SEC C

These are the decision process and acts of people involved in buying and using products. Main factors affecting buying behavior are: Personal Social Cultural

To study that how changes are coming in the minds of customers.

To find out what all difficulties consumer are facing at the time and after buying in shopping malls.

To identify good and bad experiences regarding shopping malls.

Main purpose for studying buying behaviour is to understand why customers are more attracted towards foreign manufactured products and how one can provide best loyalty while earning a high profit.

Research in Shopping Malls leads to following facts And figures..

30 30 25 20 15 10 5 0 yes no Series1 10

Attractive infrastructure Air conditioned Variety of products under one roof

90 80 70 60 50 40 30 entertainment shopping hangout shopping&hangout

20
10 0 5 to18 18to30 30to45 45&above

13 16 2 times 4 times 6 times 10 times 9 12

13

yes no

37

18%

satisfied highly satisfied 24% 58%

unsatisfied

0 3 5

0 7 1 2 3 4 9 5

12

6
7 8 9 14 10

32% yes no

68%

0 6

0 3

0 1

2
3 4 5

14

10

6 7 8 9

5 7

10

48%
52%

yes no

0 5

0 4 7 1 2

3
4 5 6 8 7 8 9

13

10

60

50
40 30 20 10 0 5to18 18to30 30to45 45&above

I found out that people were not happy with the safety standards of mall which includes lack of information about exit points, fire fighting equipments etc
The after sales service was also not appropriate Some consumers were unhappy by the response of the working staff. Language problem was also a concern which lead to communication problems Customers were also unhappy due to the long queue for bill clearance services

The study of consumer behavior in shopping malls is the most important factor for marketing of any goods and services. The consumer behavior suggests how individual, groups and organizations select, buy and dispose off good and services, or experience to satisfy their needs and wants. It also helps in improving the existing problems in the malls and also helps in introducing products and services, setting price, devising channels etc.

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