St.

Rita Media Group

Advocacy Project

TASK #6 DECONSTRUCTING MEDIA

Deconstructing Media / T.A.P.P. Model / Sample Advertisement file. The London Times: Sample Newspaper resource file. Elements of a Newspaper PowerPoint (included on the instructional DVD and the resource CD). Deconstructing Newspapers file. Amnesty International Advertisements PowerPoint (included on the instructional DVD and the resource CD). Deconstructing Advertisements activity. Deconstructing Commercials activity. Never Again Commercial (included on the instructional DVD).

LESSON MATERIALS

FOCUS/RATIONALE

This task is aimed at educating students about the purpose, and process, of deconstructing media. To this point, the students have viewed a variety of different forms of media and are familiar with the particular elements used. The goal of this task is for students to critically analyze media forms by deconstructing the techniques, the intended audience, the point of view, and the purpose of the media forms (T.A.P.P. Model). Have students choose a media form identified in a specific commercial, print advertisement, web page, etc., that they have become familiar with. Have them consider the following questions: Was the media form effective? Did the media convince the viewer to do something? What was the purpose of the media form (selling a product, a service, or a form of entertainment, etc.)? What did the media form look and / or sound like? What features were noticeable?

PRE-ACTIVITY

St. Rita Media Group

Advocacy Project

ACTIVITIES ACTIVITY CONTENT Deconstructing Media Forms Using the T.A.P.P 1

Model. Use T.A.P.P. Model file to teach deconstruction of media with a specific reference to deconstructing an advertisement. View Newspaper Elements PowerPoint. Use Sample Newspaper file as a model to deepen student comprehension of the concepts addressed in the PowerPoint. Apply T.A.P.P. Model to deconstruct a Newspaper front page. Use Deconstruct Newspapers file to consolidate T.A.P.P. model and student understanding of how to deconstruct a newspaper. Complete Deconstructing Commercials Activity: Use T.A.P.P. Model template to deconstruct the Never Again commercial produced by The Genocide Prevention Network (included on the instructional DVD). Deconstructing Print Advertisements Activity: As a class view the Amnesty International Advertisements PowerPoint. Groups choose one of the print advertisements from the PowerPoint and they are tasked to deconstruct the advertisement of their choice using the T.A.P.P. model. A rubric has been included if you choose to evaluate this activity as an Assessment of Learning opportunity.

CURRICULUM EXPECTATIONS

Language: Variety of Media Literacy expectations. Language: Variety of Media Literacy expectations.

Language: Variety of Media Literacy expectations.

Language: Variety of Media Literacy expectations.

By the very nature of their profession, journalists have an obligation to serve the truth and not offend against charity in disseminating information. They should strive to respect, with equal care, the nature of the facts and the limits of critical judgment concerning individuals. They should not stoop to defamation. ~ Cathechism of the Catholic Church, London: Burns & Oates, 1999, 2493