UNIVERSITY OF

.2005 EXAMINATION Total No. of Questions : 8]

[Total No. of

Pages :4

P379

[2875]-301
M.B.A. (Sem-III) Business Policy & Strategic Management Unit Course 301

0083

Time : 3 Hours] [Max. Marks : 60 Instructions: 1) Answer any three questions from Section I and any one case from Section IL 2) Figures to the right indicate full marks. 3) Support you answers with relevant examples.

SECTION -1 Ql) While strategic planning is a must for large firms, there are an awful lot of small and medium sized organizations that feel that they do not really need all this jargon about competitive advantage and core competencies. How will you go about explaining the significance of strategic management to a 100-yearold super-Shoppe facing the onslaught of organized retailing? [13] Q2) What do you understand by environment in relation to business policy? How does the regulatory environment impact a firm's strategic evaluation and planning. Comment in the context of a telecom industry. [13] Q3) What are core competencies? Are they the same as strengths? How easily can they be identified? Suggest formal ways to identify core competencies. [13] Q4) Compare and contrast 'startups' with 'mergers & acquisitions' as alternative routes to strategy implementation. . [13] Q5) 'Organizational culture provides the key to strategy implementation because it is such a powerful force for providing focus, motivation and norms'. Comment. [13]
Q6) Write short notes on any two:

[13]

1) 2) 3)

Porter's Five Forces Model of competition. Internet Strategies for Traditional Business. Operations plans and policies.

SECTION II Q7) Case Study ICIGI Bank ' -

ICICI Bank's next big growth platform is - Globalization. Sometime back they opened their first overseas branch in Singapore. They have established representative offices at Dubai, Shanghai and New York. They are in the process of establishing subsidiary companies at London and Toronto. This phase I of global roll out will cost the bank $ 100 million, all of which will be funded from the domestic balance sheet. The two subsidiaries have been capitalized with $ 70 million. When some of the representative offices and off shore branches are converted in subsidiaries, they too will require capital. ICICI has chosen the mix of subsidiaries, off shore branches and representative offices. This is because of the local regulations prevailing in different countries. Many countries require banks to first run either representative offices or offshore branches for a few years a subsidiary is allowed. Two years ago the bank's top management zeroed in on globalization as the next big thing. Mr. Kamat of ICICI bank expects the bank's global business to account for a third of ICICI Bank's business within next five years. For going global ICICI looked at four different models. The first one was to build a regional base in neighbouring countries. But our neighbours are not able to offer much scope. The second option was to enter growth markets aggressively, perhaps through acquisitions. This is what was done by the Standard Chartered Bank in Asia and Latin America. But this strategy is quite risky and would have needed a far larger balance sheet than what the Bank currently has. The third option was to take one strong product and take it globally. The idea is to identify a core competitive advantage and then build on it. This was the model used by City Bank through its credit card business. However ICICI does not have such a product. So the bank chose the option of follow the customer. A lot of Spanish banks have used this strategy to enter the Latin American markets. In this strategy the opportunities came from the NRI's in Dubai and Bahrain. The increasing trade with China can be financed through the Shanghai. The growing links with ASEAN could be serviced through Singapore. The traditional Indialinked business from U.K. and U.S.A. is to be handled from London and New York. The bank has decided to focus on India related business, rather than try to compete against global banks for global clients. In short ICICI bank is betting on the global Indian. There are two parts of this market. There are NRI's and there are Indian companies growing globally.

where physical presence is not possible. Questions: 1. 2. 3. 4. 5. Is this move too audacious? Is the global move too early? Is the global Indian really a sustainable business proposition? Does it make sense to expand into a recessionary global economy? Can ICICI bank build a global organization?

[21]

Q8) Indian spirits maker McDowell & Co. Ltd. announced a $ 300 million deal to acquire Shaw Wallace & Co. Ltd. (501379.B Y) in a deal that will catapult the firm into the world's second largest spirits maker after U.K.'s Diageo PLC. (DGE.LN). The acquisition cost includes the purchase of a 54.5% stake in Shaw Wallace from its founder Jumbo World Holdings Ltd., the cost of an open offer to buy , another 25% public shareholding in the company and the acquisition of some affiliates of Jumbo engaged in the distribution of spirits. The acquisition gives the UB group, which owns the controlling stake in Me Dowell and is already the country's largest spirits and beer maker, a near monopoly in the Indian spirits market with annual sales of 60 million cases. Vijay Mallya, chairman of the UB group, said in a statement the transaction will result in economies of scale leading to a "significant cost advantage" and benefits to the consumers in the form of "a greater variety of choices". Senior group officials weren't immediately available for comment. McDowell is holding a late evening news conference at 1600 GMT in Mumbai. "The conclusion of this deal gives the UB group a strong position in the rapidly growing local spirits market and a significant pricing power", said Sandeep Shenoy, strategist at local brokerage Pioneer Intermediaries. "After its recently concluded deal with Scottish & Newcastle (SCTN.LN) in the beer segment, this acquisition could raise the market's hopes of a similar stake sale at an attractive price in the spirits segment", added Shenoy. In December, Scottish & Newcastle signed an agreement with the UB group to buy a 37.5% stake in group company and India's largest beer maker United Breweries Ltd. (532478.BY) for $ 177 million. As per the terms of the agreement signed Monday, McDowell will buy Jumbo's holding in Shaw Wallace at INR 325 a share, which includes a fee to ensure that Jumbo will not compete with McDowell. The price is a 46.3% premium to the INR 222.10 closing price of Shaw Wallace shares on the Bombay Stock Exchange Monday. The price is also at a 30% premium to the INR 250 a share price at which the UB group, in a hostile bid announced in February, offered to buy a 25% public shareholding in Shaw Wallace.
[2875] - 301
-3-

Following the agreement with Jumbo, McDowell and its associate firms have proposed to increase the open offer price for Shaw Wallace to INK 260 a share. The new offer price has been calculated after adjusting for the noncompete fee and is in line with current market regulations, said the statement. As part of some other related transactions, McDowell also agreed to buy some other affiliates of the Jumbo group, which have a presence in the distribution of spirits in and outside India, without giving specific details. The statement didn't give a breakdown of the total acquisition cost of $ 300 million. Earlier McDowell & Co Ltd, had entered into a strategic tie-up with New Zealand-based liquor company Independent Liquor to make a foray into the ready-to-drink (RTD) segment of the domestic alcoholic beverages market. While Independent Liquor will help McDowell with significant knowledge .transfer in the high-growth segment of RTD, McDowell in return will launch some of the leading brands of the New Zealand-based company into the Indian market. McDowell wants to become a leader in the emerging RTD segment, say company officials. McDowell India entered the RTD segment last year with the launch of Shotz, a vodka-based beverage. The officials say McDowell intends to increase RTD manufacturing capacity in its existing distilleries across India, with a unit already functioning in Goa and another one close to commissioning in Chandigarh. The company aims to set up 2 lakh-case monthly capacity for RTDs by this year end. The $ 200-million Independent Liquor is privately held and is considered as one of the leaders in RTD business in Australia and New Zealand, where it controls 35 per cent of the RTD market. The company's brands include Vodka Cruiser, Voodoo Majic, Havana Gold, KGB Vodka, Stinger, and Woodstock Bourbon. McDowell & Co intends to bottle and market Cruiser, which is a fruit-flavoured vodka-based drink available in 21 exotic flavours, in India. This will be followed by products such as Havana Gold, which is a mix of white rum and coconut liqueur; Stinger, an alcoholic soda; and Woodstock, a bourbon cola drink.

Question: Analyse the various strategic choices used by McDowell.

[21]

[2875] - 301

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Total No. of Questions : 5 ] Cases : 2]

Total No. of Pages : 4

[2875]-302
P 380 M.B.A. (Sem-III)
MANAGEMENT CONTROL SYSTEM (U.C. 302)
Time : 3 Hours]
N.B.:

[Max. Marks : 60

1) 2)

Answer any three questions from section I and any one case from section II. All questions carry equal marks.
SECTION -1
f

Ql) Define goal congruence and its relationship to control and performance evaluation. Explain how you can use Responsibility Centres to encourage goal congruent behaviour.

Q2) Explain the limitations of Accounting performance measures. Explain why accounting profit measures do not reflect economic income perfectly. Give examples.

Q3) Describe Griesinger's version of Cybernetic paradigm to represent the control process. Illustrate with diagram the control process relating superior to subordinate in an organization. Q4) What are the attributes of an effective management control system? What are the control system design parameters?

Q5) Compare (any three): i) ii) iii) ABC V/s conventional product costing. ROI V/s EVA Efficiency V/s Effectiveness

iv) Cost audit V/s Financial Audit v) Value chain analysis V/s Value engineering.
P.T.O.

SECTION - II

Case No. 1:
Division A of a large divisionalized organization manufactures a single standardized product. Some of the output is sold externally whilst the remainder is transferred to Division B where it is a subassembly in the manufacture of that division's product. The unit costs of Division A's product are as follows:
Direct material ,, 4 2 2

Direct labour Direct expense Variable manufacturing overheads

Fixed manufacturing overheads

2 4 1 15

Selling and packing expense - variable

Annually 10000 units of the product are sold externally at the standard price of 30. In addition to the external sales, 5000 units are transferred annually to Division B at an internal transfer charge of 29 per unit. This transfer price is obtained by deducting variable selling and packing expense from the external price since this expense is not incurred for internal transfers.
Division B incorporates the transferred - in goods into a more advanced product. The unit costs of this product are as follows.

()
Transferred-in item (from Division A) Direct material and components Direct Variable Fixed labour overheads overheads 29 23 3 12 12

Selling and packing expense - variable 1 80

Division B's manager disagrees with the basis used to set the transfer price. He argues thai the transfers should be made at variable cost plus an agreed (minimal) mark-up since he claimed that his division is taking output that Division A would be unable to sell at the price of 30.
[2875J-302

Partly because or this disagreement, a study of the relationship between selling price and demand has recently been made for each division by the company's sales director. The resulting report contains the following table: Customer demand at various selling prices .: Division A v .

Selling price Demand

Division B Selling price Demand

20 15&00 80

30 10000 90

40 5000 100

5000 7200 2800 The manager of Division B claims that this study supports his case. He suggests that a transfer price of 12 would give Division A a reasonable contribution to its fixed overheads while allowing Division B to earn a reasonable profit. He also believed that it would lead to an increase of output and an improvement in the overall level of company profits. You are required :
a) to calculate the effect that the transfer pricing system has had on the company's profits, and

b)

to establish the likely effect on profits of adopting the suggestion by the manager of Division B of a transfer price of 12.

Case No. 2:
S V Ltd., manufactures a product which is obtained basically from a series of manufacturing operations. The finished product is packaged in the company made glass bottles and finally packed in attractive cartons. The company is organized in to two independent divisions viz., one for the manufacture of glass bottles and the other for the manufacture of end product. The end product manufacturing (EPM) division can buy all the bottle requirements from the bottle manufacturing (BM) division. The Genera] Manager of the BM division has obtained the following quotes from the outside manufacturers for the supply of empty bottles as follows: For a volume of 8,00,000 bottles total purchase cost Rs. 14,00,000 and for a volume of 12,00,000 bottles total purchase cost Rs. 20,00,000

[2875]-302

Cost details of BM division for the in-plant manufacturing of these glass bottles are as follows: For a volume of 8,00,000 bottles-total manufacturing cost Rs. 10,40,000 & For a volume of 12,00,000 bottles-total manufacturing cost Rs. 14,40,000. For the EPM division relevant details are as follows:

End product Volume Nos, 8,00,000 12,00,000

Sale value Total cost of end product (Packed in bottles) (Excluding empty bottle cost) Rs. Rs. 64,80,000 91,20,000 1,27,80,000 96,80,000

Since Divisional Managers' salaries are linked with their divisional profits considerable amount of time was spent in the corporate level discussions as to.the use of proper price for transfer of empty bottles from BM Div. to'EPM Div. As a Management Consultant you are required to show separately for these two levels of 8 lakhs and 12 lakhs nos. of end product, profitability of the two divisions as well as that of the total company by using (i) Transfer Price based on present Market Price and (ii) Transfer Price based on cost plus shared profit. Such profit component is to be calculated in proportion to the costs involved. Show detailed calculations in tabular form. Discuss also the effect of these Transfer Pricing methods on the profitability of both the divisions as well as total company.

*** *** *** ** ***

[2875J-302

Total No. of Questions : 6]

[Total No. of Pages : 1

P381

[2875J-303
M.B.A. (Sem - III) (303 A) ADVERTISING & SALES PROMOTION MARKETING MANAGEMENT Spcl

Time : 3 Hours] Instructions : 1) Attempt any four questions, 2) All questions carry equal marks.

[Max. Marks : 60

Ql) Discuss fulltime advertisement agency & its various functions at length.[15] Q2) Discuss growing importance of sales promotion in . a) Pharma industry b) Automobile - (4 wheeler) [15]

Q3) Write the different advertisement messages in advertisement of Asian Paints - Kyanu Sunil Babu, Naya Ghar ............. Badhiya hai. [15 Q4) Discuss different Tests & Techniques in ....Advertising Effectiveness. [15] * Q5) Explain Reach, Frequency and Gross Rating Points at length. Q6) Write Short Notes on (any three) i) Publicity iii) Media buyers [15

[15] ii) Dettol Bottle. iv) Animation in advertising industry.

[Total No. of Pages: 4 Total No. of Questions: 7]

P382

[2875] - 304
M.B.A.

303B: DIRECT TAXATION

Time: 3 Hours] Instructions: 1) Q. I is compulsory. Attempt any three from the remaining. 2) All questions carry equal marks. [Max. Marks :60

Ql) Write short notes on any Three of the following : a) b) c) d) e) Assessee Taxability of House Rent Allowance Deductions from Income from House Property Income Tax Deducted at Source Provident Fund.
[3x5=15]

Q2) Why is it necessary to decide the residential status of an individual? Discuss the provisions of Income Tax Act, 1961 in respect of the residential status of an individual. How does the residential status affect the tax liability of an individual? [15] Q3) Following particulars are available in respect of the income of Mrs. Alaka Joshi who is working as Personnel Manager of A Ltd. in Mumbai. a) c) d) Basic salary - Rs. 15,000 per month. Education Allowance (for three children) - Rs. 6,000 and Hostel Expenditure Allowance for these three children Rs. 9,000. Mrs. Alaka is provided a furnished flat for her residence. Cost of the furniture in the flat amounted to Rs. 1,00,000. Mrs. Alaka pays an amount Rs. 2,000 per month from her salary towards the rent for this flat. The company has provided a chauffer driven car to Mrs. Alaka (engine capacity less than 1.6 liters) which she uses for official as well as personal purposes. Repairs and maintenance expenses of this car are borne by Mrs. Alaka which amounted to Rs. 12,000. P.T.O b) Dearness Allowance - 25% of the basic salary.

e)

f) g) h)

A domestic servant and a watchman are provided for this flat and the salary of Rs. 300 per month each is paid by the employer. The company sent Mrs.Alaka for a refresher course and paid the fees for the course amounting to Rs. 10,000. The company has paid club bills for Mrs. Alaka amounting to Rs. 11,000 out of which 40% were for her personal benefits.

Calculate the Income from Salaries for Mrs. Alaka for the Assessment Year 2005-2006. . [15] Q4) a) b) What do you mean by Annual Value? How does the calculation of Annual Value differ based upon the nature of house property? [7]

Mr. Ashok is the owner of 2 house properties situated in Pune. He was staying in Property A for the period from 1st April 2004 to 30 th September 2004. With effect from 1st October 2004, he shifted his residence to Property B and let out the Property A on a monthly rent of Rs. 10,000. While he was staying in Property A, he had let out Property B on the monthly rent of Rs. 12,000. Following particulars are available for both the properties Particulars Property A Property B Municipal Taxes charged 30,000 40,000 Municipal Taxes paid Interest on loan borrowed 20,000 30,000 25,000 28,000

Calculate the Income from House Property for the AY 2005-2006.[8] Q5) a) What do you mean by Capital Asset? Why capital asset is required to be classified as Long Term and Short Term capital asset? Discuss in details from the point of view of its taxability. [7] b) - Mr. X, age 67 years, gives the following details of his income for the AY 2005-2006. 1) Income from house property 2) Bank Interest 3) Long- term capital gains [2875]-304 -2Rs. 45,000 Rs. 15,000 Rs. 60,000

He is entitled to the fo llo wing deductions as per the provisions of Chapter VI -

1. 2.

Section 80L for bank interest Section BOD for Mediclaim .

Rs. 12,000 Rs. 10,000

During the year under consideration, he has paid the LIC premium of Rs. 5,000. Compute the tax liability of Mr.X for the AY 2005-2006. Q6) Write a detailed essay on " Filing of Returns". [8] [15]

Q7) M/s Ashok Trading, a proprietary concern submits the following Profit and Loss account for the year ending on 31 st March 2005. Rs. Expenditure Income Rs. Salaries 3,68,000 Gross Profit b/fd 6,65,000 Rent Printing and Stationery Telephone expenses Traveling and Conveyance Interest Depreciation Legal Fees Auditor's Fees Contribution to Provident Fund Net Profit Total Additional Information a) 24,000 5,700 12,800 25,500 72,000 24,000 12,000 10,500 24,000 1,06,500 6,85,000 Total . 6,85,000 Bad Debts recovered (Earlier allowed as deduction) Dividend from UTI 12,000 8,000

Salaries include Rs. 1,20,000 paid to the son of the proprietor. Reasonable salary would have been Rs. 60,000. b) Interest paid includes Rs. 10,000 being the interest paid on loan borrowed for personal purposes. [2875J-304 -3-

Out of the contribution to Provident Fund, an amount of Rs. 8,000 was not paid till the date of filing the return. d) Purchases are made by issuing the crossed cheques or demand drafts, except in the case of one bill for Rs. 65,000 for which the payment was made in cash. The said bill has been debited to Trading Account as the purchases. Depreciation as per Income Tax Rules amounted to Rs. 21,000.

e)

Calculate the profit from Business and Profession for the Assessment Year 2005-2006. [15]

[2875]-304

-4-

Total No. of Questions : 6]

[Total No. of Pages :2

P383

[2875] - 305
M.B.A. (Sem - III)

Computer Specialization (303 C) DBMS with Oracle

Time : 3 Hours] [Max. Marks : 60

Instructions: 1) Q- No. 1 is compulsory. Solve any 4 questions out of remaining. 2) Write your assumptions clearly, if any. 3) Figures to the right indicate full marks.
Ql) Solve the following SQL Queries by using the table design given, (solve any 10):

[20]

Table Name:- BMP Empno Number (4) Ename Job Mgr Hiredate Sal Comm . Deptno Varchar 2 (10) Varchar 2 (9) Number (4) Date Number (7, 2) Number (7, 2) Number (2) .

Table Name:- Dept

Deptno Dname Loc a) Number (2) Varchar 2 (14) Varchar 2 (13)

Print the name of employee to whom maximum people are reporting.

b) c) d)

Display the name of employee who is earning minimum. List all the employees who are living in Boston. Print names of the employees in ascending order.
P.T.O.

e)
f)

Display jobwise total salary.

Display month in which Martin joined.

g) h) i) j) k)

Print name (S) of employees having salary less than average salary of Manager. List names of employees having "A" as second letter in their name. Print count of employees working in department 20 having commission as null. Find the day of week on which James joined. List the employees whose commission is NULL and salary does not exceed 2000. List all the employees hired after 1980. Q2) Differentiate between

1)

relational databases and non relational databases. [10]

Q3) Discuss various Background Processes for Oracle.

[10]

Q4) Explain "Table level Constraints" and "Column Level Constraints". With example. [10] Q5) Explain with syntax and example any two DML and any two DDL commands.

[10]
Q6) Write short notes on (any 2):
a) Data types in oracle.

[10]

b) c)

Group functions. Synonyms.

[2875] - 305

-2-

Total No. of Questions : 7]

[Total No. of Pages : 1

P384

[2875J-306
M.B.A. ( Sem - III) (New Course) PRODUCTION AND MATERIAL SPECIALISATION

(303 D) LOGISTICS AND SUPPLY CHAIN MANAGEMENT

Time : 3 Hours] Instructions : 1) Answer any four questions. 2) All questions carry equal marks.
Ql) Explain the concept of Logistics. Enlist the elements of logistics. Why has logistics gained importance in the recent years ? Q2) State and briefly explain the alternative modes of transport. Which factors should be considered for carrier selection ? Q3) What is supply chain management ? State its objectives. How does supply chain management differ from logistics management ? Q4) a) How should the supply chain strategies, be integrated with corporate strategies ? b) Briefly explain the role of IT in supply chain. Explain principles and functions of protective packaging. What is containerisation ? Briefly explain, advantages of containerisation. Explain the meaning of Distribution Network Planning System. Which factors should be considered for evolving stock policies for finished product.

[Max, Marks : 60

Q5) a) b) Q6) a) b)

Q7) Write short notes on any THREE a) Intra and inter organisation supply chain. b) Integrated logistics management. c) Third party logistics. d) Role of insurance in logistics. . e) Bottlenecks in supply chain.

total No. of Questions : P385 .

[Total No. of Pages : 1

[2875J-307 M.B.A. (Sem-III) HUMAN RESOURCE MANAGEMENT SPL. Labour Laws - 303 E
[Max. Marks : 60

Time : 3 Hours]

Instructions : 1) Attempt any Four questions.

2) All questions carry equal marks.

Ql) While discussing the objectives of Industrial Disputes Act 1947, elaborate in detail the machinery provided under this Act for settling industrial disputes. Q2) Define "Factory" and "Manufacturing Process" under the Factories Act 1948 and discuss the Welfare Provisions under this Act. Q3) Discuss the Provisions of Workmen's Compensation Act 1923 and explain when the employer is not liable to pay Compensation. Q4) Discuss the concept of "Set-on and Set-off and "available surplus" and "allocable surplus" under the provisions of payment of Bonus Act. Q5) Define Strike and lockout under Industrial Disputes Act and explain when the strike and lockout is not called as illegal. Q6) Write short note on any three : i) Concept of Minimum Wages. ii) Disablement. iii) Objectives of Gratuity Act, iv) Permissible deductions under Payment Wages Act. v) Working conditions for Women under Factories Act.

Total No. of Questions: 7]

[Total No. of Pages: 2

P386

[2875] - 308 M.B.A. (Sem - III)

INTERNATIONAL MARKETING MARKETING MANAGEMENT SPECIALISATION
(Unit Course : 304 A)

Time: 3 Hours] Instructions to the candidates : 1) Answer any four questions. 2) All questions carry equal marks.

[Max. Marks :60

Ql) What are "market imperfections" ? Discuss the factors that force and motivate the organisations to get into international activity.

Q2) Discuss in detail the elements of cultural environment. What is the impact of culture on the international marketing programme ?

Q3) What are the problems and challenges faced by the Indian exporters in the international markets ? What policy measures would you recommend to boost the exports from our country ?

Q4) Discuss the various factors affecting promotion and advertising decisions in world markets. Evaluate the various tools for promotion of products in global markets.

Q5) Differentiate between "Cost oriented export pricing and market oriented export pricing". Examine the relevance of cost oriented pricing in export.

Q6) Explain in detail the "Export procedure" and documentation involved in the process. P.T.O

Q7) Write short notes on any three of the following a) Functions of W.T.O. b) Export incentives offered by Government. c) International product life cycle. d) GIF e) ECGC

[2875]- 308

-2-

Total No. of Questions: 8]

[Total No. of Pages: 3

P387
[2875]-309 M.B.A. (Semester III) (Regular) 304 B : ADVANCED FINANCIAL MANAGEMENT
Time: 3 Hours] [Max. Marks :60 Note : 1) Q.No.l from section I is compulsory & attempt any one from Q.2, Q.3& Q.4. 2) Q.No.Sfrom section II is compulsory, attempt any one from Q.6, Q.7, & Q.8.

SECTION-I
Ql) i) "Optimal capital structure is a myth". Express your views.
1

[5]

ii) Compare the Traditional Approach to capital structure with modigliani & millar approach. ~ [10] Q2) "CAPM (The Capital Asset Pricing model) is simple in concept & has a real world applicability" Illustrate. [15] Q3) "Good Corporate governance has become even more relevant in present corporate scenario" Discuss. . [15] Q4) Write brief account on (any three) i) ii) SEBI Guidelines on buyback of shares. "Notes to Accounts" in AS-1.

iii) Human Resource Accounting. iv) Recommendations of Tandon committee. v) Activity based costing. [5x3 = 15]

P.T.O

Q5) i) ii)

Explain the concept of IRR (Internal Rate of Return).

[3]

M/s Alpha & Omega Ltd. is considering two mutually exclusive projects X & Y. Project X costs Rs. 30,000 & Project Y costs Rs. 36,000. You have been provided below the net present value, probability distribution for each project.
Project X

Project Y (Rs.) 0.1 Prob. NPV (Rs) 3,000 0.4 0.4 0.1 6,000 12,000 15,000 Prob. 0.2 0.3 0.3 0.2
[4]

NPV 3,000 6,000 12,000 15,000 Calculate : a) b) c)

The expected NPV of project X & project Y. Risk attached to each project i.e. standard deviation of each probability distribution. Which project, do you consider more risky? Why?

[4] [4]

Q6) Compute the value of equity share of M/s Fast & Fair Communications India Ltd. from the following : Equity share Capital (Rs. 107- each) Reserves & Surplus 15% secured loans 12.5% unsecured loans Fixed Assets Investments Operating Profit Tax rate P/E Ratio Rs. Rs. Rs. Rs. Rs. Rs. Rs.

[15] 50,00,000 5,00,000 25,00,000 10,00,000 30,00,000 5,00,000 25,00,000

50% 12.5

[2875J-309

-2-

Q7) From the following details complete the balance sheet of m/s Hybrid Equipments Ltd. i) Stock Turnover

[15]

6
2 4 20 2 73 days months

ii) Capital Turnover iii) Fixed Asset Turnover iv) Gross profit (%) v) Debt collection period vi) Creditors payment period

The gross profit of the Co. was Rs. 60,000 & the closing stock was Rs. 5,0007- in excess of the opening stock. Balance Sheet As on .....

(Rs.)
Liabilities Assets Capital Creditors Closing stock Debtors Fixed Assets Cash

Q8) "Value of a firm is unaffected by the distribution of dividends & is determined solely by the earning power & risk of its assets" discuss this statement in light of the modigliani & miller (mm) Hypothesis of irrelevance of dividends. [15] -3[2875J-309

Tctal No. of Questions : 6]

[Total No. of Pages :2

P388

[2875]-310
M.B.A. (Sem - III)

Software Engineering (New) (304 C) Time : 3 Hours]

Instructions:

[Max. Marks : 60

1) 2)

Question No. 1 is compulsory & attempt any four from the remaining. State the assumptions, if any. *

Ql)' A polyclinic wants to develop a software for the following functions a) Maintaining doctor's information and patient's information. b) Getting appointments from patients for respective doctors. c) Accepting fees from patients & issuing receipts accordingly. d) Paying fees to the doctors. e) Generating different reports. Design suitable i) Forms necessary to enter data. ii). ERD. iii) Tables (Database). iv) Layout of 4 major reports.

[20]

Q2) What is Software Testing? Discuss in brief, the methods to be followed in software testing. [10]
Q3) Distinguish between
[101

a) b)

Waterfall model Vs spiral model. Prototyping Vs RAD.

Q4) What are different activities to be carried out in implementing the system at user's site? Describe in brief. [10]

RT.O.

Q5) Discuss cost-benefit analysis as a tool of economical feasibility study. With suitable example. [10]
Q6) Write short notes on any two:

[10]

a) b) c)

OOAD. Data flow analysis. RDBMS.

[2875] - 310

-2-

Total No. of Questions: 8]

[Total No. of Pages: 2

P389

[2875]- 311
M.B.A. (Sem - III) (New)

PRODUCTION & MATERIALS SPECIALIZATION QUALITY MANAGEMENT

Unit Course: 304 (D)
Time: 3 Hours] Instructions : 1) Answer any two questions from each section. 2) All questions carry equal marks. 3) State your assumptions clearly. [Max. Marks :60

SECTION - I Ql) What do you understand by managing for quality ? Describe a typical organization structure, of a quality conscious company. Q2) What are the various costs associated with quality ? Comment on Philip Crosby's statement "Quality is free". Q3) Explain the concept of statistical process control, process capability and process capability index. Q4) Define the term 'reliability1. Explain how this concept is applicable to products, processes and system as a whole. SECTION - II Q5) What do you understand by total productive maintenance (TPM)? Explain its relevance to achieve quality. Q6) What is ISO 9000-2000 quality management system. Discuss its salient features.

P.T.O

Total No. of Questions: 6]

[Total No. of Pages: 1

P390

[28751-312
M.B.A. - (Sem - III)

303 (e) HUMAN RESOURCE MANAGEMENT SPECIALIZATION INDUSTRIAL RELATIONS & TRADE UNION
Time: 3 Hours] ' Notes : 1) Answer any four questions. 2) All questions carry equal marks. [Max. Marks :60

Ql) Discuss the evolutionary process of Industrial Relations in India and its impact on social and economic changes. [15] Q2) a) Discuss the concept and objectives of welfare. [7] b) How does the Labour welfare and productivity are interrelated ? [8] Q3) Discuss the Industrial Relations machinery to resolve the Industrial Disputes.

[15]
Q4) a) b) What are the characteristics and functions of Trade Union ? [8] What are the types and structures of the Trade Union ? [7]

Q5) a)

What is Inter union and Intra union rivalary ? [6] b) Explain the role of ILO in development of Trade union movement with specific reference to democracy in Trade union. [9] Q6) Short notes - any three. [15] 1) Casual and badli labour. 2) Child labour. 3) Trade union Act-1926. 4) Collective Bargaining. . 5) Working woman.

Total No. of Questions :8]

[Total No. of Pages : 1

P391

[2875]-313
M.B.A. (Sem -III)

MARKETING MANAGEMENT (SPECIALISATION) (305A)SERVICES MARKETING & BRAND MANAGEMENT

Time: 3 Hours] [Max. Marks : 60

Instructions:
1) 2) Attempt any Three questions from Section I and Any One question from Section II All questions Carry equal marks.

SECTION- I Ql) Marketing of services posel great challenge for a Marketing professional. Discuss. Q2) What do you understand by 'Intangibility' ? Explain the challenges faced by the service providers due to the intangible nature of services and how can one overcome them ? Q3) Design the distribution setup for the following. a) Airline b) Holiday Resort c) Advertising Agency Q4) Please do the Market Segmentation for the following a) Internet Banking b) Cellular Service Q5) Explain the role and process of Relationship Marketing in Services Industry. SECTION - II Q6) Please differentiate the following brands. a) Zen Against Santro b) Close up against Colgate Gel Q 7) Explain the process of Brand Creation in detail. Q8) Write short notes (Any Three) a) Managing Brands Overtime c) Braad Equity

b) Brand Positioning d) Brand Valuation

Total No. of Questions :7]

[Total No. of Pages:! [2875J314

P392

M.B.A. (Sem - III) FINANCIAL MANAGEMENT- (30?B) MERCHANT BANKING AND FINANCIAL SERVICES.

Time: 3 Hours]

[Max. Marks: 60

Instructions:
1) 2) Attempt any four questions. All questions carry equal marks.

Ql) Comment on the status of Indian stock markets at present. Q2) Explain how NSE has transformed the secondary markets in India? What forward - looking procedures have been adopted by SEBI to make Indian markets safe and vibrant ?
Q3) Explain the functions of merchant bankers in an IPO. *

Q4) What is credit rating? Explain the process of credit rating. Q5) Explain the SEBI guidelines for takeovers. Is this activity vital for the Indian economy? Q6) Why do you think housing finance has gained popularity in the recent years? Explain the eligibility criterion for getting a housing loan for an individual. Q7) What are NBFCs? What are the difficulties faced by this sector in the recent years?

DDDD

Total No. of Questions: 5]

[Total No. of Pages: 2

P393

[2875] - 315

.
[Max. Marks :60

M.B.A (Semester - III) 305 C : VISUAL BASIC

Time: 3 Hours] Note : 1) All questions are compulsory. 2) Figures to the right indicate full marks.

Ql) Give output for following section of code and explain, i) Dim myDate as Date myDate = # 1/31/2005# Print Date Add ("m", 1, myDate) ii) Dim mystrl, mystr2 as String Dim Check as Integer mystrl = "A" mystr2 = "a" Check = str Comp (mystrl, mystr2,0) Print CBool (Abs (check)), iii) Dim i as Integer. i = 1.567 Print Round (i) iv) Dim My Time, MyHour MyTime = #4:35:17 PM # MyHour - Hour (MyTime) Print MyHour v) Dim searchstring, searchchar, MyPos Searchstring = " XXPXXPXXPXXP" SearchChar = "P" MyPos = Instr(4, Searchstring, SearchChar, 1) Print MyPos Q2) Explain any five of the following, i) LostFocus event of textbox. ii) Style property of Combo box. iii) Setfocus method for textbox. iv) Pattern property of file List Box. v) -Streach property of Image control, vi) Unload method of form.

[4x5=20]

[1x5=5]

P.T.O

[15] Q3) Write ADO code for the following table AccountJMst. Field Name Type AccountJVo Number Name text Ac_type text Balance currency Perform the operations Add, Update, Delete, View, First, Last, Next, Previous records, Exit options. Give appropriate error handlers. Q4) Create a form called frmsearch that consist of Combo box that allows you to search Name of state by writing its first character and also allows you to add or remove items from combo box by selecting item in Combo box and then click on "Remove" Button. It should also allow you to add item in Combo box on click of a "Addltem" button by writing name of state in text box,

OR
Design a form and write a code to display Treeview control with following Hirarchy. Use different icons for collapse and Expand click event and display text for which item is selected by user in text I textbox. Nodel Node2 NodeS Node4 [10] Q5) Write short notes on (any 2) i) Common Dialog Boxes. ii) Concept of control array with suitable examples, iii) Visual Basic Tool Box. iv) Data Types in VB.

[2x5=10]

[2875]-315

-2-

Total No. of Questions :8]

P394

[Total No. of Pages: 2 [2875J316

M.B.A. (Sem-III) PRODUCTION AND MATERIALS SPECIALIZATION (305D) Production Planning and Control
Time: 3 Hours] [Max. Marks: 60

Instructions:
1) Attempt any four questions. 2) All questions carry equal marks.

Ql) What is the role of PPC in a manufacturing Industry? What are the factors that decide Production Planning Procedure? Q2) a) Define line balancing. State the Johnson's rule, b) In a shop, 4 operations are conducted on 5 jobs

Job A BC D E

Ml 7 18 11 4 6

M2 11 15 11 27 16

M3 2 18 14 32 14

M4 14 13 18 21 16

Decide the sequence of jobs & idle time for each m/c. Q3) Explain the purpose of aggregate planning and rough cut planning. Q4) What is GANTT chart? What is the purpose? What information can one get from this chart? State limitations of the chart. Q5) What are the different production systems? How is the PPC organized in each system? Q6) Define routing and scheduling. Explain the same for i) Continuous ii) Assembly and iii) Job order system.

P.T.O.

.j^^^^^^^^HI^^^HI^H^^B.'

Q7) Explain with neat sketches the functions of dispatching. Q8) Write short notes on any Three a) Group Technology b) CAD / CAM c) Robotics d) Estimating e) Linear Programming.

[2875] - 316

-2-

Total No. of Questions :6]

[Total No. of Pages:! [2875J317 M.B.A. (Sem-III)

P395

305(E): HUMAN RESOURCE MANAGEMENT Spcl.- Training and Development

Time: 3 Hours [Max. Marks: 60

Instructions:
1) Attempt any Four questions. 2) All questions carry equal marks.

Ql) Discuss the difference between education, training and development and elaborate the need for training at individual and organisational level. Q2) What are the challenges in Training? How do you align training to business strategies of the organisation. Q3) How the training programme can be evaluated ? Explain the need and importance of training evaluation. Q4) Why there is resistance to training? How to overcome resistance to training? Q5) Design a training programme on " Effective Communication " for 20 employees of cross functional departments. Q6) Write short note on any three: i) Concept of skill inventory, ii) Total Quality Management (TQM). iii) Adult learning. i iv) Effective Group Dynamics. v) Creativity, vi) Leadership.

Total No. of Questions :8]

[Total No. of Pages:2

P396
[2875J-318 M.B.A. (Sem-III) (306 A): MARKETING MANAGEMENT (Specialization) (Retail & Distribution Management)
Time: 3 Hours [Max. Marks : 60

Instructions:
1) Attempt any two questions from each section. 2) All questions carry equal marks. . 3) Answer to both the sections should be written in the same answer book.

SECTIQN-I Ql) Discuss the basic role of "Marketing Channel" in the total marketing of a product giving the importance of the "Channel Design". Q2) Explain the role & significance of the "wholesaler". State the different types of wholesalers. Q3) Critically analyse the nature & importance of retailing and explain the various types of retailers. Q4) Write short notes on the following: a) Retailer Logistics. b) Retail Merchandising. c) Retailers Location. SECTION-II Q5) "Material handling, Transportation, Warehousing & Inventories are four pillars on which the building of logistic is constructed." Comment on this statement. Q6) Discuss the relationships between manufacturer, Wholesaler & Retailer.

P.T.O

Q7) Explain the following: a) Channel Policies. b) Channel Performance Assessment. c) Causes of Channel Conflicts. Q8) Write short notes on the following: a) Channel for services. -. b) Vending machines. c) Role of multi level marketing.

*** *** **

[2875J-318

-2-

Total No. of Questions :6]

[Total No. of Pages:!

P397

[2875]-319
M.B.A. (Sem-III) 306(B): INTERNATIONAL FINANCE

Time : 3 Hours

[Max. Marks : 60

Instructions:
1) Attempt any Four questions. 2) All questions carry equal marks.
J

Ql) What is the significance of integration of global financial markets? Q2) Write a note on financial crisis of Argentina. What actions Argentina took to over come of this crisis? Q3) Explain the mechanism of Spot and Forward exchange contracts. Q4) What was the gold standard and why and how was it abandoned. Q5) What are the functions of EXIM bank? Q6) On December 27 2001 a customer requested a bank to remit DG 250000 to Holland in payment of import of diamonds under an irrevocable LC. However due to bank strike the bank could effect the payment only on January 3 2002. The inter bank rates were as follows: DECEMBER 27 JANUARY 3 MUMBAI $ / Rs 3.15 - 3.10 3.12 - 3.07 LONDON S /G BP 1.7250/60 1.7175/85 DG / GBP 3.9575 / 90 3.9380 / 90 THE BANK WISHES TO RETAIN A MARGIN OF 0.125% HOW MUCH DID THE CUSTOMER STAND TO GAIN OR LOOSE.

".

Total No. of Questions :7]

[Total No. of Pages: 1

P398

[2875J-320 M.B.A.
COMPUTER SPECIALIZATION 306(C): BUSINESS APPLICATIONS

Time: 3 Hours

[Max. Marks: 60

Instructions:
1) Attempt any 6 questions, 2) All questions carry equal marks.

Ql) Explain the process of employee recruitment, with the help of DFD. Q2) Explain how to prepare agewise analytical report of receivables. Also give the file layouts for the same. Q3)Draw a DFD for customer order processing(From acknowledgement to despatch). Q4) What is role of sub-contractor in production? How the ledger is maintained for sub-contractors, in stores. Q5) Give the steps of calculating interest on fixed deposits in a bank. Q6) Suggest any two analytical reports, for the services provided by a hotel management (3 star). Give the layouts. Q7) Write short notes (any 2) : 1) Ratio analysis. 2) Productivity. 3) Preparation of case paper in a hospital. 4) Production incentive.

Total No. of Questions :6]

P399

[Total No. of Pages: 1 [2875J321 M.B.A. (Sem-III) PRODUCTION & MATERIALS SPECIALISATION

306(D) : Manufacturing Strategy (New)

Time: 3 Hours
[Max. Marks: 60

Instructions:
1) Answer any Four questions. 2) All questions carry equal marks.

Ql) Why in most of the organizations there is a missing link between the corporate strategy and the Manufacturing Strategy? Q2) Explain the concept of 'Order Winners' and 'Order Qualifiers'. How many such criteria are within the jurisdiction of manufacturing? Q3) The most powerful marketing tool is the manufacturing plant with the correct manufacturing strategy Discuss. Q4) Suggest various ways and means to control manufacturing 'costs' and achieve'delivery speed' which are important order winners. Q5) "The activity of sales forecasting is made redundant by strategic manufacturing decisions" Discuss. Q6) Explain the process of product profiling either at the level of a company or at the level of a process to justify the investment.

**:**

Total No. of Questions :6]

[Total No. of Pages: 1

P400

[2875J-322
M.B.A. (Sem II) HUMAN RESOURCE MANAGEMENT
Spcl.-Organisational Development (306-E)

Time: 3 Hours Instructions:

1) Attempt any Four questions. 2) All questions carry equal marks.

jMax. Marks : 60

Ql) Define OD and discuss in detail its characteristics.

[15]

Q2) What are Values, Beliefs and Assumptions in OD? Explain in detail. [15] Q3) Explain what is diagnosis and elaborate the importance of correct diagnosis in the success of OD. [15] Q4) Discuss the term " Interventions " in OD and write various team interventions. [15] Q5) What is organisational power and politics? Discuss its impact on OD. [15] Q6) Write short note on any three: 1) Action Research. 2) Six Box Model. 3) Quality of Work Life. 4) TQM. 5) Role of OD Consultant. 6) Ethical issues in OD Consulting. [15]

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