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10


80-
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25 35
-

45 55

2010 Harley-Davidson 13%.

(73% ) 9.4%
21.5%.

22 2010.

:
http://articles.moneycentral.msn.com/Investing/StockI
nvestingTrading/is-harley-davidson-over-the-hill.aspx

11

22 2010.

13



22 2010.

14

www.iftf.org

80- :
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2000- :
, ,

2010- :
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22 2010.

15

 -

Liquid Modernity.

,

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.
22 2010.

16

,
.

22 2010.

17


!
22 2010.

18


push?
pull?

 ,

. .
Michael Wesch,

http://gizmodo.com/5618454/wi+fiha
wks-at-the-diner

Edward Hopper
22 2010.

21

22 2010.

22

 #1

 .
3D?

http://gizmodo.com/5592956/is-3d-already-dying
22 2010.

24

1.

2.

3.

4.
,

: Marty Neumeyer, ZAG

22 2010.

25

1.

2.

3.


,

4.,


, ..

22 2010.

26

Web . Internet!

DNS

Video

Newsgroups

E-mail
Telnet

Peer-To-Peer

FTP

WEB

-:
,

.
2010
1990
2000

Den Sullivan, Cisco

Sources: Cisco estimates based on CAIDA publications, Andrew Odlyzko

22 2010.

27

 !
!
,

22 2010.

29


,
,
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.
!

22 2010.

30

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22 2010.

31

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32

22 2010.

33

22 2010.

34

22 2010.

35

22 2010.

36

22 2010.

37

22 2010.

38

22 2010.

39

22 2010.

40


?
1. :

2. :

3. : ,

/
4. :

5. :
6. :

: Darran Snatchfold http://www.imediaconnection.com/content/22548.asp
22 2010.

41

..

,
,

(
()
)

22 2010.

42


,



.

22 2010.

43

22 2010.

44

22 2010.

45


SJ

: http://scoopertino.com/think-different-dress-alike-apple-introduces-steve-jobs-fashion-line/
22 2010.

46

 #2

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22 2010.

49

2008
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22 2010.

50

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22 2010.

51

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22 2010.

52

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.
,
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22 2010.

53

22 2010.

54

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.
22 2010.

57

22 2010.

58

22 2010.

59

.
,
,
,
,

.

Microsoft SenseCam,


:

22 2010.

61

 : 3653
10

STORYTELLING!

http://www.blogto.com/arts/2009/05/archive_fever_jeff_harriss_3653_self-portraits/
22 2010.

62

360 Storytelling

,

.

,
,
.

,
.
22 2010.

63

Spreadability vs Drillability

Continuety vs Multiplicity

Immersion vs Extractability

Worldbuilding

Subjectivity

: Henry Jenkins, Revenge of the Origami

Unicorn, 2009
http://henryjenkins.org/2009/12/revenge_of_the_orig
ami_unicorn.html

22 2010.

Seriality

Performance

64

22 2010.

65

Source: Henry Jenkins, Revenge of the Origami Unicorn, 2009

http://henryjenkins.org/2009/12/revenge_of_the_origami_unicorn.html

22 2010.

66

video
: Henry Jenkins, Revenge of the Origami Unicorn, 2009
http://henryjenkins.org/2009/12/revenge_of_the_origami_unicorn.html

22 2010.

67

 ,

,

22 2010.

68

,
.
!
,

22 2010.

69

-

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,
.
,
.
http://datenform.de/blog/dead-drops-preview/

22 2010.

70

22 2010.

71

22 2010.

72

 #4

( :))

 ?
llaboration Web 2.0

: Gary Hayes, Personalizemedia.com 2007

 .
() 50
40
35
30
25
20
15
10
5
0

iPod

Facebook

: http://www.bbc.co.uk/blogs/bbcinternet/img/TechnologyStrategyPublicMaster250110.pdf


,
,
?,

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22 2010.

77

Shopsavvy


Android, :
, ,

20,000
,

,

,
.

22 2010.

78

( )
,

22 2010.

79

!
Apple's
Magic
Cube

,
!
22 2010.

Peter Aaron/ESTO

50%!

80

-
( )


.

22 2010.

82


,
?

22 2010.

83

Zipcar

14 10
,
, 37
100

$10 .
22 2010.

84

- -
PROSUMERS
,
!
:

22 2010.

86

22 2010.

87

12
2
Everyday Models ,
,

.

Social Network Advertising

Everyday Modelling
Asset Advertising
22 2010.

88

- ,
22 2010.

90

, ,
Reputation Defender

,
,

22 2010.

91



.

-

22 2010.

92

: R. Henderson,MIT Sloan School of Management

http://www.mit.edu/people/rhenders/home.html

22 2010.


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=

22 2010.

94

4 -


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,
.

,
,
.

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22 2010.

95

 (Long Tail concept Chris Anderson)

22 2010.

96

22 2010.

97

 Apple iPad?
-
(Rupert Murdoch) ,
iPad
.
(Steve Jobs)
.
:
News Corp
The Daily iPad.
Apple.
Guardian: print
edition, web edition; ,
Apple,
iPad-, ,
.
22 2010.

98

 Virgin
iPad

22 2010.

99

 (- ,
)
Belgium

Denmark

Germany

Spain

France

Italy

Netherlands

Finland

Sweden

United
Kingdom

Norway

ALL

2 689

2 106

10 519

5 124

11 138

5 719

3 701

1 575

3 343

11 209

1 074

MANUFACTURING

1 529

1 176

6 949

3 278

6 093

3 646

2 076

989

1 950

4 998

636

Food and beverages

173

123

325

470

771

206

231

89

116

343

89

Textiles, apparel and leather

194

219

349

297

39

46

Paper and printing

334

132

518

93

218

90

188

438

32

Chemicals incl. pharmaceuticals

164

84

563

296

517

342

169

48

80

347

32

Rubber and plastic

105

92

432

119

396

207

108

55

114

379

17

Machinery and equipment

112

274

1 434

418

584

555

355

191

309

562

78

Office machinery and computers

57

15

54

231

16

64

Electrical machinery

39

57

398

131

225

229

54

91

221

26

Radio, TV and communications eq.

22

24

224

56

237

121

21

49

139

24

Medical and optical instruments

52

66

702

80

379

232

37

86

489

27

Furniture and other manufacturing

59

47

387

139

213

68

192

38

101

269

34

1 725

1 197

2 794

9 552

3 462

1 625

1 830

454

794

535

1 176

3 615

1243

779

527

143

818

388

Transport, storage and communication

258

48

841

305

746

448

239

139

226

838

49

Finance and insurance

136

70

192

153

519

277

119

56

104

583

26

Computer and related activities

151

169

1 046

293

1 206

579

219

117

316

1 904

108

Other business activities

323

374

641

1 904

293

269

554

112

SERVICES
Wholesale and retail trade
Horeca

22 2010.

Koen De Backer (OECD) at al. OPEN INNOVATION IN A GLOBAL PERSPECTIVE WHAT DO EXISTING DATA TELL US? STI WORKING PAPER 2008/4
http://www.oecd.org/dataoecd/25/38/41885837.pdf

100

4P - 7P - nP

22 2010.

101

22 2010.

SCM

102


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22 2010.

103


,
,

22 2010.

104

 ,
,
,
, ,

22 2010.

105

22 2010.

106

?
!

:
mihail.krikunov@ yahoo.com
www.kbs.kiev.ua
050 342 44 80
22 2010.

107