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Altimeter's Dynamic Customer Journey

3
Evaluation

Commerce

Self-expression Feedback

2
Engageme

PreCommerce
d Strength an Br

nt

Exper t
ie Rev ws

Purchase

or

d of M ou

th

4
st-purcha Po

covery Dis

periment Ex

Int

e rr u p ti o n

Sentim

t en

Ad v
ate oc

ion at

Rec o

ntiment Se

Consideration

Influence Loop
ideration ns

PostCommerce

oductio Intr n

Research se

Va

li d a t i o n

Awareness

Loyalist
Co

Passive
In

Experience

1
Formulation

m m it m e

nt

t e r r u p ti o n

Loyalty

Advocate