Marketing and sales We can define marketing as the management process responsible for identifying, anticipating and satisfying

customer requirements profitably. Marketing is a wider terms and inside its comes, Production, Promotion, Sales, Marketing is everything you do to get and leverage a client relationship. Sales is a one-on-one, non-automated (this caveat is necessary with one-to-one marketing being a popular buzz-concept) aspect of marketing What is the difference between sales & marketing? by: Avinash Narula

I have been asked a number of times as what is the difference between sales and marketing? Quite a few of us do not understand the difference between sales and marketing. Some think it is one and the same thing while others equate marketing with advertising and promotion. Still others think marketing is all about market research and generating leads which the sales team can follow up. I have worked in companies, both in India and US, where marketing function just involved liaison with the advertising agency and preparation of advertising and promotional material. Marketing was relegated to a secondary position. In fact, sales carried more clout than marketing. In other companies, it is exactly the opposite. You are most likely to see the confusion in small companies. Quite a few people do not understand that sales is an important sub-part of marketing. Actually, marketing is probably the most important function in an organization. Even production depends on marketing as marketing tells or should tell production what to produce and in what color and size. According to Levinson, "Marketing is everything you do to promote your business." In other words, marketing is everything you do to fulfill the need of a potential customer. From my perspective, marketing includes selection and design of products and services, identification of the target market, product development and testing, public relations, customer service, service delivery, packaging, distribution, positioning and pricing. It also includes selecting the name of the product/brand and the logo. Indirectly, it even includes strategic planning and manufacturing. For instance, manufacturing cannot produce without input from marketing. Well, then what is sales? Simply put, sales is primarily involved with transfer of goods and services from the company to the customer. If marketing has done its job right,

sales people are supposed to be just facilitators who make it easy for the customer to buy goods and services. Let us understand the difference between sales and marketing with an example. ITC Classic Golf Club in Gurgaon (Haryana) had an effective marketing strategy and their temporary sales people borrowed from an associate company just acted as facilitators. They did not try to convince me to buy the membership. I had already bought the idea. All I needed was help to fulfill the formalities to apply for membership. The sales people sent in the forms and answered any questions that I had. They did not sell me anything in the traditional meaning of the term. Costlier and complex products and services require more facilitating on the part of the sales team as compared to FMCG products. For instance, how many of you have come across a sales team of Pepsi trying to sell you Pepsi. On the other hand, Sterling Golf Club in Noida (UP) didnt have their marketing strategy right and even a hard hitting sales team could not sell their membership ultimately leading to a financial disaster. Whether you have a separate marketing department or not, you have to take marketing decisions. For instance, in a small entrepreneurial company it is the entrepreneur that makes these decisions. Sales without marketing is a ship without a rudder. If you have an effective marketing strategy, 80% of the job is done. If the customer values your offering, he will himself make the effort to buy your product or service. You will not need any sales effort. Just like what I did when I bought the ITC Classic Golf Club membership.

The Growing Indian Hospitality Industry

India has the potential to become the number one tourist destination in the world with the demand growing at 10.1 per cent per annum, the World Travel and Tourism Council (WTTC) has predicted.

The WTO (World Travel Organisation) predicts that India will receive 25 million tourists by year 2015. Major attractions in India are the world's highest mountains, miles of coastline with excellent beaches, tropical forests and wildlife, desert safari, lagoon backwaters, ancient monuments, forts and palaces, adventure tourism and, of course, the Taj Mahal. India currently has over 200,000 hotel rooms spread across hotel

categories and guest-houses and is still facing a shortfall of over 100,000 rooms (source: FHRAI). The country is witnessing an unprecedented growth in hotel constructions and will be adding almost 114,000 hotel guest rooms to its inventory over the next five years. (source: HVS) The earlier setbacks in global tourism have strengthened the Department of Tourism's resolve to promote India's tourism through aggressive marketing strategies through its campaign 'Incredible India'. The 'marketing mantra' for the Department of Tourism is to position India as a global brand to take advantage of the burgeoning global travel and trade and the vast untapped potential of India as a destination. The Indian Hospitality Industry An Overview The current scenario Existing hotel rooms in India: 202,963, source FHRAI Revenue of the Indian hotel industry FY 2009-10: US$ 137.36 (INR 47,889.03 crore) 30% of this revenue i.e. US$ 41.2 million (INR 14,366.7 crore) went back into the market in FY 2008-09 as operating expenses

Number of hotels and restaurants in India: Hotel category 5 star deluxe/5 star 4 Star 3 Star No. of Hotels 165 134 505 No. of Rooms 43, 965 20, 770 30,100

2 Star 1 Star Heritage Uncategorised Total Restaurants What the future holds:

495 260 70 7,078 8,707 12,750

22,950 10,900 4,200 1,32,885

Despite the global recession, inflation, terrorism and other factors, the overall outlook for the Indian hospitality market is optimistic and will remain so says HVS India remains the second fastest growing economy in the world and the economic growth of the country is at 7.1% of the GDP as declared by Mr. Pranab Mukherjee, Finance Minister, India. The Tourism Ministry, Government of India, has set a target of 10 million tourists to India by 2010 The WTO (World Travel Organisation) predicts that India will receive 25 million tourists by year 2015

Projected investments years 2009-015

Rooms being built across hotel categories: 114,000, source HVS Investment in rupees: INR 40,463.10

Notice:

20th February, 2012

1. Name of Organisation: 2.Web Site:

Select Holiday Resorts Pvt. Ltd. www.selecthotels.co.in

3. Eligibility: 4. Location: 5. Position Offered: 6.Job Profile:

MBA(Aug 10 12) Delhi (C.P) Corporate Sales and telemarketing cum leisure sales.

Corporate Sales and telemarketing cum leisure sales.

7. Candidate Profile: Presentable personality. Dynamic. Good communication skills 8.Company Profile: Select Hotels is a niche brand positioned in the well saturated Indian Hotel Industry through its resorts Heritage Village Resort & Spa Manesar, Gurgaon and Heritage Village Club, Goa. The brand symbolizes style, eloquence and grandeur offering guests sojourn experiences. Select Hotels is part of the fast growing dynamic Select Group which has diverse business interests which include, besides real estate, travel & tourism and private equity investments in Biotechnology and Publishing. Our business philosophy inspires our vision & strength to achieve the highest standards imaginable. We continually pursue the spirit of innovation through all our businesses. 9.Package Details: 15 20 K (Assistant Manager after a year) Name of the organization Select Holiday Resorts Pvt. Ltd.

Address

Suite 101-103, First floor, Kanchenjunga Building, 18 Barakhamba Road, New Delhi-110001

Web site address

www.selecthotels.co.in

Nature of business

Hotel

Promoters name &

Select Holiday Resorts Pvt. Ltd owns and manages two

background

properties under the brand name of Select Hotels. Heritage Village Resort & Spa, Manesar, Gurgaon and Heritage Village Club, South Goa, commenced operations on 27th March, 1995 and August 1, 1997 respectively. Over the years, the Select Hotels brand has built a reputation for excellence in accommodation, food & beverage and service. Heritage Village Resort & Spa, Manesar was a dream project of our Chairman Mr. Inder Sharma, whose contribution to the growth and development of the Indian travel industry has been invaluable over the last 5 decades. It was in recognition of this contribution that he was awarded the Padma Shri by the Honble President of India in 1991. India's first All-Inclusive boutique resort, the Heritage Village Club pioneered the concept of the guest paying only one price, covering accommodation, unlimited food, snacks in-between meals, in-house beverages (both alcoholic and non-alcoholic), all entertainment, activities and taxes.

Location - HQ

New Delhi

Branches/Distribution network

Mumbai, Goa

Year of establishment

1995