ANALYSIS OF DEMOGRAPHIC PROFILE OF THE RESPONDENTS

One of the objectives of this research is to study the demographic profile of the respondents in order to get the idea about how various demographic variables like age, marital status, gender, occupation, qualification and annual income perceived the E-banking usage. Table 1: Demographic Profile of the Respondents Particulars Age 20-30 30-40 Above 40 Marital Status Married Unmarried Gender Male Female Qualification Under Graduate Graduate Post Graduate Doctoral Occupation Student Service Business Professional Annual Income Less than 1 lacs 1-2 lacs 2-4 lacs Above 4 lacs Frequency 105 28 16 59 90 79 70 20 24 83 22 4 75 42 28 31 38 27 53 Percentage 70 18 10 39.3 60 52.7 46.7 13.3 16.0 55.3 14.7 2.7 50.0 28.0 18.7 20.7 25.3 18.0 35

Table 1 shows that first variable of demographic profile is Age, it reveals that 70 % of investors are less than 20-30 years of age. Thus interpreting that mostly youngsters are more inclined towards E-banking, whereas only 18 percent of respondents lies in the age group of 30-400 and only 10 percent belongs to above 40 category. Marital Status of the respondents depicts that percentage of married and unmarried respondents is 39.3 percent and 60 percent respectively. Another variable of demographic profile is Gender, it shows although males ratio is more than that of female who perceives E-Banking is easy to access but difference is less thus inferring that females are getting insight towards using internet banking. The percentage of respondents is 52.7 and 46.7 respectively. Forth variable of demographic profile is Qualification; it shows maximum percentage of post graduates after that graduates followed by professionals and undergraduates with the percentage of 55.3 percent, 16 percent, 14.7 percent and 13.3 percent respectively. After qualification another one is Occupation, it reveals that service class respondents are 50 percent, business class are 28 percent, professionals 18.7 percent and student class are having least percentage of 2.7 percent who uses E-banking. Another important factor which needs more attention is Annual Income which depicts that respondents falling in the category of above 4 lacs having maximum percentage of 35 percent, and least percentage category is less than 1 lacs.

ANALYSIS OF IDENTIFICATION OF E-BANKING ADOPTION VARIABLES PERCEIVED BY SELECTED CUSTOMERS HAVING BANKING NEEDS
The 16 related variables are analyzed in order to identify the E-banking adoption variables perceived by selected customers having banking needs. The analysis reveals that

respondents consider all variables as important in adopting E-banking as a need of an hour. Here no. of variables grouped together into specific segment to enable in identifying Ebanking adoption perceived by applying factor analysis using Principal Component Analysis. Kaiser-Meyer-Olkin and Bartlett's Test of Sphericity measure of sampling adequacy are used to examine the appropriateness of factor analysis. The approximate Chi Square statistic is 1763.942with 120 degrees of freedom which is significant at 0 .05 level. The KMO static (.928) is also large (>.5). Hence factor analysis is considered as an appropriate technique for further analysis of data. Table 2: KMO and Bartlett's Test Kaiser-Meyer-Olkin Measure of Sampling Adequacy. Bartlett's Test of Sphericity Approx. Chi-Square Df Sig. Source: Primary Data Result of Principle Component Analysis for product related qualities are further calculated into communalities, then extracted and rotated sums of squared loadings given in table 3. Table 3: Total Variance Explained Initial Eiganvalues Rotation Sums of Squared Loadings % Component 1 2 3 4 5 6 Total 8.480 1.883 .858 .742 .641 .535 of Cumulative % 52.999 64.767 70.131 74.766 78.769 82.115 Total 7.201 3.162 % of Cumulative % 45.005 64.767 .928 1763.942 120 .000

Variance 52.999 11.768 5.364 4.635 4.004 3.346

Variance 45.005 19.762

7 8 9 10 11 12 13 14 15 16

.484 .461 .424 .355 .264 .242 .228 .160 .139 .104

3.027 2.878 2.648 2.218 1.653 1.512 1.422 1.003 .870 .653

85.143 88.021 90.669 92.887 94.540 96.052 97.475 98.477 99.347 100.000

Table 4: Rotated Component Matix Variables Component 1 E-banking provides all information of my account Only authorized person can access own account. I Know how to do online banking I intend to use e-banking in future. I will recommend to other that they use online banking. Online banking provides clear and easy to follow instructions. Banks increase the awareness about security of the data. .448 .619 .565 .462 .789 .338 .639 .906 .140 .146 .711 .346 .855 2 .203

Banks always encourage me to open an account through online. I trust my online banking websites. I expect my use of online banking will increase in future. Banks websites are always increase customer interest. Banks are providing useful tips for use to operate online banking. Banks help us to get education about online banking. Online banking saves time Online banking saves cost Online banking reduces the dependencies on others

-.170

.791

.483 .754

.445 .248

.447

.582

.448

.703

.108

.776

.871 .806 .896

.214 -.079 .124

Retaining only the variables with Eigen values greater than one (Kaisers Criterion), one can infer that 52.999% of variance is explained by factor 1; 11.767 % of variance is explained by factor 2; and together all two factors contributed to 64.767% of variance. On the basis of Varimax with Kaiser Normalisation, 2 factors have emerged. Each factor is constituted of all those variables that have factor loadings greater than or equal to 0.5. Thus variable 1st, 2nd, 3rd, 4th, 5th, 6th, 10th, 14th, 15th and 16th constituted the first factor conceptualized as I Belief Elements; variable 7th, 8th, 11th, 12th and 13thconstituted the second factor and this is conceptualized as Bank Administrative Elements. Thus, after rotation, factor 1 (I Belief Elements) accounts for 45.005 % of the variance; factor 2 (Bank Administrative Elements) account for 19.762 % of the variance and all two factors together explain for 64.767 % of variance. The identified factors with the associated variable and factor loadings are given in below Table 4.

Table -4 Factor Name Variables Only authorized person can access own account. I Know how to do online banking I intend to use e-banking in future. I will recommend to other that they use I Elements (Personalized Elements) belief online banking. Online banking provides clear and easy to follow instructions. I expect my use of online banking will increase in future. Online banking saves time Online banking saves cost Online banking reduces the dependencies on others Bank Administrative Elements E-banking provides all information of my account Banks increase the awareness about security of the data. Banks always encourage me to open an account through online. Banks websites are always increase customer interest. Banks are providing useful tips for use to operate online banking. .703 .582 .791 .619 .855 .871 .806 .896 .754 .565 .639 .906 .789 Factor loadings .711

Banks help us to get education about online banking.

.776