Strengths 1) In 1992, the Rainforest Alliance, a group that worked closely with logging companies to minimize harm to rainforests,

sent its environmental and worker rights standards to banana companies around the world. Chiquita took the standards to heart and is now ranked as number one among producers in terms of its corporate responsibility. Among the changes Chiquita made are as follows: It recycles 100 percent of the plastic bags and twines used on its farms. It provided protective gear for its workers using pesticides. It cut pesticide use by 26 percent. It improved working conditions for plantation workers. It provided housing for workers. It provided schools for employees families. It purchased buffer zones around plantations in order to prevent chemical runoff. All 110 Chiquita farms are certified by the alliance. Chiquita notes that its pesticide costs are down and productivity among workers is up 27 percent. Chiquita was able to put these sustainability issues behind it and earn the respect of human rights and environmental groups. 2)

Weaknesses 1) Chiquita Banana has been known for its poor labor and farming practices in other countries 2) Between 1997 and 2004, executives in Chiquita operations in Colombia paid $1.7 million to the United Self-Defense Forces of Colombia (AUC, named for its initials in Spanish). The U.S. government designated the right-wing militia a terrorist organization in September 2001.4 The payments were made through a Chiquita wholly owned subsidiary known as Banadex, the companys most profitable unit by 2003. The payments began in 1997 following a meeting between the then-leader of the AUC, Carlos Castao, and a senior executive of Banadex. Chiquita recorded these payments in its financial reports and other records as security payments or payments for security or security services. Chiquita never received any actual security services in exchange for the payments. Chiquita began paying the AUC in cash according to new procedures established by senior executives of Chiquita. These new procedures concealed direct cash payments to the AUC. However, a senior Chiquita officer had described these new procedures to Chiquitas Audit Committee on April 23, 2002. These procedures were implemented well after the U.S. government designated the AUC as a terrorist organization on September 10, 2001. Under federal law, once an organization is designated by the U.S. government as a terrorist organization, companies cannot continue to do

business with them because such restrictions were a means of curbing funding to and money laundering by terrorist groups. Nonetheless, from September 10, 2001, through February 4, 2004, Chiquita made fifty payments to the AUC totalling over $825,000 of the total $1.7 million paid from 1997 through 2004 Opportunities Threats

Ethics in marketing point Sales and Marketing declaration regarding fair treatment and fair pay to the employees, being fair and transparent about the environmental risks, the ethical issues of product or service transparency (being transparent about the ingredients used in the product/service use of genetically modified organisms, content, 'source code' in the case of software), appropriate labelling, the ethics of declaration of the risks in using the product/service (health risks, financial risks, security risks, etc.), product/service safety and liability, respect for stakeholder privacy and autonomy, the issues of outsmarting rival business through unethical business tactics etc.,advertising truthfulness and honesty, fairness in pricing & distribution, and forthrightness in selling, etc., are few among the issues debated among people concerned about ethics of marketing practice. Marketing Ethics of Sales and Marketing Marketing Ethics is a subset of business ethics. Ethics in marketing deals with the principles, values and/or ideals by which marketers (and marketing institutions) ought to act. Marketing ethics too, like its parent discipline, is a contested terrain. Discussions of marketing ethics are focused around two major concerns: one is the concern from political philosophy and the other is from the transactionfocused business practice. On the one side, following ideologists like Milton Friedman and Ayn Rand, it is argued that the only ethics in marketing is maximizing profit for the shareholder.
Pricing: price fixing, price discrimination, price skimming. Anti-competitive practices: these include but go beyond

pricing tactics to cover issues such as manipulation of loyalty and supply chains. See: anti-competitive practices, antitrust law.

MARKETING ETHICS also deals with how products are delivered to customersBusiness Ethics, an Indian perspective, AC Fernando

--Chiquita bananas main marketing ad ( is a cartoon with a banana singing the nutrient benefits of bananas ) . But , the Chiquita banana plantations use toxic fertilisers and pesticides which can pose a health hazard. - working conditions human rights violations-paid money to AUC - Environmental risks - Promoting an ordinary product as a luxury one. - Distribution transport in refrigerated ships. Ripened en route.