3019, 48th Street, Astoria, New York, NY, 11103 206-397-7688 hoa@hoado.net http://communications.hoado.

o.net/ QUALIFICATIONS SUMMARY Specialized in digital marketing with experience working in fast-paced environment Highly organized, detail oriented with great ability to be a self-starter Strong researching, presentation, negotiation and interpersonal skills A quick learner with ability to work under pressure for multiple projects simultaneously

Hoa Do

DIGITAL MARKETING EXPERIENCE Admerasia, Media Planner/Buyer, New York, NY Dec 11 - Current Develop and produce written strategic plans, campaign proformas and media recommendations to meet goals and objectives set forth by 4 money transfer clients (Western Union) Assist in the development and post-analysis of digital media plans for McDonalds Research extensively for 4 new assigned accounts to initiate and maintain relationship with 100+ media vendors Identify and tap into new channels to optimize ROI and fuel revenue growth for new business plans NBC Universal, Oxygen Digital Media Marketing Intern, New York, NY Analyzed post program analytics report to track program success Enhanced web interactivity with creative writing through blogs and multimedia galleries Monitor public relations of the station on social media platforms (Facebook, Twitter, chat forums) Fall 2011

Human Rights Watch, Web Communications Intern, New York, NY Fall 2011 Produced, updated and electronically distributed marketing materials: newsletters and email campaigns Drafted internal newsletters for staff in 11 countries Updated and tracked daily content on www.hrw.org KCTS 9 PBS, PR/Marketing Intern, Seattle, WA, Coordinated with marketing team members to produce online campaigns Increased 50% membership to Flicker Group Pool by hosting weekly community visual contests PROJECT MANAGEMENT EXPERIENCE Seattle University International Student Center, Program Coordinator, Seattle, WA, Jan 10 - Jan 11 Captured and provided meeting notes for weekly status meetings Led a group of 100+ volunteers to organize International Dinner, which had 600 guests Contacted and negotiated terms with 7 entertainment vendors for International Fashion Night EDUCATION SEATTLE UNIVERSITY, Seattle, WA Dec 2011 Bachelor of Arts in Strategic Communications; International Studies Minor 3.8/4.0GPA Magna Cum Laude. Outstanding International Student of the Year 2010-2011. Deans List and Presidents List. COMMUNITY AND LEADERSHIP EXPERIENCE
C-style Contemporary Dance Club, Seattle, WA Center of Communications, New York, NY New York Creative Intern Organization, New York, NY Founder & President Volunteer Event Coordinator International Representative

Spring 2011

ADDITIONAL INFORMATION Computer skills: Proficient in Microsoft Office Suite (Word, Excel, Access, PowerPoint) and MAC software (iMovie, iPhoto) - Confident with email marketing programs, content management system, and media software - Familiar with HTML, CMS, CSS, WordPress, Tumblr Language proficiency: Fluent in Vietnamese and Czech Performance skills: Winner of a regional singing contest in the Czech Republic; Lead member of a contemporary dance team