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Nelson Yong

(206) 832-7320 | nelson@nelsonyong.com | Seattle, WA Professional Experience Microsoft | Redmond, WA July 2010 to Current Marketing Manager in MS Recruiting Marketing

Marketing Lead for the Microsoft Global Careers Site and responsible for candidate experience, marketing language, look and feel, and managing core content changes, as well as future planning of complete content and UI overhaul FY13 Career Site Redesign: Worked with several design vendors through process of discovery, requirements mapping, wireframe design, and coordinating website design with internal Microsoft development team Social Media Team Lead for University Recruiting Marketing, including driving several pilot programs which integrate social media channels, blogging, and geo-location apps; developed concept and design for first Microsoft Careers Facebook application

Project Manager II in MS Business Marketing Organization Developer/Product Evangelism

Recruiting and day-to-day management of the US Microsoft Student Partners program, a 9-year old program which hires 100+ college- and grad-level students as paid brand ambassadors on US college campuses Driving and executing cross-product group marketing plans for developer-focused programs and products such as Office 2010, Kinect for XBOX 360 and Windows Phone 7 to the higher education vertical Complete program ownership, marketing communication, contests and promotion, and multi-group project execution; holding monthly online training sessions; Bi-monthly metrics calculation, analysis and scorecard reporting Responsible for driving over 97+ million social media impressions, 2200+ events, and 669,000+ demo interactions in the 2011 fiscal year (an all-time record), as well as innovating new ways to increase marketing reach and overall program efficiency

BuddyTV | Seattle, WA 2009-2010 Business Development and Advertising Operations

Grew business development and advertising sales for this high-energy and fast-growing 15-person media tech startup, which has created one of the world's largest online TV and entertainment communities (6.5 million monthly unique visitors) Drove revenue by prospecting and closing opportunities with advertisers Created custom media kits and client RFPs; managing relationships within the advertising and entertainment industries Implemented, monitored and managed multiple advertising campaigns using Google Ad Manager; Worked with agencies and ad networks to approve and launch campaigns; Analyzed traffic patterns and operations, and provide reports on campaign delivery and effectiveness for continual optimal CPM

Keiretsu Forum | Seattle, WA - 2009 Investor Director and Marketing Lead

Managed investor relations and client service for nearly 300 active members and hundreds of prospective investors for the Northwest Region of the world's largest private investor community, concentrating on a broad range of early-stage startup companies and venture funds Conducted business development for acquiring new investors and business and organizational partnerships and sponsorships; Responsible for implementing strategy for revenue creation and sales pipeline Facilitated multiple meetings per month where entrepreneurs are screened and reviewed before our investors; also in charge of venue acquisition and event planning for investment forums and social meetings

Nelson Yong | Seattle, WA

Experienced in screening entrepreneur presentations and business plans seeking seed stage and Series A funding Administrated the first formalized internship program in the company's history and managed 7+ university- and MBA-level students in business development, entrepreneurial research, and forum logistics internships

Katten Muchin Rosenman LLP | Los Angeles, CA - 2006 to 2008 Marketing/Business Development Manager

Marketing Manager of top-tier national law firm with 90 lawyers in the L.A. office Conducted business development alongside partners for client acquisition Planned and coordinated firm business development, pro bono, and recruiting events; Conducted PowerPoint presentations, customized RFPs for potential clients; Managed marketing activities according to Marketing and Practice Area budgets

Ongoing Entrepreneurship ZUMA (www.zumasites.com) | Seattle, WA - 2008 to Present

ZUMA is a website consulting company that provides professional websites for small businesses and nonprofits for a nominal one-time fee.

Professional Affiliations

Washington Technology Industry Association (WTIA), Northwest Entrepreneur Network (NWEN), University of Washington Business School Center for Innovation and Entrepreneurship (Business Plan Competition Judge), TechCafe, Washington Biotechnology & Biomedical Association (WBBA), and Microsoft BizSpark

Education University of California, Los Angeles (UCLA) - Bachelor of Arts, Political Science Sandler Sales Institute Skills Very proficient in Microsoft Word, Excel, PowerPoint, Outlook, HTML, WordPress and Adobe Photoshop. Versed in Salesforce.com and Google Ad Manager. Proficient in Cantonese and Mandarin Chinese.

Nelson Yong | Seattle, WA

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