Scribd Logo
Загрузить

Добро пожаловать в Scribd!

  • Product Redesign

    Загружено:

    jaqueline_giraldo188
    49 просмотров8 страниц
    Great value is a Walmart brand for food in store. The founder knew that a good way to satisfy customers was to design a brand where people from any class would be able to purchase it without changing the quality of the product. With this idea they were able to serve to all kind of costumers, and at the end they were benefited from it.

    Исходное описание:

    Авторское право

    © Attribution Non-Commercial (BY-NC)

    Доступные форматы

    PDF, TXT или читайте онлайн в Scribd

    Этот документ был вам полезен?

    Это неприемлемый материал?

    Пожаловаться на этот документ
    Great value is a Walmart brand for food in store. The founder knew that a good way to satisfy customers was to design a brand where people from any class would be able to purchase it without changing the quality of the product. With this idea they were able to serve to all kind of costumers, and at the end they were benefited from it.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    49 просмотров8 страниц

    Product Redesign

    Загружено:

    jaqueline_giraldo188
    Great value is a Walmart brand for food in store. The founder knew that a good way to satisfy customers was to design a brand where people from any class would be able to purchase it without changing the quality of the product. With this idea they were able to serve to all kind of costumers, and at the end they were benefited from it.

    Авторское право:

    Attribution Non-Commercial (BY-NC)
    Скачайте в формате PDF, TXT или читайте онлайн в Scribd
    Отметить как неприемлемый контент
    из 8

    PRODUCT REDESIGN

    PRODUCT REDESIGN
    TABLE OF CONTENT
    1. Cover Page 2. Big Idea 3. Style Guide 4. Logo Redesign 5. Label Layout 6. Before & After 7. Advertisement

    PRODUCT REDESIGN
    Poduct

    Target: Low- to middle-class families, students. History of Brand: Great Value is a Walmart brand for food in store. Walmart was founded in 1962 by Sam Walton in Rogers, Arkansas. Now, Walmart is a big company with over 10,000 stores that serve over 200 million customers every year. Walmart has always wanted to give customers a great product for a great value. The founder knew that a good way to get satisfy customers was to design a brand where people from any class would be able to purchase it without changing the quality of the product. With this idea they would be successful in serving to all kind of costumers, and at the end they were benefited from it. Big idea to redesign package: The big idea for this product is to change the appearance of it. At first I wasnt interested in changing the logo, but then i decided to change it a little bit and still leave it simple for the customer to recognize it. The label is very white and blah! It doesnt look appealing to the customers and it doesnt look like something you would want to buy compared to the other brands. My idea is to give some colors and show the actual soup fro people to see what they are getting. At the same time, I want to drive the customers eye to it. But its something you wont do if the color is all the same; even the soup. I want to give something cheap but appealing to the costumer.

    PRODUCT REDESIGN
    STYLE GUIDE

    Red CMYK: 22.97.89.13 RGB: 173.7.24 Pantone: 1805 C Hex: AD0718 Gold CMYK: 22.41.100.2 RGB: 197.147.44 Pantone: 1245 C Hex: C39300 White CMYK: 0.0.0.0 RGB: 255.255.255 Pantone: N/A Hex: FFFFFF Black RGB: 0, 0, 0 CMYK: 0, 0, 0, 100 HEX: 18131b Pantone: 5 C

    FONTS
    Tw Cen MT Condensed Extra Bold from sizes 12 to 30pt for body. For logo, its been live traced.

    PRODUCT REDESIGN
    LOGO DESIGN

    The size of the logo may vary according to the size of the product. The placement of the logo will be centered in the front of the product for people to see easily.

    PRODUCT REDESIGN
    LABEL LAYOUT

    PRODUCT REDESIGN
    BEFORE & AFTER

    PRODUCT REDESIGN
    MAGAZINE ADVERTISEMENT
    New creation for GREAT VALUE Walmart Product Dont miss the change to get one now! RUN TO THE STORE!!!

    Buy one get one FREE


    Limit one coupon per transaction. Not valid with any other offer or coupon. Valid through November 31, 2012.

    Limit one coupon per transaction. Not valid with any other offer or coupon. Valid through November 31, 2012.

    $1 OFF

    Вам также может понравиться