QUESTIONNAIRE

I am a student of Lal Bahadur Shastri Institute of Management and Technology and this survey is a part of Summer Internship in 92.7 BIG FM 1) Your name- ________________________ 2) Contact no- ________________________ 3) Gender(a) Male (b) Female 4) What is your age? (a) Below 18 (b) 18 yrs to 25 yrs (c) 25 yrs to 35 yrs (d) 35 yrs and above 5) What is your educational qualification? (a) Undergraduate (b) Graduate (c) Post graduate (d) Professionally qualified 6) Your occupation (a) Government job (b) Private job (c) Your own business (d) Student (e) Housewife 7) Rate the following sources/medium of entertainment in order to the most important (Give 1 to the most preferred & so on) ( Rank Order) (a) Internet ------------(b) Television -------------(c) Radio ------------(d) Outdoor recreation (picnic, theatre etc.) ------------(e) Newspaper & magazines -------------8) Give reason for choosing the above mentioned option as your most preferred source of entertainment (a) The most low cost medium (b) The most visible medium (c) Easy availability and reach of medium (d) Better connectivity and understanding

9) What is your perception about the effectiveness of radio as a source of entertainment? (a) Most effective (b) Effective (c) Indifferent (d) Less effective (e) Least effective 10) How many channels of radio broadcast in Bareilly are you aware of? (a) 92.7 BIG FM (b) 91.9 Mantra (c) 100.4 Akashwani (d) All of the above 11) Which is your favourite channel amongst these? (a) 92.7 BIG FM (b) 91.9 Mantra (c) 100.4 Akashwani (d) Both ( a & b) 12) What makes you listen to your favourite channel of radio? (a) (b) (c) (d) The songs that are played Interaction with the RJs Ads that are aired A good way to pass time at a low cost

13) For how long do you listen to radio daily? (a) (b) (c) (d) Less than an hour 1 hour to 2 hours 2 hours to 3 hours More than 3 hours

14) What is your prime time to listen to radio? (a) (b) (c) (d) (e) Morning After noon Evening Night Whenever free

15) What type of On-Air program do you like to listen mostly on radio? (a) (b) (c) (d) Humorous talks Political issues Bollywood gossips & Music Commercials

16) What do you think about the music, which 92.7 BIG FM plays? (a) (b) (c) (d) Excellent Good Average Poor

17) How far do you feel that the promotional campaigns conducted by 92.7 BIG FM are effective? (a) (b) (c) (d) (e) Strongly Disagree Disagree Neither Agree nor Disagree Agree Strongly Agree

18) Do you feel that brand awareness of 92.7 BIG FM is created more by organizing festive contest and event based marketing (Diwali holi, Eid etc?) (a) Yes (b) No 19) Some suggestions for 92.7 BIG FM -------------------------------------------------------------------------------____________________________________________________________________

( THANK YOU FOR YOUR TIME)