Behr Paint

Denise Zaraya

February 15th, 2011

Reaching More
10.6 Million
Unique Visitors in our Network C O M P E T I T I V E A DVA N TAG E
DIY Network 1.8 M
2.5 M

Home & Garden enthusiasts than just about everyone

DEMOGRAPHICS
GENDER

Female 7.3 M
AGE

54%

46%
3.3M

Our Median Age is 39!

About.com H&G Better Homes & Gardens Shelterpop

2.5 M

Do It Yourself.com 2.6 M HGTV 2.7 M iVillage H&G eHow H&G MODERN LIVING MEDIA
6.8 M 6M

st The faste &G growing H weve network % grown 43 010! 2 since Jan.

s ar old -64 yeM s 45 ye r old 35-44 2.9 18-34 4Ma year olds 1.8
M
HOUSEHOLD INCOME

Haven Home Media 8.8 M

10.6 M 11.9 M

$25-$50k 3M

$50-$100k 2.1 M

$100k+ 2.2 M

Source: comScore Media Metrix & Plan Metrix, March 2011

No

How can I make sure enough of my customers are seeing my ads?

Reaching More
Heavy Spenders in Remodeling

Home and Garden Enthusiasts in the right environments!

Home and Garden

1.8 M

11.8 M

1.7 M

.8 M

.5 M

.2 M

.2 M

.3 M

Replaced Plumbing Fixtures

1.4 M

9.3 M

1.1 M

1.1 M

.3 M

.2 M

.2 M

.4 M

Painted Interior or Exterior Remodeled Kitchen or Bath Installed Flooring

3.3 M

23.9 M

2.9 M

1.6 M

.8 M

.8 M

.4 M

1M

1.6 M 1.1 M 1.9 M 1.2 M

12.2 M 7.5 M 21.7 M 16.5 M

1.6 M

1.2 M

.5 M

.01 M

.2 M

.5 M

1M

.06 M

.4 M

.2 M

.3 M

Bought Appliances

1.6 M

.9 M

.9 M

.4 M

.3 M

.8 M

Bought Furniture

1.2 M

.5 M

.4 M

244

.3 M

.5 M

Source: comScore Plan Metrix, Nov. 2

No

How can I make sure enough of my customers are seeing my ads?

The Top 5 Questions

No
Timing is everything in this business.

Home & Garden advertisers need answered

I want to ensure my brand is in the best possible media environments.

How can I maximize my reach to in-market consumers?

No

Can you tell me where my ads are running?

No

I dont want my competitors to have an edge

I want to interact with my customers where they will be most receptive.

No

I want to know if my campaign is working?

No

How can I ensure my customers engage with me, and not the competition?

How can I engage with my customers on more than just Display?

How do I know if my ads are being effective?

Question 1
Timing is everything in this business.

No

How can I maximize my reach to in-market consumers?

Granular Targeting

We make sure your ads get in front of your audience

Targeted Solutions

We believe these attributes make up potential Behr customers! And we reach millions of em.

Recommendations for Behr

Moms 3.6 M Newlyweds 2.3 M

4.1 Loves M Remodeling

Searched M Just purchased M 3.2 .5 house for home goods online

*comScore PlanMetrix, Dec. 10

No

How can I maximize my reach to in-market consumers?

Project-based Targeting
Right where you want them
Reach home enthusiasts while theyre in project planning mode and are seeking information, tips & ideas on their project.

Reach in-market home enthusiasts

Premium Placements

Align your brand with content specific to Kitchen Remodeling & Bath Remodeling with a focus on Faucet content

ing is Modern Liv likely to 46% more room reach bath and remodelers likely to 88% more en reach kitch remodelers

Recommendations for Behr

Paint-projects come in all shapes and sizes. Luckily, so does our audience!

v
Living Room Bathroom Furniture Refinishing Outdoor Siding Deck Remodeling

No

How can I maximize my reach to in-market consumers?

Audience Targeting

Using the right data to find your audience

Finding your customers

Requires making intelligent decisions with massive amounts of data. We blend our proprietary data with the best 3rd party providers to make complete customer profiles.

Recommendations for Behr

When you use data to ask the right questions about your audience, you can get informed answers about your audience. AUDIENCE ATTRIBUTES Searched for Home Goods Online . . . . . 3.5M 120 Index Recently bought Home Goods in Store. . . .5M 111 Index Home Remodeling Project Last Year . . . . . 4.6M 150 Index Own a Home . . . . . . . . . . . . . . . . . . . . . . . . . 6.7M 123 Index Likely to have a baby . . . . . . . . . . . . . . . . . . 1M 115 Index Consider themselves stylish. . . . . . . . . . . . . 2.5M 110 Index

3.1 Million Motivated Moms on the Modern Living

*comScore PlanMetrix, March 2011

No

How can I maximize my reach to in-market consumers?

Question 2
I want to ensure my brand is in the best possible media environments.
No

Can you tell me where my ads are running?

Only the Best

Hand-Selected with Love
Your brand is important to us. Thats why we handselected 50 publishers for relevancy, quality and audience composition. Weve made a conscious decision to limit our networks size so we can guarantee quality.

We keep only the highest quality publishers in our network

Premium Placements

Where you are on the page is as important as how much. Our publishers are selected for their ability to provide advertisers prime real estate. We make sure youre ads arent buried where no one will see them!

Endemic Home & Garden Sites

Transparency is more than a site list to us. We work with our advertisers to determine the best placements for your campaign objectives and with 3rd party verification companies to give you the peace of mind you deserve.

No

Can you tell me where my ads are running?

10

Question 3
I dont want my competitors to have an edge

No

How can I ensure my customers engage with me, and not the competition?

11

Getting an Edge
Be loud when you need it most
Create high impact, high visibility campaigns during seasonal promotions, product launches and more with exclusive inventory opportunities on highly relevant sites.

Exclusive Sponsorships you cant get anywhere else

Roadblocks Sponsorships

Net blasts Content Takeovers

100% Share of Voice

v
SOV RECOMMENDATIONS

Need to make sure your brand or product is seen, and not the competition? With our 100% SOV programs, own your audience, and shut out the competition.

Top 5 H&G Site With Tim Carter With Jamie Moore Dave Vandervort

No

How can I ensure my customers engage with me, and not the competition?

12

Question 4
I want to interact with my customers where theyll be the most receptive

No

How can I engage with my customers on more than just Display?

13

More Interesting Ads

Rich Media thats so much more than Display

Help your customers with Guiders

Guide customers through a series of questions to help them find and purchase the perfect product for them without leaving their favorite site. Guiders are available exclusively through Modern Living Media & other ValueClick Media properties.

Expandable Rich Media

Showcase multiple products, even video, in a single ad Integrate social media with Twitter and Facebook Dynamically present promotions and discounts Capture e-mail addresses and other form data

No

How can I engage with my customers on more than just Display?

14

Get More Views

Be a Scene Stealer
Place your in-banner or pre-roll video on our network of premium publishers selected for video placements.

Show off your pre-roll and videos to your ideal customers

Sample Video Sites for Behr

These great sites have been selected for video.

No

How can I engage with my customers on more than just Display?

15

I Get Around
Mobile when you need it
Advertise on Home & Garden apps and the mobile web to reach your customers away from their computers on Smartphones and the iPad!
300 x 50 300 x 250 Video Units

Advertise to customers on-the-go with Mobile

Mobile Rich Media App Promotion

Stellar Apps
Get on these primo apps and in front of your customers..

vv
Remodelista
Home Remodeler Home Loan Calc

GREAT MOBILE APPS

Feng Shui Compass

No

How can I engage with my customers on more than just Display?

16

Enhance your List

Lead Generation

Build your customer database with qualified leads

Drive requests for catalogs, build your database, and drive leads on a cost per basis when customers register on endemic sites.

Co-registration Sample Sites

Buy leads when you need them via great consumer sites.

vv
#X in H&G #X in H&G

BEHR RECOMMENDATION S

#X in H&G

#X in H&G

No

How can I engage with my customers on more than just Display?

17

Be a Social Butterfly
Get Liked
Turn your customers into brand advocates with Facebook ads that drive Likes and create passion in your product.

And make your brand famous

Go to the top of the list

Got at app? Push it to the top of the App Store with Cost-Per-Install campaigns.

No
18

Question 5
No

People are clicking on ads less and less

If Im not measuring just CTR, how do I know if my ads are being effective?

19

Behind the Stats

Get the real story of your campaign with re:view

What did my campaign deliver?

Campaign Pacing Creative, Media, Geography Audience Maps

Who saw, clicked & converted from my campaign?

Demographic Household Financial Vehicle Ownership Interests

Is my campaign generating brand lift?

Awareness Attitudes & Favorability Purchase Intent Product Preference

No

If Im not measuring just CTR, how do I know if my ads are being effective?

20

Thank you for your time!

Behr Paint

Denise Zaraya

Director Vertical Strategies 646 439-2644 dzaraya@modernlivingmedia.com