Buenos Aires Trade Mission To Germany 2012

August 15th to 19th Kln Germany

The City of Buenos Aires industrial sector is characterized by its talent, creativity, innovation and added value, as foundation for all products in the major sectors of the City -such as fashion, software, music, publishing, design, audiovisual, cultural industries, and others-. But there is yet another industry which has two advantages compared to the other sectors, whether in Argentina, the City, or around the world: that is, the industry of Video-Game developers. - The first advantage is the confluence between different industries, such as music, or software design, which results in higher added value products, and therefore a higher level of turnover. - The second advantage is to have had many technological advances in the past years, which are a result, not only in Argentina but the entire world, of a sustainable industry and a prolonged growth, which, according to several sources, has occurred since 1982, boosting that growth since 2000. These two advantages led the game industry sales to surpass the film industry in 2009 in major international markets, like the United States and Great Britain. In this context, the Trade Mission to Germany constitutes an activity that seeks to strengthen the ties, both commercial and institutional, between both markets. We began to establish the European market in the last 3 editions of the Game Developers Conference, carried out in San Francisco - USA, and in the Argentine Videogame Expo, which involved companies from Germany and Great Britain, among others. The methodology applied to achieve this goal is by working together with the Video-Game Developers Association of Argentina, an entity which plans and executes the Internationalization Program. This scheme was designed to promote the commercialization of products developed in Argentina by organizing activities and through the participation in large scale events. OBJECTIVES - Generate trade development for the local videogames developers. - Consolidate the growth of the companies that participate in the trade mission. - Provide business opportunities with international companies. - Offer local companies different tools to follow up contacts made in Game Business, the business place of the Argentine Videogame Expo.
CONTACT US Marcos Amadeo General Deputy Director Department of Creative Industries & Foreign Trade City Government of Buenos Aires + 54 11 41 26 29 50 mamadeo@buenosaires.gob.ar Gastn Marando Deputy Director Department of Foreign Trade City Government of Buenos Aires +54 11 41 26 29 50 int. 30 84 gmarando@buenosaires.gob.ar Fernando Balaguer Project Leader, Videogame sector City Government of Buenos Aires +54 11 41 26 29 50 int. 30 83 fbalaguer@buenosaires.gob.ar

Companies
QB9 NGD Willdom Games & Webs Heavy Boat Okam Studios Rock and Roll Studios Red Katana Pixowl Codenix

QB9 - www.qb9.net

Hernn Rozenwasser

Partners: Alfredo Cattan - Founder/Owner Management Team: CEO Alfredo Cattan COO Lucas Wall CDO Eduardo R. Ortega CTO Diego Essaya Business Manager Hernn Rozenwasser and Ignacio Lapadula Industry: Video Games Company launched date 2005 Number of Employees: Actual: 48 Name of some clients Lego Mattel South Park Studios Disney Name of Some Alliances / Partners: CLAWI SA for Mundogaturro.com (we are developers and they own the IP). Looking for (Financial needs and uses/ partners and client profile) : Investors. Potential aquisitions. Clients. Amount Sought: $ 2MM Use of Funds: Develop and publish social games, with special focus in Brazil (Orkut).

Company Value proposition QB9 - Social Games. Redefined. QB9 seeks to become a leading cross-platform Social Game Publisher in the Latin American region. Our company is working to pair high production standards and innovative mechanics with popular latin american themes (like dancing, music and novelas). Our social games will be focused on social interactions and user generated content. The Market Cross-platform Social Games for Latin America. Product or service Original games and development services. Competitive advantage Local Content. Innovative gameplay. Popular themes. User generated content. Support for cross-platform play. High production values. Experienced teams. Business model Freemium and Micro Transactions Other relevant information $1250M in sales 2009-2010.

www.ngdstudios.com

Andrs Chilkowski

Management Team: Andrs Chilkowski (Studio Director) Ezequiel Baum (Managing Director) Csar Guarinoni (Production Director) Industry: Videogames Company launched date 2002 Number of Employees: 30 Name of some clients: International/Cartoon Network Turner

Company value proposition Were an independent studio with a decade of experience developing and publishing Online Multiplayer Games. We have a solid business track record. Game Development is our passion. The Market Videogames are evolving thanks to the social games phenomena and smartphones with integrated app stores. Tons of non-traditional gamers discovered that theres fun in them worth paying for. The Free-to-Play with premium content sales business model is consolidating. Product or service Online Multiplayer games to co-fund/publish: A Next-Gen MMORPG in a futuristic landscape. A 2D action game with strategy elements. A 3D action game with strategy elements. Competitive advantage We have 10 years of experience developing videogames both with Free-to-Play plus Premium content and Downloadable for PC. We are a profitable company. We are based in Buenos Aires (booming development environment) We can scale up fast. Business model We develop and publish our own products both for a Freeto-Play with premium content and paid downloads model. Experience and success stories Regnum Online: A Free-to-Play MMORPG for PC, the biggest videogame ever developed in Latam, available in Europe (Gamigo), N.America (GameSamba) Brazil (UOL/Boacompra) (released in 2007). Bunch of Heroes: a Cooperative Online Action game for PC, the first title to be self-published on Steam by an Argentinean studio with over 100.000 paid downloads. (released in Q3.2011). Level UP: Cartoon Network tapped NGD Studios to fully develop an Online game for their website based on their newest IP (released in Q3.2011)

Name of Some Alliances / Partners: Gamigo (Europe), BoaCompra (Brazil), GameSamba (USA), Valve/Steam (USA)

www.willdom.com
Management Team: CSO (VP of Strategy) Andrs Perea CEO - Javier Ibaez Padilla COO Martin Suarez Viacava Industry: Game Development (web and mobile) focused in Real Time Multiplayer Games and Casual Games with a 360 approach including QA (Quality Assurance) and Web Development. Company launched date July 2010. In june 2011 Willdom merged with vertigo. Number of Employees: 15 full time employees Name of some clients Julado Netherlands Mc Donalds/Creata Latin America Name of Some Alliances / Partners: Ceiboo: Co-creation of speal, a revolutionary technology that allows videogames to be played in big screens with the mobile phones. Willdom Bolivia: Partnership with sysdecom from Cochabamba with the objetive of establishing a development center for strategic business.

Martin Suarez Viacava

Company Value proposition Willdom develops high quality web and mobile games from Argentina to the world with a 360 approach in its services. Complementing the game development with Quality Assurance and web development, according to the requirements of the project. This strategy allows Willdom to be positioned in a spot where the cost and value added is optimal delivering from Argentina. The Market During the last years, game development platform barriers started to disappear. Now a day a game experience can start on the web, continue ono a tablet and end in a mobile phone. This is why WillDom is positioning as a pioneer in the new casual market. Totether with the barrier blending, the technology and experience of the teams is allowing the development of more complex and immerse games. The real time multiplayer online games market is growing mainly in Europe thanks to companies like Spil Games, Jaudo, King.com and Miniclip. Product or service During its initial phase (current), Willdom focuses in the service area to let the company grow to a point where new games will be developed with the best talent in the studio. The current methodology is a 360 approach where game development is empowered by quality assurance and web development as full suppor departments. Competitive advantage The competitive advantage of the games proposal in Willdom is based in 3 areas: Experience: Due to the merging with Vertigo, Willdom has almost five years of experience in the gaming industry. Alchemy: Willdoms game development framework that grows with the company, allowing the team to develop games in r ecord times. Focus WillDoms focus on web and mobile centered in Flash and Unity allows the team to empower their experience and to nicrement the complexity and challegnes of each new game. Business model WillDom focuses in long-term relationships, rather than short projects. The long-term approach allows a team to be focused in delivering high value to the project, gaining experience in the clients business allowing WillDom to provide new ideas.

www.gamesandweb.com
Management Team: Mauricio Morea - CEO Ricardo Cavallero - COO Industry: Videogames. Company launched date May 2005 Number of Employees: 15 Name of some clients Cartoon Network, National Geographic, Whirlpool, TNT, Fox, Pepsico, Cadbury, Nickelodeon, Comfort Suites Hotels. Name of Some Alliances / Partners: Advisors: Adam Archer: Ex CEO Games That Give, Inc (Acquired by Vitrue 2011, recentrly acquired by Oracle). Partners: Oolala! Productions, Miami, USA. Pixelia, Santiago, Chile.

Mauricio Morea

Company Value proposition We have a lot of experience developing casual games: 150 games developed in 7 years. We have a powerfull concept: Providing super fun game experiences while helping people in need. The Market The mobile market is undergoing exponential growth. Its a 2.7 billion dollar market today. Its Global! When you launch your game you have the potential to reach more than 150 million people. Product or service We will develop mobile games (smartphones and tablets) for the major Operating Systems. The games are based on 4 pillars: Friendly and addictive gameplay, virality, donations, and education, social. Competitive advantage 7 years experience in game development. A concept that offers content proven through time. Beyond entertainment the objetive is helping people in need. Business model We will use a freemium business model in which the user downloads the game free of charge and later purchases virtual items with real founds. Part of the earnings will be donated to charity. Experience and succes stories. More than 150 games for leading Global Brands. Diente de Oro award for Foster Mansin de Amigos Imaginarios. Client: Cartoon Network LA. Creation of a joint Team with client to moderate and manage Cartoon Networks online community in the region. Development of 2 Virtual Worlds and a third one in production. New endeavor: Developing our own IP mobile games.

www.heavyboat.com

David Roguin

Management Team: Juan Becerril Game Design and Bussines David Roguin Technology and Team managment Leonardo Schieda - Art direction Industry: Videogames
Company launched date

The Market Our main customer are multimedia companies such as Turner and Disney. We have a large portfolio of games developed for these clients already Product or service HeavyBoat develops browser and mobile games for multimedia companies like Cartoon Network and Disney. Competitive advantage We have a long track record in working with different A list IP's for kids. Business model Fix rate or revenue share. Experience and success stories Revenue Share: Adventure Time: Super Jumping Finn will be published in LatinAmerica, Europe, Asia and US. We developed this title in association with Cartoon Network. Fixed rate: We developed 4 browser games for Disney and continue to work with them on a regular basis. With CartoonNetwork we published 10 browser and mobile games in the last 2 years. We also developed games for ComedyCentral, AOL, etc. Other relevant information Won the SAPO Award for best browser game two years in a row for our work with CartoonNetwork. Developed and published The Moops Challenge on Facebook in 2011.

1/May/2010 Numbers of Employees: Actual:7 At the start of activities:3 At the end of year: 5 At the end of the third year:Name of some clients Disney, Cartoon Network

Alliances / Partners: Our main ally is Turner. We develop games with their IP and divide the profits.

Partners: Martina Santoro Max Mantegna Lucas Gondolo Management Team: Management Team: Martina Santoro Max Mantegna Lucas Gondolo Industry: Videogames and Transmedia Content Company launched date launched date May 2010 Number of Employees: One Name of some clients Inkky Games (USA) Folimage (France) Ayllu Animations (Argentina) Cartoon Saloon (Irland) O Pato Professional Productions (Portugal) Imagin8r (Canada) Artists Raising Consciousness (Canada) Monits (Argentina) PPTV (Argentina) Viajeros.com (Argentina) BRB International (Spain) Lauch Pad Productions (United States) Name of Some Alliances / Partners: Advisors: Adam Archer: Ex CEO Games That Give, Inc (Acquired by Vitrue 2011, recentrly acquired by Oracle). Name of Some Alliances / Partners: The Alchemists (United States) Codenix (Argentina) Nuts (Argentina) Hook Up (Argentina) Ozono (Argentina) Estado Lateral (Argentina) Objeto A (Argentina) Gamester (Argentina) Punto de Ataque (Colombia) Zentrics (Argentina)

www.okamstudio.com

Martina Santoro

Okam is an award winning Transmedia development studio headquartered in Buenos Aires, Argentina, specializing in video games and interactive content. Because we are in the business of creating universes our company's priority is to help our clients creatively and effectively build successful, brand new franchises through interactive content for multiple platforms. To deliver unique international-quality results we have assembled a multidisciplinary team of young a creative, artists, game designers, script writers and producers ready to help our clients harness the full potential of their entertainment properties. Through a careful planning we have the ability to take an idea from its initial stage to full scale application development to successfully distribute the content across an array of different Medias. Unlike many other studios, Okam doesnt function as a factory; our team has a fair amount of creative freedom to push the boundaries in search of a cutting edge concept to achieve an outstanding product. We are currently working on Dark Horse publication, The Extraordinary Adventures of Dog Mendona and Pizza Boy, expanding the comic universe throughout a series of episodic adventure games for Ipad and Pc. Alongside French studio Folimage we are designing the Transmedia strategy and content of Juan Antn new feature film, Tin Gods and we are in the production of Bing Bong, the first iphone game of the American studio Inkky games, and Stop the running Nose for Artists Raising Consciousness & Imagin8r. In addition we have been awarded on Annecy - Creative Focus with our original IP The Undertaker Chronicles and in the Rio Content Market with The survival guide for time travelers,respectively.

www.rockandrollgamestudio.com

Ezequiel DAmico

Management Team: Ezequiel DAmico CEO Federico Vidueiro CTO Industry: Games for smartphones Numbers of Employees: Actual: 10 Alliances / Partners: 1.We have the license of Lionel Messi to use his image in games 2.Seed investment from BlackBerry RIM 3.Publishing deals with development studios across the region Current investors: usd400,000 from BlackBerry - RIM Eudaimonia SRL and

The Chillingo of Latin America, unlocking the potential of the best game developers and strong IPs of Latin America for worldwide publishing, and helping developers of all the world to market their games in the region. Company Background Rock N Roll Game Studio was born as the initiative of Eudaimonia co-funders to centralize the efforts of all the game development studios in the region, in a single company that is able to commercialize their products and be the guide of the industry in the region. Management / Team We co-funded Eudaimonia, one of the firsts mobile first gaming companies in Latin America, creating games as a service for Fortune 500 companies such as Cartoon Network, MTV, Nickelodeon and Discovery Kids. Ezequiel is the current secretary of ADVA, the Argentinian game developers association, currently the strongest gaming association in Latin America with more of 40 member companies. Also is the IGDA, international game developers association, chapter leader for the region. Technologies/Special Know-how See attached document GameDevelopmentStudyCase. Markets See attached document MobileMarketLatam.

www.redkatana.com
Founder Martn Cao Industry Videogames and Interactive Content Developers Company Launch Date February 2010 Number of Employees 10 Name of some clients Samsonite, Ab-Inbev, Pepsico, Antonio Banderas Fragrances, Danone, Unicef, Making Fun Looking for Strategic Partners or Clients to develop videogames and other interactive content Funding We are also looking for strategic partners or VCs to develop a series of Multiplatform Midcore Games. Demos and pitches availables.

Martin Cao

Red Katana produces High Quality Midcore Videogames and Interactive Content combining Creativity, Art and Technology. The Market Videogame Development, Digital Content Development, Digital and Interactive Advertising Products and Services We develop Games and Apps for the Internet and Mobile Devices, specializing in Web and Mobile platforms. We are focused on developing in Unity 3D. Competitive Advantage Thanks to our Network of multidisciplinary professionals we can build up the best team to develop a project according to its needs. We offer competitive costs and a world-class product and service delivery. Business Model Develop Videogames and Interactive Content for Publishers and companies Offshore, delivering excellent products at competitive costs, creating long-term relationships. We offer our own games and also WFH + royalty models. Experiences Brew Masters Videogame for iPhone had over 200,000 downloads. Antonio Banderas game was played more than once by 80% of the users. Ringtones Plus for iPhone had over 20,000 Downloads in a month and a +3,000 registered users database. Our 3D Animated Videos were used in TV Ads for Pepsico. Awards Winners of BAE Emprende 2010, FONSOFT 2010, Capital Semilla 2011.

www.pixowl.com
Management Team: Arthur Madrid Sebastien Borge Adrien Duermael Laurel Industry: Videogames. Company launched date May 2011 Number of Employees: 12 Name of some clients Name of Some Alliances / Partners: TapJoy (Monetization) Games Passport (Distribution) Archos (Distribution) Openfeint (Distribution) SlideMe (Distribution) Windows Phone (Distribution) Faad (Distribution) The9 (Distribution) HTC smart mobility (Distribution) Metaflow (Distribution) Stra Star (Distribution) LG Smart World (Distribution) Gree (Distribution) AppVib.com (Marketing) AppsFire (Marketing) InMobi (Advertising) Matomy (Advertising) Millennial Media (Advertising) Kreative (Advertising) Bulkypix (Publisher)

Arthur Madrid

Company Value proposition Pixowl S.A is a company that develops and publishes video games for next generation mobile platforms; established in Argentina with a development lab and commercial office in Buenos Aires, Paris and San Francisco. The company was created in May 2011 with a mission to create characterbased games for mobile platforms and provide entertainment for the whole family. Video games created by Pixowl are oriented for kid and family market, casual gamers and novices from around the world. Product or service Pixowl Games develops mobiles games with original comic book IP. For all the family. On iOS, Android & Windows phones. The strategy of Pixowl is to convert standard video games company vision in entertainment company. The process is the development of intellectual property and the creation of characters and create all kinds of related products, from a plush to a movie, such as Angry Birds. Trademark law will protect Pixowl's brand and the brands of its games. Currently, Pixowl is working with a trademark attorney to file trademark applications to cover the Pixowl mark and the key marks of the games (names and logos). Initially, applications will be filed in the U.S. Pixowl also plans file CTM applications to provide for EU protection. Competitive advantage DoodleGrub (5M installs) to make an original brand Leveraging our first successes: Doodle Grub & the Sandbox (total 6M players) to make original brands. Read Team interview "Winner King of Code" on Venturebeat Low cost & super effective team: Our team is growing in SF and Buenos Aires (Pixowl have access to the best local developers from VosTu, SGN, Playdom - salary 70% lower) Business model Pixowl apply Fremium / F2P (Free-to-Play) business model, that enable players to get the game for free, but need to buy virtual goods to progress. The freedom to try a game before buying, proved to be a great engaging approach to gain loyal customers to the brand.

www.codenix.com
Partners: QB9 Globant Sabarasa Management Team: Juan Linietsky

Juan Linietsky

Company value proposition - The company is made of individuals who truly love video games and their whole development process. - Our team has produced several engines and tools for different games - Despite our strength in technology, we also like taking advantage of our experience for developing games

Videogames and Interactive Content Developers

Industry: Company launched date Number of Employees: 6 Name of some clients: QB9, Globant,

Sabarasa

Name of Some Alliances / Partners:

QB9, Globant, Sabarasa, Nintendo, Sony

The Market Videogame Development for Mobile and Console Product or service Jetpaca - Intelectual Property Technical Consulting Service Competitive advantage 10 years experience in the game industry Every client is a success story Adaptable to any project In-House proved technology A team made of leaders Business model Develop games on the expertise itself overturned in a multiplatform engine Experience AAA Heroes of the Ring (PSP): Ported Torque Engine and title for PSP PlayEnglish (PSP): Customized and Modified Vicious Engine to fit the title needs, as well as technical support Clic (PS3): Created entire game technology technology for PS3 game The Mistery Team (PSP): Created entire game engine technology for retail game, as well as technology support Other relevant information ( awards, patents, etc) Certifications Nintendo and Sony development