A PROJECT REPORT ON MARKET SURVEY FOR WEBSITE DESIGN AND CUSTOM APPLICATION DEVELOPMENT (INTERNATIONAL) FOR DEORE CONSULTANCY

SERVICES PVT. LTD. PUNE

-: BY :-

Onkar Jagannath Dongaonkar

(BATCH - 2006-08)

-: UNDER THE GUIDANCE OF :Prof. Mr. Mahesh Gadekar

SUBMITTED TO UNIVERSITY OF PUNE IN PARTIAL FULFILLMENT OF 2 YEARS FULL TIME COURSE MASTERS IN BUSINESS ADMINISTRATION (M.B.A.)

BRACTs Vishwakarma Institute of Management, Kodhawa Pune.

To Whom So Ever It May Concern

This is to certify that Mr. Onkar J Dongaonkar, is a bonafide student of this college of MBA 2nd year and has done his project work, with Deore Consultancy Services Pvt. Ltd, Pune on Market Survey For Website Design And Custom Application Development (International) in partial fulfillment of the requirement of award of two year full time degree course of Masters in Business Administration (MBA), is an original work carried out by him and all the references are properly acknowledged in this report.

The matter embodied in this project report is a genuine work done by the student and has not been submitted to any other university or institute other than Pune University for the fulfillment of the requirement of any course of study.

Prof. Mahesh Gadekar Project Guide VIM, Pune.

Dr. Sharad L. Joshi Director VIM Pune

ACKNOWLEDGEMENT
A Project usually falls short of its expectation unless guided by the right person at the right time & good opportunities. Success of a project is an outcome of sincere efforts, channeled in the right direction, efficient supervision and the most valuable professional guidance. This project would not have been completed without the direct and indirect help and guidance of such luminaries. They provide me with the necessary recourses and atmosphere conductive for healthy learning and training. I am indebted to Deore Consultancy Services Pvt. Ltd. for providing me an opportunity to undergo my project with them. I am great full to Ms. Supriya , Human Resource Executive, Deore Consultancy Services Pvt. Ltd. for giving me the opportunity to work in marketing department. At the outset I would like to take this opportunity to gratefully acknowledge the kind and patient guidance I have received from my project guide Ms. Ashwini Pilangwad, Marketing Executive and Mr. Ankush Deore, Chairman And Director Deore Consultancy Services Pvt. Ltd. Without there critical evaluation and suggestion at every stage of the project, this report could not have reached its present form. In addition, my internal guide Prof. Mr. Mahesh Gadekar has critically evaluated my each step in developing this project report. I express my sincere thanks to Dr. Sharad Joshi, Director, Vishwakarma Institute of Management, Pune, for their valuable advice and guidance. They are always a source of inspiration for me. My thanks are also due to the faculty and non-faculty member of Vishwakarma Institute of Management, Pune, for their cooperation and support in completion of my project. Finally I would like to thank My Family Members and My Friends for their valuable inputs.

ONKAR J DONGAONKAR

TITLE INDEX
Sr. No. 1 2 3 4 5 6 7 8 9 10 11 12 TOPIC EXECUTIVE SUMMARY OBJECTIVE & SCOPE OF PROJECT COMPANY PROFILE... THEORETICAL BACKGROUNG.. RESEARCH METHODOLOGY.. DATA ANALYSIS.. FINDINGS... LIMITATIONS... RECOMMENDATIONS... CONCLUSION ... BIBILOGRAPHY... ANNEXURE Page No. 1-3 4-5 6-15 16-18 19-27 28-38 39-40 41-42 43-44 45-46 47 48

TABLE INDEX

Sr. No. 1 2 3 4 5 6 7 8 9 10 11

TABLE/GRAPH REQUIREMENT FOR WEBSITE... PURPOSE OF WEBSITE.. NEW OR REDESIGN WEBSITE. NUMBER OF PAGES INTERFACE REQUIRED.... DATA BASE REQUIREMENT ONLINE PAYMENT FACILITY. SPECIFIC PROGRAMMING LANGUAGE.. SEARCH ENGINE OPTIMIZATION. TARGET AUDIENCE... PROFESSIONAL...

Page No. 28 29 30 31 32 33 34 35 36 37 38

EXECUTIVE SUMMARY

We are living in the 21st century. It is an era of information technology. Information technology has touched almost every operations of human being. Marketing is not an exception to the same. Information technology has a significant mark over the marketing process . Internet has brought revolution in our life and became part and parcel of day to day activities. It has changed the way we communicate, advertise or gather information.

This increased importance of internet has given birth to a virtual marketplace. It is an area where all marketing activities are carried out using internet as a medium of communication. Organizations can not ignore this virtual marketplace if they want to sustain this intense competition.

The only way by one can make his presence felt in this virtual market place is through website, a new mode of advertisement and communication.

My research project Market Survey For Website Design And Custom Application Development (CAD) (International) is aimed to focus on this emerging market potential.

Deore Consultancy Services Pvt. Ltd. is Pune based IT Company. Its main domain is website design and development. It is also engaged in providing custom application software to the clients. I have chosen this Company since it provides web

solution to its clients so that their client can mark his presence felt in the virtual marketplace.

The only reason to select this project topic is to find the market potential in this new and expanding field. This research will help Deore Consultancy to redesign its services so that it will satisfy the requirements of potential clients. This project was focused on international market as there is much scope than in India because of higher internet usage and increased awareness about e-marketing.

It would take many years to tap the whole International market, so research work was restricted to the United States of America only. It is the place where Internet has boomed like anything.

The survey has been carried out for the period of 25th May to 31st July 2007. It is essential to define time scope since information is dynamic. It changes as the time passes.

I carried out this research project with the help of Internet. I started with defining my objectives, sample size, target respondents, etc. A format to collect relevant data and information was designed. Then collected the information from the direct mailing and various other sources available on internet. This information is then analyzed taking into consideration of the set objectives. At the end of this research project I concluded that almost 60% of the organizations are interested in having web presence. Most of them want to design new website. Search engine optimization and online payment option are the important

functionalities required by organizations. Different modes of online advertisement were suggested to the Company.

OBJECTIVES AND SCOPE

OBJECTIVES

The market survey was carried out keeping in mind the following objectives:

Primary Objectives: 1) To find market potential for website designing and custom application development.. 2) To find out market potential for redesigning or revamping of website. 3) To find customers requirement for website.

Secondary objectives: 1) To find out significant virtue expected by customers from web designers. 2) To increase the brand awareness of the company. 3) To suggest different modes of online advertisements.

SCOPE

1) The study was conducted for international customers restricted to United States of America. So findings are restricted to this region only. 2) The project was limited to only Website Design along with Custom Application Development and not for other services and products offered by the Company. 3) Time span for the project is restricted to two months. 4) The project was carried out for sample size of 50 respondents.

COMPANY PROFILE

OVERVIEW

Deore consultancy services is a growing Information Technology Consulting and Software Services company located at Pune, India. Deore Consultancy provides IT services to increase efficiency, enhance productivity and reduce operating costs of their customer's businesses. Deores expertise lies in identifying customers business goals, choosing the most appropriate technology and efficiently designing & developing solutions to maximize customers Return on Investment. Deores customer centric approach help them to provide best possible solution for the following range of services;

Custom Application Development Web Solutions Enterprise Application Services System Integration IT Consulting IT Outsourcing

VISION STATEMENT

To achieve a highly efficient and effective sustainable world with each individual having equal opportunity to enjoy its valuable resources in peaceful manner.

MISSION STATEMENT
To enhance efficiency and effectiveness of our customers businesses by providing them with most excellent and innovative Information Technology solutions.

CORE IDEOLOGY
CORE VALUES

The core values of the company lie in the following virtues TRUTH: Truthfulness in business (legal and ethical business practices) We will conduct our business fairly with honesty and transparency CUSTOMER IS AT THE HIGHEST PRIORITY

We shall strive for utmost customer satisfaction and shall never negotiate on the same QUEST FOR INNOVATION AND CREATIVITY

We shall consistently strive for creativity and innovation in our organization CORE PURPOSE Deores core purpose is the attainment of a sustainable world.

ORGANIZATIONAL STRUCTURE

The corporate governance structure specifies the distribution of rights and responsibilities among different participants in the corporation, such as, the board, managers, shareholders and other stakeholders, and spells out the rules and procedures for making decisions on corporate affairs. By doing this, it also provides the structure through which the company objectives are set, the means of attaining those objectives and monitoring performance. The corporate overview oh the company is explained below-

Currently, Founder directors Mr. Ankush Deore and Ms. Kalyani Joshi constitute the board of Deore Consultancy Services. The company is currently in the process of selecting eligible professionals for its Board of Directors as well as Board of Advisors positions.

MATRIX ORGANIZATION
At Deore, they follow matrix organizational structure and take advantage of strengths of functional and projectile organizational structures. Strong matrix at Deore ensures that the project managers get maximum autonomy and

authority to take project related decisions required for successful completion of the project.

BRIEF HISTORY
Mr. Ankush Deore, Chairman and Founder-Director of the company with his quest for entrepreneurship started evaluating different opportunities since May 2001. In June 2004, he along with Ms. Kalyani Joshi established "Center for Entrepreneurship and Business Management" (CEBM) to identify, evaluate and exploit business opportunities across the globe and mainly to lay a strong foundation for a visionary company in the forming. In March 2005, "Deore Consultancy Services Private Limited" was incorporated. Currently Deore Consultancy Services is engaged in developing infrastructure and establishing a global customer base.

SERVICES AND PRODUCTS

The Company offers various services and products. These can be seen from the following diagram-

Deore

Services 1) Web Design and

Development

Products 1) DEORE Estimate

2) DEORE CRM 3) DEORE Purchase

2) Search engine Optimization 3) E-commerce 4) Internet Advertising 5) Online Branding 6) Domain Name Registration and Hosting 7) IT Consulting 8) IT Outsourcing 9) Customer Application Development

4) DEORE QT 5) DEORE School 6) DEORE Inventory 7) DEORE ORS

RESEARCH AND DEVELOPMENT AT DEORE CONSULTANCY SERVICES PVT. LTD., PUNE

At Deore Consultancy Services research is done in following main areas;

Technology Research and Development Product Research and Development Services Research and Development Software Engineering

Center for Entrepreneurship and Business Management (CEBM)

Center for Entrepreneurship and Business Management is at the heart of and is soul of Deore Consultancy Services. CEBM was established in 2004 to identify, evaluate and exploit entrepreneurial opportunities across the globe. CEBM continues to strive for its objectives. Currently research at CEBM is performed with two useful approaches; Idealistic Approach With this approach, research is done to develop best management practices in all areas of management. These best practices are used at Deore Consultancy Services for better management of our and our customers' business. This approach also helps us to align our management and our people to our Vision, Mission and Values we believe in.

Pragmatic Approach This approach is used to consistently find creative ways to foster the growth of Deore Consultancy Services. With this approach we promote creativity and innovation in our organization. Creative ideas are promoted to translate into innovative solutions for our valuable customers.

The combination of Idealistic and pragmatic approach has proved to be an extremely useful tool for short term as well as long term growth of Deore Consultancy. It has also justified our investments in research and development. We continue to believe in our investments and hope for bright future.

TECHNOLOGY EXPERTISE The Company uses variety of technologies from a pool of technologies available. Some of the technologies which are used by the company are

DEVELOPER TOOLS VB, VC++, ASP, C#, VB.Net, ASP.Net, Java, JSP, C, C++, XML, Developer2000, Delphi, PowerBuilder MODELING TOOLS Designer2000, Rational Rose, Power Designer, ERWin

DATABASES Oracle, MS SQL, DB2, Sybase ARCHITECTURE & FRAMEWORKS J2EE, Microsoft.Net, Win DNA, COM/DCOM, Web Services, CORBA APPLICATION SERVERS BEA WebLogic, IBM WebSphere, Microsoft Commerce Server, MTS, SUN iPlanet, Oracle Application, Server, Lotus Domino, Windows 2000 with .NET framework INTEGRATION AND MESSAGING MQSeries family, BEA Integration Suite, BizTalk Server, MS SNA Server, MS Host Integration sServer, MSMQ OPERATING SYSTEMS Sun Solaris, HP-UX, Linux, Unix, Windows NT, Windows 2000

ESTEEMED CLIENTS OF DEORE CONSULTANCY SERVICES

Jamboonline, Canada :

http://jamboonline.com

Lakeshore Engineering, Detroit US Espoir Technologies : http://espoirtech.com NDA Khadakwasla NAVAL Academy, Goa Recipe Delight : http://recipesdelight.net Pushkaraj Enterprises : http://pushkaraj.com

Paranjape Builders : http://paranjapebuilders.com/ Nirmiti Developers : http://www.nirmiti.com/ Protech Stamping : COEP : http://protechstampings.com/

http://coepnexus.com

IEC Air tools : http://iecairtools.com IAL Technologies : http://ivitesse.com

KTA Spindle toolings : http://www.ktaspindletoolings.com Cognition Solutions: htpp://www.cognitionsol.com Embedded Machines : http://embeddedmachines.com/

Vighneshwara Marbles : http://vighneshwara.com/ Palladiumproperties: http://www.thepalladiumproperties.com/ JB Projects : htpp://www.jbprojects.co.in

Ayush Wheatgras: htpp://www.ayushwheatgrass.com/

THEORETICAL BACKGROUND

Internet has begun to make its presence in Advertising World. In the recent developments it has been observed that Internet is becoming a major channel of communication and information. Businesses abroad when start looking for suppliers search on Internet and contact those who have a web presence. Internet Advertising is one of the low cost medium of Advertising which helps in targeting domestic as well as International markets. Various researches indicate that Indians with access to the Internet spend a considerable percentage of their total media consumption time on the Internet. It is thus natural that an increasing number of advertisers are keen to understand the why and how of Internet advertising.

As stated earlier e-marketing is the new concept. It has gained a significant importance in this Internet savvy world. Without having a strong presence in this virtual market, it is impossible for any organization to withstand the cutthroat competition.

Website has emerged as a powerful marketing tool. It can be used as a medium of advertisement, as a store to display items, as a sales person, or even as a mode of payment.

A good website has following advantages 4) 5) 6) 7) 8) 9) 10) 11) Reach millions of potential customers worldwide. Help customers understand about your services and products. Sell products and services online. Low cost 24 X 7 advertisement channel. Recruit professionals online. Inform employees about organization. Providing information or news for everyone. Communicating with sponsors, investors, customers, employees etc.

Like all other advertising media websites also follow the AIDA model. A good website must attract the visitors. It should stand apart from the bunch of other websites for the products of similar category. Page design, colour combination, navigation, easy and fast loading pages help to attract the people.

It should also be good enough to create interest in the visitors mind. Well organized data, latest information, latest trends generate interest to continue surfing.

Once the visitor has generated interest, website must stimulate the desire in visitors mind. Discount offers, sale, free gifts help to stimulate such desire. At the end website must force visitor to take some positive action such as putting order, asking for price list, sales enquiry, etc.

It is important to have all this characteristics to generate good leads which will give maximum return on investment.

This project was carried out to tap this lucrative market. Its target audience is the respondents from United States of America. People of USA are more Internet savvy. Even most of the organizations in USA spend considerable amount of money on websites. It has been found that USA based companies use Internet to look for the professionals who can fulfill their requirements at low price without compromising with quality. This tendency has given advantage to the professionals to expand their market at international level. It is the type of service where the service provider need not meet physically to his client. The service provider can work from his place and then upload the same on Internet to deliver it to the client.

This project report will help Deore Consultancy Services Pvt. Ltd. to know and understand the requirements of international customers. It will also help them to develop their expertise to satisfy the demands.

RESEARCH METHODOLOGY

MARKETING RESEARCH

Marketing research can be broken down into two distinct words- Marketing and Research. We have to understand each of the two components Marketing and Research to know what Marketing Research is all about. Marketing is essentially a sum total of two entities, viz. the target market and the marketing mix for the market, which in turn is related to actions regarding the four Ps viz. Product, Price, Place and Promotion. Thus, marketing is some human activity directed at satisfying needs and wants through exchange process and a modern marketing system cannot exist without efficient producers and affluent consumers.

Research is an activity solving problem. It is an endeavor to discover, and develop knowledge aiming for progress. The testing validity of existing phenomena cannot be possible but for research. Research is, the manipulation of things, concepts or symbols for the purpose of generalizing to extend, correct or verify knowledge, whether that a process involving a series of steps to collect and analyze the information needed for decision in the desired filed of enquiry. If it is in the field of sociology it is termed as Social research and if it is in the filed of marketing it is known as Marketing Research.

From the above definitions, following fundamental characteristics of marketing research can be derived:-

1.

Marketing Research is an objective and systematized body of knowledge.

2.

It involves collection, recording, analysis, interpretation and reporting of some relevant information.

3.

Provides more efficient marketing of goods and services to consumers. It is concerned with problems relating to products, markets and methods of sales and distribution.

4.

Deals with present and potential consumers as well as the changing marketing environment.

5.

Provides regular and reliable information about the product, its market and the potential consumer to the management so as to chalk out appropriate marketing strategy.

6. 7.

There can be both intra and extra resources for collecting information. It provides information for decision making and to develop new knowledge. 8. Marketing research is an attempt to find justified solutions to marketing problems.

OBJECTIVES OF MARKETING RESEARCH

To define the probable market for the product. To know and report the market conditions and techniques, buying

behavior, buying power of customers. To assess competitive strength of various marketing policies. To forecast the market share and future sales.

To know the impact of promotional efforts. To estimate the potential buying power in various areas. To indicate the distribution methods best suited to the product and the

market. To study the requirements regarding the features of the product. To identify marketing opportunities or problems. To help select the right course of action.

TYPES OF MARKETING RESEARCH

Marketing Research provides adequate information to the line management. In the days of specialization, various types of marketing research are adopted. Each type of research is tailored to the individual needs of the management.

There are seven major types of Marketing Research-

1) Marketing Performance Research 2) Product Research 3) Promotion Research 4) Distribution Research 5) Pricing Research 6) Research on Sales Methods

7) Research on Competition

Marketing

performance

research

provides

information

necessary

for

management to plan and control the performance of the marketing efforts. This research is primarily concerned with the identification of problems and their solution. In this research a performance standard is fixed to measure the marketing performance. This research is further subdivided as-

5) Market Potential Research 6) Overseas Marketing Research 7) Consumer Research 8) Market Share Research 9) Sales Research In this project Market Potential Research and Overseas Market Research was carried out. The overseas market research was aimed at expansion of the business in the international market.

RESEARCH DESIGN Research design is the plan, structure, and strategy of investigation conceived so as to obtain answer to research question and to control variance.

The definition consists of three important terms plan, structure and strategy. The plan is an outline of the scheme on which the researcher is to work. The structure of the research is more specific outline or the scheme and the strategy show how the research will be carried out, specifying the method to be used in the collection and analysis of

the data. From the definition it is thus evident that research design is more of a blueprint of the research. It can be compared with the plan of house, which lays down the method and procedure for the collection of requisite information and its measurement and analysis with a view of arriving at meaningful conclusion at the end of the proposed study.

Types of research design

It should be remembered that there is no perfect research design. Research design has been classified under three broad categories as under: 1) Exploratory study 2) Descriptive study 3) Casual study

In the case of exploratory research, the focus is on the discovery of ideas. An exploratory study is generally based upon the secondary data that are available. It does not have a formal and rigid design as researcher has to change his focus or direction, depending upon the availability of new ideas and relationship among variables. An exploratory study therefore is unable to have a detailed questionnaire. Since the objective of the study is to generate new ideas, respondents should be given sufficient freedom to express themselves.

This research study is exploratory study as it has made use of secondary data which is available on the Internet.

In this market study the primary data was collected from different sources available on the Internet.

The secondary data is important to support primary data and for further study. Such data is obtained from already existing source. In this project the secondary data has been taken from Internet, Business directory, various associations published database, and other such sources in published format.

Primary sources of Data: Primary data is the data obtained from direct interaction with the respondent. The primary data is first hand data and it is collected by talking with the respondent. The primary data can be collected mainly from following types-

Interview Questionnaire
Interview technique Observation Direct mail etc.

The primary source of data used in this project is Direct mail. The data was collected by sending direct mail to potential customers asking them regarding their requirements for website. Other method used made use of the online bidding sites where respondents have placed their requirements.

Secondary source of Data: Secondary data is the data collected through indirect means. The secondary data is not first hand data and it is already available in some form. The main sources of secondary data are-

4) Books, Journals, Magazines etc. 5) Internet 6) Government Agencies 7) Syndicate data The secondary source of data in this project was the Internet. Online bidding sites, tender sites were surfed for collecting the data. These are the sites where respondents have posted their projects with details of requirements

Sample Description: Sampling is the method of selecting a sample from the given universe with view to draw conclusions about the universe. Sample means representative of universe selected for the study. The sampling plan can be broadly divided into two types.

Probability Sampling Non-Probability Sampling

In Probability Sampling every unit in the sample size has an equal opportunity of getting selected. In Non-Probability sampling every sample unit in the sample size does not have an equal chance of selection. There is some bias during the selection of sample unit. These two sampling techniques are further subdivided into various types.

I used non-probability sampling technique. I collected the responses from 30 respondents and used this for data interpretation.

Marketing Segmentation The market was segmented on the basis of geographic area. For this research project only the respondents from United State of America were considered.

DATA ANALYSIS

The data which was collected as per the pre defined format is analyzed in the following manner.

1) Do you have requirement for web site?

Particulars No. of Customers % of Targeted customers

Yes 30 60

No 20 40

Total 50 100%

requirem ent fo w ebsite

no 40% yes 60%

yes

no

Out of total targeted customers 1.60% of the total respondents require website for there business. 2.40% of the total respondents do not require website.

2) What is the purpose of your website?

Particulars No. of Customers % of Targeted customers

Advertise 11 36

Sell Service products Web Product information presence 5 5 2 7 17 17 7 23

Total 30 100%

P u r p o s e o f w e b s it e

W e b p r e se n c e 23% p r o d u c t s in f o r m a t io n 7% S e r v ic e 17 % S e ll P r o d u c t 17 % A d v e r t ise 36%

A d v e r t i se e l l P r o d u c te r v ic ep r o d u c t s in f o r m a t iobnp r e s e n c e S S We

Out of total targeted customers 3.36% of the total respondents want website for advertisement. 4.17% of the total respondents want website for selling product. 5.17% of the total respondents want website for providing services. 6.7% of the total respondents want website for giving product information. 7.2% of the total respondents want website for having web presence.

3) Do you want to design new website or redesign existing one?

Particulars No. of Customers % of Targeted customers

New website 26 87

Redesign 4 13

Total 30 100%

W e b s ite

Re d e s ig n 13%

Ne w w e b s ite 87%

New w e b s iteRe d es ign

Out of total targeted customers 8.87% respondent require new website. 9.13% of the total respondent want to redesign there existing website.

4) How many pages do you want in your website?

Particulars No. of Customers % of Targeted customers

1-3 2 7

4-5 7 23

6-10 11 36

11-20 8 27

more than 21 2 7

Total 30 100%

No . o f p a g e s mo r e th a n 21 to 3 1 7% 7% 11 to 2 0 27% 6 to 1 0 36% 1 to 3 4 to 5 6 to 1 0 1 1 to 2 0 mo re th a n 2 1

4 to 5 23%

Out of total targeted customers 10. 7% respondent want to develop there website with 1 to 3 pages. 11. 23% respondent want to develop there website with 4 to 5 pages. 12. 36% respondent want to develop there website with 6 to 10 pages. 13. 27% respondent want to develop there website with 11 to 20 pages. 14. 7% respondent want to develop there website with more than 20 pages.

5) Which interface do you want in your website?

Particulars No. of Customers

Submittal Forms 30

Shopping Cart 5

I n te r fa c e re q u ir e d

50

30 5

S u b mitta l Fo r mS h o p p in g Ca r t s 30 5

No . o f Cu s to m e r s

No . o f Cu s to m e r s

Out of total targeted customers 15. 100% respondents find want submittal forms. 16. 33.33% of the total respondents want payment processing system. 17. 16.66% of the total respondents require shopping cart.

6) Do you require database?

Particulars No. of Customers % of Targeted customers

Yes 10 33

No 17 57

Not sure 3 10

Total 30 100%

Data b as e r e q u ir e m e n t No t s ure 10%

Y es 33%

No 57 % Y es No Not s ure

Out of total targeted customers 18. 33% respondents need data base. 19. 57% of the total respondents were not interested in having data base. 20. 3% of the total respondents were not sure about the data base requirement.

7) Do you require online payment facility to be incorporated?

Particulars No. of Customers % of Targeted customers

Yes 10 33

No 20 67

Total 30 100%

O n lin e p a y m e n t fa c ilit y

Y es 33% No 67%

Y e s No

Out of total targeted customers 21. 33% respondents want online payment facility. 22. 67% of the total respondents do not require online payment facility.

8) Do you want any specific programming language to be used?

Particulars No. of Customers % of Targeted customers

Yes 6 20

No 3 10

Not sure 21 70

Total 30 100%

S p e c if ic p r o g r a m m in g la n g u a g e r e q u ir e d Y es 20% No 10%

No t s u re 70%

Y e s No No t s u re

Out of total targeted customers 23. 20% respondents require specific programming language for developing there website. 24. 10% of the total respondents do not require specific programming language for developing there website. 25. 21% respondents were not aware of the programming languages required for developing there website.

9) Do you require search engine optimization?

Particulars No. of Customers % of Targeted customers

Yes 3 10

No 1 3

Not sure 26 87

Total 30 100%

S e a r c h e n g in e o p t im iz a t io n
Yes 10 % No 3%

N o t su r e 8 7%

Yes N o

N o t su r e

Out of total targeted customers 26. 10% respondents require search engine optimization. 27. 3% of the total respondents do not require search engine optimization. 28. 67% of the total respondents are not aware about search engine optimization.

10) What is your target audience? Must have three options like 1) domestic 2) international 3) both Domestic 2 7 International 8 27 Both 20 66 Total 30 100%

Particulars No. of Customers % of Targeted customers

T ar g e t au d ie n ce
D o mestic 7%

Internatio nal 2 7%

B o th 66%

D o mestic Internatio nal B o th

Out of total targeted customers 29. 7% respondents have domestic customers as there target audience. 30. 27% respondents have international customers as there target audience. 31. 66% respondents have both domestic as well as international customers as there target audience.

11) I am looking for a professional who can offer [Over fast delivery and high quality]

Particulars No. of Customers % of Targeted customers

Low Price 25 84

Moderate price 4 13

High price 1 3

Total 30 100%

Looking for professional w ho offers

Moderate priceHigh price 3% 13%

Low Price 84%

Low Price Moderate price High price

Out of total targeted customers 32. 84% respondents look for professional who will provide the services at low price over fast delivery and high quality. 33. 13% respondents look for professional who will provide the services at moderate price over fast delivery and high quality. 34. 3% respondents look for professional who will provide the services at high price over fast delivery and high quality.

FINDINGS

Following are the findings that have came out of this research.

12) As the percentage suggests that around 60% of the respondents have need for website to promote their business. 13) Most of the respondents (36%) want website for the purpose of advertisement. Selling products online and providing online services are the purposes for 17% of the total respondents. To display product information is the reason why 7% of the total respondents require website. While only 2% of the total respondents are interested in having just web presence. 14) Out of the 60% respondents who have requirement for web solutions, 87% want to design new website where as 13% are interested in redesigning their existing website. 15) Though 36% of the total respondents look for 6 to 10 pages website 27% and 23% of the total respondents look for website having 11 to 20 and 4 to 5 pages respectively. Respondents who are interested in having more than 21 pages or just 1 to 3 pages in their website contribute to 7% of the total respondents each. This information is needed to calculate the potential revenue that could be expected form the prospective client. 16) Almost all the respondents want submittal form facility with their website. Only 16.66% are interested in incorporating shopping cart facility.

17) As 33% of the total respondents require data base, 57% of the total respondents do not. 10% of the total respondents are not sure about keeping data base. 18) Figures show that 33% of the respondents want online payment facility. 19) Majority of the respondents are not aware about the programming languages used for designing website as they constitute to about 70%. 20% of the total respondents are programming language specific compared to 10% of those who are not. 20) 10% of the total respondents insist on search engine optimization as 3% strictly say no for the same. Around 87% of the total respondents are not aware about search engine optimization. 21) Before developing website 27% of the total respondents have considered international customers as audience for their website. Remaining 7% have targeted domestic customers for their website. Whereas 66% respondents targeted both domestic and International customers as target audience. 22) Fast delivery and high quality are the main priorities for almost all the respondents to select their service provider. However only 3% of the total respondents are ready to pay higher price for the same. 84% of the total respondents want it to be get done at low price. 13% of the total respondents will pay moderate price for website.

LIMITATIONS

No project is ideal. In reality the researcher always comes across different problems which act as limitations of the project.

Though I tried to complete this research with utmost care there are some limitations to this research work. These limitations are listed below.

23) Biased reply of the respondent: This is the major limitation faced by all researchers. Respondents always tend to give biased response to the questions asked. They are influenced by various external factors such as: friends or family member interfering with his opinion. 24) Non availability of data or other relevant information: Sometimes respondents do not give correct responses as they do not have that data with them. In such cases they tend to give wage responses. 25) Respondent was busy: Proper selection of respondents is very crucial. If we select a respondent who is very busy with his daily schedule then it very difficult to get his time for interview. However since in this research I did not interviewed any respondent face to face I did not face this problem. Still there were cases where respondents did not get time to reply to emails.

26) Time constraint ( 2 months):

Time constraint is one of the major limitations a research project has. Whether to have a website or not is a strategic design of marketing personnel he may take more than 2 months of time period which is fixed for this project. So the responses of such respondents can not be considered and are not considered for this project. 27) Budget constraints: Since this research is carried out for potential International customers budget was the most limiting factor. This has eliminated the option of taking face to face interview or even a telephonic interview. So I decided to use direct mail and bidding or tender sites to gather the responses.

RECOMMENDATIONS
Based on the data analysis, findings, and conclusion following are the recommendations to Deore Consultancy Services Pvt. Ltd.

Every organization has its own specific requirements and thus Deore Consultancy Services Pvt. Ltd. should concentrate on providing tailor made web solutions.

Maintenance of website is as important as designing a website. Company should give free maintenance for a period of couple of months to one year, so that the Company will retain customers for long time. It will help the Company to create loyal customer base.

As the submittal forms are required by almost all people. Company should offer this facility free of cost. This will attract more customers.

People are not aware about search engine optimization. If the Company takes initiative and spread awareness about the same and convince people, Company could be able to harvest a huge amount of revenue by providing search engine optimization service.

Encouraging people to sell their products and services online will help the Company to get big budget projects with online payment facility. It will increase companys profit margin. It has been found that international customers search on Internet to look for a professional. The online advertisement methods that Deore Consultancy Services can use are 28) Registering the company to various directories available online for the web development category. 29) Registering the company with online bidding site or with online tender sites like guru.com, tendernews.com, tenderzeal.com. 30) Direct mailing campaigns will help to spread awareness about the company.

CONCLUSION
This market survey for website design and Custom Application Development was carried out for the potential customers of international market.

From the analysis of the collected data, it has been found that. there is tremendous opportunity in the international market to provide website development services.

Though most of the organizations want to develop new website, there are considerable amount of organizations who want to redesign or revamp their existing website. This could be taken as an opportunity to take a bite in competitors market share. If the Company could provide the quality service at reasonable price, Company may get a chance to redesign the existing websites or carry out maintenance of websites. It will ensure fix revenue over long period of time.

The research shows that most of the people want to have web presence. They look to develop a new website for advertisement purpose with 6 to 10 pages. Almost all people ask for submittal forms. Data base and online payment facility are not very popular and required by certain people. There is little awareness about search engine optimization and programming language.

People want to target international audience through websites.

When it comes to select a professional it has been found that people look for a professional who can provide services at low cost over fast delivery and high quality.

BIBILOGRAPHY
Websites: http://www.guru.com http://www.tendernews.com http://www.tenderzeal.com

Books: Marketing research by G. C. Beri. Principles of marketing by Philip Kotler

ANNEXURE
Following is the format used to gather and organize the information collected from the Internet. I have analyzed the data based on this format. 1) Do you have requirement for web site? Yes No

2) What is the purpose of your website? Advertise Sell Product Service Product Information Web presence 3) Do you want to design new website or redesign existing website? New website 4) How many pages do you want? 1-3 4-5 6-10 11-20 more than 21 5) Which functionality do you want in your website? Submittal Forms Shopping Car 6) Do you require database? Yes No Not sure 7) Do you require online payment facility to be incorporated? Redesign

Yes No 8) Do you want any specific programming language to be used? Yes No 9) Do you require search engine optimization? Yes No Not sure 10) What is your target audience? Domestic International Both 11) I am looking for a professional who can offerLow Price [over Fast Delivery and High Quality] Moderate Price [over Fast Delivery and High Quality] High Price [over Fast Delivery and High Quality]