Facility Characteris The paper products of Al- Quarish mill are mostly use by the wholesalers and the

retailers, so they are the primary customers of the orgnization. It does not have a direct access to the final users or the market but they have direct admittance with the wholesalers and retailers who provide the goods to the ultimate users. Some of the users are listed below Pakistan Essence Mart Plasticon Amrat Cola Sky Cola Lahore Cola Metro Cola

AL QURAISH Group of Companies is a singularly owned organization, established in Lahore, Pakistan for the last 17 Years, consisting of three companies, AQ Paper Mill, Al Quraish PET Bottle, and Al Quraish Recycling situated in Lahore, it is performing its business activities up till now on the national level, trend shows that if the firm will continue the struggle of competing other then after in a few year it will be the best one. Business World is not a bed of roses every business has its competitors. Some competitors are affect directly to the business and other indirectly, Direct competition exists where organisations produce similar products that appeal to the same group of consumers.while, Indirect competition exists when different firms make or sell items which although not in head to head competition still compete for the same. From the last three years al-quarish paper mill (pvt.) ltd, is competing with more than 10 paper mills they are the following. Hooked Technologies Tatming Ltd Chumpower Ltd Shini Technologies Farhan Securities Nash Festo Al Jadeed Boiler Works

To achive the orgnizational goal different firm makes different strategies, these measures shows that what is most impotant for the orgnization. Al quarish paper mills Focused on delivering high quality performs. An excellent alternative to the big name, high priced manufactures, and to establish a good relationship with its customers so that the likeness of the orgnization remain on first priorty. Al- quarish paper industiers is working from last seven years. The firm has very low employee turn over ratio from start to up till now, during the past three years the firm have employed 120 full time employees. To evaluate the process every firm conduct a research on the process and maintain the special budget for this purpose so that the weak points will be point out and then remove from the process. But from the last three years al quarish paper mill has not maintained any budeget and also does not conduct any type of research. The average shipment of al quarish paper mill is about 2 millions which is not bad for the orgnization.