1.

INTRODUCTION

Company at glance:-

Kompass ID IN755613 Date established 1997

Number of employees (total in the From 21 to 50 company) Company type Office Hours: Divisional 9:30 AM To 6:00 PM Quality assessment: ISO 9001 Quality assessment: ISO 14001 Quality assessment: OHSAS 18001

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Central Marketing Office

Ahmedabad 705/706, Sakar-II, Ellis Bridge, Ahmedabad - 380 006. Phone: 91-79-26579027 / 26589025 / 26 Fax: 91-79-26576769 Email: binaniad1@sancharnet.in / binaniahd@eth.net New Delhi 231-233-235, Ansal Chamber-II, 6Bhikaji Cama Place, New Delhi-110066 Phone: 91-11-26761111 / 26161020 Fax: 91-11-26761222 Email: bindelhi@vsnl.com /clnewdelhi@airtelmail.in Jaipur Miracle., 22, Shubham Enclave, Jamna Lal, Bajaj Marg, C-Scheme, Jaipur-302005 (Raj.) Phone: 91-141-4134300 / 4124300 Fax: 91-141-4134329 Email: binjpur@sancharnet.in / binanijpr@yahoo.co.in

Grinding Facility

Village - Sirohi, Tehsil - Neem ka Thana, Dist. Sikar - 332713 (Rajasthan) Phone: 91-1874513476 Fax: 91-1574-517476

Web Site

http://www.binaniindustries.com

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1.1 HISTORY

Binani Cement Limited is the flagship subsidiary of Binani Industries Limited (BIL), representing the Braj Binani Group. The cement business started operations in 1997, in Sirohi District, Rajasthan with a 1.65 MTPA integrated cement facility and a 25 MW captive power plant with technological support from F. L. Smidth, Denmark and Larsen & Toubro Ltd. The capacity was raised to 2.25 MTPA in 2005 through advanced in-house R&D and de-bottlenecking and the Company was also certified to ISO 9001, ISO 14001 and OHSAS 18001 within a short span from commencement of operation. This is an achievement that clearly illustrates the management's commitment to quality, efficiency, environment, health and safety. In 2008, a split-grinding unit at Neem Ka Thana was commissioned, boosting the capacity in India to 6.25 MTPA. Today, Binani Cement has established itself as one of the top companies in the industry in terms of efficiency and performance. What truly sets Binani Cement apart is its clear focus on the core attributes of quality, strength and reliability of the end product. These have paid rich dividends and seen brand 'Binani' growing in prominence and stature, poised to capture increasing market share globally. Binani Cement Ltd. has a consolidated global asset base of $ 616 million and gross income of $ 550 million for the year ended 31st March '10.

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1.2 Organization structure

The strength of the Braj Binani Group is its robust organizational structure and expertise. These attributes have strengthened the foundation of the Group and helped it achieve marked progress across its diverse operations. The professionally managed Company is equipped to handle challenging projects across geographies, completing them in record time and running them efficiently. Here the work culture is driven by the peoples commitment to the cause of comprehensive progress for all stakeholders and the society at large. Thus, the business philosophy of the Group holds immense value for the highest ethical standards. It is the Groups strategic expansion plans coupled with an undying pioneering spirit that has taken it to uncharted heights. At The Braj Binani Group there is a continuous focus on employee development in both personal and professional spheres. We recognize that different individuals with different skills make up a formidable team and therefore at Binani we are a close-knit team working towards common goals. In the corporate journey of success, new professional benchmarks are set in every aspect of work entailed. Therefore, if you have the passion and a dedication towards your work and wish to make it big, then the Braj Binani Group will provide the right experience for you.

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2. Advertising Effectiveness
The objectives of all business are to makes profits and a merchandising concern can do that by increasing its sales at remunerative prices. This is possible, if the product is widely polished to be audience the final consumers, channel members and industrial users and through convincing arguments it is persuaded to buy it. Publicity makes a thing or an idea known to people. It is a general term indicating efforts at mass appeal. As personal stimulation of demand for a product service or business unit by planting commercially significant news about it in a published medium or obtaining favorable presentation of it upon video television or stage that is not paid for by the sponsor. On the other hand, advertising denotes a specific attempt to popularize a specific product or service at a certain cost. It is a method of publicity. It always intentional openly sponsored by the sponsor and involves certain cost and hence is paid for. It is a common form of non- personal communication about an organization and or its products idea service etc. that is transmitted to target audiences through a mass medium. In common parlance the term publicity and advertising are used synonymously. What is Advertising:The word advertising is derived from the Latin word visa, "advertero" "ad" meaning towards and "verto" meeting towards and "verto" meaning. "I turn" literally specific thing". Simply stated advertising is the art "says green." Advertising is a general term for and all forms of publicity, from the cry of the street boy selling newspapers to the most celebrate attention attracts device. The object always is to bring to public notice some articles or service, to create a demand to stimulate buying and in general to bring logethel the man with something to sell and the man who has means or desires to buy".

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Advertising has been defined by different experts. Some of the quoted definition are : American marketing association has defined advertising as "any paid form of non personal presentation and promotion of ideas, goods or services by an identified sponsor. The medium used are print broad cast and direct. Stanton deserves that "Advertising consists of all the activities involved in presenting to a group a non- personal, oral or visual openly, sponsored message regarding a product, service, or idea. This message called an advertisement is disseminated through one or more media and is paid for by the identified sponsor. Advertising is any paid form of non personal paid of presentation of ideas goods or services by an identified sponsor. Advertising is a "non- personal paid message of commercial significance about a product, service or company made to a market by an identified sponsor. In developing an advertising programme, one must always start by identifying the market needs and buyer motives and must make five major decisions commonly referred as 5M (mission, money message, media and measurement) of advertising.

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2.1 Basic Features of Advertising

On the basis of various definitions it has certain basic features such as : 1. 2. 3. 4. 5. 6. It is a mass non-personal communication. It is a matter of record. It persuades buyers to purchase the goods advertised. It is a mass paid communication. The communication media is diverse such as print (newspapers and magazines) It is also called printed salesmanship because information is spread by means of the written and printed work and pictures so that people may be induced to act upon it.

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2.2 Functions of Advertising

For many firms advertising is the dominant element of the promotional mix particulars for those manufacturers who produce convenience goods such as detergent, non prescription drugs, cosmetics, soft drinks and grocery products. Advertising is also used extensively by maters of automobiles, home appliances, etc, to introduce new product and new product features its uses its attributes, pt availability etc. Advertising can also help to convince potential buyers that a firms product or service is superior to competitors product in make in quality, in price etc. it can create brand image and reduce the likelihood of brand switching even when competitors lower their prices or offer some attractive incentives. Advertising is particularly effective in certain other spheres too such as : i) ii) iii) iv) When consumer awareness of products or service is at a minimum. When sales are increasing for all terms in an industry. When a product is new and incorporates technological advance not strong and. When primary buying motive exists.

It performance the following functions : i) ii) iii) iv) v) Promotion of sales Introduction of new product awareness. Mass production facilitation Carry out research Education of people.
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2.3 ADVERTISING OBJECTIVES

The long term objectives of advertising are broad and general, and concern the contribution advertising should make to the achievement of overall company objectives. Most companies regard advertising main objective as hat of proving support to personal selling and other forms of promotion. But advertising is a highly versatile communications tools and may therefore by used for achieving various short and long term objectives. Among these objectives are the following : 1. 2. 3. 4. To do the entire selling job (as in mail order marketing). To introduce a new product (by building brand awareness among potential buyers). To force middlemen to handle the product (pull strategy). To build brand preference 9by making it more difficult for middleman to sell substitutes). 5. 6. To remind users to buy the product (retentive strategy). To publicize some change in marketing strategy (e.g., a price change, a new model or an improvement in the product). 7. 8. 9. To provide rationalization (i.e. Socially acceptable excuses). To combat or neutralize competitors advertising. To improve the moral of dealers and/or sales people (by showing that the company is doing its share of promotion). 10. To acquaint buyers and prospects with the new uses of the product (to extend the PLC).

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2.4 BENEFITS:The functions of advertisement, and that purpose its ethics, may be discussion below : 1. It leads to cheaper prices. "No advertiser could live in the highly competitive arena of modern business if his methods of selling were more costly than those of his rivals." It acquaints the public with the features of the goods and advantages which buyers will enjoy. It increases demand for commodities and this results in increased production. Advertising : a) b) c) d) 4. Creates and stimulates demand opens and expands the markets; Creates goodwill which loads to an increase in sales volume; Reduces marketing costs, particularly product selling costs. Satisfied consumer demands by placing in the market what he needs.

2.

3.

It reduces distribution expenses in as much as it plays the part of thousands of salesman at a home. Information on a mass scale relieves the necessity of expenditure on sales promotion staff, and quicker and wider distribution leads to diminishing of the distribution costs. It ensures the consumers better quality of goods. A good name is the breath of the life to an advertiser. By paying the way for large scale production and increased industrialization, advertising contributes its quota to the profit of the companies the prosperity of the shareholder the uplifts of the wage earners and the solution of he unemployment problem. It raises the standard of living of the general public by impelling it to use to articles of modern types which may add to his material well being. "Modern advertising has made the luxuries of yesterday the necessities of today ..................... It is a positive creative force in business. It makes two blades of grass grow in the business world where one grew before.
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5.

6.

7.

3. MARKETING RESEARCH

Marketing research plays an important role in the process of marketing. Starting with market component of the total marketing talks. It helps the firm to acquire a better understanding of the consumers, the competition and the marketing environment.

3.1 DEFINITION
Marketing research is a systematic gathering, recording and analysis marketing problem to facilitate decision making. - Coundiff & Still.

Marketing research is a systematic problem analysis, model building and fact finding for the purpose of important decision making and control in the marketing of goods and services. - Phillip Kotler.

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3.2 MAIN STEPS INVOLVED IN MARKETING RESEARCH

Defining the Marketing Problem to be tackled and identifying the market research problem involved in the task.

Define the problem and its objectives

Identify the problem

Determine the information needed

Determine the sources of information

Decide research methods

Tabulate, Analyze and interpret the data

Prepare research report

Follow-up the study

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(1)

Define the problem and its objectives :-

This includes an effective job in planning and designing a research project that will provide the needed information. It also includes the establishment of a general framework of major marketing elements such as the industry elements, competitive elements, marketing elements and company elements.

(2)

Identify the problem :-

Identifying the problem involves getting acquainted with the company, its business, its products and market environment, advertising by means of library consultation and extensive interviewing of companys officials.

(3)

Determining the specific Information needed :-

In general the producer, the manufacturer, the wholesaler and the retailer try to find out four things namely :-

(1) (2) (3) (4)

What to sell When to sell Where to sell How to sell

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(4) Determine the sources of information :-

(a)

Primary Data :- Primary datas are those which are gathered

specially for the project at hand, directly e.g. through questionnaires & interviews. Primary data sources include company salesman, middleman, consumers, buyers, trade associations executives & other businessman & even competitors.

(b)

Secondary Data :- These are generally published sources, which

have been collected originally for some other purpose. Source are internal company records, government publication, reports & publication, reports & journals, trade, professional and business associations publications & reports.

5) Decide Research methods for collecting data :If it is found that the secondary data cannot be of much use, collection of primary data become necessary. Three widely used methods of gathering primary data are:-

A) Survey B) Observation C) Experimentation

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A) Survey Method :In this method, information gathered directly from individual respondents, either through personal interviews or through mail questionnaires or telephone interviews.

B)Observation Method :The research data are gathered through observing and recording their actions in a marketing situation. This technique is highly accurate. It is rather an expensive technique.

C)Experimental Method :This method involves carrying out a small scale trial solution to a problem, while at the same time, attempting to control all factors relevant to the problem. The main assumption here is that the test conditions are essentially the same as those that will be encountered later when conclusions derived from the experiment are applied to a broader marketing area.

D) The Panel Research :In this technique the same group of respondents is contacted for more then one occasion; and the information obtained to find out if there has been any in their taste demand or they want any special quality, color, size, packing in the product.

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6)

Tabulate, Analysis and Interpret the Data :-

a) The title of research b) The name of the organization for which it has been Conducted c) The objectives of research d) The methodology used e) Organization and the planning of the report f) A table of contents along with charts and diagrams used in the reports g) The main report containing the findings h) Conclusion arrived at end recommendations suggested i) Appendices (containing questionnaire / forms used sample design, instructions.)

7)

Follow-up the study :-

The researchers, in the last stage, should follow up this study to find if his recommendation are being implemented.

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3.3 OBJECTIVES OF THE STUDY

Following are the objectives of the study:

1. 2. 3. To know the most effective media of advertisement To find out the reasons for liking the advertisement of cement. To find out the most popular slogan of advertisement regarding cement.

3.4 Research Methodology

Research is voyage from known to unknown

Research is a procedure of logical and systematic application of the fundamentals of science to the general and overall questions of a study and scientific technique which provide precise tools, specific procedure and technical rather than philosophical means for getting and ordering the data prior to their logical analysis and manipulation. Different type of research designs is available depending upon the nature of research project, availability of able manpower and circumstances.

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3.5 Methodology
1.

Research Design: The research design is the blueprint for the fulfillment of

objectives and answering questions. It is a master plan specifying the method and procedures for collecting and analyzing needed information.
2.

Data Collection Methods:

The source of data includes primary and secondary data sources. Primary Sources: Primary data has been collected directly from sample respondents through questionnaire and with the help of interview.

Secondary Sources: Secondary data has been collected from standard textbooks, Newspapers, Magazines & Internet. 3.6 Research Instrument: Research instrument used for the primary data collection is Questionnaire. 3.7 Sample Design: Sample design is definite plan determine before any data is actually obtaining for a sample from a given population. The researcher must decide the way of selecting a sample. Samples can be either probability samples or non-probability samples. 3.8 Sampling Technique: Simple random sample 3.9 Sample Size: 100 Respondents. 3.10 Area of Study: Banaskantha.

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4. PRIMARY TABULATION & INTERPRETATION

1. Have you used cement ?

Particular Yes No No. of respondents 100 00 % of respondents 100 00

120 100 80 60 100 40 20 0 yes

Series1

INTERPRETATION:From the above table it seems that 100% of respondents have consumed cement.

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2) When you have used cement recently ?

Particulars Before 1 month to 6 months Before 6 months to 12 month Before 12 months or above

No. of respondents 25 55 20

% of respondents 25 55 20

60 50 40 30 Series1 20 10 0 Before 1 month to 6 Before 6 month to 12 Before 12 month or months months above

INTERPRETATION
40% OF RESPONDENTS HAVE USED CEMENT BEFORE 1 MONTH WHILE 70% HAVE USED CEMENT BEFORE 12 MONTHS AND 20% HAVE CONSUMED IT ABOVE 12 MONTHS.

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3. Of howmuch quantity you have bought? Perticulars Less than 100 bags Less than 300 bags More than 300 bags No. of respondents 15 60 25 % of respondents 15 60 25

25

15 Less than 100 bags Less than 300 bags 60 More than 300 bags

INTERPRETATION
FROM THE ABOVE CHART WE CAN SEE THAT 60% OF RESPONDENTS HAVE CONSUMED CEMENT LESS THAN 300 BAGS WHILE 25% HAVE USED MORE THAN 300 BAGS AND 15% HAVE USED LESS THAN 100 BAGS.

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4) Which brands you know available in market?

Perticulars Binani cement Ambuja cement Laxmi cement Ultratech cement Other brands

No. of respondents 35 40 10 10 5

% of respondents 35 40 10 10 5

5 10 10 35 Binani cement Ambuja cement Laxmi cement Ultratech cement Other brands 40

INTERPRETATION
FROM THE ABOVE CHART WE CAN SEE THAT 40% OF PEOPLE KNOW AMBUJA CEMENT ,35% KNOW MORE BINANI CEMENT 10% KNOW LAXMI CEMENT MORE THAN THE OTHER BRANDS.

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5)Which brand you preffered the most ?

Perticulars Binani cement Ambuja cement Laxmi cement Ultratech cement Other brands

No. of respondents 40 45 8 5 2

% of respondents 40 45 8 5 2

45 45 40 35 30 25 20 15 10 5 0 Binani cement Ambuja cement Laxmi cement Ultratech cement Other brands 8 5 2 Series1 40

INTERPRETATION
FROM THE ABOVE CHART WE CAN SEE THAT 45% OF RESPONDENTS PREFFER AMBUJA CEMENT WHILE 40% PREFFERED BINANI CEMENT.

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6). Have you seen the advertisement of any cement company you like most ?

Perticulars Yes No

No. of respondents 100 00

% of respondents 100 00

100 90 80 70 60 50 40 30 20 10 0

100

Series1

0 Yes No

INTERPRETATION
FROM THE ABOVE CHART WE CAN SEE THAT 100% OF RESPONDENTS HAVE SEEN THE ADVERTISEMENT OF CEMENT

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7). Through which media you have seen it? Perticulars T.V News papers Wall-paint Others No. of respondents 60 10 25 5 % of respondents 60 10 25 5

5 25 T.V 10 60 News papers Wall-paint Others

INTERPRETATION
FROM THE ABOVE CHART WE CAN SEE THAT 60% OF RESPONDENTS HAV SEEN THE ADVERTISEMENT IN T.V WHILE 25% HAVE SEEN IT IN WALL PAINTS AND 5% HAVE SEEN IT IN OTHER SOURCES.

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8). How many types of media of advertisement of your preferred brand of cement are there?

Perticulars 1 2 3 4

No. of respondents 40 35 20 5

% of respondents 40 35 20 5

20 Series2

35

Series1

1 0 10 20 30 40

40

INTERPRETATION
FROM THE ABOVE CHAR WE CONCLUDE THAT 40% RESPONDENTS HAVE SEEN THE ADVERTISEMENT THROUGH A MEDIA WHILE 35% HAVE SEEN IT IN 2 OTHER MEDIA AND 20% RESPONDENTS HAVE SEEN THE ADVERTISEMENT IN 3 MEDIA.

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9). Which slogan of Cement brand you like most ?

Perticulars sadiyon ke liye Is cement me jaan he Har engineere ki pasand Viraat compressive strength

No. of respondents 40 20 25 15

% of respondents 40 20 25 15

Viraat compressive strength

15

Har engineere ki pasand

25 Series2

Is cement me jaan he

20

Series1

sadiyon ke liye

40

10

20

30

40

50

INTERPRETATION
FROM THE ABOVE CHART WE CAN CONCLUDE THAT 40% OF RESPONDENTS LIKE THE SLOGAN SADIYON KE LIYE WHILE 25% LIKE HAR ENGINEERS KI PASAND AND 20% LIKE IS CEMENT ME JAAN HE WHILE 15% LIKEVIRAAT COMPRESSIVE STRENGTH
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10). Why do you like the advertisement ?

Perticulars
Because it has film stars Because of Good music Its theme and making is appealable. Any other reason

No. of respondents
30 15 50

% of respondents
30 15 50

Any other reason

Its theme and making is appealable.

50 Series1

Because of Good music

15

Because it has film stars

30

10

20

30

40

50

60

INTERPRETATION
FROM THE ABOVE CHART WE CAN SEE THAT 50% OF RESPONDENT LIKE THE THEAME AND MAKING OF THE ADVERTISEMENT WHILE 30% LIKE IT BEACAUSE OF FILM STARS AND 5% LIKE IT FOR ANY OTHER REASON.
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11). Do you think that advertisement has forced you to consume product more?

Perticulars Yes No

No. of respondents 85 15

% of respondents 85 15

15

yes no

85

INTERPRETATION
FROM THE ABOVE CHART WE CAN SAY THAT 85% OF RESPONDENTDS BELIEVES THAT ADVERTISEMENT FORCED TO CONSUME THE PRODUCT WHILE OTHERS BELIEVES THAT IT IS NOT FORCED THEM TO CONSUME.

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12). Which media is presenting the advertisement is necessary for sale of cement?

Perticulars T.V News paper Magazine Others

No. of respondents 80 15 4 1

% of respondents 80 15 4 1

80 80 60 40 20 0 T.V News paper 15 4 1 Series1 Magazine Others Series1

INTERPRETATION
FROM THE ABOVE CHART WE CAN SAY THAT 80% RESPONDENTS BELIEVE THAT T.V IS THE BEST MEDIA TO ADVERTISEMENT WHILE 15% PREFFERED NEWS PAPER AND 4% PREFFERED MAGAZINE.

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13). Do you think the advertisement is necessary for sale of cement?

No. of respondents Perticulars Necessary Very Necessary Not Necessary Cant Say 60 30 7 3

% of respondents

60 30 7 3

70 60 50 40 30 20 10 0 Very Necessary Not Necessary Necessary 7 30 Series1 60

3 Cant Say

INTERPRETATION
FROM THE ABOVE CHART 60% RESPONDENTS BELIEVES THAT AD IS NECESSARY FOR THE SALE WHILE 30% SAY IT IS VERY NECESSRY AND 7% BELIEVES THAT IT IS NOT NECESSARY.
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14). Do you think that the expenditure incurred on advertisement of cement is such effective that it adds to profit ?

Perticulars Yes No Cant say

No. of respondents 90 5 5

% of respondents 90 5 5

yes no can't say

90

INTERPRETATION
FROM THE ABOVE CHART WE CAN SAY THAT 90% OF RESPONDENTS SAY THAT AD IS AN EFFECTIVE WAY TO EARN PROFIT WHILE 5% ARE NOT BELIEVE THAT.

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15) Which reason you find for the difference of advertisement effectiveness ?

Perticulars Education Likings Standard of living Level of developement

No. of respondents 70 16 5 9

% of respondents 70 16 5 9

Level of developement

Standard of living

5 Series1

Likings

16

Education 0 20 40 60

70

80

INTERPRETATION
FROM THE ABOVE CHART WE CAN SAYTHAT 70% OF RESPONDENTS BELIEVES THAT EDUCATION IS THE REASON FOR EFFECTIVENESS OF ADVERTISEMENT WHILE 16% SAYS THAT LIKING AN 9% SAYS THAT LEVEL OF DEVELOPMENT IS THE REASON BEHIND EFFECTIVENESS OF ADVERTISEMENT.

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16) Do you think that the study of advertisement effectiveness is necessary for company ? Perticulars Yes No Cant say 90 9 1 No. of respondents 90 9 1 % of respondents

Yes No Cant say

90

INTERPRETATION
FROM THE ABOVE CHART WE CAN SAY THAT 90% OF RESPONDENTS BELIEVES THAT ADVERTISEMENT IS NECESSARY FOR THE COMPANY WHILE 9% BELIEVES THAT IT IS NOT NECESSARY.

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5. FINDINGS
After going through all the project and the collected data, I found that: 84% of the respondents said that TV is the most effective media of advertisement. 60% of the respondents said that they like the advertisement of cement because of its theme whereas, 14% said that they like celebrities in advertisement. Some 32% of the respondents said that is cement me jaan he is the most popular slogan whereas 28% of the respondents said that sadiyo ke liye is the popular slogan. Majority of respondents are of the view that advertisement is very necessary for cold drink. Majority of respondents sees the advertisement of the cement they like most. Equal number of respondents like the brand of binani cement.

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6. SUGGESTIONS
We reached some suggestions :

Advertisement should not be too expensive, because the advertisement leads and increase the price of the product. Media should be selected according to the choice of customers. In rural areas media should be according to the choice of the people. To give more attention in making the advertisement to make it effective for the sale of cement. Price should be decreased so as to attract the consumers to use cement more. To give attention on the weak media of advertisement so that the consumers comes to know about the product. It should be attractive in packing so that people are attracted toward the advertisement.

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7. LIMITATIONS
The project relied mainly on the primary data. Consumer give very unclear picture. We have a limited time. The study is based on limited sample. It begin my first attempt to undertake such a study, thus the inexperience is also a obstacle to accomplish the project in a proper way. It was also difficult to get proper information from the people because they were indulging in some other activities

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8.CONCLUSION
In last you conclude that majority of the respondents said that TV is the most effective media for advertisement of cement and the celebrities and the slogans in the advertisement effect the consumers.

9. BIBLIOGRAPHY
WWW.ALLPROJECTS.COM PHILIP KOTLER, MARKETING MANAGEMENT,11TH EDITION.

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10. ADVERTISEMENT EFFECTIVENESS OF COLD DRINKS BACK GROUND INFORMATION

I) II) III) IV)

Name Age Qualification 1. Literate

__________________________________ __________________________________

2. Illiterate
if literate ? 1. 3. Below Matric Graduate 2. 4. Matric Post Graduate

V) VI)

Profession Address

__________________________________ __________________________________ __________________________________

VII) Size of family

__________________________________

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1) Have you used cement ?

a. Yes

b. No

2) When you have used cement recently ?

a. Before 1 month to 6 months b. Before 6 months to 12 month c. Before 12 months or above

3. Of howmuch quantity you have bought?

a. Less than 100 bags b.Less than 300 bags c.More than 300 bags

4) Which brands you know available in market?

a. b. c. d.

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5). Which brand you preffered the most ?

a. Laxmi cement b. Ultratech cement c. Binani cement d. Ambuja cement

6). Have you seen the advertisement of any cement company you like most ?

a. Yes

b. No

7). Through which media you have seen it?

a. T.V. b. News Paper c. Internet d. Others

8). How many types of advertisement of you preferred brand of cement are there?

a. 1 b. 2 c. 3 d. 4

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9). Which slogan of Cement brand you like most ?

a. sadiyon ke liye b. Is cement me jaan he c. Har engineere ki pasand d. Viraat compressive strength e. Other

10). Why do you like the advertisement ?

a. Because it has film stars ? b. Because of Good music c. Its theme and making is appealable. d. Any other reason.

11). Do you think that advertisement has forced you to consume product more ?

a. Yes

b. No

12). Which media is presenting the advertisement is necessary for sale of cement?

a. T.V. b. News Paper c. Magazine d. Others

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13). Do you think the advertisement is necessary for sale of cement?

a. Necessary b. Very Necessary c. Not Necessary d. Cant Say

14). Do you think that the expenditure incurred on advertisement of cement is such effective that it adds to profit ?

a. Yes b. No c. Cant Say

15) Which reason you find for the difference of advertisement effectiveness ?

a. Education b. Likings c. Standard of Living d. Level of Development

16) Do you think that the study of advertisement effectiveness is necessary for company ?

a. Yes b. No c. Cant Say

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