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A PROJECT REPORT ON BRAND AWARENESS OF VIJAYA DAIRY PRODUCTS

INTRODUCTION:

BRAND :

The purpose of branding is to create a powerful and lasting emotional connection with customers and other audiences. A brand is a set of elements or brand assets that in combination

create a unique, memorable, unmistakable, and valuable relationship between an organization and its customers.

NEED FOR THE STUDY: 1.To have a practical knowledge on a company and what they are implements various tools to create brand awareness in the market. 2.What makes a brand comes into the customers mind when they think about milk product. 3.To know practically how various tools are used to maintain the image that is beenalready created. 4.To study on brand measures is very much relevant in todays business scenario,characterized by tough competitor OBJECTIVE OF THE STUDY: 1.To understand the Brand Awareness of VIJAYA DAIRY products. 2.To understand the promotional activities to brand. 3.To understand the brand perception the customers. 4. To understand the effective distribution system of VIJAYA DAIRY.

RESEARCH METHODOLOGY: SAMPLING PROCEDURES: Sampling is a systematic approach for selecting a few elements from an entire collection of units (population) in order to make some inference about the total population it is a small specimen or a

segment of the whole population representing its general qualities as for as possible. The study was undertaken by convenience sampling.

SAMPLE SIZE The study is conducted on a sample of 100 respondents.

SAMPLING FRAME: The population for the study consists of VIJAYA milk products customers in the cities of Hyderabad and Secunderabad.

RESEARCH INSTRUMENTS: An interview schedule was used to conduct the study.

SOURCES OF DATA: PRIMARRY METHOD: Primary data are those, which are collected fresh and for the first time and this happen to be original in character. In this study primary data was collected by interview schedule method.

SECONDARY METHOD: Secondary data are those, which are collected from existing data. Secondary data for this study include appropriate material from newspaper, Magazines, Company Reports, Standard Text Books, and information from Internet has also been acquired wherever necessary.

LIMITATIONS OF THE STUDY: 1. The overall analysis and data collection was through personal interview by using questionnaire. 2. The sample was restricted to 100 customers, which may restrict the scope and completion of study. 3. The scope of study is restricted only to Hyderabad and Secunderabad.

COMPANY PROFILE: AP Dairy Development Cooperative Federation Ltd manufactures milk and milk product under the popular brand name"VIJAYA" and sells the same not only in A.P but across the country. It started in the year 1960 as integrated milk product under the auspices of the Dairy Development Department for collection of surplus milk in rural areas at the door steps of the framers and to provide quality milk to the urban and semi urban consumers. APDDCF, as an enterprise of farmers for Dairy Development, had its genesis in 1981, with a three tier cooperative structure Provides mechanism for regular timely pickup of milk. Ensures minimum support price to the farmers. Ensure availability of milk and milk products at reasonable price.

HISTORY:

APDDCF NETWORK:

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