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Courses (MKTG)
Upper Division
300. Marketing (3)
Recommended preparation: ECON 200 or 201 or 300. Interdependence of elements in the firms marketing system. Relation of marketing system to other activities in the firm. Firms role in domestic and world marketing environments. Economic and social effects on marketing. Human behavior as it affects marketing, marketing communications, marketing information systems, marketing management problems and their solutions.
View the CSU, Long Beach Catalog on-line at www.csulb.edu by clicking on "Academics" and then "CSULB Catalog." For all degree requirements see Business Administration. Students desiring information should contact the department office for referral to one of the faculty advisors.
Graduate Level
610. Seminar in Services Marketing (3)
Prerequisite: MKTG 500. Supplements Marketing 500 by focusing on problems and strategies specific to service businesses. Problems commonly encountered in service businesses (such as inability to inventory, difficulty in synchronizing demand and supply, difficulty in controlling quality) are addressed. Strategies used by successful services marketers to overcome these difficulties will be discussed. The emphasis is on services in general rather than on any particular industry. However, concepts are illustrated using cases, examples, and exercises in diverse service industries such as banking, health care, retailing, financial planning, consulting, professional services, and communication. Letter grade only (A-F).