New product development New product development by PepsiPepsi is doing new product development on freque nt interval of times.

The purpose of which is to refresh the brand. By new produ cts and innovative ideas consumers caneasily be attracted.In following ways Peps i is doing new product development.New product categoryPepsi which is mainly a c ompany of soft drinks After establishing a brand in PakistanPepsi came into seve ral new product category. Lays, kurkuray and aqua fina, fast foodrestaurants are the examples of new product category.Product line extensionMountain dew is the most recent addition in the product line of soft drinks which isvery popular esp ecially among the youngsters.However Pepsi launch its several variants with a mi nor difference on frequent intervalof time. There have been many Pepsi variants produced over the years since 1903,including Diet Pepsi, Crystal Pepsi, Pepsi Tw ist, Pepsi Max, Pepsi Samba, Pepsi Blue,Pepsi Gold, Pepsi Holiday Spice, Pepsi J azz, Pepsi X (available in Finland andBrazil), Pepsi Next (available in Japan an d South Korea), Pepsi Raw, Pepsi Retro inMexico, Pepsi One, Pepsi Ice Cucumber a nd Pepsi White in Japan.PepsiCo International generated US$13 billion, which rep resents 37% of the firm's total revenues in 2006. Snack andbeverage sales from C anada and the United States accounted for the remainder of PepsiCo's overall rev enues.In contrast, 72% of Coca-Cola's global beverages are sold outside North A merica.PepsiCo International BrandsPepsiCo International makes salty and sweet s nack brands including Lay s, Walkers, Cheetos, Doritos, Ruffles,Gamesa and Sabritas. PepsiCo also markets Quaker brand snacks.Beverage brands include Pepsi, 7UP, Mi rinda, Gatorade, Tropicana and Mountain Dew which are sold to authorizedbottlers , independent distributors and retailers. PepsiCo also owns the Aquafina water b rand. PLC 4.4 PRODUCT LIFE CYCLETo be able to market its product properly, a business must be aware of the product lifecycle of its product. The standard product life cyc le tends to have five phases- DEVELOPMENT- INTRODUCTION- GROWTH- MATURITY- DECLI NEIn America carbonated soft drink market is currently in the maturity stage, wh ich isevidenced primarily by the fact that they have a large loyal group of stab le customers but in the developing countries like carbonated soft drinks are in growth stage, which isevidenced by looking at the per head consumption of 6 bott les in India is lagging behindthe us astounding 700 bottles per head consumption